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Toyota

2020 Toyota Prices with Sales Tax Exemption* * Total promotion includes cash rebate + free accessories package (subject to change). Valid until  June 30, 2020.

Toyota C-HR
Toyota C-HR

For more information or to locate an authorised Toyota showroom in Malaysia, visit toyota.com.my.

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For those who are starting their journey into the working world after graduation, having personal transport might be something they have been looking forward to. To help graduates acquire a new car,

UMW Toyota Motor Sdn Bhd (UMWT), in collaboration with Maybank Islamic Berhad, has a special financing package just for graduates who wish to purchase a new Toyota Vios, Yaris or Avanza.

Toyota Vios Yaris Avanza

The Murabahah Vehicle Term Financing-i (MVTF-i), in accordance with the Murabahah principles, will provide an additional financing option to the graduates besides the Islamic Hire-Purchase (HP) financing in accordance with Al Ijarah Thumma Al-Bai (AITAB). This financing package is only available in Peninsular Malaysia.

Murabahah financing also follows Islamic financing principles and the combined amount financed can be up to 100% with takaful contribution of Takaful bundling and other costs (legal costs, stamp duty, etc).

“At UMW Toyota Motor, we are always looking for the best ways to work with our business partners for our customers to own a brand new Toyota vehicle. With this new financing package, graduates will be able to acquire a Toyota Vios, Yaris or Avanza as the financing package helps to make the downpayment more affordable. The support we offer will also make the ownership experience enjoyable for many years to come,” said Ravindran K., President of UMW Toyota Motor.

The financing is available to graduates (degree-holders) who are aged between 21 and 30 years old and are currently employed. They should be earning at least RM3,000 a month and have been employed for a minimum of 6 months. For those with less than 6 months of employment, their parents can act as guarantors (subject to Terms & Conditions).

Should their income be less than RM3,000 but more than RM2,000, it is still possible to apply for the financing package provided their parents (as guarantors) have a household income of RM5,000 or more.

Toyota service centre
Full aftersales support is available from the network of authorised Toyota service centres nationwide.

The Toyota Vios, Yaris and Avanza are among the best-selling models in the non-national segment in the Malaysian market. With their compact size, ease of driving, economical performance from 1.5-litre engines, and low cost of maintenance, they would be ideal for those who are just starting out in the working world.

Features such as the Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and of course standard items like airbags and ABS ensure that safety aspects are covered.

For peace of mind, the Manufacturer’s Warranty is 5 years and as there is no limit on mileage travelled, this means that warranty coverage is for the full period of time. Additionally, if insurance coverage is purchased from UMW Toyota Motor’s authorized dealers, owners receive free membership to 24SEVEN Road Assist breakdown and emergency service assistance available 24 hours a day, 7 days a week.

Authorized Toyota dealers nationwide can provide more information or visit the Toyota Malaysia website at Toyota.com.my.

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The Toyota RAV4, which was the bestselling SUV in 2019 and ‘Car of the Year’ in Japan, will soon be in showrooms in Malaysia. Following a teaser campaign to let the Malaysian market know of its launch to take place online on June 18 at 10 am, UMW Toyota Motor (UMWT) is now accepting orders from ‘early bird’ customers.

Two variants imported from Japan
Two variants will be available, with 2.5-litre and 2.0-litre petrol engines, and pricing is RM223,880 and RM203,880, respectively. However, these prices still include Sales Tax which will be exempted from June 15 until the end of the year as part of the government’s economic recovery initiative for the auto industry.

2020 Toyota RAV4

Being a completely built-up (CBU) import from Japan, 50% of the 10% Sales Tax can be exempted which will therefore be 5%.  UMWT estimates that after the tax deduction, the price will be RM215,700 for the RAV4 2.5 and RM196,500 for the 2.0-litre variant (without insurance premium included).

This is the fifth generation of the model which created a new market segment when it was first launched in the mid-1990s. Cumulative figures for the SUV passed 10 million at the end of February this year.

