At last, after the forced suspension of public activities – including motorsports – the TOYOTA GAZOO Racing Festival can resume and with it, the second round of the Vios Challenge. As with the first round in March, Round 2 will also be run at the Sepang International Circuit this weekend (October 23/24).
Unfortunately, spectators will not be allowed to watch the racing from the stands as the health authorities do not permit such gatherings at this time. Therefore all the action will be broadcast live on the Toyota Malaysia website at www.toyota.com.my, and on the Facebook pages of Toyota Malaysia and Toyota GAZOO Racing Malaysia.
This second round is part of the fourth season of the popular Vios Challenge, a one-make series that has grown in popularity. As many of the participants have gained more experience with each season, the racing has also become more competitive. And because the cars are all technically similar – and strict inspections ensure that – the racing is close and what matters more is driver skill.
Round 1 brought out the best in all the racers, some going on to stamp an early sign of dominance in the opening races (two per round) of the season, while several newcomers demonstrated talent that have all the makings of emerging champions.
The Vios Challenge consists of 4 classes, including the Rookie Class which has 5 graduates of the GAZOO Racing Young Talent Development Program. These are promising racers who are stepping up from karting and sim racing to racing in a real saloon car for their very first time. There is also the ever-popular Promotional Class which has 10 local celebrities who are closely followed by their thousands of fans across the country.
Some of the local celebrities taking part in the Promotional Class.
The more serious drivers (not to say those in the Rookie Class and Promotional Class are not serious) are in the Sporting Class for amateur drivers and the Super Sporting Class for the veteran and professional drivers.
The battle of the rookies is currently being led by Naquib Nor Azlan, whose transition from sim racing to real racing has had little impact on his dominance on the racing track, virtual or otherwise. Naquib won the first two races of the season, closely chased by 17-year old Amer Harris and Mika Hakimi.
The Super Sporting Class see the dominance of professional driver, drifter and GAZOO Racing Ambassador, Tengku Djan Ley who was victorious in both season-opening races. Other contenders in the running include last season’s runner-up Mark Darwin, last season’s second runner-up Freddie Ang, and accomplished veterans the likes of Boy Wong, William Ho, Kenny Lee, Keifli Othman, Syafiq Ali and former Sporting Class champion Brendan Paul Anthony. Also competing in the class is teenager Hayden Haikal who was last year’s Sporting Class champion and has been upgraded.
An individual who has been equally dominant in the season opener is actor Zizan Razak who, like Tengku Djan and Naquib Azlan, also rejoins Round 2 with a perfect 2-race victory in Round 1 despite being in his first ever season of the Vios Challenge. Others competing in the Promotional Class include actor Shukri Yahaya, actress Janna Nick, presenter Nabil Ahmad and singers Wany Hasrita, Nabila Razali and Khai Bahar. They will be joined by singer/song writer Talitha Tan and television personality Ahirene Ahirudin.
The Sporting Class remains a class that is still too close to call with Adam Khalid and Haji Sutan Mustaffa Salihin each with one race victory to their name. 19 competitive drivers will be gunning for the chance of collecting more points this weekend and ending the season as champion.
“We are extremely grateful that the season can continue, and I am sure that all the racers are eager to get back into action. I do not foresee the long break having an adverse impact on their performance. Instead, like Round 1, the competition will be even stiffer and closer all the way to the chequered flag,” said GAZOO Racing Malaysia’s Chief Motorsport Officer, Akio Takeyama, who is also a racing driver himself.
This year’s TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2021 Regional Finals saw 21 national qualifiers – from Singapore, Malaysia, Thailand, Indonesia, India, Taiwan, and South Korea – competing against each other in the popular simulator racing event. They were battling it out not only for the attractive prize money but also a chance to represent Asia and compete alongside world players in the TGR GT Global finals to be held in December.
In the second running of the e-sports competition, Chou Yi Teng (Taiwan) and Nathayos Sirigaya (Thailand) opened the regional finals with leading positions in the first race for their respective groups. In the final round where the top 15 racers competed on the circuit used for the 24-Hour Le Mans race, Yi Teng steadily held his leading position through 5 laps to land first place, with other finalists racing closely behind him including defending champion Muhammad Aleef (Singapore). Overall, Nathayos – who placed third last year – clinched the winning spot. Yi Teng came second while Aleef came in third.
“I didn’t think I had a good shot at winning when I started in the fifth position in the final race, so I am very humbled for the win,” Nathayos said after his victory. “It has been an amazing experience racing alongside the best e-Motorsport racers in Asia. I’m taking away with me important learnings and experiences that will be immensely valuable heading into the Grand Finals. I am grateful for the opportunity provided by Toyota to pursue my passion for racing in the virtual world.”
