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If the 1,400 bookings for the Honda BR-V that Honda Malaysia has collected within a month of its launch are any indication, Malaysians are not entirely turned off buying new cars. The exemption of sales tax (till the end of 2020) must also be acting as an incentive as there are savings too. For Peninsular Malaysia, prices without insurance range from RM86,726 to RM93,696, depending on the variant and colour choice.

According to Honda Malaysia, over 32,600 units of the BR-V, a 7-seater, have been sold since it entered the Malaysian market in 2017. It was an entirely new model which fit into the slot left by the Freed as a family-carrier.

2020 Honda BR-V

Of the 1,400 bookings, 42% are from the Central region and over 85% are for the V variant, one of the two variants available. More than 24% of the buyers have specified Modern Steel Metallic, one of the 5 colour choices available. So if you want your BR-V a bit faster, pick another colour or better still, just tell the sales representative you will take any colour although you do have to pay extra for the White Orchid Pearl finish.

Honda BR-V colours
Almost a quarter of bookings are for the BR-V in Lunar Silver Metallic.

The latest BR-V has received cosmetic updates, typical for a model that is halfway through its cycle. New items include 16-inch dual-tone alloy wheels and a Shark Fin antenna.

It maintains the 1.5-litre SOHC i-VTEC 120 ps/145 Nm engine coupled with a Continuous Variable Transmission (CVT). For the V variant, there are also paddle shifters on the steering wheel to allow manual selection of gears when desired.

2020 Honda BR-V

2020 Honda BR-V

2020 Honda BR-V

In spite of having space for 7 persons, the BR-V also has a lot of cargo space –  up to 223 litres, which can be expanded to 539 litres when the third-row seats are folded down. The seating can be folded to create various configurations to suit different needs so it can be used to send the kids to school and then transport plants back from the nursery or furniture from IKEA.

For more information on the BR-V or other Honda models, visit www.honda.com.my. Test-drives are also available at all authorised Honda showrooms nationwide.

Revised Price List for Honda Models, effective from today till December 31, 2020

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The Klang Valley has a high concentration of vehicles, many of which are Hondas and over the years, Honda Malaysia has been expanding its dealer network to minimise distances owners and customers have to go to find an authorised dealership to buy a Honda or to have their vehicle serviced.

Recently, the network gained another 3S outlet in Shah Alam, Selangor, which is the 28th Honda 3S Centre in the company’s Central region. The new outlet, operated by Elmina Motors, is strategically located with easy access via Guthrie Corridor Expressway (GCE), New Klang Valley Expressway (NKVE), North-South Expressway (NSE) and the upcoming Damansara-Shah Alam Elevated Expressway (DASH).

Honda Elmina Motors

Elmina Motors invested RM21.8 million in the new Honda 3S Centre which sits on an 85,377 sq. foot property. As a 3S centre, it offers complete sales and after-sales services to customers. Its service centre has 20 bays with specialised areas for jobs involving tyres and air-conditioning and electrical systems.

The facility meets Honda standards in all aspects and customers can also enjoy a variety of amenities such as comfortable lounges and complimentary wifi services. There is also free flow of food and beverages in the pantry area and a Kid’s Corner but these two areas are temporarily closed in view of the current RMCO (Recovery Movement Control Order) situation. All Honda dealerships adhere to the Standard Operating Procedures.

A surau is also available, along with car wash services and roadtax/insurance coverage renewal services.

Honda Elmina Motors

Honda Elmina Motors

“In view of the government’s strategies in resuming businesses, we believe the new Honda 3S Centre will contribute to Honda Malaysia’s effort to support the  nation’s economy. The timing is opportune as it also provides another conveniently-located  Honda showroom for customers to visit and test drive any Honda model, especially the three exciting models that we launched this year – the All-New Accord, New Civic and New BR-V. This is even more impeccable with the price reductions for Honda models after the announcement of the sales tax exemption by the government of Malaysia,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.

Honda Elmina Motors

Mr. Ishiyama believes the opening of the new Honda 3S Centre can support the increase in after-sales service intakes in the Selangor area. In 2019, the company recorded more than 647,100 service intakes in the Central region, a 5.4% increase from the service intakes in 2018.

