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Volkswagen

If you are one of those car buyers who considers unique number plates as an extension of your car’s personality and to a certain extent even your own, well this news should intrigue you. Jabatan Pengangkutan Jalan Malaysia (JPJ) has introduced vehicle registration numbers beginning with “VW” for cars registered in Wilayah Persekutuan. This would be good news for those considering a Volkswagen as their next purchase. Such a number plate would not only stand out and be considered unique, but could prove to be a valuable investment.

Unique number plates are a sought after item these days. Many a car buyer, superstitious or not, pay top dollar for vehicle registration numbers such as these. Even if you aren’t into that type of thing, a VW series number plate for your VW should fit very nicely.

As a mean to allure potential car buyers even further, Volkswagen have announced that they are still conducting their trade-in programme for the Jetta and Passat until the 31st of March 2017. The programme allows you to trade in your VW and purchase a new one at a lower cost than usual. Apart from that, the automaker is also offering a limited early bird discounts until the 31st of April for the all-new Tiguan which will be launched soon. The small and cheerful Polo is also being offered at RM69,888 for a limited time and so are a number of other VW models.

So, if you are in the market for a new VW and reside in KL, you should be in for a real treat because it will be sometime until such a unique sequence of alphabets come along again in the near future.

VW is trying to rekindle the love many had with the original Beetle for the soon to be launched Volkswagen Atlas with the release of a short video dubbed “Luv Bug”. The story is about a young couple just starting out life together. When they start having a family, and as it grows with every addition, the couple are forced to trade in their older and smaller VWs for newer and bigger ones to accommodate the whole family.

https://youtu.be/DZ3cDd-L1Qg

Speaking of the video, Vinay Shahani, Senior Vice President of Marketing, Volkswagen America, said, “Luv Bug shows the evolution of the Volkswagen brand through the eyes of a growing American family, as they graduate from the iconic Beetle to the compact Jetta sedan then to the versatile Tiguan and eventually to our all-new 2018 Atlas. We are excited to debut the Atlas with an ad campaign that celebrates our heritage and journey, alongside that of our American consumers.”

The song featured in this short video is Dean Martin’s “The Birds and the Bees” which is rather fitting considering how PG13 the video actually is. VW’s clever objective in this video is to portray the large size and spaciousness of the Atlas to viewers by introducing the tagline “Life’s as big as you make it”.

VW’s Atlas is the company’s biggest offering yet and will be built at the company’s manufacturing facility in Chattanooga, Tennessee. It is said to be specifically tailored to meet the needs of the American consumers. Volkswagen says that the SUV offers class-competitive levels of technology and speciousness while maintaining the driving dynamics expected from vehicles that bear the its badge.

Measuring 5037 mm long, 1979 mm wide and 1768 mm high, the Atlas is the biggest VW yet to roll off the production line to date. There are two engine option to choose from, which are the 2.0-litre TSI four-pot that produces 238bhp and a 3.6-litre VR6 one that produces 280bhp. Both engines will be mated to an 8-speed transmission but buyers can opt to have either a front-wheel-drive or 4Motion all-wheel-drive configuration. VW’s Atlas is slated for launch towards the middle of 2017 in the US and with it, VW hope to take the fight to the American Juggernauts known as Ford, Chevrolet and Jeep.

Volkswagen has embraced the future and is looking at augmented reality to pursue the designs of its future models.The company is currently testing this methodology with the use of the Microsoft “HoloLens” augmented reality googles. Unlike Virtual reality ones, HoloLens blends virtual reality with the real world enabling better understanding of shapes and figures in real time. The technology is said to be beneficial to a number of fields and automakers like VW believe, that it will help them shorten the timeframe of their design work.

Hooked up to a mobile computer, Microsoft’s HoloLens can project virtual content onto a physical object through gesture control and voice commands. Ostermann, who heads one of VW’s Engineering Labs uses this technology to help create, mix and match colour schemes and remove any part of a vehicle in real time. he only needs to point his finger and HoloLens makes the changes. Demonstrating this tech with a R-Line Golf, Ostermann was able to change different aspects of the vehicle such as, use different wheels and modify the fenders, turning the vehicle into a very different variant of the original one.