The Regional Finals featured 3 races run on different circuits from around the world. The fight for the championship started with a semi-final race, where the 21 entrants competed in two groups using the GR Yaris. This was along the Tokyo Expressway – obviously not a circuit that would be used in real life!
Nathayos led the race and eventually took victory in the final seconds of the last lap for Group A. Trailing right behind him was fellow teammate Thanaphat Pungphat, as both Thai drivers stuck with each other throughout the race.
“The plan was to stick together in the qualifying round and work together to get to the finals,” Nathayos mentioned. With their plan playing out perfectly, the duo saw a total of 32 points in the team standings after the first round. For Group B, Chou Yi Teng (Taiwan) earned first place.
The top 5 racers from each group in the semi-final round proceeded to the third and final race, while the remaining 11 racers competed in the second race at the Fuji International Speedway. In this consolation race, 5 racers competing in the GR Supra captured the last 5 seats in the final race, with Andika Rama Maulana (Indonesia) finishing in first place.
After the exciting first two races, the third and final races were run at the Spa-Francorchamps circuit in Belgium with the new GR 86 model, and then on the famous Circuit de la Sarthe which annually hosts the 24 Hours of Le Mans endurance race. The car used was the 1000 ps Toyota TS050 Hybrid which has won the event many times.
“We are overwhelmed by the support for GR racers in our second year of TGR GT Cup Asia. We are excited to see more countries participating, increasing the competition intensity. It was thrilling to see Nathayos and Aleef returning to battle it out for the global final entries,” said the Vice-President of Toyota Marketing Asia, David Nordstrom.
A first for the tournament, prizes were also awarded for the top 3 country teams. Team Thailand took home the winning team honour with 131 points, followed by Team Malaysia in second place with 84 points, and Team Taiwan in third place with 83 points.
Malaysia will once again have entrants in the TOYOTA GAZOO Racing GT CUP ASIA event which will be broadcast at 6:30 pm today. The event, organized by Toyota Motor Asia Pacific, will see Team Malaysia going up against the region’s elite racers from Singapore, Indonesia, Thailand, Korea, India and Taiwan for a chance to become Asia’s two representatives at the TGR GT Cup Global Finals, plus a Grand Prize of US$6,000 (about RM25,000) in cash.
Gunning to become champion in the second running of the event is Taj Izrin Aiman who finished second overall in the inaugural event last year. Compatriot Muhammad Iqbal will also be making his second appearance in the TGR GT CUP ASIA after finishing fourth overall last year. Both drivers earned their way to being participants by finishing in the top two positions, respectively, in the 2021 Toyota GR Velocity Esports Championship, where Taj Izrin Aiman winning his second consecutive title. Nabil Azlan is the third member of the team.
The three members of the Malaysian team who will challenge racers from other countries in the region.
4 races, including a street circuit
The TGR GT CUP ASIA will be contested over 4 online races with competitors awarded points based on their placings. The opening race will see drivers competing behind the wheel of a GR Yaris in a 5-lap race around the 7.3-km Tokyo Expressway – where the Top 10 will proceed to the finals.
They will then switch to a GR Supra for another 5 laps for the consolation race, this time at the famous 4.5-km Fuji Speedway. For this race, the Top 5 will be given second wind to be part of the finals.
One of the races will be on the Tokyo Expressway.
Making its debut this season will be the all-new GR 86, and racers will take on 5 laps of the 7.0-km Spa-Francorchamps circuit in Belgium. During the race, every car must make a mandatory pit-stop and also a tyre change, which means departing from the race momentarily. The fourth and final race will certainly be the most gruelling – 3 long laps of the 13.6-km historical Le Mans Circuit de Sarthe in France behind the wheel of a TS 050 Hybrid sportscar.
Aiming for overall victory
Besides competing for the individual Grand Prize, our Malaysian drivers will also be vying for the US$6,000 team prize pool money. For Taj Izrin Aiman, 23, two straight Toyota GR Velocity Esports Championship titles and his second appearance in the TGR GT CUP ASIA, will help boost his confidence and determination to take the overall title this time.
The sim racers will use the TS 050 HYBRID racing car for the final race. This is the real car on the way to one of its wins at the Le Mans 24-Hour race.
“If last year’s event is anything to go by, all I can say is that the TGR GT CUP ASIA is insanely competitive considering we will be racing against the region’s best drivers,” he said prior to this evening’s races. “The most important thing will be to remain focussed and consistent. You cannot afford to make mistakes in any of the races; if you do, the odds of bouncing back into championship contention will be anything from slim to impossible.”
His performance in the Toyota GR Velocity Esports Championship has been exceptionally consistent and almost dominant when he won two of the three races and finished second once earning him the overall prize of RM20,000. More than 800 participants participated in the championship which began with qualifying rounds in late August, before the top 20 racers moved on to compete in semi-finals held on September 18.
