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Audi will offer virtual reality entertainment into the car from mid-2022

Since the introduction of a radio in the car about 100 years ago, in-car entertainment or ICE has been evolving as new technologies were developed and then miniaturised and ruggedised for use in cars. Tape-players and CD-players allowed motorists to bring their own favourite music with them, and then with connectivity to portable devices, the capability expanded.

And then came digital displays that meant movies could also be viewed, and before long, being able to connect to the internet meant that a whole new world of entertainment became available inside the car. Whatever you can enjoy in your home can now also be enjoyed while travelling.

Moving into virtual reality
The next step in ICE is virtual-reality (VR) entertainment and Audi is the first carmaker in the world to enable passengers to immerse themselves in games, films and interactive content using holoride. They will enjoy this by using VR glasses which will make a car ride a multimodal gaming event.

The immersive experiences
The holoride technology adapts virtual content to the car’s driving movements in real-time. For example, if the car is taking a right turn, the spaceship in the imaginary world will also fly to the right. If the car accelerates, the spaceship speeds up too. Initiated by Audi, development of this innovative VR or XR (extended reality) technology is being advanced and commercialized for different manufacturers by the tech entertainment start-up.

With this approach, the 4-year old German start-up has established a completely new media category that they call ‘Elastic Content’ – content that adapts to driving movements, journey time and driving route. The result is immersive experiences with a previously unknown level of quality.

Holoride-capable Audi models
The models that will be holoride-capable with the third-generation modular infotainment toolkit (MIB 3) and the latest software cluster will be the A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, e-tron and e-tron GT quattro. They will initially be available for the European and North American markets as well as Japan and China.

holoride was first presented at CES 2019 (the Consumer Electronics Show in Las Vegas), in cooperation with Disney Games and Interactive Experiences. It implemented a VR game experience from the Marvel Universe for cars. In addition to other activities and showcases, during a roadshow through California from Los Angeles to San Francisco in 2021, holoride visited other production and game studios to demonstrate the technology’s possibilities to potential partners.

In the future, the progressive automation of travel by car will not only make new forms of entertainment possible while driving but will also open up increased opportunities to learn and work on the road. When drivers also no longer have to concentrate on driving in the future, they can turn their attention to other things – work, reading, watching films, or gaming. The motion-synchronized voyage through virtual worlds with holoride also reduces the common phenomenon of motion sickness often experienced by passengers reading a book or enjoying audio-visual media on electronic devices such as tablets.

For users, the interior will become their personal free space, and for designers, it will become the new design centre. After all, the design process begins with the question: who will be sitting in a new model and what will people want to do there? In the future, designers will no longer design cars from the outside in, but from the inside out – and therefore customers will literally become the centre of attention.

VR technology enhances vehicle development processes for Hyundai and Kia

Ford to create separate business units for EVs and for combustion vehicles

For the auto industry, this decade is one which will require a major decision to be made on the type of vehicles to produce in future. It is clear that, besides going back to horse carriages, electrification of motorcars is the quickest solution to addressing one of the contributors to climate change. While there are ongoing debates about the actual benefits of electric vehicles (EVs) from a total perspective (including generating the lectricity), it cannot be denied that EVs generate no emissions and that can make a difference to air quality.

The industry has already begun its path to electrification and many have announced targets that will see 100% or almost 100% of the vehicles they produce and sell being fully electric by the end of this decade. But can this full-scale transformation take place globally? Can every country on the planet do away with combustion-engined vehicles and use only electrically-powered ones?

This is something the carmakers are grappling with and as Toyota has said, they do not want to leave any customer behind [by offering only EVs). Other carmakers have also said that they will introduce EVs in markets where conditions are acceptable and offer other solutions for those which cannot afford EVs in the immediate future. This can mean offering hybrid electric vehicles (HEVs) which are a bit less costly or try to cleanse the emissions of the combustion engine as much as possible.

Ford’s approach
Ford has announced its approach which will be to cover both the EV segment and the ‘old’ segment where combustion-engined vehicles will still be in demand. It will have two business units in its company as part of the Ford+ plan introduced last May. There will be two distinct, but strategically interdependent, businesses – Ford Blue and Ford Model e – the former focussing on products with combustion engines and the latter to be fully focussed on EVs and have the agility of a start-up.

Driving the change was recognition that different approaches, talents and, ultimately, organizations are required to develop and deliver of electric and digitally connected vehicles and services, while also fully capitalize on the company’s iconic family of internal combustion engine (ICE) vehicles.