“With such encouraging growth, Honda Malaysia is continuously working hard to improve in order to provide excellent after-sales services to further elevate customer satisfaction,” he said.

Revised Price List for Honda Models, effective from today till December 31, 2020

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The BMW dealership in Tebrau, Johor, which was taken over by Auto Bavaria, will commence operations from July 15, 2020. As a 4S centre, it will offer the full range of services and systems for the BMW, BMW Motorrad, and MINI brands, as well as and BMW Premium Selection (pre-owned vehicles).

The Auto Bavaria Tebrau dealership (formerly managed by a unit of Wearnes) has a large built-up space of 63,000 square feet, capable of displaying up to 10 units of BMW and BMW Motorrad vehicles, six MINI cars as well as 8 vehicles from the BMW Premium Selection portfolio.

Auto Bavaria Tebrau Johor

Auto Bavaria Tebrau Johor
The car showroom was the first one in Malaysia to have an escalator. It takes visitors upstairs to the motorcycle and MINI sections.

Auto Bavaria Tebrau Johor

It will start off with a dedicated staff count of over 80 to serve customers of the various brands. As with other dealerships, there will be a Customer Lounge, Isetta Bar, BMW Lifestyle & Accessories, Handover Area and RATC (reception at the car) Service.

The Dealer Principal of Auto Bavaria Tebrau, Andy Tian, said: “A new  journey is ahead of us in the southern region to deliver the premium ownership experience to more customers here. We continue to stay true to our promise of providing not only the best in customer service, but to exceed expectations in delivering what BMW has always stood for – providing Sheer Driving Pleasure.”

Auto Bavaria Tebrau Johor

Auto Bavaria, a unit of Sime Darby Motors, was previously the importer and distributor for BMW vehicles, having taken over from BMW Concessionaires in 1988. It steadily developed the brand in the years that followed until BMW Group Malaysia was established in 2003 to manage assembly, marketing and distribution activities for the various brands. Nevertheless, Auto Bavaria, part of the Sime Darby Motors group, has continued to be the leading dealer chain representing BMW and Mini.

The Boss has arrived in Malaysia

Auto Bavaria
An Auto Bavaria advertisement in the late 1980s after it took over distribution of the BMW brand..

Visit www.bmw.com.my or mini.my for more information on products and services of the respective brands.

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The government’s move to exempt the 10% sales tax on new locally-assembled vehicles is aimed at helping the auto industry to recover after the many weeks of being forced to suspend operations. Hopefully, it will encourage people to buy at a time when many are concerned about the future.

The move seems to be working as most companies have reported seeing more orders coming in. No. 1 brand Perodua has reported a sales volume of around 21,250 vehicles for the month of June. That’s the highest figure it has registered so far in 2020 and nearly triple of the May volume (although showrooms were open only after the middle of the month). Its total volume after the first 6 months of 2020 is in the region of 74,000 units; in the same month a year ago, the volume was 121,782 units.

Perodua sales 2020
Note: June sales volume is approximate, pending release of data by the Malaysian Automotive Association.
Perodua showroom
File photo of a Perodua showroom

Of course, Perodua has usually been slightly behind the supply curve – not necessarily a bad thing – as it has had a backlog of orders due to the popularity of its models. The suspension of business for many weeks would have reduced the backlog somewhat although new demand should fill the order books again before long.

Perodua managed to deliver 8,601 vehicles in March before the Movement Control Order (MCO) came into effect on the 18th day, halting the carmaker’s nationwide operations for two months. The carmaker officially restarted nationwide on May 19 and delivered 7,886 vehicles before the month ended.

“The government’s sales tax exemption move has had many benefits. Buyers can enjoy reduced vehicle prices – in Perodua’s case, 3%-6% less – until the end of 2020,” said Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad.


Click here for the current Perodua pricelist


Perodua service centre

On the aftersales side, operating hours have also been extended (at selected service centres). “Customers looking to service their vehicles are invited to secure an appointment with their service centre of choice,” said Dato’ Zainal.

As always, Perodua does not forget the need to help suppliers who were impacted by the MCO. According to Dato’ Zainal, the company purchased nearly RM500 million worth of local components in June alone. “The sizeable volume increase we’ve had as a result of the increased sales allows us to help the supplier and dealer ecosystem in this time of need,” he said.