Racing in real and virtual worlds now
“E-racing has taken the country and the region by storm, and this has uncovered an incredible pool of talented simulator racers. Racing is an integral part of Toyota’s heritage and today, that takes place both in the real and virtual worlds,” said GAZOO Racing Malaysia’s Chief Motorsports Officer Akio Takeyama.
“Simulator racing technology has also evolved exponentially over the years and today it is becoming an increasingly important training platform to bring new drivers into motor racing. This is something we have already experienced first-hand with the participation of virtual racers in the Vios Challenge – street racing championship in Malaysia. They are not only capable of making a quicker transition into a racing car, but they are also excelling in racing,” added Mr. Takeyama, who is also a racer himself in the Vios Challenge.
Billed as one of the most lucrative local online racing series in the country, the Toyota GR Velocity Esports Championship was first held in 2018 and UMW Toyota Motor remains the first and the only Malaysian car company to be associated with fast-growing E-sports motor racing activities.
Similarly, the TGR GT CUP ASIA is also the only event of its kind in the region organized by a manufacturer. The Toyota GR Velocity Esports Championship was instrumental in inspiring the series.
Both the TGR GT CUP ASIA and the Toyota GR Velocity Esports Championship support UMW Toyota Motor’s ongoing initiative to bring motorsports to the masse, according to Ravindran K., President of UMW Toyota Motor. “Our objective in Malaysian motorsports is to cultivate greater interest, awareness and appreciation for the sport. There is also enormous talent both on the racing circuit and online, and we would like to bring this to the forefront in support of youth development,” he said.
The COVID-19 pandemic has had a big impact not only on people (many of whom lost loved ones) but also on businesses. Apart from reduced business due to restricted movements, forced suspension of activities also made things worse. But now things seem to be heading towards some normalcy and as life gradually returns to normal, businesses are seeing a steady improvement in sales.
In the auto sector, which was allowed to resume operations from the second half of August, the number of new vehicles produced, sold and delivered also rose significantly in September, the first full month of operations.
UMW Toyota Motor (UMWT) reports a total sales volume of 8,033 vehicles, an increase of 5,509 units over the August volume. This was made up of 7,931 Toyota vehicles and 102 Lexus vehicles. The volume was also 43% higher than for the same month in 2020 when 5,605 vehicles were sold.
On a cumulative basis, year-to-date sales of Toyota and Lexus vehicles in Malaysia reached 43,594 units at the end of September. In the same 9-month period in 2020, the total volume reached only 25,978 units, an indication of the severity of the first Movement Control Order (MCO) during the second half of 2020.
“We are certainly pleased to see the market steadily moving towards normalcy as the past few months have been challenging for us. Our showrooms have been open and receiving many customers daily, and bookings for the latest models have been increasing. As a result, our total sales in September for Toyota and Lexus vehicles was a phenomenal 223% greater than the August volume,” said President of UMW Toyota Motor, Ravindran. K.
All SOPs followed
Mr. Ravindran said that even before the lockdown was lifted, all facilities had been sanitized and ready for visitors in accordance with the Standard Operating Procedures (SOPs) specified by the Ministry of Health. The SOPs are now strictly observed at all outlets and a company-wide program was undertaken to ensure that the entire workforce is fully vaccinated.
“I would like to assure our customers that they will be safe and protected when they visit our showrooms or service centres but at the same time, we remind them that they need to comply with the SOPs. This means having temperature scans and registering their visit using the MySejahtera app, as well as using hand sanitizers and facemasks at all times,” he said.
‘Visit & Win’ promotion
To welcome visitors back to Toyota showrooms nationwide, UMWT is having a ‘Visit & Win’ promotion with a total of RM30,000 worth of prizes to be won. You do not have to buy anything at all; all you need to do is visit any authorised Toyota showroom, take a picture and then upload it to social media (eg Facebook or Instagram) with a caption. Once it is posted, let UMWT know what the URL is so that it can be viewed and judged.
There are 38 prizes to be won, with the Grand Prize being an iPhone 12 (64GB); 2 second prizes of Samsung 55-inch 4K LED TV; and 2 third prizes of Dyson Supersonic Hair Dryer Iron. Consolation Prizes are TT Racing Maxx Gaming Chairs, Bose Quiet Comfort 35 Wireless Headphones, Kingston HyperX Gaming Keyboard, Philips Portable Car Air Sanitizer, and customized Touch’nGo cards with RM100 pre-loaded. Additionally, everyone visits the showroom will receive a free Safety Kit (which stocks last).
Those who plan to buy a new Toyota vehicle can enjoy low instalments with Toyota EZ Beli. If they are government employees, UMWT has the Jom Drive program (in collaboration with Toyota Capital Malaysia) with special benefits and a selection of financial plans. Applications (with supporting documents) will be hassle-free and processed speedily so that they can enjoy their new Toyota within a short time.
