Ford owners who bring their vehicle to Sime Darby Auto ConneXion (SDAC) from today until February 15, 2021 can enjoy up to 20% savings and additional free perks. Announcing the Service Promotion, Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion, encouraged owners to ensure their vehicle is in good health.
“As the country looks forward to a new year and the hope of coming out of the pandemic, a focus on better health will continue to be a top priority for many people. Likewise, we encourage all our Ford owners to ensure their vehicle health is also being taken care of going into the new year by taking advantage of these service deals,” he said.
Savings and free perks
When customers book a service during the promotion period, they can take advantage of savings up to 20% on vehicle maintenance on selected parts and engine oils. There’s also a 10% discount on labour fees for lubricant, brake and timing belt packages.
Although the CMCO and need to be more cautious will limit holiday travel this year, vehicles should still be checked periodically, especially if they are not used much. SDAC is offering a 27-point inspection by Ford-certified technicians to ensure their vehicles are in tip-top condition at no additional charge.
Customers who spend more than RM350 in a single receipt will receive an exclusive multipurpose bag (while stocks last).
Genuine Ford Parts used
When servicing at any of the 42 Ford authorised service centres nationwide, owners are always assured that only Original Equipment Manufacturer (OEM) parts are used. Genuine Ford Parts are made to the highest standards of quality, fit and finish and specifically designed for Ford vehicles.
Additionally, all Ford Genuine Parts (excluding wear and tear parts) purchased and installed are covered by a warranty for a period of 12 months or 20,000 kms, whichever occurs first.
Booking an appointment
SDAC recommends that owners make an appointment first as there is a need to observe crowd control and social distancing at the company’s premises. This can be done by booking online, calling an authorised Ford Service Centre (click here for the contact details of operational service centres) or call the Customer Care Hotline at 1300 38 3181.
All Ford service centres and showrooms are open, subject to CMCO conditions at their specific locations. Customers are advised that Standard Operating Procedures such as registration, temperature checks and sanitary measures will be observed in accordance with government requirements.
How often have you made a move to overtake a vehicle ahead, moved to the right lane – and got the blast of a horn from another vehicle behind? You quickly have to swerve back to your lane as the other car passes by with an angry driver glaring at you. Sometimes, you might even have looked in the mirror and not noticed any vehicle because it was in the ‘blind spot’ and if you are unlucky, a collision might occur.
That’s why many manufacturers now install a Blind Spot monitoring system which scans the rear three-quarter zone of the car, alerting the driver if there is another vehicle. It’s a valuable feature and could save expensive damage as well as injuries to others.
Ford has offered Blind Spot Information System (BLIS) technology on many models for more than a decade now. The system can alert drivers to the presence of vehicles in their blind spot using a warning light in the door mirror.
More advanced BLIS
Now, Ford is going further with a more advanced system – the new Lane-Keeping System with Blind Spot Assist. Besides monitoring the blind spot, the system can now also take pro-active action to discourage a lane-change manoeuvre if a potential collision is detected.
“Many drivers will at some point have been caught by surprise when another vehicle seemingly ‘appears out of nowhere’,” said Glen Goold, a programme engineer at Ford. “Lane-Keeping System with Blind Spot Assist is like having an extra pair of eyes in the back of your head, helping prevent just a second’s lapse in judgement from escalating into something more serious.”
Watching your back
While the original BLIS merely warned the driver, the new system applies a gentle force to the steering wheel to discourage drivers from changing lanes into the path of another road user and even guide the vehicle away from danger.
Radar sensors scan parallel lanes for vehicles up to 28 metres behind, 20 times per second, while the vehicle is moving at speeds from 65 km/h to 200 km/h. An intervention can be automatically activated if the control system senses a lane-change by monitoring road markings using the forward-facing camera, and the technology calculates that the two vehicles are on a collision course.
The Lane-Keeping System with Blind Spot Assist can intervene to help prevent collisions with vehicles approaching with a closing speed of up to approximately 30 km/h.
