Kehadiran Nissan di Auto China 2024 mempamerkan komitmen kukuhnya terhadap elektrifikasi dan inovasi, terutamanya dalam pasaran China yang sedang berkembang. Di bawah tema “Nissan baharu untuk era baharu di China,” syarikat itu melancarkan empat konsep ‘kenderaan tenaga baharu (NEV)’, menyerlahkan visinya untuk penyelesaian mobiliti masa depan di rantau ini.
Bekerjasama dengan rakan kongsi tempatan Dong Feng, Nissan memperkenalkan pelbagai konsep NEV yang memenuhi pelbagai gaya hidup dan pilihan:
1. Konsep Epoch Nissan: Sebuah sedan EV yang direka untuk kehidupan bandar dan pinggir bandar, menampilkan integrasi AI dan IoT termaju untuk keselesaan dan kemudahan yang dipertingkatkan.
At Auto China 2024, Nissan made a significant splash under the theme “A new Nissan for a new era in China,” unveiling four new energy vehicle (NEV) concepts and showcasing a robust lineup of electrified models. This move underscores Nissan’s latest achievements and future direction in electrification, aligning with its commitment to sustainable growth in the rapidly evolving Chinese market.
The four NEV concept models, developed in collaboration with local partner Dong Feng, cater to various future mobility needs in China:
Nissan Epoch Concept
An EV sedan designed for urban and suburban lifestyles, featuring an AI-expanded Internet of Things and a virtual personal assistant for enhanced comfort and convenience.
Nissan Epic Concept
An EV SUV tailored for adventurous city couples, equipped with autonomous driving capabilities, mobile power source functionality, and advanced onboard technologies for a relaxing driving experience.
Nissan Era Concept
A plug-in hybrid SUV catering to urban lifestyles, particularly appealing to young businesspeople. It offers an interconnected entertainment system, zero-gravity seats, and advanced driving technologies for comfort and confidence.
Nissan Evo Concept
A plug-in hybrid sedan ideal for weekend getaways and family moments, featuring advanced driver support functions and an AI-enhanced virtual personal assistant for a tailored driving experience.
Additionally, Nissan showcased the Nissan Hyper Force Concept and Nissan Hyper Punk Concept, previously premiered in Tokyo. The Hyper Force Concept offers ultimate driving pleasure with high environmental performance, targeting racing enthusiasts and eco-conscious individuals. The Hyper Punk Concept aims to inspire self-expression with AI and biosensors for mood detection, enhancing energy and creativity.
Hyper Force Concept
Further underscoring Nissan’s commitment to electrification, the displayed Formula E Gen3 race car represents the Nissan Formula E team’s participation in the ABB FIA Formula E World Championship.
Nissan’s China strategy focuses on corporate value and overall competitiveness, with initiatives like the “Excitement by Ni” brand campaign embodying the commitment to innovation and enriching lives. Nissan aims to lead in providing exciting mobility experiences, leveraging intelligence and AI-based services through strategic partnerships.
Amidst rapid market changes in China, Nissan remains dedicated to driving innovation, enriching lives, and delivering exciting future mobility experiences in collaboration with local partners.
Pelancaran strategi berani Nissan baru-baru ini termasuk rancangan untuk memperkenalkan 30 kenderaan baharu di seluruh dunia dalam tempoh tiga tahun akan datang, dengan sebahagian besar ditujukan untuk pasaran A.S.. Pelan bercita-cita tinggi ini menggariskan komitmen Nissan terhadap inovasi dan pertumbuhan, terutamanya melalui kerjasama yang diperkukuh dengan rakan kongsi dalam Renault Nissan Mitsubishi Alliance.
Aspek utama strategi Nissan melibatkan kerjasama dengan Mitsubishi untuk membangunkan kenderaan baharu untuk Amerika Utara. Antaranya ialah trak pikap 1 tan yang dibangunkan bersama yang dijangka akan dikeluarkan di Mexico. Walaupun butiran mengenai kemasukan pikap ini dalam pelancaran pasaran A.S. belum disahkan, pengeluarannya di Mexico boleh membantu menavigasi tarif dan memudahkan penjualannya di pasaran Amerika.
Pada mulanya, pikap baharu itu dijangka menampilkan enjin petrol, tetapi terdapat pertimbangan untuk lelaran masa depan untuk menggabungkan hibrid dan rangkaian kuasa elektrik. Ini sejajar dengan trend industri yang lebih luas ke arah elektrifikasi dan kemampanan. Nissan dan Mitsubishi telah membayangkan kerja mereka secara berasingan pada trak elektrik, mencerminkan komitmen bersama untuk memajukan teknologi kenderaan elektrik.
Nissan recently unveiled a bold strategy aiming to introduce 30 new vehicles globally within the next three years, with seven of these vehicles destined for the U.S. market. This ambitious plan also emphasises strengthened collaboration with partners, particularly within the Renault Nissan Mitsubishi Alliance.
