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RM570 million Sime Darby Motors City officially opened at Ara Damansara in Selangor

Making the purchase and ownership of cars as convenient as possible is important to retain customers so they continue with the brand the next time they replace or get an additional car. For many companies, providing convenience has been through making retail outlets 3S – offering sales, service and spare parts. In this way, they are a one-stop centre for all the customer’s needs, from the time of purchase through owning the vehicle.

Sime Darby Motors has gone further by not only having 3S outlets but also clustering them at one site so that customers can choose from a wider range of models from different brands without having to go to different locations. The site is the new Sime Darby Motors City located in the township of Ara Damansara within the Klang Valley, near Sultan Abdul Aziz Shah Airport (formerly Subang International Airport) which is claimed to be the largest automotive complex in Southeast Asia.

It is the realisation of an idea which has been considered for at least the past 30 years, perhaps gaining more relevance as the number of brands increased from the early ones such as Ford and BMW to now include Porsche, Hyundai, Jaguar, MINI, Motorrad (BMW motorcycles), Land Rover and Volvo. Though operational for over a year now, the official opening of Sime Darby Motors City has taken place only today due to COVID-19 pandemic and Movement Control Orders which restricted public events.

6 showrooms plus pre-owned business unit
The complex of 6 flagship showrooms and service centres is built on 8.6 acres of Sime Darby land adjacent to the highway to the airport. The built-up area is considerable – 1.3 million square feet – with up to 8 levels, some of which are for the service centres. It has a Green Building Index (GBI) certified facility built with sustainability in mind and incorporates technologies to cultivate a paperless organisational culture.

There is also an indoor facility with space for almost 100 vehicles that are managed by the Sime Darby Auto Selection unit dealing with pre-owned vehicles. Sime Darby Motors City also has mobility collaborations with SOCAR (a car-sharing network) and myTukar (an online used car trading platform).

*Auto Bavaria has this special area for handover of new vehicles to customers.*

First automotive facility with IoT
Each showroom has its own identity in keeping with the brand image, and aftersales services are provided with the highest standards, both in terms of equipment and personnel. Sime Darby Motors City is Malaysia’s first automotive facility that deploys Internet of Things (IoT) technologies, enabling improved service capacity, and supporting the company’s growth by accelerating efficiencies to deliver world-class services to its customers.

“As one of the key players in the automotive industry, Sime Darby Motors has always been committed to pursuing excellence as we strive to provide world-class services to our customers. The launch of Sime Darby Motors City is a testament to this steadfast commitment,” said Andrew Basham, Managing Director of Sime Darby Motors.

At the heart of the facility’s digital infrastructure is its Vehicle Tracking Management system which utilises a camera-based parking guide and customisable signages to ensure a higher level of guidance, security and convenience for the customer. It also allows for quicker collection of vehicles upon completion of service. Internally, the facility’s digitalised infrastructure communicates the status of each vehicle in real-time, ensuring greater efficiencies are achieved.

IoT-powered Automated Number Plate Recognition cameras have also been installed as part of a contactless self-check-in system, enabling customers’ appointment data to be accessed, upon their arrival. Concurrently, a service advisor will be alerted and automatically assigned to the customer, allowing for a seamless experience. The deployment of these technologies will be rolled out progressively throughout Sime Darby Motors City.

*Customers visiting showrooms and service centres can relax and have snacks and drinks or even do work in comfortable surroundings.*

RM570 million was spent on building Sime Darby Motors City so it is not a project that may be replicated in other parts of the country. “We have no plans for another similarly sized complex but we could explore other approaches in future,” said Jeffrey Gan, Managing Director, Retail and Distribution for Malaysia, Sime Darby Motors.

Future-ready for EV era
With an eye on the future of the business, Sime Darby Motors City is future-ready as the automotive industry continues to evolve towards EV. It is equipped with specialised EV-certified technicians and designated areas for EV charging, storage and repairs, which are currently available at Auto Bavaria, Auto Hyundai, Auto Performance and Swedish Auto, all of which have brands that offer electrified models.

Sime Darby Auto Performance, which represents the Porsche brand, has installed Malaysia’s first fast Direct Current (DC) high-performance charger, operational since September 2020, within its Porsche Centre. Capable of delivering a maximum of 175 kW, it is able to provide a nearly full charge within 36 minutes, which is at least 8 times faster than the fastest Alternating Current (AC) charger available at 22 kW.

