sales Archives

Hap Seng Star opens first Mercedes-Benz Accessories and Collection Boutique in Malaysia

While most people will think of cars when mention is made of Mercedes-Benz, the brand also has a range of exclusive lifestyle products for owners as well as those who are not owners [yet]. These products are available at most authorised Mercedes-Benz outlets and at Hap Seng Star’s new Autohaus, they are presented in a Luxury Lifestyle Boutique that is part of the showroom.

RM3.5 million investment
The Autohaus, situated along Jalan Sultan Ismail, was originally opened in 2004. It has since undergone a RM3.5 million refurbishment exercise to create the first new Mercedes-Benz Retail Brand Presence in the ‘Golden Triangle’ of Kuala Lumpur. The Mercedes-Benz Accessories and Collection Boutique is the first of its kind in Malaysia.

“With this investment, we aim to create the best experience for our customers throughout their ownership journey. Hap Seng Star embraces the Mercedes-Benz spirit of innovation, luxury, and world-class service, delivered by experienced personnel with in-depth product knowledge and exceptional service skills,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and CEO of Hap Seng Group Automotive Division.

Providing the luxury experience
There’s also a private lounge on the second level, while a cafe on Level 3 is available with refreshments for customers. The Autohaus also sells cars, of course, and the spacious delivery bays, are special illuminated to provide a unique vehicle hand-over experience for the new owners.

“The new Autohaus by Hap Seng Star reaffirms Mercedes-Benz Malaysia’s commitment to create a fascinating brand experience at every point in the customer journey. The new brand presence promises an authentic luxury experience with a modern touch. Our aim is to connect our customers not just with a car, but also a lifestyle experience that encourages a sense of joy, luxury and exclusivity,” said Dr. Claus Weidner, President & CEO of Mercedes-Benz Malaysia.

Hap Seng has invested a total of over RM300 million to date in enriching customer touchpoints nationwide. Its Mercedes-Benz Autohaus network is in 11 locations nationwide, with three in East Malaysia.

Click here for other news and articles about Mercedes-Benz.

Ingress Motors opens fourth Mitsubishi Motors showroom in Klang Valley

Mitsubishi vehicle owners in Petaling Jaya, Selangor, have an additional 3S outlet to provide sales and aftersales services. Opened recently, the new outlet is operated by Ingress Motors Centre (IMC) which already has three other Mitsubishi Motors showrooms in the Klang Valley (Puchong, Bangi and Shah Alam).

The latest outlet located along Jalan 225 in Section 51A of Petaling Jaya was built with an investment of RM1.25 million and has a built-up area of over 34,000 square feet. Its design follows the Corporate Identity of Mitsubishi Motors which is used for outlets globally.

Full range of services
It offers a full range of services and has a fully-equipped workshop with 12 service bays. The showroom is spacious and offers customers easy viewing of the latest Mitsubishi models. Owners having their vehicles serviced can also wait in a lounge with amenities such as free wifi and refreshments.

“Congratulations to Ingress Motors Centre for opening another Mitsubishi Motors showroom here in Petaling Jaya. MMM and IMC have been business partners since 2013 and within 7 years, IMC has established 4 out of 14 MMM showrooms within Klang Valley. This goes to show IMC’s commitment to further strengthen the Mitsubishi’s brand presence in Malaysia,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia (MMM).

“As we work together towards introducing the new XPANDER to the Malaysian market very soon, the opening of this new showroom is in line with putting our customers at the forefront and as our utmost priority. It is our aim to serve our customers better in terms of sales and after sales in the central region,” he added.

Growing network nationwide
The Mitsubishi Motors network in Malaysia now consists of 52 showrooms (out of which 46 are 3S Centres) and 52 service outlets throughout Malaysia. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah).

Sime Darby Auto Performance opens largest 3S Porsche Centre in Asia-Pacific

With an investment of over RM15 million, Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles and parts in Malaysia, has built the largest 3S Porsche Centre within a single facility in the Porsche Asia-Pacific region. Officially opened recently, the flagship facility known as Porsche Centre Ara Damansara is the third brand new dealership facility established by SDAP in its 10 years representing the brand in this country.

The Porsche Centre Ara Damansara occupies a cumulative built-up area of 12,102 square metres which includes 8,000 square metres of working space across 5 levels, with two showroom floors, two service and workshop levels and the importer office.

Showroom on two floors
The new facility is designed to deliver a best-in-class retail experience for customers and enthusiasts alike. The showroom areas on two floors, connected by escalators, can showcase up to 26 models. Porsche owners and fans will be able to purchase accessories and equipment at the ‘shop-in-shop’ featuring the latest collection of Porsche Driver’s Selection.