Dynamic Force Engine
One of the two Dynamic Force Engines available for the new RAV4.

TNGA and Dynamic Force Engine
The new RAV4 sits on Toyota’s New Global Architecture (TNGA) platform like many of the latest models. It also comes with a Dynamic Force Engine which is the latest Toyota engine family and features advanced technology for high efficiency and performance.

Besides moving towards a more premium image, the RAV4 also comes with Toyota Safety Sense, a suite of safety systems which help the driver to avoid accidents and make motoring safer. These include Pre-Collision System, Lane Departure Alert with Steering Assist, Lane Tracing Assist, and Dynamic Radar Cruise Control for All Speeds as well as Automatic High Beam.

2020 Toyota RAV4

Customers can expect a comprehensive list of convenience features which will include a Kick Sensor Powered Back Door. This feature enables opening of the rear door by just positioning one foot under the rear bumper and the door will automatically open.

Toyota RAV4

More information on the new Toyota RAV4 can also be found at toyota.com.my.

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As the decade of the 2000s began, Toyota started the IMV (Innovative international Multi-purpose Vehicle) program to develop a range of dual-purpose products that could be produced efficiently in large volumes at selected locations outside Japan. It was a bold venture, comparable to the development of the Lexus brand and products, as it transferred virtually all product development and manufacturing away from Japan.

The IMV program had 3 models – the Hilux, Fortuner and Innova – and they have all done well around the world in the markets they were targeted at. Two generations have been produced with the second generation which was introduced in 2015 now getting an upgrade at what is considered the midlife of the product cycle. That suggests that the cycle will be 10 years or so, which was the length of the previous generation.

The upgrades, announced for the Hilux and Fortuner, typically refresh the appearances while introducing multiple improvements to engine, driving and towing performance.

Improved engine
The most significant changes are under the skin where new and revised engine components result in noticeable gains to output with sizeable cuts to fuel consumption.

Toyota turbodiesel engine

New and uprated components have resulted in an even more robust 2.8-litre 4-cylinder turbodiesel engine (1GD-FTV), enabling maximum power to rise to 201 bhp/500 Nm, While delivering impressive gains of 27 bhp and 50 Nm, additional measures including improved cooling have enabled fuel consumption to be reduced across the board, particularly in city driving where the improvement is said to be more than 17%.

The Hilux range retains the 2.4-litre turbodiesel and 2.7-litre petrol engines along with the choice of three transmissions, 4×2 and 4×4 drive. Suspension upgrades – including revised shock-absorber tuning, new bushings and improved leafspring design – improved ride comfort, particularly over rough roads and with low loads while maintaining the legendary off-road capabilities.

In the 4×4 models with downhill-assist control, an additional traction control feature when using 2WD mode reroutes torque to assist grip in muddy or grassy conditions on worksites.

Greater towing capability
Towing capacity for the automatic 4×4 Hilux has been upgraded to a maximum of 3500 kgs to match the manual versions. On 4×2 variants, all diesel automatics are now rated at 2800 kgs, an increase of up to 300 kgs. The upgraded Fortuner has a 300 kg increase in the maximum braked towing capacity which takes it to 3,100 kgs.

2020 Toyota Fortuner (3)

Toyota Fortuner Legender
Legender version of the new Fortuner (for Thai market).

Refreshed looks
For the updated Fortuner, the cosmetic changes are a unique surround for the larger black grille, restyled bumpers with a ‘skid-plate design’ below the front bumper, more prominent foglamp bezels, and slimmer headlamps upgraded to LEDs. New LED taillight clusters are also available in some variants.

The refreshed exterior styling of the Hilux maintains the tough, robust on-road presence of the highly popular pick-up model, in keeping with the global Toyota truck family. It projects a stronger presence with a large trapezoidal grille that dominates the front design and incorporates more pronounced horizontal elements that deliver a wider, more planted look. The grille surrounds differ by variant while there are newly designed headlights which are smaller for a ‘meaner’ look. LED lighting systems are available on some variants.