Grand Launch Weekend
This weekend (April 16 – 18) will be a good time to visit Sime Darby Motors City as there will be a ‘Grand Launch Weekend’ event with attractive deals at all the showrooms. However, it is recommended that those going there contact the showroom they wish to visit so that an appointment can be made. This is to adhere to the government’s COVID-19 Standard Operating Procedures on crowd control and physical distancing.

Another all-electric model added to the Volvo Cars Recharge range

*Visit www.bhpetrol.com.my for more information.*

The Volvo Cars electrified Recharge line gets another model – the C40 Recharge – as part of the carmaker’s ongoing plans to have fully electric vehicles account for 50% of its global sales volume by 2025. And by 2030, it plans for every vehicle it sells to run only on electricity, no more combustion engines or hybrids.

The C40 Recharge will go in production during the fourth quarter of this year at the Volvo Cars plant in Belgium where the XC40 Recharge is also built. In line with its ambition of reducing complexity in its model offering and focus on attractive pre-selected variants, Volvo Cars has drastically simplified the consumer offering of the C40 Recharge.

420 kms range and more to come
The propulsion consists of twin electric motors – one on the front and one on the rear axle – powered by a 78 kWh battery pack that can be fast-charged to 80% in about 40 minutes. Its range is anticipated to be around 420 kms, and this figure is expected to improve over time via over-the-air software updates that will make running more efficient.

The C40 Recharge has all the benefits of an SUV but with a lower and sleeker design. It is based on the CMA vehicle platform and the first Volvo model in history designed as pure electric only. The new front design introduces a new face for all-electric Volvos and includes headlights with state-of-the-art pixel technology. The rear of the C40 Recharge features a striking rear-end design to go with the lower roofline.

Inside, the C40 Recharge provides customers with the high seating position that most Volvo drivers are said to prefer. Besides a range of colour and decor options unique to the model, it is also the first Volvo model to be completely leather-free.

Google/Android infotainment system
Like the XC40 Recharge, the C40 Recharge will come with what is claimed to be one of the best infotainment systems on the market. The system, jointly developed with Google and running the Android operating system, provides consumers with Google apps and services built-in. This includes navigation and connectivity apps which are commonly found on other portable personal devices.

“The C40 Recharge represents the future of Volvo and shows where we are going,” said Henrik Green, the company’s Chief Technology Officer. “It is fully electric, offered online only with a convenient care package and will be available for quick delivery. Getting a new Volvo was never this attractive.”

Available online only
Volvo Cars is fundamentally changing how and where to meet its customers, and will transform the current wholesale model by moving online. Its electric vehicle models will be available online only. As part of this new commercial strategy, Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models.

When customers get a new C40 Recharge, it will come with a convenient care package that includes items such as service, warranty, roadside assistance, as well as insurance and home charging options.

Volvo XC40 range gets PHEV Recharge T5 variant, priced from RM241,997

*Visit www.bhpetrol.com.my to know more about promotions at BHPetromart.*

The locally-assembled Volvo XC40 range in Malaysia now has a second variant – the XC40 Recharge T5. The ‘Recharge’ indicates it is a Plug-In Hybrid Electric Vehicle (PHEV), so it extends the already varied PHEV range available from Volvo Car Malaysia.

The second model in the XC40 range is priced at RM241,997.04 for private registration in Peninsular Malaysia (excluding insurance and with full sales tax exemption until the end of June). This is RM10,346 more than the XC40 T5 R-Design.

1.5-litre petrol engine + electric motor
Unlike the XC40 T5 AWD R-Design with a 2-litre turbocharged engine, the XC40 Recharge T5 has a hybrid powertrain which is composed of a 1.5-litre turbocharged 3-cylinder petrol engine that works together with an 82 ps/160 Nm electric motor. The total system output is 262 ps/425 Nm, which flows to the front wheels only through a 7-speed dual-clutch (wet type) transmission.

Performance-wise, the hybrid powertrain gives a zippy feel as maximum torque kicks the moment the car moves off and the level remains the same to 3,000 rpm. But if run against the T5 with just the petrol engine, the 0 to 100 km/h time is shown to be slower – 7.3 seconds versus 6.4 seconds. Nevertheless, both cars have the same top speed of 180 km/h and that is a maximum speed set by Volvo as a measure for safer motoring. You may grumble but that maximum speed is 70 km/h over the highest speed limit in Malaysia anyway.

