After completing 10 months of sales, Toyota continues to lead among non-national brands in Malaysia, with a cumulative volume from January to October 2022 reaching 79,308 units. The brand has consistently been a market leader throughout the year, especially in the pick-up truck segment.
Continuing the positive upward trend which started at the beginning of the year, the October sales volume of new vehicles delivered by UMW Toyota Motor (UMWT) was 9,281 units, (9,175 of Toyota brand and 106 of Lexus brand). It was the third month of sales volume being above 9,000 units this year. Compared to the sales volumes in September 2022, the October sales volume of 9,281 units was 0.5% higher.
Two months remain for this year and Proton’s total sales volume for 2022 has passed the full year’s sales volume of 2021. Announcing its October numbers today, the Malaysian carmaker said after 10 months of sales, its cumulative volume has reached 115,362 units. In the same period in 2021, it was only 114,708 units, or a difference of 33.6%.
The 10-month sales volume, which was contributed by the addition of 13,013 units (including exported vehicles) in October, was also noteworthy as it was the company’s highest volume since 2014.
Since the Zhejiang Geely Holding Group (Geely) acquired a 49.9% share in Proton in 2017, the Malaysian carmaker has been steadily regaining its strength in the domestic market. With new models like the X70 and X50, sales have kept rising although the COVID-19 pandemic slowed the trend last year.
Once the dominant brand in the market, Proton has been at No.2 for over 15 years and has been determined to regain its top position. With a strong sales month and more vehicles being available for delivery in September, the volume of 14,872 units (domestic + export) took the cumulative total volume for three quarters of 2022 to 102,353 units.
Minsoon has been one of the longest authorised Mercedes-Benz dealers in Malaysia, having begun its association with the German brand as far back as 1968. Just as the brand has evolved and moved upwards, so too has Minsoon and the new Minsoon Star Autohaus in Seremban, Negeri Sembilan, reflects this.
Officially opened today, the dealership’s new location at Seremban 2 has closer proximity to the existing and potential affluent residents of the town as well as those in new townships in the area. Additionally, the Autohaus is situated close to the North-South Expressway, so it is also easily accessible by Mercedes-Benz owners who may be passing by.
Perodua’s deliveries in the third quarter of 2022 increased as the automotive supply chain continues to improve and more vehicles can be completed. The Malaysian carmaker delivered a total of 69,011 units nationwide, an increase of 5% compared to the volume for the second quarter of the year.
Commenting on the improvement, Perodua’s President & CEO, Dato’ Sri Zainal Abidin Ahmad, said: “The increase in registration in this quarter shows that most of the major issues within the automotive supply chain have normalised. It is now time to further improve on production as we need to reduce the waiting period for our valued customers.,”
One of the missions of Proton, which initiated the first National Car project, was to advance the automotive industry at all levels. Prior to the 1980s, the auto business was largely in the hands of a small number of players – many foreign-owned – and the aim was to help Malaysian businessmen get into the business in a bigger way.
Thus when Proton started, it saw the establishment of a network of dealers, small and large, starting up all over the country. For some, it was the first entry into the car business and they received the necessary support to grow their business. Over time, many of these dealers have worked hard to grow and with guidance and encouragement from Proton, they have become bigger.
Today, the small 1S dealerships which rely only on sales of new vehicles are no longer viable and Proton has persuaded dealerships to upgrade to 3S or 4S facilities where they offer sales, service, spare parts as well as body repairs and painting. In other words, they offer their customers the full range of services that will be required throughout vehicle ownership.
Whatever memories you may have of being a Chery owner before, things will be different when Chery returns to the Malaysian market in the near future. Apart from a totally new and modern range of models like the OMODA 5 and Tiggo Pro, sales and aftersales are promised to be top quality and in line with the global standards of the Chinese carmaker.
Chery is confident that it can deliver on this promise as its return to the Malaysian market will be handled by its own subsidiary (to be established in due course). Previously, it was on represented by a local company so it did not have direct control on how the business was run.
The direct involvement of the manufacturer is good because that is the brand owner, and therefore has the strongest interest in ensuring that the brand image is good. Some manufacturers do business at ‘arms-length’, leaving most of the marketing and aftersales activities to their local partner who may or may not be equally committed since the partner does not own the brand. With the brand owner participating (and making its own investment), there will be better guidance and direction which should benefit customers.
As supply improves, the car companies are able to deliver more vehicles to waiting customers and many have seen significant increases each month. These include UMW Toyota Motor (UMWT), which reported a total of 9,091 units comprising 8,961 units of Toyota vehicles and 130 units of Lexus vehicles. The total volume was 37% higher than what was achieved in July (6,637 units).