2020 Toyota Hilux

2020 Toyota Hilux

2020 Toyota Hilux

2020 Toyota Hilux

2020 Toyota Hilux

Inside, both models have been upgraded with the adoption of an 8-inch display for the infotainment system which has enhanced voice recognition and the latest smartphone integration functions. These include including Apple CarPlay and Android Auto so smartphone apps can be accessed from the dashboard.

A 4.2-inch multi-information display in the instrument binnacle incorporates a digital speed readout, among other new functions.

2020 Toyota Hilux

While the primary production hub for the Hilux and Fortuner is at the Toyota factory in Thailand, it is also locally assembled in some countries, Malaysia being one of them. Under normal non-pandemic conditions, there would be some extra time needed before the new models are assembled due to sourcing and preparation of parts from local suppliers for the Malaysian models.

With the interruption by the months-long Movement Control Order that suspended virtually all activities, the schedules would have changed so it’s hard to say when these new models will be in showrooms.

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Hari Raya Aidilfitri is here again but for this year, the celebrations will be somewhat different due to the continuation of the Movement Control Order (MCO). UMW Toyota Motor understands that many will be disappointed that they are unable to celebrate together with their loved ones in their hometowns.

To lift the spirits of Malaysians, the company prepared three videos, each with its own unique approach and theme, which was shared on its various social media channels.

“Drawing on Toyota’s own past experiences of difficult and challenging times, I believe that the human spirit is resilient and we will come out stronger.  In the short term, things may be tough but at the end, there will be greater strength and confidence from having endured the challenges,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

In the first video posted, Malaysians were invited by the company to submit captures of themselves, observing Ramadan in their own way, while adhering to the MCO requirements to stay at home. These homemade videos were then strung together into a more complete film depicting real-life scenarios and experiences of Ramadan being observed under the unique circumstances.

For the Raya videos, there are two different themes. The first one shows a family coming to terms with the current situation, and accepting that it is a necessary sacrifice to make. For the second Raya video, which was shared on May 25, Toyota GAZOO Racing’s celebrity racers sing a Raya classic, “Senandung Hari Raya Untukmu”, to add sparkle to the celebratory mood, even while observing the MCO.

The first Raya video was produced by working with a real family who actually shot the scenes themselves. The father operated the camera and lighting with the family members as the talent, and their house as the main location.

Toyota Hari Raya video

Adhering to the MCO Standard Operating Procedures, production of all three videos had minimal crew present and even the director gave guidance via video calls. Social distancing was observed during filming with the exception of the family scenes since they depicted people living in the same house.

“The ultimate message of the videos is to stay strong and to continue our journey in the face of hardship. Similarly, Toyota is staying resilient by adapting to the current situation. With its e-showroom, virtual test drives, augmented reality app, and more, Toyota is making sure the public can still get its products and services while caring for the public’s safety,” said Ravindran K. President of UMW Toyota Motor.

“We realise this year’s festival will be different and while many are unable to be together, we hope that Malaysians will still be able to celebrate in a meaningful way at home. On behalf of UMW Toyota Motor, we wish all our Toyota owners, customers and business associates Selamat Hari Raya Aidilfitri!” he said. “And to all Malaysians, Selamat Hari Raya Aidilfitri and may you find peace and happiness.”

Click here for other news and articles about Toyota.

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The COVID-19 pandemic and Movement Control Order (MCO) in Malaysia brought many activities to a standstill and this including the Toyota Gazoo Racing Festival and Toyota Vios Challenge which had been scheduled for the weekend of April 17 – 19 at the Sepang International Circuit. As the government indicated that public activities and gatherings should not be held till at least the end of the year, the organizers, UMW Toyota Motor have had no choice but to conclude the season after three of the four rounds were run.