0% to 100% in 3 hours
As PHEV, it’s possible to recharge the 10.7 kWh lithium-ion battery pack from an external source. This can be a household power supply – which will take up to 5 hours to fully recharge the battery pack – or a charging station which can bring the time to around 3 hours. Of course, that assumes a fully drained empty battery pack and in practice, it is likely that an owner would be ‘topping up’ the capacity the same way as with a fuel tank.

45 kms on electricity alone
While driving, the petrol engine will be used and consume fuel but because the electric motor also provides part of the propulsion, fuel consumption will be reduced and can be as economical as 45.5 kms a litre. If conditions permit, it is possible to go up to 45 kms on just electricity alone which is not only good for your wallet but also the environment. And with the fuel tank having a volume of 49 litres, the potential range with a full tank is over 2,000 kms so refuelling will probably be much less frequent.

Built on Volvo’s Compact Modular Architecture (CMA) platform, the XC40 Recharge T5 has the same looks as the T5 AWD with the black roof contrasting with the 5 colour choices (although it is less evident with the Black Stone finish). The black-themed R-Design package is also fitted, probably to simplify assembly by having the same accessories and equipment.

Scandinavian with R-Design interior as well
The interior has the typical Scandinavian ambience that every Volvo today possesses. It’s in the colours , textures and minimalism that is evident around the cabin. Blended into this is underlying high-tech with the fully digital-graphic instrument panel, Intelligent Driver Information System and SENSUS, which is a fully integrated, connected navigation system. Information is shown on a 9-inch colour touchscreen display.

The R-Design package is not just to make the exterior sportier but is also applied within with sporty elements in the trim and items like the shifter and pedals. Also notable is the effort to keep the environment clean, even more important in these times. Volvo’s ventilation system has been upgraded to clean the air more effectively and ensure air quality is premium, just like the car.

Leadership in safety, as always
Being a Volvo, the XC40 comes with a very extensive list of safety systems and features, categorised under two areas of the Intellisafe package – active and passive. The active systems include City Safety which helps the driver avoid accidents with automatic emergency braking if necessary. The camera and radar systems have been improved further to be able to detect not just pedestrians but also cyclists and large animals.

One of the things which Volvo engineers worked hard to prevent was the roll-over and since the first XC90 – which was the carmaker’s first SUV – a roll-over protection system has been present to prevent such situations due to the tallness of the vehicle.

For passive protection – which is prevent or reduce injuries in an accident – the XC40 has a strong structure with the Side Impact Protection System (SIPS) that has been in use since the days of the 850 in the early 1990s. This includes a Dual-Chamber SIPSBag which deploys at the sides of the seats for additional protection.

“We are excited that we can finally offer one of our most successful SUVs as a plug-in hybrid electric vehicle, and thus completing our full line-up of PHEVs. The launch of the XC40 Recharge T5 is a sign of greener times ahead as we continue to strive towards a more sustainable future and do our part to not only reduce our carbon footprint, but also help our customers reduce theirs as well,” said Nalin Jain, MD of Volvo Car Malaysia.

Special deal for online booking
Customers who book online will receive a complimentary Bowers & Wilkins PX5 wireless headphone set worth RM2,800. This offer is limited to the first 50 customers who book online and must take delivery of the car before May 31, 2021 (terms and conditions apply).

Volvo Selekt pre-owned vehicles programme goes online

Back in the 1970s, Federal Auto was the first company in Malaysia to establish its own dedicated used car business for the brand of cars it sold – Volvo. The business thrived over the years as a supplementary business, catering to those who wanted Volvos for less. Fast forward 50 years later and the business has evolved into a certified used car programme known as Volvo Selekt.

Higher quality of used vehicles
Launched in June last year and supported by Volvo Car Malaysia, Volvo Selekt vehicles are offered only at two authorised dealerships whereas all Volvo quality used cars are made available at other dealerships – 12 in total – across the nation. The difference is that Volvo Selekt vehicles are under 5 years old with less than 100,000 kms mileage, and have received a 125-point inspection, the relevant software upgrades, and necessary replacements with genuine parts to ensure that they are road-ready and can deliver optimal performance.

Nevertheless, using the same criteria for all pre-owned vehicles, each Volvo dealership conducts a series of checks and updates to ensure that all Volvo quality used cars are maintained up to Volvo’s standards.