Ford has over 100 years of experience in manufacturing motor vehicles and it will draw on this vast experience to continue making conventional combustion engine vehicles as well as the new generation of EVs.

“This isn’t the first time Ford has reimagined the future and taken our own path,” said Ford Executive Chairman, Bill Ford. “We have an extraordinary opportunity to lead this thrilling new era of connected and electric vehicles, give our customers the very best of Ford, and help make a real difference for the health of the planet.”

Dedicated EV division in China
The creation of Ford Model e was encouraged by the success of small, mission-driven Ford teams that developed the Ford GT, Mustang Mach-E SUV and F-150 Lightning pickup as well as Ford’s dedicated EV division in China.

“Ford Model e will be Ford’s centre of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers,” explained Ford President & CEO, Jim Farley.

Continuing with iconic models
“Ford Blue’s mission is to deliver a more profitable and vibrant ICE business, strengthen our successful and iconic vehicle families and earn greater loyalty by delivering incredible service and experiences. It’s about harnessing a century of hardware mastery to help build the future. This team will be hellbent on delivering leading quality, attacking waste in every corner of the business, maximizing cashflow and optimizing our industrial footprint,” he said, adding that the company will continue to invest in combustion engines.

*Ford’s President stressed that company will continue to invest in internal combustion engines and offer them in some models under the Ford Blue brand.*

Ford Model e and Ford Blue will be run as distinct businesses, but also support each other – as well as Ford Pro, which is dedicated to delivering a one-stop shop for commercial and government customers with a range of conventional and electric vehicles and a full suite of software, charging, financing, services and support.

Making ownership experiences better
Back in the ‘dotcom era’ over 20 years ago, Ford was an early promoter of online media for its business. In this decade, Ford Model e also will lead on creating a new shopping, buying and ownership experience for its future EV customers that includes simple, intuitive e-commerce platforms, transparent pricing and personalized customer support from Ford ambassadors. Ford Blue will adapt these best practices to enhance the experience of its ICE customers and deliver new levels of customer connectivity and satisfaction.

The carmaker expects to spend US$5 billion on EVs this year, a two-fold increase over 2021. By 2026, Ford aims to produce more than 2 million EVs annually, which will represent about one-third of the company’s global volume. This is expected to rise to half by 2030, capturing with EVs the same, or even greater, market shares in vehicle segments where Ford already leads.

“This new structure will enhance our capacity to generate industry-leading growth, profitability and liquidity in this new era of transportation,” said John Lawler, Ford’s Chief Financial Officer. “It will sharpen our effectiveness in allocating capital to both the ICE and EV businesses and the returns we expect from them – by making the most of existing capabilities, adding new skills wherever they’re needed, simplifying processes and lowering costs. Most importantly, we believe it will deliver growth and significant value for our stakeholders.”

Ford spends another US$900 million in Thailand to upgrade two factories

For GWM’s customers, a L.E.M.O.N. vehicle is a good to have

It’s not explained how or why Great Wall Motors (GWM) chose to name its technology platform L.E.M.O.N, a name which has a negative meaning when associated with cars. But since it appeared in the third generation of the Chinese company’s Haval H6 SUV in 2020, the platform has been widely publicised in positive terms.

The platform has been developed in-house by GWM and light weight (that could be what the ‘L’ stands for in L.E.M.O.N.) is one of its strong points. In addition to having an all-aluminium body to reduce vehicle weight, there is also a hot-stamped one-piece door ring solution to further cut the kilograms. More significantly, some new models used more than 75% of high-strength steel as well.

The lightweight aspect cannot be understated and to achieve it, GWM engineers made structural improvements, adjusting the material arrangement path and fully improving the torsion resistance and roof crush strength.

At the inception phase of the project, GWM took advantage of simulation topology and MDO (multidisciplinary design) to identify the most effective material arrangement path that meets performance needs like safety and rigidity. After fully improving the body structure, the L.E.M.O.N. Platform was strengthened by using different materials according to the load conditions at different places.

*Instead of traditional spot welding of separate parts, the door structure is an integrated hot stamped part.*

Traditional spot-welding spliced door ring is replaced by integrated hot stamping door ring, which helps remove the centralized collision stress at the joint position along the force transferring path, reduce the body intrusion in the collision, and improve the passenger safety in 25% small overlapping collision conditions.