Loyal customers not forgotten
“Our loyal customers who have supported the brand for more than 5 decades are also not forgotten. We now have the new Toyota Loyal-T program with better service and bigger rewards,” Mr. Ravindran added. “The program makes use of the Toyota Drive mobile app for convenience and ease of communicating with UMWT.”
With business activities now normalizing, UMWT has been busy preparing for an exciting future when Hybrid Electric Technology is introduced with Toyota models assembled locally. These new models will have more efficient powertrains with less emissions and quieter running.
Locally-assembled hybrid models coming soon.
“Toyota Hybrid Electric Vehicles (HEVs) are at their most advanced today, and are the immediate and economical solution for mass market production and sale in terms of reduced CO2 emissions, practical usage, and price acceptance by customers. We are absolutely positive that the HEV is the most accessible and realistic choice for Malaysian customers in terms of practicality and infrastructure, with an enormous potential in Malaysia,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
Vaccination does not make you immune to COVID-19 infection. You can still get infected and not show symptoms but you could spread the coronavirus to others. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.
Hydrogen is the most abundant element in the universe and from it, electricity can be created using a technology from the space program – the fuel cell. Through a chemical reaction with oxygen, electrical energy can be produced with only water as a by-product. The fuel cell is therefore a strong candidate to power electric vehicles – except that the technology is still very expensive and hydrogen stations are very limited.
Nevertheless, companies like Toyota have developed fuel cell electric vehicles (FCEV) and its Mirai model is already in its second generation and sold in selected markets. Recently, a Mirai set a Guinness World Record for a FCEV by travelling 845 miles (1,360 kms) on a full tank of hydrogen. The journey, which was done in southern California, beats an earlier world record set in France in May this year that achieved 1,003 kms.
The official record attempt was closely monitored by Guinness World Records officials and followed the strict rules and documentation procedures. The record distance achieved was more than double the EPA-estimated mileage that Toyota uses in marketing communications for the model.
The car was driven by a professional hypermiler and a partner over a period of 2 days over a route from the Toyota Technical Centre in California where Toyota’s fuel cell development group is based. The route used normal roads which included the Pacific Coast Highway and included rush hour traffic on the San Diego freeway. The Mirai was driven until the 3 hydrogen tanks were empty.
By the end of the trip, the Mirai had consumed a total of 5.65 kgs of hydrogen and passed 12 hydrogen stations along the drive routes without having to stop for refuelling. It emitted no carbon dioxide whereas a standard internal combustion engine vehicle, over the same distance, would have emitted about 300 kgs of the gas that is said to cause global warming.
Toyota adds that the record was achieved by drivers skilled in hypermiling techniques that optimized the Mirai’s vehicle performance under specific weather and driving conditions. . Additionally, as on the car’s Predictive Efficient Drive can learn repeatedly travelled routes to optimize charging and discharging of the battery to help maximize fuel economy and driving range. They also leveraged some basic fuel-efficient driving tips that any driver can learn but the car itself was a standard 2021 model on sale to the public.
The Mirai is priced from US$49,500 (about RM207,000) which is about 20% less than the first generation that went on sale in 2014. Buyers can receive state government incentives to lower the purchase price. Hydrogen is sold by weight and in California, the price per kg is around US$16 (about RM67). To fill all 3 tanks on board, the amount needed would be 5.65 kgs which would cost about US$90 (about RM376) and can provide up to 640 kms of driving if you are not trying to set a record. The electric powertrain generates 128 kW of power which is equivalent to 174 ps with 300 Nm of torque to give a claimed 0 to 100 km/h time of 9.7 seconds.
As announced in July this year, UMW Toyota Motor (UMWT) is making a big investment to introduce hybrid electric technology in Malaysia in a bigger way. The last time the company actively sold hybrid models was about 10 years ago when the government allowed hybrids and electric vehicles to be sold duty-free to everyone. After that exemption ended, prices were no longer as cheap and sales of hybrids dwindled. UMWT didn’t give up though, and besides making available hybrid variants of Lexus models, it also sold the Camry Hybrid for some years.
Now comes not just another push but a bigger one which the company says is officially launched today. It’s a RM270 million investment which will bring hybrid electric technology to more Malaysians and contribute to the more than 18 million hybrid vehicles already sold by Toyota worldwide since the first model – the Prius – was launched in 1997.
Toyota Prius – first mass-produced hybrid electric vehicle in the world.
Long experience in hybrid technology
Toyota can promise Malaysians advanced hybrid technology because it has long experience developing them. Starting with fundamental technology, Toyota’s engineers have constantly made advancements and innovations that put the brand at the forefront of hybrid technology. To show that the technology is not just about fuel efficiency, Toyota has also demonstrated how hybrid powertrains can also offer high performance with 4 consecutive wins at the Le Mans 24-Hour endurance races.
