In the early part of the 20^th century, many car companies were formed to make and sell the new ‘horseless carriages’. But over time, it was a case of Charles Darwin’s ‘survival of the fittest’ which applied to businesses as much as nature. By the end of the century, the number was considerably less than when it started and mega corporations were formed as a few companies merged.

Now, in the 21^st century, the same thing is happening again as a ‘new’ type of motor vehicle – the electric vehicle (EV) – is poised to move into the mainstream – even displacing combustion engined vehicles in another few decades. And again, we see many new companies or start-ups appearing to try to get even a tiny slice of the growing EV market.

Some have been around a few years already, quietly developing their models and approaching investors and now, it seems that many are beginning to reveal themselves and present their products. One of them is AEHRA, an Italian company that aims to ‘disrupt the existing automotive ecosystem by distilling the values of Italian design, world-class engineering and American customer service to leverage the advantages of next-generation EV powertrain packaging and technology’.