The service workshop operates on the second and third floors and has 21 service bays, with frameless telescopic oil hydraulic lifts being used. The Aftersales reception area comprises 4 dialogue bays, air-conditioned for better comfort

Motorsports Zone
There is also a dedicated Motorsports Zone, the first of its kind not only in Malaysia, but globally. Besides showcasing classic and modern Porsche racing cars, there are racing simulators for visitors to experience a virtual drive on a variety of circuits. Personal coaching with a trained instructor is also available for owners.

High-performance chargers
To prepare for the new era of electromobility, SDAP has installed Direct Current (DC) high-performance chargers for customers at all Porsche Centres. These 175 kW chargers are currently the fastest in the country and can fully charge the battery pack of the new Taycan within 36 minutes under optimal conditions.

*Owners of the new Taycan all-electric sportscar will be able to get their cars charged within 36 minutes using the high-performance chargers at the facility.*

“A central part of the new concept is to create a unique brand experience and a gathering place for our Porsche community, appealing to existing and new customers,” said Christopher Hunter, CEO of Sime Darby Auto Performance. ”Strategically located within the newly built Sime Darby Motors City complex of Ara Damansara in Selangor, this latest addition to the Porsche dealer network signals the commitment of SDAP and Sime Darby Motors, as well as Porsche Asia Pacific, to ensure a best-in-class experience for customers and enthusiasts alike.”

Click here for more news and articles about Porsche.

Latest Nissan Retail Concept adopted by new dealership in Kelantan

Just as car models receive periodic refreshing and updates, so too do the brand identities and other elements of the retail side of the auto business. For authorised Nissan dealers in Malaysia, that time has come and dealerships are progressively switching to the new Nissan Retail Concept (NRC).

The latest is a Nissan 3S centre in Kota Bharu, Kelantan operated by newly appointed dealer, Edaran Nuri Sdn Bhd. With the new NRC, there is the promise of an improved customer experience and journey of Nissan brand. The exterior features iconic red Nissan tablet signage while the exciting ‘Nissan Drive’ sales and consultation areas greet customers with warmth and comfort.

Everything under one roof
The 3S Nissan Centre has a total built-up area of 12,260 square feet and its showroom can display up to 5 models simultaneously. Within the same site is a service centre with 3 bays which can handle up to 15 vehicles per day.

Additional facilities include a cafe-styled customer lounge, free wifi and kids’ area. As taking delivery of a new Nissan is a special occasion, there’s an exclusive delivery bay for customers to receive their vehicles.

“Customer satisfaction is our main priority, and it is important that we work closely with our dealer to serve our customers better. The Nissan Retail Concept is our commitment in providing customers with high quality services and after-sales offerings from the minute they arrive,” said Mr Christopher Tan, Sales & Marketing Director of Edaran Tan Chong Motor, the distributor of Nissan vehicles for over 50 years.

SOPs observed
Mr. Tan gave assurance that, in line with government Standard Operating Procedures to curb Covid-19, Nissan showrooms and service centres nationwide carry out temperature checking and social distancing for all staff and customers. Nissan staff wear face masks, while face masks, gloves and hand sanitizers are freely available to customers, if required. Frequent disinfecting is carried out at the showrooms and service centres throughout the day covering every touchpoint including display and test drive vehicles, as well as all customer vehicles before and after service. During this period, contactless payments are encouraged.

For more information on the Nissan network in Malaysia, visit www.nissan.com.my.

New Volvo 3S centre opened in Kota Kinabalu, Sabah

In its aim to increase its presence in the country, Volvo Car Malaysia has not forgotten East Malaysia. Last November, it appointed Sebangga Mitsinbo Sdn. Bhd as a dealer-partner in Sabah and recently, the same business partner opened a new 3S (Sales, Service & Spare Parts) centre in Kota Kinabalu, Sabah.

Sebangga Mitsinbo Sdn. Bhd. (part of the Sebangga Group and formerly known as Sebangga Auto) joins Volvo Car Malaysia’s network of 13 dealers across the country. It is the sole authorised Volvo car dealer for the state of Sabah.

“Volvo Car Malaysia and the Sebangga Group share the same vision of protecting what is important, which is why we are honoured to have Sebangga Mitsinbo as our 14th 3S centre in Malaysia. As a brand, we want to enable a dynamic driving experience for our Sabahan customers, as they journey on the road, in life and with the brand, while also caring for the planet through a more sustainable drive with Volvo Cars,” said Nalin Jain, MD of Volvo Car Malaysia.