Toyota’s hybrid racing cars have won the 24-Hour Le Mans endurance race 4 times in a row, demonstrating that hybrid powertrains can also offer high performance.
UMWT’s push towards greater electrification follows the trend globally and support’s Toyota’s commitment to achieve carbon neutrality in all its activities. This means achieving net-zero CO2 emissions throughout the cycle of manufacturing, transporting, energy generating, fueling and/or charging, and the recycling and disposal of vehicles.
Toyota aims to achieve carbon neutrality not only in its products but also in all its activities, including those at factories. This is the ASSB, UMW toyota Motor’s assembly plant in Bukit Raja, Selangor, where the hybrid models will be assembled in the near future.
Deputy Chairman of UMW Toyota Motor, Akio Takeyama, said that for the automotive industry, carbon neutrality involves a very challenging process to ensure that zero emissions can be achieved. It requires offering consumers sustainable solutions which meet their diverse needs.
Toyota already has various types of electrically-powered vehicles, some with hybrid powertrains (a small petrol engine working with an electric motor, battery electric vehicles (BEVs) that only use electric motors and even powertrains that get energy from hydrogen fuel cells. All these are already available in the market but availability depends on the energy policies and readiness of different countries. So in countries which may still lack certain elements for fully electric models, the hybrid approach may be the best and more practical in the short term.
“For the immediate future, we are absolutely positive that the Hybrid Electric Vehicle (HEV) is the most accessible and realistic choice for Malaysian customers in terms of practicality and infrastructure, with an enormous potential in Malaysia. It is a realistic bridge towards vehicle electrification while efforts are still being undertaken to help realize enablers for BEVs, such as cost-reduction, energy mix improvement and infrastructure development,” said Mr. Takeyama.
HEVs comparable to fully electric vehicle in emissions
While BEVs may not generate CO2 emissions at all, HEVs have almost similar values in the process of vehicle production, energy generation and ownership over a period of 10 years. This means that, given the current situation in Malaysia, HEVs can be equally effective as BEVs.
“Toyota HEVs are at their most advanced today, and present the most realistic, immediate, economical and practical solution for mass market production and sale in terms of reduced CO2 emissions, practical usage, and price acceptance by customers,” Mr. Takeyama said.
He added that no new infrastructure needs to be built – referring to charging stations – as HEVs do not need to be recharged. The battery pack is constantly recharged while driving. This will help to eliminate the ‘range anxiety’ that is a concern to consumers who worry that they may be stranded if they run out of electricity in the battery pack. Furthermore, the HEV can be driven like a car with a combustion engine, and go long distances without any problem.
The Toyota Hybrid Electric System has a petrol engine and electric motors working together and in certain conditions, it is possible to run using just the electric motor alone. The battery is constantly recharged – even during braking – so owners do not have to worry about finding a recharging station. And even if the battery does not have sufficient energy remaining, it is still possible to continue using the petrol engine.
Constant improvement of hybrid system
Since 1997, the Toyota’s Hybrid Electric System has been constantly improved with new technology, becoming more efficient and the cost has also been going down as volumes have rapidly risen. It is now in its fourth generation and of the various versions for different models, UMWT has mentioned ‘dual power’ with a petrol engine and two electric motors. It is possible, under certain conditions, to run entirely on electric power for a short distance, with quiet movement and zero emissions.
A concern which was apparent among buyers of the hybrids sold before was the reliability of the battery pack which is manufactured by a subsidiary of Toyota. Admittedly, the early battery packs did have issues but battery technology has advanced very quickly and manufacturers addressed the issues quickly. To give peace of mind, companies offered extended warranty coverage specifically for hybrid battery packs, with UMWT giving up to 8 years coverage.
The Toyota Hybrid Electric System has evolved greatly from the one in the first Prius which occupied a lot of space (above), to the latest one (below) which is more compact and also offers better efficiency and performance. The battery packs have also become less bulky and can store larger amounts of energy to provide better range.
More reliable and durable battery packs
Today’s battery packs (lithium-ion type shown above) are much more reliable and durable – and have even better energy storage – as they are designed to last as long as the vehicle. They offer safety, long life service, a high level of quality, and a high level of performance. Toyota’s own subsidiary – Prime Planet Energy & Solutions, a joint venture with Panasonic – has extensive experience in battery development and manufacture. It has achieved battery durability and performance through understanding how the vehicle is used and the state of the battery under such conditions.