Right initiative for the New Normal
Now Volvo Selekt is going digital with its Volvo Used Car Locator, a timely initiative in view of the New Normal where reduced physical interaction is advised. Instead of going to the dealership, customers can be at home and shop for Volvo vehicles at a price point that fulfils their financial needs. No need to go through all the SOPs at the dealership!

Once a used vehicle is made available on the Volvo Used Car Locator, it can be viewed on the website which will have various models on a consolidated list for both Volvo Selekt and Volvo quality used cars that are available at Volvo dealerships across Malaysia. The website also provides full details of the vehicles so that customers can identify the Volvo that best fit their lifestyles and its closest location.

*Visit www.bhpetrol.com.my to find out more about other promotions at BHPetromart.*

12-month warranty plus service package
All Volvo Selekt vehicles come a minimum of 12 months warranty, complimentary 1-year maintenance service package (VSA 1) and 12 months of complimentary Roadside Assistance.

Volvo Selekt cars accounted for 15% to the total Volvo used car sales in 2020 in Malaysia. According to Nalin Jain, MD of Volvo Car Malaysia, the positive response Volvo Selekt received motivated the company to give customers more choices on how they can purchase a used Volvo car. “So in line with our move to be technologically savvy, we now introduce the Volvo Used Car Locator, to elevate customers’ experience in acquiring and owning a Volvo car, all from the convenience of their smartphones or laptops,” he said.

Premium Volvo facemasks now available from authorised dealerships nationwide

*To know more about promotions at BHPetromart, visit www.bhpetrol.com.my.*

With the COVID-19 pandemic very much affecting our lives and the need to protect ourselves, much is being done by the corporate and commercial sector to help in various ways. In the local auto industry, some carmakers have used their production facilities to make Personal Protective Equipment (PPE) for frontliners, which is much needed as it is one-time use equipment.

Volvo Car Malaysia (VCM) has also been doing its part and last year, it rewarded Malaysians who pledged to practice social distancing, an important measure to reduce transmission of the virus. This year, it has collaborated with NanoTextile Sdn Bhd to produce an anti-microbial reusable facemask. The project was initiated to help single mothers while engaging with trained vocational graduates from GIATMARA and local artisans to help them earn a sustainable living during the pandemic.

A sustainability program
Commenting on the collaboration, Nalin Jain, MD of Volvo Car Malaysia, SAID: “The project helps the environment as many surgical masks are being disposed every day that leads to environmental pollution. With sustainability programs like this, we ensure the fabrics are always re-energized by using advanced technology.”

A study was conducted when designing the facemasks, providing insights into the concerns people have when wearing a surgical facemask. These are cost, waste, allergic reaction and sizing. NanoTextile has addressed these concerns with its facemasks which are made of 100% cotton, are soft and washable, and water-repellent. They have self-cleaning features on the inside and outside layer, allowing use after up to 100 gentle washes.

99.9% anti-bacterial efficacy
NanoTextile’s award-winning technology has anti-bacterial efficacy of more than 99.9% that is laboratory-tested. This prevents contamination of the fabric by viruses and bacteria and decreases the penetration of droplets in contact. The facemask has 5 more layers of protection using a PM 2.5 filter, tested to be 90% effective in viral particle filtration.

Consumers can purchase the facemask from all Volvo dealerships throughout Malaysia. They are available in Medium and Large sizes and with a choice of 3 colours as well as a Batik Tekap pattern. “Batik has always been a pride of our country and we at Volvo Car Malaysia do recognize and embrace local arts and culture, and sustaining our Batik heritage,” said Mr. Nalin.

Longer warranty with 2021 Volvos sold in Malaysia

Volvos have long been known for their durability and even in the 1960s, when some cars were ‘rust-buckets’ and Japanese cars were perceived to have ‘milo tin’ panels, Volvo was claiming over 10 years of reliable service life which kept on extending to over 20 years.

Of course, that is about the car being able to run reliably for that length of time. There is also the possibility of manufacturing defects occasionally, for which owners expect rectification or replacement at no charge. This is typically covered by a warranty from the manufacturer, and it used to for the first year and 20,000 kms. Volvo naturally provided such a warranty even though its cars were very durable.