This obviously has significant benefits in terms of safety and the L.E.M.O.N. Platform has been engineered with this as one of the objectives. GWM engineers have made sure it will be suitable for global application, in Germany where there are no speed limits as well as in the Middle East where the environment is extremely hot.

It can also achieve NCAP 5-star ratings and meet the highest rating of the Insurance Institute for Highway Safety (IIHS) in North America. The 360° panoramic image system is used to protect drivers’ safety that can provide a high-definition display without blind areas to users, helping them observe surrounding road conditions and ensure all-around driving safety.

The platform can be used with four types of powertrains – Internal Combustion Engine (ICE), Hybrid, Battery Electric and Hydrogen Fuel Cell Electric. The hybrid electric powertrain is available in both DHT and P2/P2+P4 architectures. The DHT architecture is more suitable for urban commuting because of longer endurance mileage and low energy consumption. For example, the HAVAL H6 Hybrid with this architecture has a fuel-saving rate of 48 – 50%, with a pure electric endurance mileage of 200 kms, it is claimed.

*Latest Haval H6 SUV is one of the models sold globally which sits on the L.E.M.O.N. platform.*

Regardless of the powertrain used, a lighter vehicle will definitely provide benefits in terms of fuel efficiency. GWM’s extensive tests show that if a car’s kerb weight is decreased by 100 kgs, the fuel consumption per 100 kilometres can decrease by 0.3 litre – 0.6 litre. Additionally, the studies also found that carbon dioxide emissions will decrease by about 5 gms per kilometre.

This has been proven with the latest Haval H6 which has had a 100-kg drop in weight compared to the previous generation. Its fuel economy has improved by 14.5%, with fuel consumption per 100 kilometres down to 6.6 litres. If a driver travels 30,000 kms a year, fuel-savings could be 180 litres.

Needless to say, a light vehicle will have better straightline performance and a weight reduction of 10% can see acceleration improving by 8%, while the braking distance can decrease by 5%.

*Ora Goodcat also rides on the L.E.M.O.N. platform.*

Currently, the models built on the L.E.M.O.N. Platform are latest Haval H6, Dargo, Jolion and ORA Goodcat, all of which are being sold globally.

New Great Wall Motors factory in Russia is the largest overseas factory built by a Chinese automobile enterprise

Toyota: “No customer is left behind” in quest for carbon neutrality

Carbon dioxide (CO₂) is known to be one of the major causes of climate change, causing global warming. However, it is a by-product of modern industrial processes and unavoidable. To address the issue of rising carbon dioxide gas in the atmosphere, carmakers (as well as manufacturers in other industries) aim to become ‘carbon-neutral’ in the near future. This means that their processes, products and activities, while generating carbon dioxide, will be balanced with strategies that offset the CO2 generation to achieve net-zero emissions.

The approach most commonly being adopted, at least as far as the products are concerned, is to stop making and selling motor vehicles with internal combustion engines (ICE) that have been major contributors of carbon dioxide and other undesirable gases in the environment. Some have announced a time-frame for this approach, after which they will not sell models with ICE or, in some cases, models with only ICE (meaning they will still have hybrids). These companies are investing heavily in electric vehicles (EVs), powered by battery packs or fuel cells.

Toyota does not plan to completely stop selling models with petrol or diesel engines in the near-term but, at that same time, it already has a growing line of battery electric vehicles (below) for markets that want such vehicles.

Committed to carbon neutrality by 2050
Toyota is one of the companies firmly committed to carbon neutrality by 2050. However, the company’s strategy does not entirely focus on electrification of its products to the extent that future models will no longer be powered by ICE in the near-term. In time, it may decrease the amount of development of totally new ICE powertrains as EV acceptance in the market rises.

The thing is, advanced countries have developed the infrastructure to support EVs, so consumers are assured that owning an EV is not going to be inconvenient. Apart from widespread availability of public recharging stations, some countries also offer incentives to those who buy an EV. As a result, some countries in Europe already see EVs accounting for a large proportion of new vehicle sales.

*For more advanced markets with the necessary infrastructure to support fuel cell vehicles, Toyota already has the second generation of its Mirai FCEV available.*

Different pace in different regions
However, in other countries and regions, the transition to EVs may be at a different pace. For example, Indonesia, Thailand and Singapore already have clearly-defined plans to ‘go electric’ but Malaysia does not (although recent news suggests that some incentives may soon be announced). Countries in Africa might also be slower to stop allowing ICE vehicles due to their economies and other factors.