“We reiterate our commitment to the government, as Malaysia’s biggest carmaker by volume, to help the industry and ecosystem wherever we can, including sustaining employment, so that we can all get through this difficult time,” he added.

Perodua supports government initiatives to fortify Malaysia’s automotive industry

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For a long time now, it’s been a ‘buyers’ market’ rather than a ‘sellers’ market’ and car companies have been trying different ways to draw customers to their brand and products. Sales and aftersales services and facilities have been raised in quality and customers who visit showrooms may be pampered with food and drink, besides a very comfortable environment.

However, in this time of reduced showroom traffic, the car companies are going further in reaching out to customers. For example, Sime Darby Auto ConneXion (SDAC) is enhancing its customer services by offering to bring new models to the customer’s home or office for a test-drive.

Added convenience for interested customers
The Home or Office Delivery Test Drive provides convenience to customers who may be busy or just don’t wish to travel to the showroom. The service is available within a 10-km radius of the customer’s chosen dealership.

SDAC FORD

To arrange for the test drive delivery, customers can either contact a Ford dealership nearest to them, submit an online test drive request via the SDAC-Ford website, or send a message to the Ford Digital Salesperson on the WhatsApp sales line at 019 204 1200.

“During this period, we understand that customers are in search of additional services for added convenience. That is why we are providing an additional option of delivering our test drive vehicles to our customers home or office to show our commitment of continuously enhancing our customer support and service,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.

Precautionary safety measures will be practiced by the sales consultant upon delivering the test drive vehicle. This includes the use of a face mask, recording of body temperature and sanitising the vehicle. The sales consultant will also be seated at the back to adhere to the current social distancing practices.

Showroom visitors welcome too
“Of course, customers are still welcome at our showrooms. For those who prefer to visit a Ford dealership, they can be assured that the necessary safety precautions to ensure health and safety are being practiced. This includes social distancing, temperature checks upon entering the premises, hand sanitiser dispensers located in the showrooms and frequent sanitising of high frequency touchpoints,” added Tuan Syed Ahmad Muzri.

Other existing touchpoints to assist customers in getting in touch with SDAC include the website chatbot to assist users on website navigation, Customer Care and Road Assist service line which is available 24/7 at 1300 38 3181, online book a service appointment, and submission of enquiries and feedback via the SDAC-Ford website.

Visit www.sdacford.com.my to know more about the Ford models available in Malaysia and the locations of dealerships throughout the country.

The New Ford Ranger FX4

Social distancing

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With the ongoing COVID-19 situation which brought businesses in Malaysia to a standstill from March 18, the number of new vehicles sold fell to an unprecedented low, especially in April when no sales or registrations were possible.

However, in May, as the restrictions were relaxed and activity could resume, the car companies could resume deliveries of vehicles already ordered as well as work towards getting new sales. For Perodua, the month of May saw 7,886 cars sold, bringing its year-to-date (YTD) sales total to 52,920 units.

The company presently estimates a YTD Total Industry Volume of 129,401 units, so this would translate to a 41% YTD market share for Perodua.

Perodua delivery

“The situation has had a significant impact on car sales in Malaysia over the past 2 months, but we are thankful that in just 3 weeks since we restarted operations nationwide, we have managed to come close to the level of our March figures pre-Movement Control Order (MCO). We believe we will be able to fulfil our outstanding as well as new orders in a timely manner,” said Perodua President & Chief Executive Officer, Dato’ Zainal Abidin Ahmad.

Making up the May sales tally were 2,612 Myvis, 2,028 Axias, 1,820 Bezzas, 950 Aruz and 476 Alzas. Perodua managed to deliver 8,601 cars in March before the MCO came into effect and all activities had to be suspended.

“In this age of social distancing and heightened hygienic awareness, the role played by personal transport becomes all the more important. Vehicles are still needed for short, quick trips out for household essentials, and e-hailing drivers have begun using their vehicles to deliver goods instead of just transporting passengers,” Dato’ Zainal said.

Perodua Bezza
Bezza sedan is a popular model among e-hailing drivers

“Perodua cars are very suitable for such purposes, being compact, affordable, fuel-efficient, dependable, spacious and easy to drive,” he added.