*Volvos have long been known for their longevity and reliability.*

Standard 3 years + 2 more
Like other companies, Volvo’s warranty periods have progressively extended, and in 2021, owners of their new vehicles in Malaysia will enjoy a longer coverage period of 5 years, with no limit on mileage. Prior to this, new Volvos came with a standard 3-year or 100,000 km factory warranty with a combined 2-year or 20,000 km Extended Warranty Programme provided by an external insurance partner.

“This new offering is part of our dedication to quality, particularly in relation to our vehicles and customer relationship. At Volvo Car Malaysia, every decision we make is designed around the customer’s needs and more so to solidify their trust in Volvo. We want our customers to feel supported throughout the ownership of their vehicle and we believe that the new extended factory warranty is a step in the right direction as a premium car brand that is rooted in safety,” said Nalin Jain, MD of Volvo Car Malaysia (VCM).

*Models like the XC90 PHEV have an additional longer warranty period specifically for the lithium-ion battery pack (below) to give owners peace of mind as the cost of replacement is expensive.*

8 years for PHEV battery pack
In December 2020, VCM also announced that the battery pack in Volvo’s Plug-in Hybrid Vehicle (PHEV) models would have an extended warranty period of up to 8 years or a maximum of 160,000 kms. The long warranty has been offered by other manufacturers in view of the high replacement cost of a battery pack.

Like the small 12V battery that has been present in the engine bay for decades, the high-voltage battery pack has a certain service lifespan but it cannot be certain. Its life depends on usage conditions, manufacturing quality and other factors and it may be short or it may surprise by being very long. But unlike the 12V battery, a battery pack for t hybrid vehicles is many thousands of ringgit.

“Our end goal of this initiative is to allow our valued customers to feel the utmost comfort when driving a Volvo car, free of worries. We allow them to fully experience the innovation and technology that goes into each one of our cars, and by doing so we are able to provide our customers with the freedom to move in a personal, sustainable and safe way,” said Mr. Nalin, adding that the extended factory warranty is vehicles that are registered for private use and not applicable to vehicles registered or used for commercial purposes.

An advertisement in Malaysia in the 1980s (left) promoting the long life of the Volvo 244. Irv Gordon proved the point by putting 5.15 million kms on his P1800 between the time he bought it in 1966 and 2013. It’s a record no one else is likely to ever beat.

Pros and cons of longer warranties
Long warranties may please car-buyers as it means they have coverage for a longer period, which is good for those who plan to keep their cars for many years. Furthermore, the warranty is usually transferable (if still in effect), which can add a bit more to resale value.

However, warranty conditions typically require the owner to adhere to the specified service intervals, and to use only an authorised service centre of the brand (and of course, genuine replacement parts). Some companies can be strict about this and if an owner misses a scheduled service or even does it well past the due time, the warranty could be terminated.

In fact, this issue of ensuring scheduled service on time to avoid voiding the warranty worried owners last year when the first Movement Control Order (MCO) was introduced. As they could not get to their service centres (which were also closed), there was the fear that they might lose their warranty. The car companies were quick to assure their customers that the warranty would not be cancelled if they were unable to send their vehicles in for servicing, but they had to do so within 30 days after the MCO was lifted.

A longer warranty which forces an owner to keep using an authorised service centre may not be welcome by all customers. While we recommend using authorised service centres for their expertise with a specific brand, we can understand that there may be owners who prefer to use independent workshops which may charge less. For such owners, the warranty conditions that require them to use only an authorised service centre may not be good.

It should be noted too that there are two types of warranties. Different manufacturers will have different approaches and some may offer a long factory warranty which has broad coverage from the first day to the last day.

Then there are companies which offer a longer warranty that is coupled to the original one that covers the first few years. The additional years are, however, covered by another party like an insurance policy. However, the fine print may reveal that for the extra years, the coverage is slightly different and certain items may not be covered when they had been covered before by the original warranty.

Customers should therefore ask for clarification about this at the time of purchase. Some companies may have a deal with the external party to provide identical coverage terms, and some may not. Many years ago, owners of a certain European brand found, to their surprise, that warranty claims were not entertained for certain items (even though the warranty was still in effect). This came to light when the brand changed franchise holders and the new franchise holder attempted to get warranty compensation for existing customers.

As for mileage, European brands have long offered unlimited mileage after original registration. Asian brands were more conservative and set a maximum mileage which would apply if it was reached before the number of years ended. Generally, it was a reasonable figure though high-mileage motorists would certainly have preferred an unlimited condition.