Looking forward as well
Along with Lane-Keeping System with Blind Spot Assist, Ford has also developed Intersection Assist technology. This uses the vehicle’s forward-facing camera, combined with radar, to monitor for potential collisions with oncoming vehicles at intersections. One study found that more than one in 10 severe accidents at junctions in Europe involved cars colliding with other cars, vans buses or trucks at cross-junctions.
The technology can automatically apply the brakes when travelling at up to 30 km/h to help prevent or mitigate the effects of accidents in scenarios where a driver is turning across the path of an oncoming vehicle, such as commonly encountered at junctions or small roundabouts.
Intersection Assist operates without the need to detect lane markings or kerbs. It can even intervene in carparks, worksites or other locations without clear markings or traffic priorities. Both technologies can operate in daylight and in darkness with headlights activated.
Ford has already introduced the two new technologies in Europe and will progressively add it to other models as time goes on. These join an already extensive range of safety technologies available in all Ford models, including pick-ups such as the Ranger.
Visit www.sdacford.com.my to know more about the safety features in Ford models available in Malaysia
It’s hard to imagine that a pick-up truck – especially one as big and heavy as the Ford F-150 – can win the Green Truck of the Year Award. However, the version that won the award from Green Car Journal is the latest one with a 3.5-litre PowerBoost full hybrid powertrain. Green Car Journal, in given it the award, also noted the F-150’s high-strength, military-grade, aluminium alloy bodywork which continues as a differentiator in the pick-up segment.
Hybrid an important differentiator
“The Ford F-150 earns its well-deserved 2021 Green Truck of the Year honour for an array of important reasons that distinguish it from the crowd,” said Ron Cogan, editor and publisher of Green Car Journal and GreenCarJournal.com. “The 2021 F-150’s redesign keeps things fresh. The addition of a full hybrid engine option is an important differentiator, as is this pick-up’s available Pro Power Onboard output system with 120-volt and 240-volt outlets for tradesmen and construction sites.”
EcoBoost, 10-speed transmission + electric motor
The PowerBoost full hybrid V6 powertrain (described above) is said to deliver the most torque and horsepower of any light-duty full-size pickup in America. The powertrain combines Ford’s proven EcoBoost engine and 10-speed SelectShift automatic transmission with a 35-kW (equivalent to 47 horsepower) electric motor integrated into the transmission. A range of 1,120 kms is claimed for a full tank of fuel.
Most significant electric vehicle effort
Ford also won the Green Car Journal’s 2021 Green Car of the Year for its Mustang Mach-E, the fully electric variant of the bestselling sportscar in the world. The Journal recognised the Mustang Mach-E as being Ford’s most significant electric vehicle effort to date, calling it a truly special entry in today’s electric vehicle market. It also praised the decision to expand the Mustang stable for instant name recognition, while keeping aligned with Mustang’s well-established heritage and lineage.
“With the all-new Mustang Mach-E and F-150 with PowerBoost hybrid and Pro Power Onboard, we’re electrifying two of our most popular nameplates to give customers new capabilities and choices not possible without electrification,” said Hau Thai-Tang, Ford Chief Product Platform and Operations Officer. “We’re honoured that earning the Green Car and Green Truck of the Year awards affirm Ford is on the right path working to meet our sustainability commitments while innovating to give our customers more.”
The F-150 is not available in Malaysia but Sime Darby Auto ConneXion offers the Ford Ranger, also Built Ford Tough, with a choice of powertrains. To locate a showroom to view or test-drive one, visit www.sdacford.com.my.
Ford’s annual Chairman’s Award programme – launched regionally in 2016 – saw its 2019 winners announced recently, with those distributors deemed at the top of their Customer Satisfaction game honoured.
“These awards are not only the ranking of a survey result: they are a measure of leadership, of commitment, and of hard work,” said Randy Krieger, President Ford Direct Markets. “These are the crucial characteristics of high-performing organisations; organisations such as this year’s winners who deliver outstanding performance to their customers, employees, and shareholders.”