Collaboration with Mitsubishi is set to yield several new vehicles for North America, including a jointly developed 1-ton pickup truck manufactured in Mexico. While it remains unclear if this pickup is part of the seven vehicles slated for launch in the U.S., producing it in Mexico would circumvent steep tariffs, potentially facilitating its sale in the American market.
Initially, the new pickup is expected to feature petrol engines, but there are considerations for future versions to incorporate plug-in hybrid and electric powertrains. Nissan and Mitsubishi have separately hinted at their work on electric trucks, with Nissan unveiling the Surf-Out electric truck concept in 2021.
Di pameran kereta New York 2024, eksekutif Nissan Ponz Pandikuthira dan Alfonso Albaisa mengumumkan berita menarik untuk peminat Nissan. Mereka mengesahkan bahawa kereta sport ikonik GT-R dan Z akan diteruskan ke generasi akan datang.
R35 GT-R, yang telah wujud selama 16 tahun, mencapai penghujungnya, ditandai dengan edisi khas. Pandikuthira mendedahkan bahawa GT-R generasi akan datang akan menumpukan pada ketulenan, kekal pada asalnya sebagai kereta trek berprestasi tinggi. Walaupun butiran mengenai rangkaian kuasa masih diusahakan, Nissan menggunakan Formula E sebagai medan ujian untuk teknologi kenderaan elektrik, menunjukkan komitmen mereka terhadap inovasi.
Albaisa membayangkan reka bentuk GT-R baharu, mencadangkan ia akan mengekalkan ciri utama seperti tempat duduk untuk empat orang dan rupa yang garang, sambil meneroka idea penggayaan baharu. Pasukan reka bentuk Nissan sedang mempertimbangkan konsep berbeza untuk R36 GT-R, termasuk kemas kini kepada elemen tandatangan seperti reka bentuk lampu belakang.
Bagi barisan Z, Pandikuthira memberi jaminan bahawa model semasa akan memenuhi peraturan pelepasan buat sementara waktu, memberikan masa kepada Nissan untuk membangunkan versi seterusnya. Albaisa menekankan kepentingan untuk keluar dari tradisi dengan Z baharu, sama ada dengan mengimbau kembali semangat 240Z asal atau dengan memperkenalkan reka bentuk baharu.
Nissan berdedikasi untuk mengembangkan barisan kereta sukannya, memastikan generasi masa depan GT-R dan Z menghormati warisan mereka sambil menerima inovasi dan prestasi.
Nissan enthusiasts can rejoice as the iconic GT-R and Z sports cars are set to continue into the next generation, according to announcements made at the 2024 New York auto show by Nissan executives Ponz Pandikuthira and Alfonso Albaisa.
The R35 GT-R, which has been in production for 16 years, is nearing the end of its lifecycle with special editions marking its departure. Pandikuthira confirmed that the next-generation GT-R will prioritise authenticity, remaining true to its roots as a high-performance track-bred vehicle. While details on the powertrain for the next GT-R are yet to be finalised, Formula E serves as a testing ground for its development, showcasing Nissan’s commitment to electric vehicle technology.
Albaisa hinted at the design direction for the upcoming GT-R, suggesting that it will retain key elements like seating for four and a menacing aesthetic, while also exploring innovative styling cues. The design team at Nissan is currently exploring various concepts for the R36 GT-R, including reimagining signature features like the quad-taillight design.
Regarding the Z lineup, Pandikuthira assured that the current model will continue to meet emissions regulations for the foreseeable future, allowing Nissan time to develop the next iteration. Albaisa emphasised the importance of breaking from tradition with the new Z, either by embracing the spirit of the original 240Z or by introducing a progressive design that sets it apart from its predecessors.
Nissan remains committed to evolving its sports car lineup, ensuring that future generations of the GT-R and Z stay true to their heritage while embracing innovation and performance.
Nissan Motor Co., Ltd. mempunyai rancangan baharu yang dipanggil “The Arc” untuk menjadikan syarikat itu lebih baik dan lebih berdaya saing. Ia seperti jambatan antara rancangan masa lalu mereka dan matlamat masa depan mereka untuk tahun 2030. Pelan itu termasuk membuat lebih banyak kereta elektrik, menggunakan teknologi baharu dan bekerjasama dengan syarikat lain.
Ketua Pegawai Eksekutif Nissan, Makoto Uchida, berkata The Arc menunjukkan bagaimana Nissan bertambah baik dan menangani perubahan dalam pasaran. Mereka mahu terus berkembang dan menjana wang, walaupun ketika pasaran tidak menentu.
Nissan Motor Co., Ltd. has unveiled “The Arc,” its comprehensive new business plan aimed at driving value and strengthening competitiveness. Positioned as a bridge between the Nissan NEXT transformation plan and Nissan Ambition 2030, The Arc focuses on key initiatives such as a broad-based product offensive, increased electrification, new engineering and manufacturing approaches, adoption of new technologies, and strategic partnerships to bolster global unit sales and profitability.
