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Mercedes-Benz

Mercedes-Benz has delayed a short-term objective on its path to becoming a full fledged electric vehicle producer. It specifically refers to the goal established almost two years ago that by 2025, sales of electric and plug-in hybrid vehicles should make up 50% of all vehicle sales.

By the middle of the decade, the manufacturer hopes to continue achieving this interim objective; however, according to Mercedes CEO Ola Källenius at the group’s annual general meeting on Wednesday, “the middle of the decade means 2026.” Mercedes-Benz is delaying the milestone by at least a year as a result.

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The Klang Valley has the largest concentration of motor vehicles in the country and obviously, also a large proportion of Mercedes-Benz vehicles. For this reason, the network of outlets – known as Autohaus – is quite extensive in the Klang Valley to serve the many customers.

In Bandar Parklands, near Klang, Hap Seng Star has a Mercedes-Benz Autohaus in the Bukti Tinggi area which was set up in view of the prominent and established township. “We want to be where our customers are, and deliver to them the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group’s Automotive Division.

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Mercedes-Benz Malaysia launched the all-new Mercedes-Benz GLC 300 (X254) today.

The new GLC is only available as a single-variant line-up for now it comes with a mild hybrid (MHEV) powertrain with a 4MATIC all-wheel drive (AWD) system and a recognisable body design that is unmistakably GLC.

Exterior

Codenamed X254, the new GLC 300 takes on a similar design as the C-Class as both have swept-back headlights with an angular inner side and a rounder elevated outer side.

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Mercedes-Benz has just created new technology that will make it possible to validate transactions without a PIN number or smartphone confirmation using just a fingerprint sensor that is built into the car’s interior. The objective is to make it easier to pay for car-related services.

The German automaker is the first in the world to legally and securely include this kind of payment identification in a car. At first, this new feature will only be available to German users, and it only supports Visa. Mercedes Pay+ will gradually add and activate additional card systems as it is implemented throughout Europe.

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The smart brand is among the younger automotive brands in the world, with its original concept of a compact city car having been conceived in the early 1990s. And it wasn’t just a basic car with compact dimensions; the brainchild of Nicolas Hayek, the man who created the Swatch watch, it was to be cheap, trendy and practical for almost anyone – like the watches.

Hayek believed there was a market for such a car, especially with the congestion in cities. But he also realised that he knew a lot about making watches… but little about making cars. So he knocked on the doors of Renault and VW, but they were not interested. Little did he know then that Mercedes-Benz had noticed his idea in 1993 and it matched their idea of a city car which they had been exploring for many years.  

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Today’s cars have advanced construction techniques and engineering to not only make them more lasting but also provide better resistance against impact forces during accidents. The materials used are also a mixture of steel, aluminium as well as others like carbonfibre and even titanium. Therefore when it comes to repairs, no longer can the ‘milo tin’ method be used where sheets of scrap steel are just welded onto damaged body.

For this reason, carmakers like Mercedes-Benz have very specific repair techniques using sophisticated equipment to repair damaged vehicles. This ensures that they will be safe to use after repairs and continue to be reliable.

Of course, even the best equipment still requires human operation. Robots could be used but repairing a damaged car also requires human judgement because of the many variables, so fully automated repairs are something in the distant future.

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When introducing a new model, car companies often mention how it was designed from ‘the inside out’. Now the Mercedes-Benz PR people are also taking that approach in introducing the next generation of one of their core models, the E-Class. The first official pictures and details of the new W 214 series, to be launched later in the year, are not of the exterior but the inside.

In particular, Mercedes-Benz is providing a preview of the cabin appearance and all the digital innovations customers can expect. The electronic architecture is more software-driven and less hardware-driven, which allows for more individual updating of the interior systems in the future.

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The Mercedes-Benz G-Class is an iconic vehicle that can draw attention in Beverly Hills and also transport its occupants across Siberia. The functional form in the original model launched in 1979 has been retained even as such vehicles evolved into the ‘crossovers’ of today.

It is thus an ideal model to be used as the basis for a unique art piece known as PROJECT MONDO G, a merging of automotive and fashion design in a collaboration between Mercedes-Benz and Moncler, a fashion house famous for its luxury and high quality outerwear and related accessories.

PROJECT MONDO G recreates the iconic G-Class (also known as G-Wagen in its early years) with the distinctive design codes of Moncler by merging the characteristic features of the SUV with Moncler’s puffer jacket. The collaborative art piece, which marks Moncler’s first automotive partnership, was presented today at the brand’s ‘The Art of Genius’ live show in London.

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Following the launch of the battery-electric Mercedes-Benz EQS in Malaysia last year, Mercedes-Benz Malaysia today rolled out an EQS 500 4MATIC as its first locally assembled battery electric model at the assembly facility in Pekan, Pahang.

Mercedes-Benz Malaysia has been assembling its vehicles there since 2004 and the EQS marks a significant milestone. It is not just for Mercedes-Benz but also the Malaysian auto industry since it is among the first fully electric models to be assembled locally.

The program to assemble has been quite fast and would have been encouraged by the Malaysian government’s decision to provide duty-free incentives for BEVs from 2022, with those assembled locally enjoying the incentives for an extra 2 years (till the end of 2025). Without the imposition of import taxes and sales tax, the price of the EQS 500 4MATIC is RM648,888 (excluding insurance), RM50,000 less than the CBU EQS 450+ AMG Line.

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In order for electric vehicles (EVs) to be more readily adopted, not only do they need to cost less but the issue of the charging network has to be addressed. The liquid fuel network around the planet where you can find somewhere to refuel – in the desert or in the jungle – is the product of 100 years of development but charging stations are very recent. In fact, it’s only during this decade that the charging network has accelerated as more EVs began appearing on roads.

Ideally, governments should build the infrastructure but it is a costly exercise, so they are leaving it to the industry players to make the investments. On their part, governments typically offer incentives (like tax exemptions) to buyers to reduce the cost of purchasing an EV. So it is up to the carmakers to either build a network themselves or partner companies in the power supply business.

At CES 2023, the Consumer Electronics Show in Las Vegas this week, Mercedes-Benz has announced that it will launch a high-power charging network in key markets that include North America, Europe and China, starting with the USA and Canada this year. The aim is to have the full network in place before the end of the decade, when Mercedes-Benz intends to go all-electric wherever market conditions allow.

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