“We have the right technology, the right products in support of the existing infrastructure and energy policies. We are in an ideal position to contribute to Malaysia’s ambition of becoming a hub for advanced technologies and to reduce its carbon footprint. This will be an important cornerstone towards ensuring future policies and the people are well positioned and prepared to accept vehicle electrification,” said Ravindran K., President of UMW Toyota Motor.
What models for Malaysia?
The question now on everyone’s mind is what models will be assembled locally. Over the years, Toyota’s range of HEVs has expanded considerably and in 2021, there are at least 45 different models available. Obviously, UMWT won’t be able to offer all of them and the logical thing would be to choose models in common with other ASEAN markets. In both Thailand and Indonesia, there are HEV versions of the Corolla Cross, Corolla Altis, C-HR and Camry. Since the models are to be assembled locally, the Corolla Altis Hybrid would be a very strong possibility and as the Corolla Cross Hybrid is a variant on the same TNGA platform, it too can be easily added to the assembly line at the plant in Bukit Raja, Selangor.
Toyota currently has 45 hybrid models in its global range. These two, which are already sold in neighbouring countries, would be strong candidates for assembly in Malaysia.
It’s often been said that Toyota is like an oil tanker; it may take a while to change course but once it has, it has massive ‘force’ behind it to push ahead strongly. In the case of hybrid models, UMWT may not be the first in the market to assemble such vehicles but now that the decision has been made to do so, it can be expected to become a major brand in the growing HEV segment.
In a lifetime, a person may own 5 or 6 cars, some more and some less. For car companies, the ideal thing is to retain that customer ‘for life’, which is why a range of products is important. There must be affordable products at the entry level so people can join the ‘family’ and then as they get older and requirements change, there are other types of models to suit their needs and budget.
This is why car companies go to great extents to care for their customers and companies like UMW Toyota Motor have had a strong and dedicated customer relationship management since 1988, the first company in Malaysia to have such a department. As a result, over time, the number of loyal Toyota customers in the country has grown and the introduction of loyalty programmes has further cemented the relationship.
Better rewards and enhanced convenience
Now, in 2021, the company is going further with the launch of its Toyota Loyal-T Programme, promising even greater value, better rewards and enhanced convenience for all Toyota owners. The new Loyal-T Programme, which replaces the previous Toyota Merit programme, offers all Toyota owners an opportunity to easily earn points from the time they purchase a new vehicle. Then they continue to collect the points when they send it for servicing at authorised service centres, purchase spare parts, or make repairs or repaint their vehicle at the Body & Paint centres.
Even when they renew their vehicle insurance at the authorised Toyota outlet, there are points to be collected. The accumulated points can then be exchanged for E-service vouchers which may redeemed for future services.
“We have a big Toyota family with many customers across the whole country, and it has always been our endeavour to ensure that they feel appreciated. Looking back, we have implemented numerous value-added initiatives and improved services to constantly increase customer convenience. These efforts, and many more to come, are a means of saying ‘thank you’ to our customers for their continued trust in the brand and support, and we would like to now consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.
Strengthening the bond with customers
“Buying a Toyota is just the beginning. Like any relationship, you will go through an introduction, and as you come to know one another better, trust develops, and over years the relationship strengthens. People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” added UMW Toyota Motor Deputy Chairman, Akio Takeyama.
Mr. Takeyama said this concept of a total reward scheme and all-encompassing membership structure is one that defines a long-lasting bond between Toyota and its customers.
Joining the new Toyota Loyal-T Programme is easy: just download the Toyota Drive mobile application available from Google Play Store or Apple App Store. Once the mobile application is installed on a smartphone or tablet, it can immediately be used to register personal details with UMW Toyota Motor. All information is maintained and safeguarded in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).
UMW Toyota Motor (UMWT) will be making a major announcement on Monday, September 27, 2021, which it says will be ‘inviting Malaysians on a journey that will give them the opportunity to experience a part of the future, today’. According to the company’s Deputy Chairman, Akio Takeyama, this development will have ‘a big impact on not only the brand but the industry as a whole, and the lifestyle as well as choices that we have become so accustomed to’.
Details of the announcement are not revealed but Mr. Takeyama associates it with Toyota Motor Corporation’s global commitment by 2050. This would refer to the Toyota Environmental Challenge 2050 (Challenge 2050) which has 6 challenges that are the most demanding and most inspiring environmental commitments the world’s No.1 carmaker has ever made. The goals of Challenge 2050 apply to all Toyota subsidiaries around the world, including UMWT which is a joint-venture between United Motor Works (UMW), Toyota Motor Corporation and Toyota Tsusho Corporation.
It is therefore likely to be related to the July announcement about UMWT planning to invest RM270 million for assembly of Toyota hybrid models in Malaysia. The investment will be additional to the RM2 billion that was made the construction and commissioning of a second assembly plant in Bukit Raja, Selangor, which began operations in January 2019.
