Although sales in the East Malaysian markets account for only 5% of Honda sales in Malaysia (January to September 2022), the attention given is no different from that in Peninsular Malaysia. Periodically, new dealersips are opened to expand the network or existing dealerships are upgraded to provide more services to customers.
The latest development is in Sarawak, where a new Honda 3S centre has been opened in the state capital of Kuching, bringing the total number of dealerships in East Malaysia to 14.
Operated by Northmont Capital Sdn. Bhd., the dealership is situated in Petra Jaya, an area which is easily accessible for customers residing in the many residential areas to the north and south of the Sarawak River.
A year ago, Honda displayed the SUV RS Concept as a preview of a new compact SUV model to come. It was clear that the carmaker had seen the growth of the compact SUV segment with the entry of models like the Toyota Raize/Daihatsu Rocky and in Malaysia, the Perodua equivalent known as the Ativa. It wanted a slice of that market and has developed its first small SUV for the ASEAN market.
The model, known as the WR-V, has now made its global debut in Jakarta, Indonesia, which will also be the production hub. Measuring 4060 mm in overall length and 1780 mm in width, with a wheelbase of 2485 mm, the WR-V is positioned below the HR-V. It is shorter than the BR-V but has slightly more width to make up.
2023 is the 50th year of the Honda Civic and it has also been 25 years since the brand’s iconic high-performance Type R model stormed into the market. To mark this significant milestone year, Honda has launched the new Civic Type R as the most powerful Type R ever.
Based on the latest 11th generation Civic hatchback version, the new Civic Type R has advancements and application of motorsport-derived technologies that allow it to exceed the capabilities of even the stripped-out, lightweight version of the previous model.
Although Toyota began selling the first mass-produced hybrid electric vehicles (HEVs) that have an electric motor working with a petrol engine, Honda also brought HEVs into the market around the same time. In fact, in Malaysia, Honda was the first to actually market HEVs when it offered the Civic Hybrid in 2004, priced at RM118,888. Back then, hybrids were still a novelty rather than something which drew people due to being new technology.
Over the years, Honda Malaysia continued to promote HEVs, offering the technology in some models and then being the first brand to assemble a HEV locally – the Jazz Hybrid – in 2012. Incentives provided by the government during that period were intended to promote HEVs so that more people would buy the environment-friendly cars. In fact, the incentives created the unusual situation whereby a HEV variant cost less than the variants with just petrol engines – in every other market, HEVs would cost more than their conventional engine equivalents due to the additional cost of the technology.
Although sales of HEVs have not been rocketing upwards, they have been steadily increasing and the technology has also matured and is more efficient, while costs have lowered. Since the days of the first Insight, it has been Honda’s aim to find ways to lower the costs of its hybrid technology – which it markets as e:HEV now – so that more people can afford to buy HEVs.
When the latest 11th generation Honda Civic was launched in January, we asked Honda Malaysia about the possibility of a hybrid version also being available. At that time, it was already known that the latest generation did have a hybrid variant (which Honda refers to as e:HEV) that was to be sold in Europe with a hatchback bodystyle. Honda Malaysia said they ‘would consider it’ as a future addition then…
10 months later, the Civic e:HEV is about to be launched and it’s clear that the company must have already been working on it and not just ‘considering it’ because it takes time to plan for local assembly at the Melaka plant. And now that the launch will take place soon, Honda Malaysia has offered us a chance to get first impressions of the new model.
Our drive took place at the Sepang International Circuit with the same condition that we can tell you about the exterior and the driving impressions and the e:HEV technology, but not what the interior is like (for now).
Honda has revealed the exterior and interior styling of its Prologue battery-electric vehicle (BEV) that will go on sale in North America in 2024. The model, with a SUV bodystyle, is one of the two BEVs which the Japanese carmaker will co-develop with GM.
GM will supply its flexible global BEV platform powered by its proprietary Ultium batteries, and also build the BEVs at its plants in North America. The second model is planned for launch in 2027, by which time the companies will be looking at the start of ‘global production of millions of BEVs.
The locally-assembled Honda City Hybrid (model year 2021) and Civic Sedan (model year 2022) are being recalled by Honda Malaysia to rectify two issues. While these issues have not caused any injuries or accidents, the company is being proactive as a precautionary safety measure.
Honda Malaysia apologises for the inconvenience caused to owners of the affected and reassures that other current production and selling models are not affected in this product recall. The company believes this product recall is necessary as customer safety is Honda Malaysia’s top priority.
Honda Malaysia has begun delivering the new Honda HR-V and the first customer to receive the new crossover SUV was Nurul Hafida binti Mohd Jais. Cik Nurul Hafida received her new vehicle at MJN Motors Sdn. Bhd. in Cheras, Selangor, where she had booked the RS e:HEV version with a red finish.
As the first HR-V owner in Malaysia, she received some extras as token of appreciation from Honda Malaysia. These were Honda Authorized Accessories, Ultra Glass Body Coating and Honda official merchandise valued at RM5,700.
Explaining the reasons why she chose the new Honda, Cik Nurul Hafida said: “I did my research even before the official launch of the All-New HR-V in Malaysia. The exterior styling and looks caught my attention and that’s when I decided to book the model the moment it was opened for booking. I have been anticipating the delivery of my new car and was pleasantly surprised when I found out that I was the first customer to receive the car!”
“What’s even more exciting is the additional surprise of receiving gifts from Honda! I am looking forward to taking my family out and about on my new ride,” she added.