Cumulative deliveries for the first 8 months of the year reached 61,639 units (Toyota and Lexus combined), 62% higher than for the same period in 2021 when the cumulative volume was 38,085 units.
The company is looking forward to even better numbers in coming months as it will soon launch the new Toyota Veloz MPV. Since bookings opened in June, some 5,200 orders have been collected for the 7-seater MPV which will take over from the Avanza.
Volkswagen Passenger Cars Malaysia (VPCM) has refreshed its eShowroom to provide greater convenience and clarity for those looking to purchase a Volkswagen. On the revamped website, customers will know what models are available for sale at the respective authorised Volkswagen dealers nationwide in real-time.
Loosely based on the concept of “what you see is what you get”, only vehicles that in stock at the showrooms of dealers will be featured. In this way, a customer will be able to know that he or she can have the vehicle right away (subject to loan approvals and completion of other processes related to a new vehicle registration).
Customers can browse through the website to see the models currently available and their showroom locations. They can either book a test drive, or reserve the unit online with a standard booking fee of RM1,500. After that, a representative of their preferred dealer will be in touch to assist them through the next steps to complete the purchase.
Special offer As part of the Merdeka and Malaysia Day celebrations over the next 2 months, those who place a booking via the eShowroom will also receive an exclusive RM500 rebate on their purchase.
“Volkswagen Malaysia is always looking for ways to enhance the ownership experience for our customers, and begins at the moment of purchase. With this in view, our eShowroom is anchored on the concept of bringing a dealership right to the customer’s fingertip, and we are pleased to now bring it up a notch by introducing real-time availability. This will bring greater convenience, thus ensuring a smoother journey for our customers,” said Erik Winter, Managing Director of VPCM.
Online sales channel since 2020 VPCM was among the early companies to establish an online channel for customer to shop when the COVID-19 pandemic started. In fact, the company ‘opened shop’ for its eShowroom in March 2020, the same month when the Movement Control Order (MCO) was first introduced. It was timely as businesses, including showrooms, had to stop operating. But with the e-Showroom, they could still ‘visit’ to know more about Volkswagen products and initiate a purchase if they were interested.
The availability of an eShowroom has provided customers with another channel to obtain information at their convenience – even at 2 am in the morning! From time to time, there have been special offers for purchases made only at the eShowroom, saving money for customers.
Illustration only as delivery methods may vary! But customers are assured that the new vehicle will be protected from risk of damage while being transported to their home.
With social distancing being urged to reduce spread of the coronavirus, authorised Volkswagen dealers have also been offering a home delivery service for the past 2 years. The service is available nationwide up to a distance of 20 kms from an authorised dealership serving the customer. To avoid any risk of damage, the new vehicle (which is covered) is delivered using a flatbed carrier truck right to the customer’s doorstep.
The company has officially opened its first flagship 3S Centre in the Temasya Industrial Park at Glenmarie, Shah Alam, Selangor. It provides the full range of services, ie sales, service and sale of spare parts, at one location for the convenience of customers and owners.
The flagship outlet features Kia’s new brand identity which was introduced last year as part of its brand transformation to a new image. The new brand identity aims to shift the customers’ mindset and provide them with a meaningful experience with Kia. Dinamikjaya Motors, like the other subsidiaries in the Bermaz Automotive Group, is committed in providing the best ownership experience to customers.
Kia Store concept
Adopting the Kia Store concept, the spaces in the showroom are separated by red loop across the store that connects the display area and customer area. The wood tone radiates an earthy coziness with a minimalistic and natural sensibility that gives the customer a warm space. The point of this space initiates a whole new customer experience in the journey of purchasing a car.
With a built-up area of 39,240 sq ft, the showroom can display up to 4 vehicles. In the display zone, an achromatic colour theme infuses a futuristic tone on the metallic surfaces and reflections, offering tranquillity that ensures the display vehicles receive undivided attention.
Aftersales support
The service centre with state-of-the-art facilities has 20 bays and a team of trained and skilled technicians to look after Kia vehicles, including the fully electric EV6. It is equipped with the latest manufacturer’s diagnostic system equipment and maintenance tools. Customers who wait can use the comfortable waiting lounge which has refreshments and a working space (with complimentary wifi).
The showroom is open seven days a week while the service centre operates from Mondays to Saturdays. Kia owners who have vehicle problems or an accident can obtain support from the 24/7 roadside assistance service by calling 1800-22-2228.
As the new distributor, Dinamikjaya Motors would like to establish contact with all Kia owners in Malaysia. If you are a Kia owner, you should provide them with your contact details so that they can keep you informed of any technical updates, recall notifications or other matters related to your ownership of a Kia vehicle. Click here to obtain a form to submit your details which will be kept and protected in accordance with the law of the Personal Data Protection Act (PDPA) of Malaysia.