Nissan President and CEO Makoto Uchida emphasised that The Arc plan reflects the company’s continuous progression and ability to navigate changing market conditions. Through decisive actions outlined in the plan, Nissan aims to achieve sustainable growth and profitability amidst extreme market volatility.
The plan comprises mid-term imperatives for fiscal years 2024 through 2026 and mid-to-long-term actions extending through 2030. One of the key objectives is to ensure volume growth through a tailored regional strategy and accelerate the transition to electric vehicles (EVs). By fiscal year 2026, Nissan targets an increase in annual sales by 1 million units and aims to achieve an operating profit margin of over 6%.
To support its growth objectives, Nissan plans to launch 30 new models globally over the next three years, with 16 being electrified and 14 internal-combustion engine (ICE) models. The company aims for electrified vehicles to represent 40% of global sales by fiscal year 2026 and 60% by 2030.
The plan includes region-specific strategies, such as increasing sales across regions, launching new models, and enhancing EV competitiveness. Notable initiatives include the launch of seven all-new models in the U.S. and Canada, refreshment of 73% of Nissan-brand models in China, and the introduction of six all-new models in Europe.
In addition to product development, Nissan plans to leverage new development and manufacturing approaches to make EVs more affordable and increase profitability. These initiatives include reducing the cost of next-generation EVs by 30% and achieving cost parity between EVs and ICE models by fiscal year 2030.
Strategic partnerships will play a crucial role in Nissan’s global portfolio expansion and technology development. The company aims to collaborate with partners to develop batteries and increase global capacity to 135 gigawatt hours.
Financial discipline is another cornerstone of The Arc plan, with Nissan aiming to maintain stable investments in research and development (R&D) and achieve a positive free cash flow. The company plans to invest over 400 billion yen in battery capacity and increase electrification investments progressively.
Uchida concluded by expressing Nissan’s confidence in executing The Arc plan, which will provide a solid foundation to realise the company’s long-term vision outlined in Nissan Ambition 2030.
Nissan telah melancarkan pelan perniagaan tiga tahun yang memberikan perhatian pada elektrifikasi dan meningkatkan pengalaman pelanggan, khususnya di Amerika Utara. Pelan itu melibatkan memperkenalkan tujuh model baharu dan menyegarkan 78% daripada barisan A.S. semasanya. Selain itu, Nissan akan melabur $200 juta dalam meningkatkan perkhidmatan pelanggan.
Elektrifikasi ialah aspek utama strategi Nissan, dengan pengenalan model hibrid plug-in dan sistem e-Power yang inovatif di pasaran A.S.. Teknologi e-Power, yang menggunakan enjin petrol sebagai penjana untuk motor elektrik, menawarkan kecekapan tinggi tanpa pengecasan plug-in.
Di peringkat global, Nissan merancang untuk melancarkan 30 model baharu, dengan 16 daripadanya merangkumi elektrifikasi. Matlamatnya ialah untuk kenderaan elektrik membentuk 40% daripada jualan global menjelang 2026 dan 60% menjelang 2030, mencerminkan komitmen terhadap mobiliti mampan.
Nissan juga menyasarkan untuk menjadikan kenderaan elektrik lebih mampu milik dan merancang untuk mengurangkan harga bagi penawaran elektrik generasi akan datang sebanyak 30% berbanding model semasa seperti Nissan Ariya. Strategi penetapan harga yang agresif ini, disokong oleh kos pembangunan yang dikongsi, bertujuan untuk mencapai harga sama rata antara kenderaan enjin pembakaran elektrik dan dalaman menjelang 2030.
Ketua Pegawai Eksekutif Makoto Uchida menekankan kepentingan perkongsian strategik dan penyesuaian pasaran untuk pertumbuhan dan daya saing jualan global. Dia menyatakan keyakinan terhadap keupayaan Nissan untuk mencapai pertumbuhan mampan dan keuntungan dalam landskap pasaran yang tidak menentu.
Pelan perniagaan Nissan menandakan peralihan ketara ke arah elektrifikasi, menunjukkan komitmennya terhadap inovasi automotif dan penyelesaian mobiliti mampan.
Nissan has set its sights on a transformative journey with the revelation of a dynamic three-year business plan, placing electrification at its core while spotlighting the North American market. This ambitious roadmap aims to reinvigorate its model lineup and expedite the shift toward electrified vehicles, coupled with a substantial focus on enhancing the customer experience, specifically in the United States.
Central to Nissan’s strategy is the introduction of seven fresh models in North America and a sweeping revitalisation of 78 per cent of its current U.S. portfolio. Moreover, the company plans to infuse $200 million into refining its integrated customer service offerings, demonstrating a commitment to not just innovation but also customer satisfaction.
Key pillars of Nissan’s strategy include a robust push towards electrification, featuring the introduction of plug-in hybrid models and the innovative e-Power system into the American market. The e-Power technology, leveraging a petrol engine as a generator for electric motors, promises heightened efficiency sans the necessity for plug-in charging, a move likely to resonate with eco-conscious consumers.
