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Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today unveiled the new Limited-Edition Ford Ranger StormTrak, strengthening its position in the pickup truck segment in Malaysia. In tandem with the new model launch, SDAC launched its online booking via shop.sdacford.com.my, allowing customers to book any of its Ranger and Everest models online with the Ranger StormTrak being exclusively available online, offering only 200 units.

A fusion of rugged capability, premium features and unparalleled technologies, the Ranger StormTrak is an upgrade to the well-loved Ranger WildTrak, catering to the multifaceted lifestyle of bold adventure seekers.

The Limited-Edition Ford Ranger StormTrak boasts a unique StormTrak Scheme for both its exterior and interior. Its features include 20-inch wheels with Asphalt Black matte paint and Race Red wheel inserts, a distinctive Storm Trak Scheme grille and bumper as well as new emblems and livery that signify its limited-edition status.

Inside, the attractive Storm Trak Scheme continues with a dashboard accented with Race Red stitching, seats featuring Storm Trak Logo, Race Red stitching and Miko suede inserts, elevating a premium and stylish cabin experience.

For enhanced functionality, the Limited-Edition Ford Ranger Storm Trak introduces several first-in-class features tailored for the adventurous spirit. These include Auxiliary Lamps to illuminate dark off-road trails, Zone Lighting to brighten the vehicle’s surroundings and cargo lights for added convenience when loading and unloading.

The innovation continues with the Ranger StormTrak featuring the innovative Flexible Rack System and Swing-in-Place Roof Rails, allowing for one-handed adjustment of the sports bar and supporting versatile loads up to 80 kilograms (dynamic) and 250 kilograms (static), ideal and practical for both adventure and work needs.

It also incorporates advanced technologies like the e-Shifter with a 10-speed automatic transmission, Auto Brake Hold and Active Park Assist 2.0, features found in the Ranger Raptor and Everest Titanium.

With strong emphasis on customer experience in both showroom and digital channels, SDAC provides customers with even more convenience through online booking via its website. With this upgraded platform, customers nationwide can browse and book for their desired Ranger or Everest. Customers who book a Ranger StormTrak will be entitled to the Ranger Storm Trak Windbreaker jacket, redeemable upon vehicle delivery, providing owners with a stylish jacket to go with the stylish Ranger Storm Trak.

Equipped with a 2.0L Bi-Turbo engine, the Limited-Edition Ford Ranger Storm Trak is priced from RM181,888.00 (on-the-road without insurance) in Peninsular Malaysia, RM188,288.00 (on-the-road without insurance) in Sabah, RM188,288.00 (on-the-road without insurance) in Sarawak. It is available in three exterior colors: Arctic White, Meteor Grey and Absolute Black.

Secure the Limited-Edition Ford Ranger StormTrak exclusively online at https://shop.sdacford.com.my/vehicle/ and enjoy a special booking gift – a complimentary Limited Edition Ford Ranger windbreaker upon vehicle delivery. Visit www.sdacford.com.my or follow.

Penampilan gah dan inovasi ternyata menjadi gandingan kejayaan Ford Ranger. Bagi meneruskan momentum kecemerlangan dan memanfaatkan sambutan luar biasa kepada Ford Ranger Platinum, Sime Darby Auto ConneXion (SDAC), pengedar tunggal Ford di Malaysia, akan melancarkan model terbaharu dalam rangkaiannya, Ford Ranger edisi terhad. Dilengkapi ciri-ciri mewah untuk memantapkan keupayaan dan sifat serba gunanya, Ford Ranger edisi terhad mencerminkan gaya hidup sebenar hari ini, yang bakal menambat hati peminat setia sambil meluaskan daya tarikannya kepada kumpulan pelanggan yang lebih besar. 