TGR Festival Season 3

Season 3 champions
With this decision, the three champions of Season 3 are Tengku Djan Ley Tengku Mahaleel as overall champion of the Super Sporting class for professional drivers; Hayden Haikal takes the crown for winning the Sporting class for amateur drivers; and musician and TV personality Shawn Lee topped the list of celebrity racers in the Promotional class.

Toyota Vios Challenge

This is Tengku Djan’s second title after being champion in the first season of the Toyota Vios Challenge. He took a break from racing to assume responsibility as Team Manager in Season 2. Driving for Team 23 Motors, Tengku Djan finished the third season 11 points ahead of runner-up Mark Darwin of Laser Motor Racing, with Telagamas Toyota’s Freddie Ang a further 14 points behind.

“The season has been nothing short of intense from start to finish. Competing in a one-make series where you are essentially limited to only your driving skills, there’s only so much you can do in the company of so many experienced and talented elite drivers on the grid and I am fortunate enough to have finished every race consistently in the points,” said Tengku Djan, who won two of the season’s six races.

Tengku Djan Ley
Tengku Djan Ley

He added: “The Toyota Vios Challenge has been an incredibly rewarding series for drivers as much as it is a tough proving ground because not only are you driving on a street circuit which requires you to be extremely precise, but everyone competes on a level playing field by driving identical race machines. It builds character, confidence, accelerates a driver’s learning curve and teaches drivers to become more technical and tactical by making minute changes to the car’s set-up with the hope of gaining some advantage.”

16-year-old Hayden Haikal, the youngest ever individual to win a race in the Toyota Vios Challenge, joined the series in Season 2 and at 15 then, was the youngest rookie driver to compete in the series as he transitioned from karting to saloon car racing. Not only was the teenager forced into a steep learning curve (having to learn how to manually change gears and to assimilate himself with the dynamics of a saloon car), but he unexpectedly improved and excelled with every race. Hayden’s track record in Season 3 included two race victories for S&D Motorsports, allowing him to end his campaign ahead of another teenage driver, Bradley Benedict Anthony (Dream Chaser team) who was 12 points behind.

Looking back on his two seasons, he added that his participation in the series was timely given his move from karting and that the Toyota Vios Challenge not only provided a level playing field for first time racers, but was also cost effective. “In the end, the series addressed what mattered most to my parents and I and that was to enhance my racing skills and it wasn’t about how much money one can afford to spend on the cars we compete in,” said Hayden.

Toyota Vios Challenge Season 3 celebrities
The celebrity racers in Season 3 included Akio Takeyama (third from right), Chief Motorsports Officer of Toyota GAZOO Racing Malaysia and also Deputy Chairman of UMW Toyota Motor.

Meanwhile, also claiming his second overall championship win in the Promotional class, Shawn Lee clearly demonstrated a more composed and confident drive throughout the season. Lee had been crowned Promotional class champion in season 1 and was promoted to race the following season in the more competitive Sporting class. Returning to the Promotional class in Season 3, he drove to three race wins and clearly emerged as the most dominant driver on the grid. Finishing second overall was actor Shukri Yahaya, 15 points adrift, while in third was TV personality Nabil Ahmad.

Season 3 of the street racing series had started off in Kuala Terengganu last September before moving to Bandar Malaysia (the old TUDM airbase in Kuala Lumpur) in November, and Batu Kawan in Penang in February this year.

Toyota Vios Challenge

“It is certainly not the most ideal way to conclude what has traditionally been a closely-contested championship. Like the previous two seasons, the Toyota Vios Challenge is unique in that as a one-make series, emphasis has always been on a level playing field, driving skills and experience which ultimately resulted in no clear winner emerging until the very last race. Season 3 had again demonstrated this spirit of competition, but inevitably the final race must yield to an even greater agenda which is to place national interest and public safety ahead of all other matters,” said Akio Takeyama, Chief Motorsports Officer of Toyota Gazoo Racing Malaysia.