The excitement of the Toyota GR Velocity Esports Championship returns this weekend with the top 20 simulator racers in Malaysia vying for the honours of winning a share of the total prize pool of RM70,000. Additionally, the top three winners will go on to represent the country in the GR GT Cup Asia qualifiers organized by Toyota Motor Asia Pacific.
Most lucrative local online racing series
Billed as one of the most lucrative local online racing series in the country, the Toyota GR Velocity Esports Championship offers a cash prize of RM20,000, RM10,000, RM7,000, RM5,500, RM4,500 to the top 5 overall winners. The 6th to 10th finishers will receive RM4,000, RM3,500, RM3,000, RM2,500 and RM2,000, respectively.
There’s also a prize of RM500 each for those who finish in 11th to 20th positions. Additional cash prizes of RM450 and RM200 will be awarded to the first and second place winners in each of the two individual races.
Prior to this weekend’s semi-finals and finals, more than 800 participants from around Malaysia participated in the championship which began with qualifying rounds last month. Then came the quarter-finals which were held on September 4 and 5 to select the top 20 racers who will compete in the semi-finals on September 18. The 10 best racers will then move to the final challenge on Sunday.
The semi-finals and finals have been held in public spaces in previous years. This year, due to the pandemic and need for social distancing to be maintained, the racers will connect from their homes using Sony PlayStation’s Gran Turismo Sport platform.
Unlike previous years when the events were held in public spaces, this year’s finale will be run completely online from each competitor’s home, with the race utilizing Sony PlayStation’s Gran Turismo Sport platform. Spectators can follow the race action which will be broadcast on TOYOTA GAZOO Racing Malaysia’s Facebook and YouTube pages and also over Astro eGG, the first eSports channel in Southeast Asia.
The Toyota 2000GT is one of the cars the sim racers will use. Only 351 units of Japan’s first supercar were produced between 1967 and 1970. Being of an earlier era, its driving dynamics will be different from the modern racing cars like the Le Mans-winning TS050 HYBRID (below) which will also be used.
Racing at famous circuits
In the semi-finals, all the racers will first pilot the Toyota 2000GT (the first Japanese supercar) in a 15-minute race around the 73-year old Goodwood Motor Circuit in England, and afterwards another reversed-grid order race of the 3.8-km circuit. The third race behind the wheel of the GR Supra Racing Concept for a 30-minute race at Australia’s 6.2-km Mount Panorama-Bathurst circuit, well known for its annual 12-hour race.
One of the tracks will be Spa-Francorchamps in Belgium.
The final is also a 3-race format. The first two races will see a 15-minute sprint race with racers competing in the FT-1 Vision Gran Turismo GR.3 at the 7-km Spa Francorchamps circuit in Belgium. The championship decider will be a 40-minute finale at Fuji Speedway, behind the wheel of the Le Mans-winning TS050 Hybrid, during which they must make at least one pit-stop.
The two-day semi-finals and finals will see 4 previous GR Velocity Esports Championship winners returning. They include defending champion Taj Aiman, and last year’s runner-up and third place winner Iqbal Suji and Mior Hafiz, as well as 2018 winner Muhammad Uzair. Last year, Taj finished second overall in first-ever GR Supra GT Cup Asia.
The finals will also see several racers currently competing in the Vios Challenge Promotional, Sporting, Super Sporting and Rookie classes, in an exhibition race. Having challenged each other in the first round at Sepang earlier this year, they will now have a chance to continue the duels while waiting for the series to be resumed.
Some of the racers from the Vios Challenge, in Season 4 this year, will also participate in an exhibition race online.
During the broadcasts on the two days, there will also be interviews with the racers as well as GR Ambassador, Tengku Djan Ley and the event’s Race Director, former F1 driver Alex Yoong. The broadcast times will be 10:30 am to 6 pm on Saturday and 3 pm to 6 pm on Sunday.
Fourth year of championship
First held in 2018, the number of participants in the Toyota GR Velocity Esports Championship has grown from 400 to more than 800 this year. Last year’s event drew more than 1 million online spectators who watched the 2-day event via the Facebook and YouTube channels. Until today, UMW Toyota Motor remains the first and the only Malaysian car company to be associated with e-sports, a fast-growing activity which has even been recognised by the FIA, the world motorsport governing body.
“The momentum and the level of interest for the GR Velocity Esports Championship have grown tremendously in just 4 years. This is a huge boost for both e-sports and motorsports and we are glad that we persevered to keep the championship going despite the restrictions faced due to the pandemic,” said President of UMW Toyota Motor, Ravindran K.
The Toyota GR Velocity Esports Championship has been run since 2018.
TOYOTA GAZOO Racing Malaysia’s Chief Motorsports Officer, Akio Takeyama, said the company remains committed to its aspirations of establishing a bigger footprint in Malaysian motorsports.