Ostermann’s lab is one of six being operated by Volkswagen Group IT in Wolsburg, Berlin, Munich and San Fransciso. The latest has recently begun operating in Barcelona and together with the other locations, teams will collaborate on the digital future with research institutions and technology partners.

“At Volkswagen, we have been using augmented reality and virtual reality for some time, mainly to obtain a three-dimensional view,” says Ostermann. “We are now taking a major step forward at the Virtual Engineering Lab. We are transforming this technology into a tool for Technical Development. This will allow Volkswagen engineers to work on a virtual vehicle, to change its equipment as they wish and even to design new components virtually. They will be able to see the results of their work immediately.”

HoloLens doesn’t just project objects onto real ones, it also enables teams from different parts of the world to collaborate on the same project, making for a more efficient working environment as changes can be made in instant and be viewed by all members of the team.

The tech is said to still be in the testing phase but in the future, VW hope to be able to call up the entire brand portfolio and make changes no matter how extensive in order to build their best vehicles for the mass market.

As a means to promote the power and agility of the new turbocharged Vento, Volkswagen will initially be taking its small yet powerful sedan on a road tour across the three states.

The company believes that the only true way to convince potential buyers of the capabilities of the new Vento, would be for them to try it for themselves.

The tour will provide the general public with the opportunity to be up close and personal with the new car and drive it to its fullest potential. Besides giving the general public a feel for the car, the tour’s objectives include educating potential buyers on car safety and driving skills. This would include proper seating positions for drivers, correct steering wheel placement, emergency braking, defensive driving skills and how to maneuver through slalom courses. Taking it one step further, VW will also allow members of the public to participate in various stunt demo sessions.

The company will also be bringing along a number of other models for the public to see and test drive. So if you are interested in attending the tour, plan your weekends around the following dates of the first three tours:

18 – 19 March
(10.00a.m – 7.00p.m) -Aeon Bukit Tinggi, Klang

13 – 14 May
(10.00a.m – 7.00p.m) – Mydin Ayer Keroh, Malacca

29 – 30 July
(10.00a.m – 7.00p.m) – Stadium Darul Makmur, Kuantan

The Vento Turbocharged Tour is free of charge and open to the public but only those who have valid driver licenses are allowed to take part in the driving activities. In case you were wondering, the Vento comes with a 1.2-litre TSI turbo engine which is mated to a 7-speed DSG (Dual Clutch) gearbox. Touted as the vehicle with the highest torque in its class, the Vento is said to offer premium power at an affordable price. So, if you are interested to know more about the car, visit the VW Malaysia website or your nearest VW dealership.

Same cheerful hatchback, but at a more afforable price

Volkswagen Cars Malaysia has seen it fit to drop the price of their stalwart hatchback to an acceptable RM69,888 for a limited time. Owners only need to pay RM737 as their monthly loan repayment, however, it’s best to visit your nearest VW dealer to know exactly how the repayment scheme actually works.

What you are getting for your money, is the same cheerful Polo we see zipping around our city streets. It’s powered by the same 1.6-litre 16-valve Multi Point Injection (MPI) engine that puts out 103bhp and 153Nm of torque. This powerplant is paired with a 6-speed automatic transmission with Tiptronic. VW say that when driven sensibly, the Polo should be able to to achieve a fuel consumption figure of just 6.3 litres per 100km.

Despite the reduced price, VW didn’t skimp on equipment, the Polo is fitted the the new RCD 330G head unit that offers a number of connectiviy options well as the multimedia ones which include a CD player (WMA/MP3), USB and iPod connectivity, AUX-IN support, SD card slot and Bluetooth with MirrorLink connectivity.

If you are interested to know more about the Polo, visit the VW Malaysia website at www.volkswagen.com.my or visit your nearest VW dealership.

Volkswagen Malaysia initiates special Overtrade Program with enticing trade-in programs for purchases of new Volkswagen models. (more…)

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