Toyota wants to make sure that ‘no customer is left behind’ and for this reason, it will use multiple technology solutions in its quest to achieve carbon neutrality, developing advanced electric vehicles as well as continue to make ICE as clean as possible. The carmaker’s view is that companies and societies should work together with all available technologies to achieve the best and fastest results towards carbon neutrality – using whichever solutions and infrastructures suit their local needs best.

7^th Environmental Action Plan
Toyota is currently in its 7^th Environmental Action Plan which runs until 2025. The targets for this plan include reduction of CO2 emissions by 30% or more (on average) compared to 2010 levels, and boost cumulative sales of electrified vehicles to 30 million or more. All models in the Toyota and Lexus ranges worldwide are to be available with either full electric or hybrid powertrains by around 2025.

At the same time, CO₂ emissions are to be reduced by 18% or more throughout the entire vehicle life cycle (including manufacturing and driving) compared to 2013 levels.

“The goal is carbon neutrality. Promoting Battery Electric Vehicle sales or banning gasoline cars is not in any way the goal. It is a must that cars already on the road be made carbon-neutral. Rather than narrowing the way out by placing importance on the creation of regulations focused only on new cars and internal combustion engines, it is necessary to expand the paths to carbon neutrality by including all approaches,” said Toyota President, Akio Toyoda, in his capacity as President of the Japan Automobile Manufacturers Association (JAMA).

Toyota to build a prototype city of the future in Japan! (w/VIDEO)

Bentley and Naim sound architecture sets global benchmark for in-car audio systems

Just as Lexus and Mark Levinson have had a long relationship (almost 20 years) in the area of audio systems, Bentley has collaborated with Naim for the past 10 years, in the development of the most powerful, best-in-class in-car audio systems. The latest ‘Naim for Bentley’ is said to set a global benchmark for interactive sound technology offering occupants concert hall quality sound.

Naim for Bentley delivers the world’s most advanced music systems, both inside the world’s most prestigious road cars and also for listeners at home. Bentley’s new Flying Spur has Naim’s superlative audio system seamlessly integrated into state-of-the-art British craftsmanship.

21 speakers and 2,200-watt amplification
The sound system features 21 speakers with 2,200-watt amplification and Active Bass Transducers. Eight DSP sounds modes are available and the car exhibits illuminated speaker grilles. Sound settings can be accessed via an elegant 12.3-inch HD touchscreen interface at the centre of the dashboard. Customers can configure this in a variety of ways: as a single display, split 2:1 or showing different functions at the same time. The overall designs highlights simplicity of use with a contemporary and elevated aesthetic.

Aiming to break sonic boundaries
Bentley Motors and Naim Audio are now working together to create new products for 2020 which continue to break sonic boundaries. The close confines of a car cabin capable of travelling at speeds of over 320 km/h, combined with engine, road and wind noise, provide a challenge for Naim’s engineers, quite unlike the demands of achieving best replay performance in the home or studio.

To bring true Naim sound quality into this unique space, engineers of the two companies have flatly rejected traditional approaches, in the process rewriting the rulebook of in-car audio systems. The result? New worldwide benchmarks for in-cabin sound technology and incredible depth of music quality that has to be heard to be believed.

Naim is a Queen’s Award winner for its innovation and having recently come out with a trailblazing Digital Signal Processing (DSP) system, it realised it could apply an all-new approach to the in-car implementation. The DSP system would find itself at the very heart of the Naim for Bentley audio system, enabling a degree of tuning previously not possible, ensuring optimal sound performance whatever the speed or road conditions.

Each new generation of Bentley has seen a refinement and an update from the original Naim for Bentley audio system. Beginning as a 15 speaker – 1,100-watt system in 2008, the system has evolved into a 2,200-watt amplifier feeding 21 speakers as featured in the new Flying Spur.

2019 Bentley Flying Spur — *Bentley Flying Spur*

The Naim for Bentley system has been designed to maintain performance even when the roof of the Continental GT Convertible is down, and as Bentley evolves its hybrid car line, beginning with the Bentayga Hybrid, the even quieter engines offer a different audio environment to design for altogether.

Unique Digital Signal Processor solution
Naim has engineered a unique Digital Signal Processor (DSP) solution for the Naim for Bentley audio system. This innovative technology offers a range of modes to optimise the in-car soundstage, depending on seating position and listening preferences. It ensures ultimate audio performance is maintained whatever the speed or road conditions.