With the restriction on movements and interstate travel over the past year, many owners may find that they will get to enjoy the full number of years of warranty coverage, even if there is a mileage limit. They would be travelling less, especially those who are instructed to ‘WFH’ (work from home).

Evolution of the feature that has saved hundreds of thousands of lives worldwide

passive safety

It is well known that a Swedish engineer, Nils Ivar Bohlin, who joined Volvo from the aircraft industry developed the 3-point safety belt that is common in every car today. And, though patented, Volvo generously allowed everyone else to follow the same design without any charge. It was a ‘gift to the world’ as Volvo hoped such a move would get the seatbelt adopted widely and quickly. And it was, saving hundreds of thousands of lives worldwide. Bohlin’s invention appeared in the late 1950s and of course, Volvo led the way by installing it in its cars as standard.

An idea from aircraft
However, the seatbelt was around for some time before Bohlin’s invention. The idea came from aircraft and early automotive inventors considered it to provide a form of restraint in the event the driver was thrown forward. In France, for example, Gustave-Desire Leveau registered a concept in 1903, which was for a complex 4-point seatbelt for the driver as well as the passengers.

Before the 1960s, seatbelts that were provided were the 2-point lap type that went only around the waist (left). Nils Bohlin’s invention added a third strap coming down from the top across the chest (right).

In Germany, Daimler Benz introduced a seatbelt in its Mercedes-Benz 300 SL Roadster (W 198) in 1957. The 2-point seatbelt, essentially like what was found in commercial aircraft, was an option in the open-top supersports car and the owner could have it installed on one or both seats.

Racing cars get seatbelts
From the 1950s onwards, an increasing number of cars racing in motorsport were also fitted with a seatbelt. It was a logical thing to do as speeds rose, and drivers could be flung out or hit the steering wheel in a crash. Over time, safety systems in racing cars have advanced and those used by drivers in Formula 1 cars are extremely sophisticated, providing head-and-neck support to reduce the dangerous acceleration of the head during a collision.

*The most advanced seatbelt systems are probably the ones in F1 racing cars which must restrain the drivers who can crash at very high speeds.*

In 1958, Mercedes-Benz started to offer the 2-point seatbelt as optional equipment for the entire range of passenger cars with individual seats in the front. By the end of the same year, lap belts in the rear seats were also optionally available. Konrad Adenauer, the first Chancellor of the Federal Republic of Germany, was convinced by the system and his official car was equipped with a lap belt in the rear.

Enhanced operation for convenience
As mentioned earlier, Volvo made the 3-point seatbelt concept freely available to the industry and Mercedes-Benz adopted the idea in the 1960s. It combined the benefits of a lap belt and shoulder belt – just like Bohlin had described it in 1958 – and included a reeling mechanism, which was initially like a ‘luxury’ feature. Mercedes-Benz introduced the seatbelt with the automatic reeling mechanism as standard equipment in front seats in 1973, and later as standard equipment in rear seats.

*The W 126 Mercedes-Benz S-Class came with a seatbelt and tensioner for more effective restraint, as well as an airbag for the driver.*

It is not just the way the seatbelt wraps around the body which is critical, but also how it is attached. The company delivered the R 107 model series SL (in 1971) with a seatbelt anchored to the bottom of the seat as standard equipment.

Seatbelt becomes compulsory
The value of seatbelts was very quickly noted by safety authorities, supported by accident research data. Manufacturers were asked to provide them as standard, at least for the front occupants, but not everyone wanted to use them. So laws were introduced to make usage compulsory, at least for the front occupants. Later on, the laws would be revised to include rear passengers as well.

Such laws initially met with plenty of resistance as they seemed to cause inconvenience and imagined discomfort. In Switzerland, for example, the protests were strong enough that the requirement was suspended some time and a referendum carried out before the law was accepted in 1981.

Mercedes-Benz continuously did R&D on all types of passive safety systems, which included seatbelts. As part of the Experimental Safety Vehicle (ESV) programme, automatically engaging seatbelts for the front seats were tested back in 1972 in the ESV 13 experimental safety vehicle. ESV 22, developed in 1973, served as a platform to test 3-point seatbelts featuring 3 seatbelt force-limiters and seatbelt tensioners as well as the driver airbag. By 1981, the driver airbag in conjunction with a seatbelt with a tensioner system was ready for introduction in the S-Class (W 126), providing the driver with even better protection during frontal collisions.