“With the establishment of a 3S centre in Kota Kinabalu, it reinforces our commitment to make roads safer – our vision is that no one should be seriously injured or killed in a new Volvo car. With this partnership, our hope for this new dealership is to make premium, safe and quality vehicles accessible to the Sabahan community and from there, spur a movement of being safe on the road,” he added.

Volvo Retail Experience
Inspired by the brand’s Scandinavian-inspired ideals and heritage, the Sebangga Mitsinbo 3S Centre adheres to Volvo Car’s retail standard – the Volvo Retail Experience (VRE). The open space and minimalistic-but-functional furniture are part of the Volvo design language which creates a contemporary luxury experience.

The two-storey space features a showroom at the ground floor, a service centre, a Volvo Car Lifestyle Collection and an Accessories showcase. Volvo’s latest models will be on display and visitors can request for test drives of the XC40, XC60, XC90, S60 and S90.

Volvo XC40 — *XC40 – one of the Volvo models in the current range.*

“This partnership with Volvo resonates well with our vision, in that we, too, value life above all. With Volvo being the pioneers in automotive safety, we are proud to carry the brand under our group and continue to strengthen their position as well as our mutual goal in protecting what is important. The addition of this 3S centre here in Sabah is part of our journey together with Volvo to help make roads safer for passengers and vehicles,” said Dato’ Arif Ambrose Ng, Chairman of Sebangga Group.

“At Volvo Cars, we understand that the value, quality and accessibility of services are just as important as the car, which is why we remain committed to ensuring that all of our customers experience a seamless and premium journey of acquiring and owning a Volvo car,” said Mr. Nalin.

Honda Malaysia reports good demand for latest BR-V

If the 1,400 bookings for the Honda BR-V that Honda Malaysia has collected within a month of its launch are any indication, Malaysians are not entirely turned off buying new cars. The exemption of sales tax (till the end of 2020) must also be acting as an incentive as there are savings too. For Peninsular Malaysia, prices without insurance range from RM86,726 to RM93,696, depending on the variant and colour choice.

According to Honda Malaysia, over 32,600 units of the BR-V, a 7-seater, have been sold since it entered the Malaysian market in 2017. It was an entirely new model which fit into the slot left by the Freed as a family-carrier.

Of the 1,400 bookings, 42% are from the Central region and over 85% are for the V variant, one of the two variants available. More than 24% of the buyers have specified Modern Steel Metallic, one of the 5 colour choices available. So if you want your BR-V a bit faster, pick another colour or better still, just tell the sales representative you will take any colour although you do have to pay extra for the White Orchid Pearl finish.

Honda BR-V colours — *Almost a quarter of bookings are for the BR-V in Lunar Silver Metallic.*

The latest BR-V has received cosmetic updates, typical for a model that is halfway through its cycle. New items include 16-inch dual-tone alloy wheels and a Shark Fin antenna.

It maintains the 1.5-litre SOHC i-VTEC 120 ps/145 Nm engine coupled with a Continuous Variable Transmission (CVT). For the V variant, there are also paddle shifters on the steering wheel to allow manual selection of gears when desired.

In spite of having space for 7 persons, the BR-V also has a lot of cargo space – up to 223 litres, which can be expanded to 539 litres when the third-row seats are folded down. The seating can be folded to create various configurations to suit different needs so it can be used to send the kids to school and then transport plants back from the nursery or furniture from IKEA.

For more information on the BR-V or other Honda models, visit www.honda.com.my. Test-drives are also available at all authorised Honda showrooms nationwide.

Another new Honda 3S Centre added to network in central region

The Klang Valley has a high concentration of vehicles, many of which are Hondas and over the years, Honda Malaysia has been expanding its dealer network to minimise distances owners and customers have to go to find an authorised dealership to buy a Honda or to have their vehicle serviced.

Recently, the network gained another 3S outlet in Shah Alam, Selangor, which is the 28th Honda 3S Centre in the company’s Central region. The new outlet, operated by Elmina Motors, is strategically located with easy access via Guthrie Corridor Expressway (GCE), New Klang Valley Expressway (NKVE), North-South Expressway (NSE) and the upcoming Damansara-Shah Alam Elevated Expressway (DASH).

Elmina Motors invested RM21.8 million in the new Honda 3S Centre which sits on an 85,377 sq. foot property. As a 3S centre, it offers complete sales and after-sales services to customers. Its service centre has 20 bays with specialised areas for jobs involving tyres and air-conditioning and electrical systems.