Mr. Takeyama, who is also Deputy Chairman of UMW Toyota Motor, said the final results were made after careful deliberation in adherence to and consistent with all provisions underlined by the technical and sporting regulations of the championship, and in discussion with the Motorsports Association of Malaysia (MAM), Malaysia’s governing body for motorsports. The decision was also consistent with the best practices of other international motorsports events.

Looking ahead
Moving forward, Mr. Takeyama revealed that the company is currently in the advanced stages of preparing for an even more exciting fourth season of the Toyota Gazoo Racing Festival and Toyota Vios Challenge.

“Season 4 will be an entirely different experience, offering racers, teams and participating dealers not only an enhanced racing format but also prize and reward structure. Without revealing too much too soon, I would also like to announce that the Toyota Gazoo Racing spirit will extend beyond the Toyota Vios Challenge and provide racers with additional racing programs to compete in. Another element we are closely looking into is talent development and expansion of TGR e-Racing.”

Toyota eSports
The TGR program of activities in Malaysia will give more attention to eSports.

Summing up the season, President of UMW Toyota Motor, Ravindran K. said that the Toyota Gazoo Racing Festival and Toyota Vios Challenge has grown from strength to strength to fulfill the company’s three key objectives: to bring motorsports and Toyota’s racing spirit to the masses; to elevate Malaysian motorsports by introducing the concept of racing on street circuits; and successfully demonstrating the performance, reliability and durability of its vehicle to perform under extreme conditions.

“It has been a monumental task, but one that has been well worth the effort and an initiative we intend on pursuing further. I would like to convey our highest appreciation to all the participating teams, drivers, dealers, fans, spectators, sponsors and officials who have been instrumental in making this Series a success,” said Mr. Ravindran.

“Our decision to venture into motorsports was with the intent of injecting greater excitement into Malaysian motor-racing and in three season, we have not only successfully established a one-make series offering a greater level playing field and is much more affordable and accessible to the masses, but also contributed to the development of new, young and talented drivers.”

Vios Challenge delivers masterclass racing in Penang

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Twenty years ago, with the Y2K computer glitch reduced to the punchline of the year, technology in another corner took a big leap as a small sedan appeared in the automotive landscape in America. It was the Toyota Prius, the world’s first production car with a hybrid powerplant consisting of a small internal combustion engine which worked with an electric motor.

First Generation Toyota Prius
The original Prius

First Generation Toyota Prius

The Prius would profoundly change the trajectory of automotive propulsion evolution and prepare motorists for the transition to electric vehicles. Over the next two decades, Toyota would go on to sell more than 6 million Prius hybrids worldwide, with more than 3.6 million total hybrid models (including Lexus) sold in the USA alone.

And so, on its 20th anniversary in America, Toyota has come out with 2,020 units of a special anniversary version. The cars will be offered in Supersonic Red or Wind Chill Pearl and feature striking black exterior trim and unique features, including a colour-keyed rear spoiler.

Toyota Prius 2020 Edition

There are also black inserts for the 17-inch alloy wheels, black-out headlight components and trim, B-pillars and mirror housings. Also unique to the Prius 2020 Edition, as it is known, are a ‘2020’ insignia key glove/fob and floormats, as well as black shift knob and interior A-pillar trim and smoked air vents.

For the latest Prius, Toyota Safety Sense 2.0 (TSS) is now available, providing the driver with more assistance that can help avoid accidents. The Pre-Collision System is now enhanced with Low-Light Pedestrian Detection while the forward sensors can detect bicyclists.

Toyota Prius 2020 Edition

Toyota Hybrid System II

The foundation of Prius efficiency is the Toyota Hybrid System II (shown above). It operates much in the same fashion as the original hybrid system but is more compact, more powerful, and more fuel-efficient. Today’s system uses a high-efficiency 1.8-litre 4-cylinder Atkinson-cycle petrol engine working with two motor-generators through an electronically controlled planetary-type continuously variable transmission (CVT).