The quest to give better protection to the occupants of a motor vehicle continues, with various systems working together to provide the best protection when a car is involved in an accident. Advances are being made in the structure and new types of restraint systems are being developed although the primary one will still be the seatbelt.

Volvo sales in Malaysia last year were the highest since 1999

Volvo, once the leading European brand in the Malaysian market, saw its position change after the 1980s. While the products always delivered on the promise of safety, quality and reliability, a pricing strategy that raised prices didn’t work out well and it took a decade to recover. At the time, a senior Volvo executive acknowledged that the idea that it costs Volvo as much to make a car as Mercedes-Benz or BMW meant it could charge almost the same was not necessarily the case.

Nevertheless, the brand slowly rebuilt itself and with a progressive line of products replacing dated models, it has found a niche on which it can grow. Like all companies, Volvo Car Malaysia (VCM) was hit by the effects of the pandemic on the economy and recorded a 56.1% decrease in sales compared to the previous year.

However, things rapidly changed in the second half of 2020 as the numbers surged, thanks to the incentive offered by the government in the form of exemption of sales tax. With Volvo models being assembled locally in Selangor, the exemption was 100%, meaning that customers saved on the 10% sales tax normally imposed.

Highest volume since 1999
This allowed pricing to be attractive and along with other companies, VCM saw a boost in sales to finish the year with 1,950 units delivered nationwide. This was a 3.6% increase in volume, surpassing the previous year’s sales figure of 1,883 units and it was also the highest number since the establishment of VCM in 1999.

“We are very proud of what Volvo Car Malaysia has achieved despite this turbulent time and challenges that we faced. Through the collective efforts of our dealers and staff, as well as the opportune timing of the government’s sales tax holiday, we were able to finish a challenging year strongly. For us, seeing the results of our efforts has further recharged our drive to bring more premium, safe and sustainable cars to Malaysians,” said Nalin Jain, MD of Volvo Car Malaysia.

High demand for luxury cars
During 2020, VCM recorded its second-highest sales of the year in July, after the tax exemption incentive under the PENJANA program began (it will continue until the end of June 2021). Mr. Nalin said this was an indication that the demand for luxury cars remains high as the car market began to normalise and the country headed towards recovery.

With the renewed interest, VCM reinforced its customer service channels and adopted new digital practices. It introduced a new Online Ordering System for customers to make bookings from their homes or offices, and implemented the Digital Silent Salesman 2.0. This is a platform that digitally displays all necessary details about the cars available in Malaysia.

The new digital practices are part of the company’s push for digital transformation across the entire value chain of its business and reflect its commitment towards its sustainability goals by eliminating printed brochures.

Greenterest Calculator
With sustainability as the forefront of its goals in the coming years, VCM kicked off the ‘Volvo Green Planet’ in the third quarter of 2020. This campaign is aimed at driving awareness about the impact of high carbon footprint, which can be calculated via a Greenterest Calculator. It will bring the conversation to its customers with fully-electric test drives of their cars in a program known as ‘Green Drive’ and dispensing Green Seeds as a token to champion cleaner air.

Recharged 2021 ahead
Based on the past year’s performance, VCM aims to ride on the momentum from 2020, entering 2021 with renewed purpose and recharging all areas of its business. “2021 will be a big year for Volvo Car Malaysia as we look to switch all aspects of our business to incorporate more sustainable solutions and also bring in more products offerings to suit the different needs of Malaysians while helping them make more sustainable choices,” said Mr. Nalin.

All Volvo PHEVs registered since 2015 now also entitled to extended battery warranty

Besides range anxiety – the concern about how far you can go on a fully charged battery pack – has been on the minds of people who consider hybrids or electric vehicles, the other issue has also been the cost of the battery pack itself. In the early years, when the technology was still young, battery packs were very expensive and discouraged many people. But there has been constant advancement of the technologies, along with prices coming down, although they still are much more expensive than the small batteries that you see in the engine bay.

The battery packs have generally been reliable and how long they last has depended on many factors, both environmental as well as driving. It’s like batteries in laptops or mobilephones – some people enjoy a long service life while others may have to replace them within a couple of years when they cannot hold their charge properly.

PHEVs sold since December 2015 are covered
To give customers peace of mind, many companies have offered longer warranties on the battery packs. Volvo Car Malaysia announced its extended warranty in March 2020 but the coverage was only for models in its Plug-in Hybrid Electric Vehicle (PHEV) range registered from January 1, 2020.

