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Along with seatbelts, the airbag has also saved countless lives around the world. The Supplementary Restraint Systems (SRS) – so-called because they should be used with seatbelts – have been around since the 1970s and are installed in virtually all modern cars.

Airbag systems initially began as just a bag inflating to provide a cushioning effect and prevent the head of the driver or front passenger from hitting the steering wheel or windscreen, reducing the risk of serious head injuries. But researchers have constantly tried to make airbags more effective in various ways and to provide cushioning and protection in a greater number of conditions.

Honda R&D has been hard at work for decades to make airbags better and developed a ground-breaking front passenger airbag design some years back. The airbag technology is designed to better manage lateral collision forces that can cause an occupant’s head to rotate severely at high velocity and slide off a conventional airbag, increasing the chance of serious injury.

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Honda Malaysia will launch 3 all-new models as well as one updated model during 2023 with the aim of achieving a total sales volume of 80,000 units. With the Malaysian Automotive Association forecasting a Total Industry Volume of 650,000 units for this year, this would give Honda a 12.3% market share.

The target is similar to that of 2022 but last year, it exceeded the number by 290 units to take a share of 11.1%. The achievement kept Honda in the No.1 position in the non-national passenger car segment (which excludes pick-up trucks and commercial vehicles) for the ninth consecutive year since 2014. During the year, the brand also recorded its highest ever sales in Malaysia with more than 10,500 units delivered nationwide.

Speaking to the media at an event recently, Honda Malaysia President & Chief Operating Officer Sarly Adle Sarkum said that as part of the company’s strategic business direction, it will launch a new model in an entirely new segment during the third quarter of 2023.

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SUVs can be seen in every segment of the car market nowadays and now, Honda has even developed a SUV racing car with a hybrid powertrain. While SUVs have been used in competition before, this particular one is a special one-off project vehicle which is a sneak preview of the Honda’s technology to come.

Developed by Honda Performance Development (HPD), the racing arm of Honda’s North American subsidiary, the CR-V Hybrid Racer will make its debut at the 2023 Firestone Grand Prix of St. Petersburg. In 2024, hybrid power units will officially debut in the NTT INDYCAR SERIES, bringing electrification to the event.

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As the teams begin their phased unveiling of the new cars for the 2023 Formula 1 World Championship, the FIA has also confirmed that 6 manufacturers have registered as Power Unit Suppliers for the 2026 – 2030 seasons of the championship.

The manufacturers that will supply the F1 power units are Alpine Racing, Audi, Ferrari, Honda Racing Corporation, Mercedes-AMG High Performance Powertrains and Red Bull Ford. It’s interesting that Honda has signed up to be an engine manufacturer after 2025 when Red Bull Racing, which will use its engines until then, will switch to a new power unit jointly developed with Ford (and so will Scuderia AlphaTauri).

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While we await the official data from the Malaysian Automotive Association (MAA) for the sales and production of new motor vehicles in 2022, some of the companies are already announcing their numbers. Among them is Honda Malaysia which reports that it delivered more than 80,200 units during the year, more than the target of 80,000 units that it had set. This was a 51% increase over the previous year’s sales volume.

The achievement keeps Honda in the No.1 position in the non-national passenger car segment (which excludes pick-up trucks and commercial vehicles) for the ninth consecutive year since 2014. During the year, the brand also recorded its highest ever sales in Malaysia with more than 10,500 units delivered nationwide.

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When Chin Kok Fung placed his order for a new Honda Civic e:HEV RS with authorized Honda dealer MH Prestige Auto Sdn. Bhd. In Bandar Sri Damansara, Kuala Lumpur, he probably did not think he would have the honour of a very special hand-over. However, being the first person in Malaysia to receive the new model, Mr. Chin was given a token of appreciation from Honda Malaysia when he collected his car.

He received received Honda Accessories and Official Honda Merchandise worth RM4,000 from Honda Malaysia’s Managing Director and CEO, Hironobu Yoshimura, at a simple ceremony held at the dealership’s premises.

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Honda, like other responsible carmakers, has been committed to ensuring that road accidents caused by motor vehicles are reduced, if possible to zero. After all, it supplies those vehicles and therefore has to ensure that they are not only safe to use but also safe to other road-users.

It has constantly introduced new safety features and systems in its vehicles as new technologies have been developed. Today, its Honda SENSING system integrates many active safety systems to work more effectively and intelligently to assist the driver and also prevent accidents. The Honda SENSING suite was first introduced in 2015 with the CR-V and has been included with new models since then.

Honda SENSING is being continuously improved and apart from the basic system – which already consists of a number of active systems – there are additional versions such as Honda SENSING 360 and Honda SENSING Elite for more sophisticated applications in certain models.

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It’s been a busy year for Honda Malaysia, having started with the launch of the new Honda Civic and then the HR-V, two popular models that presently have long waiting lists. And to end the year, the company has launched an additional variant for the Civic in the form of the Civic e:HEV Hybrid today.

This is no surprise, of course, as it was already announced a month ago and Honda Malaysia even allowed us to get the first drive impressions at the Sepang circuit. We were able to show you what the car looks like and the only things that were not known then were the interior (under embargo) and of greater interest to the public, the price.

So first off, here’s the price: RM166,500 (without insurance) for the single RS version and this is around RM15,800 more than the Civic RS with just a 1.5-litre turbocharged engine. So, by virtue of its price, the Civic e:HEV would be the flagship of the range which includes the 1.5V and 1.5E versions. Malaysia is one of only three countries in the world to have the e:HEV version of the Civic Sedan, the others being Thailand and China.

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The Honda Accord is of special significance in the American market, being not only the brand’s first model manufactured there in 1982 but also the first foreign model to become the bestselling car in America in 1989. Since then, it has been among the top sellers in the country which used to be the largest car market in the world before China displaced it.

With its success and popularity over 5 decades, it’s not surprising that the 11th generation also makes its debut in America, as has been the tradition for some time. With this new generation. Honda is furthering its electrification strategy and expects the hybrid versions of the new Accord to account for at least 50% of sales of the model.

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With Chinese being the largest EV market in the world, any carmaker wanting to sell there must have EV models to offer. There is little time to waste as so many brands keep coming out with new models and Honda has already started selling its e:NS1 and e:NP1 electric SUVs earlier this year.

They will be joined by the e:N2 in future and to give an idea of what the second set of models will be like, the carmaker is showing the e:N2 Concept at the Fifth China International Import Expo in Shanghai. By 2027, Honda plans to have 10 models in the e:N series which will be identified by the luminescent ‘H’ emblem in the front .

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