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During the final month of the first quarter of 2023, Perodua made a big push in production and sales to cross the 30,000-unit level, setting records in the process. The two plants completed 33,666 vehicles while 32,179 vehicles were delivered nationwide.

The March numbers added to those of January and February took first quarter production to 84,800 units while sales were 78,564 units. These represented increases of 33.9% and 27.5%, respectively, over the volumes reported for the same period in 2022.

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After the drop at the start of the year, sales for almost all brands picked up again in February, even though this is the shortest month of the year and typically sees low sales. However, with the urgency to deliver vehicles to those customers who had booked prior to the June 30 2022 deadline for sales tax exemption, many companies rushed to get vehicles registered.

Data source: Monthly reports of Malaysian Automotive Association.

Among the non-Malaysian makes, Toyota has again gotten off to strong start as an indication of its determination to retain the lead in the segment. However, Honda will be putting in a strong challenge this year as it has announced that there will be three all-new models, one of which is known to be the WR-V compact SUV. This takes the brand into Perodua and Proton territory as it will be a rival for the Ativa as well as the X50.

The erratic production volumes reflect the disruptions caused by shortage of parts, especially microprocessors which are needed for the many electronic systems in today’s vehicles. Just one microprocessor not available and the vehicle cannot be completed. Some manufacturers have even taken to sending vehicles out with some features omitted due to the systems lacking the necessary microprocessor. However, some stability is beginning and the plants are able to push out more vehicles.

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March should see higher numbers as well since it is the final month for deliveries of those long outstanding orders. It’s also usually a strong month because it is the end of the financial year for some car companies, so there is maximum effort to close their books with the best numbers of the year. And there are also promotions for the Hari Raya festive season to attract buyers.

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As expected, the first quarter of this year will see a continued boom time for the car companies, at least in terms of deliveries. Many have thousands of orders waiting to be fulfilled and there’s an urgent need to deliver to customers who booked before June 30, 2022 because they are entitled to sales tax exemption.

If they do not have their new vehicle registered by March 31, 2023, then their sales tax exemption will be forfeited and they will have to pay more. However, some companies absorb the sales tax and Perodua is one of those that has confirmed it will do so for those customers whom it cannot supply vehicles to in time.

The Malaysian carmaker has also been in ‘overdrive’, along with its suppliers and dealers, during the first two months of this year. The total volume of vehicle delivered to customers nationwide was 46,385 units, up 33% from 34,865 units in the same period last year. Likewise for production, there was a 32.95% increase in out from the two plants to 51,134 units from 38,460 units last year.

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With the car market continuing its steady recovery, helped by two festive seasons that will occur during the first quarter of the year, sales for Proton have been booming. Compared to the same month in 2022, the February sales volume this year was 52% higher with 14,033 units (domestic and export) delivered.

The volume was 20.1% higher than January while for the first two months of the year, the year-to-date volume has increased to 88% to 25,714 units. Where market share is concerned, it was estimated to be 22.7% as the official market data has not been released by the Malaysian Automotive Association (MAA) yet.

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It’s pretty much expected that when the official numbers for 2022 are announced by the Malaysian Automotive Association (MAA) in the near future, Perodua will again be at the top of the list. It has been the bestselling brand since 2006 and its volumes have grown steadily over the years.

Last year, the increase in sales was 48.2% over the year before, taking the total volume to 282,019 units. To meet the demand, production naturally had to rise in tandem and 289,054 units were delivered by the two factories, an increase of 49.5%.

Being No.1 for so long has not made the Malaysian carmaker complacent; in fact, it has never taken its leadership position for granted and has planned its progress carefully and thoughtfully. This was particularly important to face the challenges of the past two years during the COVID-19 pandemic as well as other issues affecting the industry.

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While we await the official data from the Malaysian Automotive Association (MAA) for the sales and production of new motor vehicles in 2022, some of the companies are already announcing their numbers. Among them is Honda Malaysia which reports that it delivered more than 80,200 units during the year, more than the target of 80,000 units that it had set. This was a 51% increase over the previous year’s sales volume.

The achievement keeps Honda in the No.1 position in the non-national passenger car segment (which excludes pick-up trucks and commercial vehicles) for the ninth consecutive year since 2014. During the year, the brand also recorded its highest ever sales in Malaysia with more than 10,500 units delivered nationwide.

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In spite of the challenges of getting parts, especially microprocessors, to complete vehicles, the auto industry in Malaysia actually had a boom year and is expected to have a Total Industry Volume (TIV) of over 700,000 units. Even by November, the TIV had reached 642,306 units, exceeding the sales forecast of 630,000 units made by the Malaysian Automotive Association (MAA).

For Proton, it was also another great year – the fourth, in fact – as the brand saw overall sales of 141,432 units (including exports) in 2022. This was with the addition of another 14,750 units in December, the fourth best monthly performance for the year.

Compared to numbers reported in 2021, Proton’s total sales grew by 23.3% despite a tough start to the year. Production was disrupted at both factories due to a combination of flooding which affected parts vendors in Selangor and an acute shortage of microprocessors, which was a global problem. The situation limited output and deliveries for the first 4 months of the year.

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With one month remaining to the year, Perodua’s total sales volume has reached 250,785 units, already exceeding its 2022 target of 247,800 units. The output from the Malaysian carmaker’s two factories also reached new highs in November as the company shifts into higher gear to meet demand.

During the month of November, another 28,592 units were added to the sales volume, an increase of 40.9% when compared with 20,299 units delivered in November 2021, and a 10.6% increase when over the 25,849 units delivered in October this year.

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Data source: Monthly reports of Malaysian Automotive Association

Going into the final quarter of 2022, the Total Industry Volume (TIV) of new vehicle deliveries for the month of October was 10% lower than the month before but still above the 60,000 level. 61,002 units of vehicles were delivered nationwide, compared to 67,698 units in September.

The 61,002 units were made up of 54,498 units of passenger cars (excluding pick-up trucks) and 6,504 units of commercial vehicles, including pick-up trucks.

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The cumulative sales volume of Perodua crossed the 200,000 mark at the end of last month, reaching a total of 222,203 vehicles delivered nationwide since January. The 10-month volume, when compared to the same period in 2021, was 51.2% higher but it should be remembered that there were lockdowns that limited business activities last year.

“There was a gap in sales between June and August last year due to the lockdown imposed by the government to contain COVID-19 cases. Moving forward, we expect the registration momentum to continue upwards until the end of the year,” said Perodua President & CEO, Dato’ Sri Zainal Abidin Ahmad.

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