Throughout June, Perodua’s Meaningful Raya campaign is offering special cash redemptions of up to RM1,300 for the Aruz and selected Myvi variants, while buyers of other models will get a RM300 e-voucher that is redeemable for the purchase of selected parts and accessories at any authorised Perodua service centre.

Visit www.perodua.com.my to know more about the models available and special offers.

Social distance

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As the leading car company in the country, Perodua has a huge network of sales and aftersales outlets – all of which had to be closed when the Movement Control Order (MCO) was activated on March 18 this year. Now that the situation regarding the COVID-19 virus has eased a bit – though it has not ended – the government is allowing businesses to resume operations.

However, for Perodua, there are 182 sales, 202 service and 68 Body & Paint outlets nationwide and with the Standard Operating Procedures stipulated by the Health Ministry for the protection of the public as well as employees, the facilities have required some reconfiguration. This is to meet important requirements like social distancing that should be 1 metre apart.

Perodua
Measures such as markers on the floor to guide visitors to stand apart (above) and seating areas also adhere to social distancing requirements (below). Note that the children’s play area is closed off, for safety reasons at this time.

Perodua

“We announce today that we have finally put in place the necessary safeguards at all our outlets nationwide to ensure that our valued customers and employees will be sufficiently protected in the light of the ongoing COVID-19 situation,” said Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

Perodua outlets restarted operations on a staggered basis from May 12 and the company has been working hard to ensure all the sufficient health and safety measures are in place.

“We thank our valued customers for their patience and loyalty. We will ensure that all their motoring needs will be met as soon and as safely as possible,” he said.

Perodua factory
Vehicle production resumed on May 11 and the company is now doing its best to fulfil demand as quickly as possible.

Customers looking to service their vehicles are required to secure an appointment slot beforehand with their service centre of choice. Walk-ins will not be accepted at present to avoid crowding.

All visitors to any outlet must undergo temperature checks before entering the outlets, register their details and adhere to social distancing markers within the outlets at all times. Hand sanitisers are placed at key locations, while the outlets themselves are sanitised regularly.

“These safeguards are part and parcel of our commitment to our collective health and safety, towards making the Perodua Experience the best it can be,” said Dato’ Zainal.

To locate a showroom or service centre near you, visit www.perodua.com.my.

War on COVID-19 – Perodua contributes RM2 million to NADMA-COVID 19 Fund

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All authorised Honda dealerships throughout Malaysia are now fully operational with regards to both showrooms and service centres. Earlier, only service centres had been permitted to resume operations but under the less restrictive Conditional Movement Control Order (CMCO), the full range of services can now be provided. However, areas such as children’s play area and cafes will remain closed.

Adhering to the Health Ministry’s Standard Operating Procedures (SOPs), all dealerships will conduct temperature screening for customers and require the use of hand sanitizers (to be available at the facilities). Individuals recording temperature of 37.5 degrees C. and above or are exhibiting symptoms of fever, cough and shortness of breath will be advised to leave the premises to immediately seek medical attention.

Honda Malaysia

The customer flow at all dealerships has been arranged to have only one entrance and one exit for a more effective check-and-control measure. High traffic or frequently used areas such as the door handles and washrooms are sanitized and disinfected on a regular basis every day.   Upon entrance into the showroom, face masks will be provided to the customers. Both customers and Honda sales advisors are required to wear face masks before engaging in any discussion.

All display cars in the Honda dealerships will be cleaned using certified sanitisers regularly every day. Sales advisors are required to adhere to the recommended social distance of 1 metre from customers during the explanation on the exterior of the Honda models. During the demonstration and explanation of interior features of the car, the sales advisors will sit in the rear seat to maintain social distancing at all times.

Honda Malaysia

The same practices will apply during test-drives, with gloves also being provided for use by customers, with the vehicles being sanitized before and after each test drive session, with particular attention to the areas and accessories that are frequently touched. Honda Malaysia encourages the use of contactless payments using electronic transfers.

With regards to hand-over of new vehicles to customers, Honda Malaysia says that in view of the current situation, customers are advised to limit the number of people present to ONE person to avoid having a large crowd in the showroom.