Pelancaran Ford Ranger edisi terhad terbuka kepada orang ramai dari 30 Mei hingga 2 Jun 2024 di One Utama Luxe, New Wing. Rebut peluang ini untuk melihat sendiri model yang lasak namun mewah, yang direka untuk menambah baik pengalaman kembara luar.  Pelanggan dan peminat Ford boleh memandu uji Ford Ranger edisi terhad dan juga rangkaian kenderaan Ranger dan Everest lain, untuk merasai pengalaman menyeluruh yang merangkumi pelbagai kenderaan serba boleh. Pelanggan yang berminat boleh membuat pra-pendaftaran untuk acara ini dengan melayari www.sdacford.com.my.

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The Ford Ranger continues its winning streak with a blend of robustness and innovation, setting the stage for the unveiling of its latest model, the limited edition Ford Ranger. Sime Darby Auto ConneXion (SDAC), the sole distributor of Ford in Malaysia, is gearing up to introduce this exclusive model, poised to resonate with loyal fans and attract a wider audience with its enhanced features and premium design.

Scheduled to be showcased to the public from May 30 to June 2, 2024, at One Utama Luxe, New Wing, the limited edition Ford Ranger promises an elevated outdoor experience. Enthusiasts will have the opportunity to explore the rugged yet refined model up close and personal, with test drives available for not only the limited edition variant but also other Ranger and Everest models, providing a comprehensive overview of Ford’s versatile lineup. Interested customers can pre-register for the event via www.sdacford.com.my.

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Ford Motor Co. bersedia untuk menandakan ulang tahun ke-60 Mustang ikoniknya dengan pelancaran edisi khas kereta kuda klasik itu.

Pakej Ulang Tahun ke-60 Ford Mustang akan ditawarkan pada model GT Premium dengan enjin 5.0 liter V8, tersedia dalam kedua-dua varian coupe dan convertible dengan transmisi manual atau automatik. Ia akan menampilkan elemen reka bentuk klasik yang mengingatkan penampilan pertama Mustang.

Ciri eksklusif pakej Ulang Tahun Ke-60 Ford Mustang termasuk lencana pada fender dan penutup bagasi yang digayakan mengikut lencana asal, serta lencana panel instrumen ulang tahun bersiri. Selain itu, ia akan menampilkan roda 20-inci yang unik dengan perincian yang diinspirasikan oleh penutup tengah Mustang 1965.

Pelanggan akan mempunyai pilihan untuk memilih daripada warna klasik Wimbledon White, Race Red moden dan Vapor Blue untuk edisi ulang tahun ke-60 Mustang. Grafik sisi eksklusif, tersedia dalam Perak Ikonik atau Merah Vermilion, memberi penghormatan kepada jalur panel asal Mustang.

Mustang edisi khas juga akan menampilkan reka bentuk grille baharu dengan corak mesh, mengingatkan kepada Mustang asal, dikemas kini dengan lubang beraksen perak yang berfungsi sebagai saluran masuk udara berfungsi untuk enjin 5.0 liter V8.

Ford Motor Co. is set to mark the 60th anniversary of its iconic Mustang with the unveiling of a special edition of the classic pony car.

The Ford Mustang 60th Anniversary package will be offered on the GT Premium model with a 5.0-litre V8 engine, available in both coupe and convertible variants with manual or automatic transmissions. It will boast classic design elements reminiscent of the Mustang’s debut.

Exclusive features of the Ford Mustang 60th Anniversary package include badges on the fenders and trunk lid styled after the original badges, as well as a serialised anniversary instrument panel badge. Additionally, it will feature unique 20-inch wheels with details inspired by the 1965 Mustang’s centre caps.

Customers will have the option to choose from classic Wimbledon White, modern Race Red, and Vapor Blue colours for the 60th-anniversary edition of the Mustang. Exclusive side graphics, available in Iconic Silver or Vermilion Red, pay homage to the Mustang’s original panel stripes.

The special edition Mustang will also sport a new grille design with a mesh pattern, reminiscent of the original Mustang, updated with silver-accented nostrils that serve as functional air intakes for the 5.0-litre V8 engine.

Lembaga Keselamatan Pengangkutan Kebangsaan (NTSB), sebuah agensi persekutuan yang bertanggungjawab menyiasat kemalangan pengangkutan di Amerika Syarikat, sedang menyiasat perlanggaran kereta tragik yang berlaku pada 24 Februari di San Antonio, Texas. Nahas itu melibatkan Ford Mustang Mach-E, sebuah kenderaan elektrik yang dilengkapi sistem bantuan pemanduan bebas tangan canggih yang dikenali sebagai BlueCruise.