The advanced Power Control Unit is the key to extracting the greatest efficiency from the powertrain. In most situations, the Prius launches on battery power alone and then seamlessly starts the petrol engine and blends its output once underway, turning it off when its power is not needed.

After 20 years, the Prius has reached its fourth generation which sits on the Toyota New Global Architecture-K platform (TNGA-K). It is the most efficient and quietest Prius ever offered and is available as a plug-in hybrid (PHEV) as well as an AWD-e variant with all-wheel drive.

Four generations of hybrid power and still moving forward with technology

COVID-19

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Virtually all industries and businesses in Malaysia suspended operations on May 18 as the Movement Control Order (MCO) started, a measure to stop the spread of the COVID-19 coronavirus.With the situation improving, the government is allowing resumption of operations of most industries.

Assembly Services Sdn Bhd (ASSB), UMW Toyota Motor’s subsidiary involved in manufacturing Toyota vehicles, is among those that has resumed its assembly operations. It has two assembly plants in Selangor and the newer one at the Bukit Raja Industrial Park commences today. This plant assembles the popular Vios and Yaris models and has been in operation since January 2019. The second plant in Shah Alam, among the oldest in Malaysia, will commence operations on June 9, 2020.

ASSB Bukit Raja, Selangor
The ASSB plant in Bukit Raja, Selangor which assembles the Yaris and Vios models.

“We are grateful to the Selangor State Government for its decision to implement the CMCO with customised details and understand that it is in the best interest of the state and people,” said Ravindran K., President of UMW Toyota Motor. “With the resumption of operations, we hope to help in boosting the economy and add momentum to the automotive industry and business moving forward.”

As with all companies allowed to resume their operations at full capacity, there are strict Standard Operating Procedures (SOPs) which must be followed. ASSB will fully adhere to these SOPs for the protection and health of the approximately 2,000 employees working at its facilities.

ASSB

The SOPs include establishing distances of 1 metre or more between workers; regular temperature checks; provision and use of hand sanitizers and face masks; and sanitization of various areas around the plant three times daily. Where necessary, working hours and work flows are adjusted to create a safe environment.

“Toyota Motor Corporation is also very serious about providing safe and healthy conditions for all employees. As a member of the global Toyota family, ASSB can therefore draw on healthcare advice and best practices from TMC regarding additional measures that can be taken here in Selangor,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

War on COVID-19: Toyota Boshoku UMW makes PPE for frontliners

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UMW Toyota Motor Sdn Bhd (UMWT) has announced that authorised Toyota and Lexus Sales & Service Outlets in its network that are located in areas observing the Conditional Movement Control Order (CMCO) will be open for business from today (May 4, 2020).

The opening of the Sales & Service Outlets will be based on approval and regulations by the respective state governments. This follows approval from the Ministry of International Trade & Industry (MITI).

All outlets have received guidelines for their daily operations which must be in accordance with the Standard Operating Procedures (SOP) issued by MITI. The SOP requires such measures as social distancing, sanitization of premises and contactless payments where possible.

Service Bay Area

Vehicle owners are advised to call in advance to check on the operating days and hours of their preferred Sales or Service Outlet as well as to secure an appointment before going there. Click here for contact details of the outlets.

“We will follow the SOP strictly at all our Sales & Service Outlets for our customers’ peace of mind as well as to also protect our staff. It is hoped that our customers will understand the requirements which are necessary in the public interest and safety,” said Ravindran K., President of UMW Toyota Motor.

With regards to those vehicles purchased from UMWT or their authorised dealers with existing warranties that are valid and expiring during the MCO period, there will be a 30-day extension calculated from the last day of the MCO (currently scheduled to be May 12, 2020).