Now the company has extended the coverage to all Volvo PHEVs purchased since December 3, 2015 when the XC90 T8 PHEV was launched in Malaysia. The company says that this has been prompted by ‘the enthusiastic response from customers and realising the positive impact that long-term electrification can bring to the environment’.

*The S60 T8 is one of the models in Volvo’s PHEV range.*

“As we continue our journey into sustainability, we are happy to announce this new, extended warranty coverage for our customers who have purchased any Volvo PHEVs since the launch of our first XC90 PHEV in Malaysia. This is our way of showing gratitude to the early adopters and also for those who are striving to make a more sustainable decision,” said Nalin Jain, MD of Volvo Car Malaysia.

The Volvo range of PHEVs for the Malaysian market consists of the S60 T8, XC60 T8, XC90 T8, and S90 T8. Prices range from RM295,888 to RM409,888 (excluding insurance).

20 years of crashes to make cars safer

“Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety.” This was laid down by Assar Gabrielsson and Gustav Larson, the founders of the Swedish company, in 1927 and the principle has been upheld to this day. Whenever Volvo is mentioned, most people will think of ‘safety’ and indeed, its vehicles are among the safest in the world.

The company has pioneered many safety features and on average, it crashes at least one brand new Volvo a day. In earlier years, the facilities were outdoors and fairly basic – vehicles were basically driven against each other or into solid barriers to study the effects of such impacts.

*The two founders of Volvo made safety the guiding principle of the company and that principle is upheld up to today.*

Advanced crash laboratory
Eventually, crash test laboratories were built and allowed more detailed assessments with sophisticated instruments for recording and measuring. Virtually every carmaker had one and in 2000, Volvo opened its brand new Safety Centre which was one of the most advanced crash labs in the world and in many ways it still is today.

This facility helps engineers at Volvo Cars push the envelope in safety and to learn from real-life traffic accidents, as the company aims for a future in which no one is killed or seriously injured in a new Volvo.

“Being committed to safety is not about passing a test or getting a safety rating,” said Thomas Broberg, one of Volvo Cars’ leading safety engineers and a two-decade company veteran. “Our commitment to safety is about finding out how and why accidents and injuries occur and then developing the technology to help prevent them. We hope our pioneering work will inspire others to follow, our ambition to reduce road traffic casualties worldwide.”

Testing beyond regulatory requirements
The Volvo Cars Safety Centre crash lab is a multifunctional facility that allows Volvo Cars safety engineers to recreate countless traffic situations and accidents, and perform tests that go beyond regulatory requirements.

The lab contains two test tracks of 108 and 154 metres long. The shorter of the two is moveable and can be positioned at an angle between 0 and 90 degrees, allowing for crash test at different angles and speeds, or to simulate a crash between two moving cars. Cars can be crashed at speeds up to 120 km/h.

Outside, there is room for performing tests like roll-over crashes and run-off road scenarios, whereby cars are launched into a ditch at high speeds. Here, Volvo Cars also offers rescue services opportunities to practice and develop their life-saving skills, as it did earlier this year when it dropped new Volvos from a height of 30 metres to simulate the heavy damage found in extreme crash scenarios.

Inside the main hall, an enormous crash barrier is used for testing various frontal, rear and side impacts. Weighing an astonishing 850 tonnes, it can be moved around if needed with the help of air cushions.

Additionally, there are around two dozen other fixed and movable barriers that are used in crash testing, including a moose-like structure to simulate crashes involving these animals.

Recording what happens in an accident
During crashes, the car, the crash test dummies and the barriers are fitted with sensors that allow engineers to register the entire chain of events in detail. Dozens of ultra-high definition and ultra high-speed cameras also film the crash test from every angle.

Before a physical crash test, the new model under development has already gone through thousands of crash tests – in computer simulations. All the data generated by these simulations, along with the physical crash tests, is then used by Volvo’s engineers as they design the cars to the highest levels of safety and protection for the occupants.

“No matter what the scenario, we can recreate it here at the Volvo Cars Safety Centre and analyse it in detail,” said Broberg. “For me, it is very inspiring to realise that for every hour of testing and analysis we put in, we get closer and closer to our ambition that no one should be killed or seriously injured in a new Volvo.”

Click here for other news and articles about Volvo.

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