The facility meets Honda standards in all aspects and customers can also enjoy a variety of amenities such as comfortable lounges and complimentary wifi services. There is also free flow of food and beverages in the pantry area and a Kid’s Corner but these two areas are temporarily closed in view of the current RMCO (Recovery Movement Control Order) situation. All Honda dealerships adhere to the Standard Operating Procedures.

A surau is also available, along with car wash services and roadtax/insurance coverage renewal services.

“In view of the government’s strategies in resuming businesses, we believe the new Honda 3S Centre will contribute to Honda Malaysia’s effort to support the nation’s economy. The timing is opportune as it also provides another conveniently-located Honda showroom for customers to visit and test drive any Honda model, especially the three exciting models that we launched this year – the All-New Accord, New Civic and New BR-V. This is even more impeccable with the price reductions for Honda models after the announcement of the sales tax exemption by the government of Malaysia,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.

Mr. Ishiyama believes the opening of the new Honda 3S Centre can support the increase in after-sales service intakes in the Selangor area. In 2019, the company recorded more than 647,100 service intakes in the Central region, a 5.4% increase from the service intakes in 2018.

“With such encouraging growth, Honda Malaysia is continuously working hard to improve in order to provide excellent after-sales services to further elevate customer satisfaction,” he said.

Auto Bavaria takes over BMW/Mini dealership in Tebrau, Johor; to start operations on July 15

The BMW dealership in Tebrau, Johor, which was taken over by Auto Bavaria, will commence operations from July 15, 2020. As a 4S centre, it will offer the full range of services and systems for the BMW, BMW Motorrad, and MINI brands, as well as and BMW Premium Selection (pre-owned vehicles).

The Auto Bavaria Tebrau dealership (formerly managed by a unit of Wearnes) has a large built-up space of 63,000 square feet, capable of displaying up to 10 units of BMW and BMW Motorrad vehicles, six MINI cars as well as 8 vehicles from the BMW Premium Selection portfolio.

Auto Bavaria Tebrau Johor — *The car showroom was the first one in Malaysia to have an escalator. It takes visitors upstairs to the motorcycle and MINI sections.*

It will start off with a dedicated staff count of over 80 to serve customers of the various brands. As with other dealerships, there will be a Customer Lounge, Isetta Bar, BMW Lifestyle & Accessories, Handover Area and RATC (reception at the car) Service.

The Dealer Principal of Auto Bavaria Tebrau, Andy Tian, said: “A new journey is ahead of us in the southern region to deliver the premium ownership experience to more customers here. We continue to stay true to our promise of providing not only the best in customer service, but to exceed expectations in delivering what BMW has always stood for – providing Sheer Driving Pleasure.”

Auto Bavaria, a unit of Sime Darby Motors, was previously the importer and distributor for BMW vehicles, having taken over from BMW Concessionaires in 1988. It steadily developed the brand in the years that followed until BMW Group Malaysia was established in 2003 to manage assembly, marketing and distribution activities for the various brands. Nevertheless, Auto Bavaria, part of the Sime Darby Motors group, has continued to be the leading dealer chain representing BMW and Mini.

Visit www.bmw.com.my or mini.my for more information on products and services of the respective brands.

Perodua reports strong sales in June with 21,250 vehicles delivered

The government’s move to exempt the 10% sales tax on new locally-assembled vehicles is aimed at helping the auto industry to recover after the many weeks of being forced to suspend operations. Hopefully, it will encourage people to buy at a time when many are concerned about the future.

The move seems to be working as most companies have reported seeing more orders coming in. No. 1 brand Perodua has reported a sales volume of around 21,250 vehicles for the month of June. That’s the highest figure it has registered so far in 2020 and nearly triple of the May volume (although showrooms were open only after the middle of the month). Its total volume after the first 6 months of 2020 is in the region of 74,000 units; in the same month a year ago, the volume was 121,782 units.

Perodua sales 2020 — *Note: June sales volume is approximate, pending release of data by the Malaysian Automotive Association.*

Of course, Perodua has usually been slightly behind the supply curve – not necessarily a bad thing – as it has had a backlog of orders due to the popularity of its models. The suspension of business for many weeks would have reduced the backlog somewhat although new demand should fill the order books again before long.

Perodua managed to deliver 8,601 vehicles in March before the Movement Control Order (MCO) came into effect on the 18th day, halting the carmaker’s nationwide operations for two months. The carmaker officially restarted nationwide on May 19 and delivered 7,886 vehicles before the month ended.

“The government’s sales tax exemption move has had many benefits. Buyers can enjoy reduced vehicle prices – in Perodua’s case, 3%-6% less – until the end of 2020,” said Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad.