Perlanggaran itu mengakibatkan kehilangan nyawa Jeffrey Allen Johnson, yang memandu kereta Honda CR-V ketika kejadian. Peristiwa malang ini telah membawa perhatian kepada peranan teknologi BlueCruise Ford dan implikasinya terhadap keselamatan jalan raya.

BlueCruise Ford dianggap sebagai salah satu sistem bantuan pemanduan bebas tangan paling canggih yang terdapat di pasaran A.S.. Ia membolehkan pemandu mengeluarkan sementara tangan mereka dari stereng semasa memandu di lebuh raya tertentu di mana sistem diaktifkan. Walau bagaimanapun, pemandu yang menggunakan BlueCruise masih perlu kekal prihatin dan mengekalkan tumpuan mereka pada jalan di hadapan. Sistem ini termasuk ciri pemantauan pemandu yang menjejaki pergerakan mata pemandu dan akan terlepas jika ia mengesan bahawa pemandu tidak memberi perhatian untuk tempoh yang lama.

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The National Transportation Safety Board (NTSB) has launched an investigation into a tragic crash that occurred on February 24 in San Antonio, Texas, involving a Ford Mustang Mach-E equipped with the advanced hands-free driving assist technology, BlueCruise. The collision, which resulted in the fatality of Jeffrey Allen Johnson, the driver of a stationary Honda CR-V, has prompted scrutiny of the role of Ford’s BlueCruise system.

Ford’s BlueCruise is recognised as one of the most capable hands-free driving assist systems available in the U.S. market, allowing drivers to temporarily remove their hands from the steering wheel while driving on certain designated highways. However, drivers are required to maintain their attention on the road, with a driver monitoring system in place to track eye movements and disengage BlueCruise if prolonged diversion is detected.

2020 Ford Mustang Mach-E

Unlike previous investigations into collisions involving Tesla’s Autopilot, which focused on inadequate driver monitoring, this incident highlights the importance of robust driver monitoring systems in preventing accidents. While it remains uncertain whether BlueCruise was active during the crash, its potential involvement raises concerns about the efficacy of hands-free driving technologies and their impact on road safety.

If BlueCruise is found to have played a role in the crash, this incident could have far-reaching implications not only for Ford but also for the wider automotive industry. Nevertheless, the investigation aims to uncover the circumstances surrounding the collision and identify any necessary enhancements to hands-free driving systems to improve overall safety on the roads.

Sebagai peneraju pasaran trak pikap di Malaysia, Sime Darby Auto Connexion-Ford (SDAC-Ford), pengedar tunggal kenderaan Ford di negara ini, telah memasuki tahun baharu dengan pelbagai pencapaian yang membuktikan prestasi kukuh jenama tersebut pada 2023 dan sekali gus memantapkan kedudukannya dalam industri automotif negara. 

SDAC-Ford mencatatkan jualan pecah rekod tertinggi dengan 8,858 unit Ford Ranger dan Ford Everest dijual pada 2023, mencerminkan pilihan dan tahap kepercayaan pengguna Malaysia yang semakin kukuh terhadap prestasi luar biasa, teknologi canggih dan kualiti terulung kenderaan Ford.

Sejak dilancarkan, Ford Ranger Generasi Baharu ternyata popular dan mendapat sambutan memberangsangkan di pasaran Malaysia kerana prestasi dan kualiti luar biasanya. Model Ranger Raptor Generasi Baharu enjin Petrol 3.0L menawarkan enjin berkuasa V6 Twin Turbo dengan tork 397PS dan 583Nm, membawakan pengalaman memandu yang luar biasa. Sementara itu, model Ranger Platinum Generasi Baharu yang baru dilancarkan pada bulan November tahun lepas, dilengkapi dengan ciri-ciri kecanggihan yang menjanjikan keselesaan mewah dan teknologi pintar. 