While class-leading, with an extremely powerful amplifier, the Naim for Bentley system is more than just a sound system. It has been engineered to deliver a true high-fidelity experience matched to the refinement of the Bentley experience.

Naim for Bentley’s audio system is compatible with Spotify, Apple Music, TIDAL, Deezer and allows customers to enjoy their own choice of music, digital radio or spoken word media such as audio books and podcasts.

Bentley Flying Spur First Edition to be auctioned for Elton John AIDS Foundation

Nothing less than the world’s best audio system for Rolls-Royce

When you own a car from a brand that is often used as a superlative term, it would be expected that the quality of musical entertainment within would also be superior. This was clear in the brief for Bespoke Audio for the Rolls-Royce Phantom: to integrate studio quality audio into a motorcar.

Indeed, the men and women who created Bespoke Audio for the brand’s flagship benchmarked the system against a recording studio’s playback room rather than systems created for automotive applications. However, configuring an audio system for a car is significantly more challenging than creating an audio system for a static, purpose-built facility because external disruptions such as road surfaces, wind buffeting and ambient noise corrupt audio quality dramatically. Therefore the team at Rolls-Royce built the environment the audio system was destined for in tandem with the audio system itself.

The Architecture of Luxury
Only the Architecture of Luxury, the marque’s proprietary spaceframe, could allow the brand to meet its brief. Aluminium was selected as it has a higher acoustic impedance than steel, reducing external noise entering the cabin. Further optimising the material’s acoustic properties is the construction technique; engineers eschewed traditional methods, instead introducing extrusions and complex internal structures to both improve the rigidity of the motor car and minimise flat, resonant surfaces.

The largest ever cast aluminium joints in a body-in-white and double-skinned bulkhead and floor sections better insulate sound; measures that both isolate external noise and optimise the performance of sound inside the cabin.

The designers also gave the acoustic performance of the bass speaker special consideration at the architectural stage. Exceptional low frequency performance is engineered into the very fabric of Phantom as it incorporates a resonance chamber into the body’s sill section; the frequency response of the Bespoke Audio speaker component defined the chamber’s size and shape. In essence, the car itself is a subwoofer.

World’s most silent automotive soundstage
In addition, the Phantom is equipped with 6 mm thick acoustically dampened glass, which combines double-glazing with infrared and UV protection and high-strength laminated safety glass. 130 kgs of dense, high-absorption sound insulation is installed throughout the car – in the headliner, doors and boot cavity – to drastically reduce reverberation.

Rolls-Royce also worked closely with its tyre partner to invent ‘Silent-Seal’ tyres, which feature a specific foam layer placed inside the rubber carcass that reduces overall tyre noise by 9 decibels compared with a standard alternative. When a Rolls-Royce acoustic test engineer first reviewed results road and vibration tests, the sound levels were so low that he asked to check that the measuring instruments were calibrated correctly. They were and Rolls-Royce lays claim to the Phantom being the most silent car in the world.

State-of-the-art optimisation technology
A powerful amplifier controls 18 channels (one for each speaker), providing a 1,300-watt output. State-of-the-art optimisation technology and high precision magnesium-ceramic compound speaker cones enable near-infinitesimal changes in sound with an outstanding frequency response.

Two active microphones in the cabin also enable an adaptive function, detecting the absence or over emphasis of frequencies before triggering the amplifier to adjust the loudness of certain frequency ranges to counteract it. The Bespoke Audio system makes the most of the highest quality, uncompressed dynamic rate music providing an exceptional listening experience.

But to finely tune the Bespoke Audio system required the most sensitive of ‘instruments’ – the human ear. This helps to judge the more intangible, subjective elements of audio, such as timbre, pace and responsiveness.

Thousands of kilometres are driven to ensure Rolls-Royce Motor Cars’ systems are the very best, listening to a wide range of music – from house to heavy metal, and trap to techno. Only when the engineers can truly ‘visualise’ musicians playing around them do they sign off the sonic delivery. These factors contribute to a uniquely Rolls-Royce standard of sound for customers, many of whom are themselves musicians and will settle for nothing less than perfection.

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ICE

Audi will offer virtual reality entertainment into the car from mid-2022

Ford to create separate business units for EVs and for combustion vehicles

For GWM’s customers, a L.E.M.O.N. vehicle is a good to have

Toyota: “No customer is left behind” in quest for carbon neutrality

Bentley and Naim sound architecture sets global benchmark for in-car audio systems

Nothing less than the world’s best audio system for Rolls-Royce

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