Click here for the current Perodua pricelist

On the aftersales side, operating hours have also been extended (at selected service centres). “Customers looking to service their vehicles are invited to secure an appointment with their service centre of choice,” said Dato’ Zainal.

As always, Perodua does not forget the need to help suppliers who were impacted by the MCO. According to Dato’ Zainal, the company purchased nearly RM500 million worth of local components in June alone. “The sizeable volume increase we’ve had as a result of the increased sales allows us to help the supplier and dealer ecosystem in this time of need,” he said.

“We reiterate our commitment to the government, as Malaysia’s biggest carmaker by volume, to help the industry and ecosystem wherever we can, including sustaining employment, so that we can all get through this difficult time,” he added.

Sime Darby Auto ConneXion offers Home or Office Delivery Test Drive

For a long time now, it’s been a ‘buyers’ market’ rather than a ‘sellers’ market’ and car companies have been trying different ways to draw customers to their brand and products. Sales and aftersales services and facilities have been raised in quality and customers who visit showrooms may be pampered with food and drink, besides a very comfortable environment.

However, in this time of reduced showroom traffic, the car companies are going further in reaching out to customers. For example, Sime Darby Auto ConneXion (SDAC) is enhancing its customer services by offering to bring new models to the customer’s home or office for a test-drive.

Added convenience for interested customers
The Home or Office Delivery Test Drive provides convenience to customers who may be busy or just don’t wish to travel to the showroom. The service is available within a 10-km radius of the customer’s chosen dealership.

To arrange for the test drive delivery, customers can either contact a Ford dealership nearest to them, submit an online test drive request via the SDAC-Ford website, or send a message to the Ford Digital Salesperson on the WhatsApp sales line at 019 204 1200.

“During this period, we understand that customers are in search of additional services for added convenience. That is why we are providing an additional option of delivering our test drive vehicles to our customers home or office to show our commitment of continuously enhancing our customer support and service,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.

Precautionary safety measures will be practiced by the sales consultant upon delivering the test drive vehicle. This includes the use of a face mask, recording of body temperature and sanitising the vehicle. The sales consultant will also be seated at the back to adhere to the current social distancing practices.

Showroom visitors welcome too
“Of course, customers are still welcome at our showrooms. For those who prefer to visit a Ford dealership, they can be assured that the necessary safety precautions to ensure health and safety are being practiced. This includes social distancing, temperature checks upon entering the premises, hand sanitiser dispensers located in the showrooms and frequent sanitising of high frequency touchpoints,” added Tuan Syed Ahmad Muzri.

Other existing touchpoints to assist customers in getting in touch with SDAC include the website chatbot to assist users on website navigation, Customer Care and Road Assist service line which is available 24/7 at 1300 38 3181, online book a service appointment, and submission of enquiries and feedback via the SDAC-Ford website.

Visit www.sdacford.com.my to know more about the Ford models available in Malaysia and the locations of dealerships throughout the country.

Piston.my

sales

Hap Seng Star opens first Mercedes-Benz Accessories and Collection Boutique in Malaysia

Ingress Motors opens fourth Mitsubishi Motors showroom in Klang Valley

Sime Darby Auto Performance opens largest 3S Porsche Centre in Asia-Pacific

Latest Nissan Retail Concept adopted by new dealership in Kelantan

New Volvo 3S centre opened in Kota Kinabalu, Sabah

Honda Malaysia reports good demand for latest BR-V

Another new Honda 3S Centre added to network in central region

Auto Bavaria takes over BMW/Mini dealership in Tebrau, Johor; to start operations on July 15

Perodua reports strong sales in June with 21,250 vehicles delivered

Sime Darby Auto ConneXion offers Home or Office Delivery Test Drive

UMW Toyota Motor Marks Strong March Sales, Highlights Commitment to Hybrid Mobility and Festive Raya Deals

Malaysian Automotive Sales Surge 31% in February

Stellantis Cancels Maserati Projects Following $1.59 Billion Write-Down Amid Sales Slump

Honda Malaysia Sets Bold 2025 Strategy with Three New Models and First BEV Launch

BYD Reports Record Sales in 2024 Amid Global Trade Tensions

UMW Toyota Motor Continues Strong Sales Performance

Stellantis Blames Ineffective Marketing for Bad Maserati Sales

Thailand’s Car Sales Hit by Economic Slowdown and Household Debt

Significant Profit Decline Among Major European Car Manufacturers for the First Half of 2024

Stellantis Eyes Major Decisions as Maserati Struggles

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