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Sime Darby Auto Connexion-Ford (SDAC-Ford), the exclusive distributor of Ford vehicles in Malaysia, continues to assert its dominance in the pickup market, as evidenced by a series of achievements that underscore the brand’s robust performance throughout 2023, solidifying its position in the nation’s automotive industry.

In a remarkable feat, SDAC-Ford achieved record-high sales, with a staggering 8,858 units of the Ford Ranger and Ford Everest sold in 2023. This milestone reflects the growing trust and preference of Malaysian consumers for Ford vehicles, renowned for their exceptional performance, advanced technology, and superior quality.

Particularly, the Next-Gen Ford Ranger has garnered immense popularity within the Malaysian market since its launch, owing to its outstanding performance and unmatched quality. Notably, the Next-Gen Ranger Raptor 3.0L Petrol engine model, equipped with a potent V6 Twin Turbo engine delivering 397PS and 583Nm of torque, offers exhilarating driving experiences. Meanwhile, the recently launched Next-Gen Ranger Platinum model boasts sophisticated features that promise luxurious comfort and cutting-edge technology.

A pivotal factor contributing to SDAC-Ford’s success is its strategic expansion of the dealership network, aimed at elevating the Ford service experience. Last year, the company commenced the construction of the latest RM12 million Ford Signature dealership in Penang, situated strategically on Jalan Baru in Seberang Prai. Spanning an impressive 46,000 square feet, the state-of-the-art facility showcases a cutting-edge Ford 3S centre adhering to the latest Ford Signature Corporate Identity standards, featuring sixteen service bays and four vehicle display areas. Scheduled for full operation by the end of Quarter 2, 2024, this dealership promises to set new benchmarks in customer service and satisfaction.

In a strategic move to tap into the thriving pickup market of East Malaysia, SDAC-Ford significantly expanded its presence across the region. Recognising Sabah as the third-largest pickup market in the country, the company launched two key dealerships in the state, namely Ford Kota Kinabalu (Inanam), Boston Auto Dealership, and Ford Kota Kinabalu (Penampang), Rightpower Corporation.

Furthering its strategic expansion, SDAC-Ford inaugurated Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching, Sarawak. Positioned near a major expressway for enhanced accessibility and within a bustling commercial center, this dealership strengthens the brand’s presence in East Malaysia. These developments bring the total number of Ford dealerships in East Malaysia to nine, and nationwide to thirty-eight, solidifying SDAC-Ford’s footprint across the region.

The accolades received further underscore Ford’s unparalleled capabilities and innovation, with the Next-Gen Ranger WildTrak clinching the prestigious Malaysia Car of the Year 2023 award for Best Truck and the Next-Gen Ranger Raptor 3.0L V6 Twin Turbo receiving an Honorable Mention. Additionally, the Ford Ranger secured various accolades including Carlist.my’s People’s Choice Award for the Best Pickup Truck 2023 and the Allianz DSF.my Vehicle of the Year (VOTY) Award 2023 for ‘Pick-up Truck of the Year,’ among others.

Sebagai sebahagian daripada komitmennya untuk terus menambah baik pengalaman pelanggan, Sime Darby Auto ConneXion (SDAC) mengumumkan pelancaran program “Ford Assured” atau “Jaminan Ford”, sebuah program yang menawarkan model-model kenderaan Ford terpakai yang mendapat perakuan. Program Ford Assured merupakan usaha perakuan dan jaminan menyeluruh yang bertujuan memberikan keyakinan dan ketenangan fikiran kepada pelanggan yang mempertimbangkan pembelian kenderaan Ford terpakai. 

Tumpuan utama program Ford Assured ialah proses pemeriksaan dan perakuan teliti yang memastikan kereta Ford terpakai memenuhi kualiti dan piawaian prestasi yang ketat. Program ini dirangka untuk menambah baik pengalaman pembelian kereta terpakai keseluruhan bagi pelanggan, sekali gus menekankan komitmen Ford kepada kualiti, kebolehpercayaan dan kepuasan pelanggan.

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