War Against COVID-19: UMW Toyota Motor and dealers provide support for PDRM and Malaysian Relief Agency

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During the 1990s, Toyota launched two models that created new market segments almost overnight. The first was the RAV4, which started the small passenger-car based SUV trend but the second was of great significance. It was the Prius, the pioneer of mass-produced hybrid vehicles.

Today, many carmakers have models with hybrid powertrains too and of the many millions on the roads all over the world, over 15 million have been made by Toyota.

Toyota’s decision to develop hybrid electric vehicles started over 25 years ago when Takeshi Uchiyamada (the company’s Chairman today) led a team to develop a car for the 21st century. Concern for the environment was growing, with momentum coming from the Kyoto Protocol to address climate change, which many nations committed to.

“When we launched Prius, no one even knew what a hybrid was but thanks to early adopters, hybrids have ridden a wave of success into the mainstream,” said Mr. Uchiyamada.

Toyota Prius Gen 1
First generation of the Prius

Toyota focussed on reducing greenhouse gas emissions (specifically carbon dioxide) and other harmful pollutants. With more than 15 million hybrids already in use, Toyota believes that it has made a significant contribution to the environment by reducing carbon dioxide emissions by more than 120 million tonnes worldwide to date (compared to sales of equivalent vehicles with internal combustion petrol engines alone).

The first generation of the Prius was launched in 1997 and in the years that followed, more Toyota (as well as Lexus) models gained hybrid powertrains. There are at least 44 models available globally today.

More than a numerical milestone, the continued and increasing use of hybrid powertrains demonstrates the staying power of the technology. It is a mainstream solution to reduce environmental pollution and also consumption of fossil fuel. This achievement builds on the belief that widespread adoption of more environmentally-friendly vehicles can make a significant positive impact worldwide.

Toyota Hybrid
Some of the Toyota hybrid models available today.

Hybrid leads to BEV and FCEV
While Toyota believes that hybrid vehicles are an essential part of the future overall mix of electrified vehicles, two decades of electrification experience also feed into the company’s multi-powertrain strategy. The company does not see a ‘one winner takes all’ scenario but a future where the different electrified technologies – hybrids and plug-in hybrids, fuel cell (FCEV) and battery electric (BEV) vehicles – all play a part.

Hybrid technology
Hybrid technology is the core technology which can be used in the development of electric vehicles (EVs), plug-in hybrid vehicles (PHV) fuel cell vehicles. (FCVs)

As a result of its long hybrid electric vehicle experience, the company has deep transferable expertise in the core electrification technologies which are common across all form of electrified powertrains. Over two decades of continuous development of electric motors, batteries and power control units has taught Toyota how to manage and reuse energy efficiently, providing a range of electrified options for customers.

Toyota hybrid models in Malaysia
UMW Toyota Motor (UMWT) began selling the Prius when it started its third generation in 2009. Due to the heave taxes on CBU (completely built-up) vehicles, the earlier generations were unable to be attractively priced. However, in 2009, the government provided full import and excise duty exemption of hybrid and electric vehicles which made them more affordable.

The move was to demonstrate Malaysia’s commitment to reducing its carbon footprint as well as to help the carmakers introduce hybrid technology to motorists in the country. It was hoped that some companies would then assemble their hybrid models locally.

Toyota Prius
Third generation of the Prius and Prius c (below) were sold in Malaysia.

Toyota Prius c

A 4-year period of duty-exemption was given, during which time sales of such vehicles was quite high as their prices were attractive. Besides the Prius, UMWT also imported the smaller Prius c.

Following the withdrawal of the duty-free exemption, the price of the Prius jumped from RM139,900 to RM216,400 while the Prius c which entered the market at RM97,000 rose to around RM153,000. Not surprisingly, sales declined very quickly and imports of the Prius and Prius c ceased. However, Lexus Malaysia continued to offer hybrid variants for its CT, RX and LS models for customers who appreciated the advanced technology.

Four generations of hybrid power and still moving forward with technology

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