Speaking at the handover ceremony, Honda Malaysia’s Managing Director & CEO, Hironobu Yoshimura, said: “The response we have received for the All-New HR-V has been overwhelming and we believe this new model will be sensational once again as it did in the past. Today, we are excited to deliver the All-New HR-V to the first owner, Cik Nurul Hafida. In addition to this momentous occasion, Honda Malaysia will deliver over 1,300 units of the All-New HR-V within one month of its launch. We would like to take this opportunity to convey our sincere gratitude to all our customers for their continuous support to the Honda brand.”
Demand for the new HR-V is high, according to Wan Hazmi bin Dato’ Wan Mustafa, owner of MJN Motors Sdn. Bhd. “We are so honoured to be the dealer to deliver the first HR-V to our beloved customer! We are committed to continue providing our customers with excellent service in all aspects,” he said.
The new HR-V is available with a choice of three 1.5-litre powertrains. The RS version has the e:HEV system with Honda’s unique 2-motor hybrid system which generates 131 ps/253 Nm and the other two are a VTEC turbocharged engine (181 ps/240 Nm) and a naturally-aspirated i-VTEC engine (121 ps/145 Nm).
For this second generation, a more modern feel is evident and features available (depending on version) include leather upholstery, sports pedals, dual-zone automatic air-conditioning with an Air Diffusion System, and a Hands-Free Power Tailgate with Walkaway Close function. Honda SENSING, the suite of active safety systems, is standard across the range.
For more information on the latest HR-V or any Honda models, visit any of the 102 authorized Honda dealerships nationwide or www.honda.com.my.
Honda Malaysia’s popular SUV, the Honda CR-V, is now available with two new colour options. The colours Ignite Red Metallic and Meteoroid Gray Metallic colour. The two colours replace the Passion Red Pearl and Modern Steel Metallic choices.
The total number of exterior colour choices therefore remains at six, the other four being Platinum White Pearl, Lunar Silver Metallic, Crystal Black Pearl and Dark Olive Metallic.
Ignite Red Metallic and Meteoroid Gray Metallic are not new to the Honda range in Malaysia as they are already offered for the City, City Hatchback, Civic, BR-V and latest HR-V. The Accord is also available with the Meteoroid Gray Metallic colour.
According to Honda Malaysia’s Managing Director and CEO, Hironobu Yoshimura, both colours have been popular. The Ignite Red Metallic colour was chosen by an average of 18% of buyers of each of the five models, while the Meteoroid Gray Metallic colour was the choice of 24% on average.
The new HR-V (above) and Accord (below) are also available in Meteoroid Gray Metallic.
“With the CR-V as the latest model to receive both colour options, we have completed the expansion of the Ignite Red Metallic and Meteoroid Gray Metallic colours into the full Honda line-up. We are confident that both new colours will further accentuate the appearance of the CR-V for customers who seek an SUV with a bolder and modern exterior,” said Mr. Yoshimura.
Since its launch in 2017, the 5th Generation CR-V has recorded an outstanding sales record with more than 63,000 units sold. Of this total volume, more than 27,000 units were of the facelifted model which was launched in November 2020. This year, the CR-V has contributed 12% to the brand’s total sales volume from January to July 2022.
The CR-V is powered by a proven 1.5-litre VTEC turbocharged engine which produces 193 ps/243 Nm. The power goes to the front wheels or all four wheels, depending on the version. Besides the comprehensive list of standard safety features, the CR-V is equipped with Honda SENSING, a suite of 8 active safety systems that help the driver avoid accidents or reduce the effects of an accident.
The CR-V is available in 4 versions – 2.0 2WD, 1.5TC-P 2WD, Black Edition and 1.5TC- 4WD, with prices ranging from RM146,900 to RM171,400 (excluding insurance, Peninsular Malaysia registration).
For more information on the CR-V or other Honda models in Malaysia, visit any of the 102 authorised Honda dealerships nationwide or www.honda.com.my.
It’s the 50th anniversary of the Honda Civic and to celebrate this milestone, a brand new Type R has made its global debut. Based on the 11th generation of the Civic, the latest Type R will be the most powerful version ever to come from the factory.
Full technical information is not released yet but Honda says that the familiar 2-litre 4-cylinder turbocharged engine has been retuned for more power and responsiveness, so it should be higher than 300 ps/400 Nm. It’s paired with an improved 6-speed manual transmission with a rev-matching system for smoother and more precise shifts.
The new Type R is longer, lower and wider, with more integrated advanced aerodynamic features to achieve well-balanced downforce as well as drag-reduction. Look carefully and you’ll notice the wider rear doors which are exclusive to this version, while there’s a redesigned rear spoiler. The new rear bumper incorporates the signature three round exhaust outlets and new rear diffuser.
The cockpit is performance-themed and driver-focussed, with the Type R’s iconic red seats, carpet and trim, and a serialized Type R plate now placed on the dashboard. The suede-like material which covers the body-hugging seats has a high friction coefficient to reduce body slippage when cornering in high-g driving situations.
The revised instrument panel has a new +R driving mode which allows the driver to quickly view vital information, with a graphic engine rpm display, rev indicator lights, and gear position indicator placed at the top.
For those who want to improve their performance, the Honda LogR data logger provides real-time information on the mechanical movements of the vehicle and vehicle behaviour. Other useful features include a stopwatch to record lap times and the ability to share driving videos.
Full details will only be released in the fourth quarter of the year when the new model has its official market launch.