“In the 4 years that the GAZOO Racing brand has actively been in Malaysian motorsports, we have seen the eco-system dynamically transform. At one point, we experienced young racers joining the Vios Challenge street racing series, and then it evolved to having simulator racers not only joining the event but proving they are also capable of winning a real race. Today, as a result of the COVID-19 pandemic, we see a growing population of professional racers not just globally but also domestically, migrating to compete online in the absence of physical events. This is a fantastic evolution for both esports and motorsports and I believe moving forward one will be dependent on the other in order to produce racers of exceptional quality,” said Mr. Takeyama.
Connectivity is a popular term in use today; in the context of the car, it refers to the ability for different electronic devices to interface and interact. Connectivity in earlier days could be said to have started from the radio sending broadcasts that could be received on the radio in the car. As time went on, drivers could also connect their own devices to listen to a personal selection of music, usually via a cable and then wirelessly by Bluetooth.
Today, connectivity is at a far more advanced level as connections can be made to the internet with wireless broadband services, and smartphone apps can also be mirrored on the infotainment system of the car. The location of the vehicle can also be determined precisely – anywhere on the planet – using GPS (Global Positioning by Satellite) systems.
Today’s connectivity technologies in cars can bring smartphone apps to the dashboard and even connect to the internet for information and entertainment.
Carmakers have used these new technologies to the fullest to make motoring safer and also give drivers more peace of mind. For Toyota owners, the GPS technology is used not only for route guidance and navigation systems that make it easier to find a location but also for enhanced vehicle security.
Toyota Vehicle Telematics System
This is the Toyota Vehicle Telematics System (VTS) available in many models today. It was introduced by the UMW Toyota Motor (UMWT) in 2019. With VTS, the vehicle’s location is monitored using GPS, and its location can be pinpointed on a mobile application. This means that it will be easier for relevant authorities to find the vehicle in the event it is stolen.
Furthermore, VTS is also able to detect an impact experienced by the vehicle. This would suggest an accident, in which case emergency services may be dispatched by the 24/7 command centre to the scene, speeding up rescue actions and perhaps saving a life.
VTS also allows vehicle owners to review their trip history with minute-to-minute reports. They can know the distance covered and overall duration of their journey – useful for those who make claims for travelling expenses. The mobile application. Which can track multiple vehicles, can also review driving patterns during each journey as well as set driving parameters as safety measures with younger or new drivers.
“Connected mobility is a concept that is revolutionizing the automotive industry and it essentially brings greater peace of mind with the ownership of a car. This enables the driver to form somewhat of a personal and unique relationship with his vehicle, an interaction that was never available 20 to 30 years ago,” said Ravindran K., President of UMW Toyota Motor.
Toyota’s use of connectivity technologies provides more peace of mind when travelling long distances as assistance is immediately available should an emergency occur.
Toyota 24Seven Road Assist
UMWT also offers vehicle owners Toyota 24Seven Road Assist via its mobile application, an industry first. This is an evolution of what used to be ‘a call away’ for around-the-clock roadside assistance. With almost everyone having a smartphone these days, the mobile app is more convenient and all it takes is just a few swipes on the phone to get immediate assistance.
“We have been providing our customers with Toyota 24Seven Road Assist for the last 20 years. This is a service that continually undergoes enhancements to ensure that they never have to worry when they are on the road. As mobile technology grows more advanced, naturally the next logical step would be to introduce a mobile application that would bring this service to the next higher level,” said Mr. Ravindran.
Toyota 24Seven Road Assist is not just for the time when accidents occur but can even be called upon if the vehicle has run out of fuel or has a puncture. This is certainly a welcome support service when on a long journey. A request via the mobile app will bring help quickly and because the location is known via GPS, it is easier for the support team to find the vehicle.
Free minor on-the-spot repairs and nationwide towing (up to 50 kms) are offered to all Toyota owners using Toyota 24Seven Road Assist (terms and conditions apply).
A key feature built into the mobile app is an SOS button with a real-time tracking feature. Users have the ability track the travel route and time of the help that is on the way to them. Further assurance is in the fact that the help is from a trusted authorised Toyota outlet or service provider. If necessary, Toyota’s Freephone number 1-800-888-247 can be used to speak to a human operator, 24 hours a day, every day of the year.
“As technology advances, so will cars. This is inevitable, and we have seen vehicles rapidly evolving over the last 20 to 30 years to becoming increasingly safer, cleaner, more economical, offering better performance, to now growing even more intelligent and are able to provide greater forms of interaction with the driver. Suffice to say that transportation and communication will become increasingly reliant on one another moving forward in an era of seamless and connected mobility,” said UMW Toyota Motor Deputy Chairman, Akio Takeyama.