Honda Malaysia

As reported earlier, customers requiring aftersales services must make an appointment first. The number of customers present at any one time for vehicle service in the dealership is limited at minimum capacity.

For those concerned about their vehicle warranties, the company has made special considerations in view of the restrictions caused by the MCO. Warranties which expired between March 18 and May 12, 2020 are extended until June 11, 2020. Scheduled servicing which was required between March 18 and May 12, 2020 can be done before July 11, 2020.

Honda Malaysia

“Even as our dealers commence operations in full, we will continue to emphasise customers and associates’ safety by practising social distancing as well as following the safety practices and guidelines. We have implemented strict precautions for everyone’s wellbeing,” said Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama.

“Honda Malaysia emphasises that the company is monitoring the development of the situation in the nation closely and working hard to ensure a safe environment in all its operations including dealerships to provide customers with peace of mind when visiting a Honda dealership,” he added.

Honda Malaysia and SOCAR offer cars for use by frontliners

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Responding to the Prime Minister’s call to safeguard the welfare of employees to prevent loss of jobs and livelihoods during this Movement Control Order (MCO) period, Hyundai-Sime Darby Motors (HSDM) is proactively offering subsidies for dealers and sales consultants to alleviate their financial constraints.

For sales consultants, HSDM will provide a special monthly Hardship Allowance for sales consultants from April to June 2020. This is only applicable to those who have been in service for 3 months or more, and not for those serving notice. The subsidy will be distributed through their dealerships.

Hyundai
Sales consultants will receive subsidies in the form of monthly Hardship Allowances from April to June 2020. [File picture taken before MCO]
Dealers are offered financial subsidies for online marketing expenses and purchase of hand sanitisers, disinfectants and thermometers for use at their sales and service outlets. This will be helpful for them as they have to comply with the strict Standard Operating Procedures for the protection of customers as well as staff.

“The pandemic has badly affected the auto sector. We understand the hardship of our dealers and sales consultants, and we hope the subsidy will help ease their financial burden and help with the cost of health and safety measures at all authorised Hyundai sales and service outlets,” said Low Yuan Lung, Managing Director of HSDM.

SDAH Health & Safety Measures

HSDM assures customers and visitors alike that health and safety measures are already in place at service outlets that have reopened. The other sales and service outlets which will soon resume operations will also be taking health and safety measures such as hand sanitisation and temperature checks at all showroom entry points. Sanitisers will also be readily available at all customer touchpoints.

Additionally, there will be regular disinfection of the outlet (especially at high customer touch-point areas), with periodic disinfection of all customer/prospect-related vehicles. Test drive vehicles will be disinfected before and after every test drive in the presence of the customer for assurance.

To create greater awareness for the public regarding good hygiene practises, relevant messages will be shown on table standees, leaflets and posters.

7th Generation Hyundai Elantra makes its global debut online from Hollywood

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UMW Toyota Motor Sdn Bhd (UMWT) has announced that authorised Toyota and Lexus Sales & Service Outlets in its network that are located in areas observing the Conditional Movement Control Order (CMCO) will be open for business from today (May 4, 2020).

The opening of the Sales & Service Outlets will be based on approval and regulations by the respective state governments. This follows approval from the Ministry of International Trade & Industry (MITI).

All outlets have received guidelines for their daily operations which must be in accordance with the Standard Operating Procedures (SOP) issued by MITI. The SOP requires such measures as social distancing, sanitization of premises and contactless payments where possible.

Service Bay Area

Vehicle owners are advised to call in advance to check on the operating days and hours of their preferred Sales or Service Outlet as well as to secure an appointment before going there. Click here for contact details of the outlets.

“We will follow the SOP strictly at all our Sales & Service Outlets for our customers’ peace of mind as well as to also protect our staff. It is hoped that our customers will understand the requirements which are necessary in the public interest and safety,” said Ravindran K., President of UMW Toyota Motor.

With regards to those vehicles purchased from UMWT or their authorised dealers with existing warranties that are valid and expiring during the MCO period, there will be a 30-day extension calculated from the last day of the MCO (currently scheduled to be May 12, 2020).

War Against COVID-19: UMW Toyota Motor and dealers provide support for PDRM and Malaysian Relief Agency

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