Recognising hard work in promoting Ford
The Chairman’s Award has continually evolved, ensuring the Sales and Services Customer View Point (CVP) is of paramount importance, and an integral part of core criteria in deciding annual winners. New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of distributors in promoting the Ford brand.
Complementing the Chairman’s Award, for the second year running, Ford presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.
In all, across Ford’s vast Direct Markets business unit, a total of 14 winners were announced, hailing from Angola, Egypt, Kuwait, Malaysia, Mongolia, Morocco, New Caledonia, Oman, Papua New Guinea, Qatar, Saudi Arabia, Seychelles, United Arab Emirates (UAE), and Western Samoa.
Though there were 18 President’s awards titles going, and six coveted Chairman’s winners, Al Tayer Motors in the UAE, Oceanic Motors in the Seychelles, and Sime Darby Auto ConneXion in Malaysia top-scored in both prestigious categories and were honoured with at least one trophy from each, while SCAMA in Morocco continued its storied history of exceptional customer service, winning a Chairman’s Award for an incredible ninth time.
The Ford Mustang has been sold all over the world although in earlier years, its availability only in lefthand drive limited it to specific markets where cars drove on the right side of the road. Although there were people who converted to righthand drive, it was only with the current sixth generation launched in 2015 that an official factory-built RHD version became available.
As a result, it could be officially sold in Malaysia and Sime Darby Auto ConneXion (SDAC) wasted no time in ordering a batch soon after the model was launched. With its head-turning looks, it’s no surprise that the Mustang population in this country has grown and recently, 137 owners got together to set a new record in the Malaysia Book of Records.
137 owners from Mustang Club Malaysia
Organised by Mustang Club Malaysia, it was the largest gathering of Ford Mustangs in Malaysia. The get-together was held at Pavilion Kuala Lumpur where the certificate of recognition was presented to the Club’s President, Alfred C.K. Joseph, by the Malaysia Book of Records’ Chief Operating Officer, Christopher Wong.
“We are delighted to have earned a spot in the Malaysia Book of Records for having the title of biggest gathering of Ford Mustang vehicles in the country. Our aim is to show unity and harmony by bringing all walks of life together in our multiracial community through our passion and love for cars,” said Mr. Joseph.
Mustang Club Malaysia was formed in 2018 and has 245 members currently. The club was created for the purpose of sharing information on the latest Mustang as well as to promote safe and responsible driving habits. It also provides a platform for Mustang enthusiasts to embrace and build comradeship through a common interest.
“Kudos to Mustang Club Malaysia for spearheading this event and setting a new record in the country. It is a tremendous feat to organise and mobilise 137 Mustang vehicles and club members. We are incredibly proud of their efforts,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
“We continue to be committed in maintaining close relations with the network of various Ford owners’ clubs and supporting their activities to foster deeper mutual understanding and camaraderie,” he added.
Two versions for Malaysian market SDAC has been selling the Mustang with a choice of two powertrains – 5-litre 460 ps V8 and 2.3-litre 310 ps EcoBoost. Both engines are mated to a 10-speed SelectShift automatic transmission.
Now in its 56th year of production, the Mustang has been the best-selling sportscar in the world for five consecutive years. The range now includes an electrically-powered model – the Mustang Mach E – which made its global debut last year.
The latest Ford Ranger XLT Plus Facelift is now available in Malaysia. Enhanced features include new high-performance Bi-LED headlamps that deliver 17% stronger lighting while the new body-coloured bumper design finished with a silver bumper lip replicates the front exterior of the Ranger WildTrak. The new Ranger XLT Plus also comes with an exclusive new chrome grille.
“We are delighted to introduce the New Ford Ranger XLT Plus facelift that now comes with added premium features that are seen in the Ranger WildTrak and Raptor. The Ranger XLT Plus variant, which was introduced in Malaysia in 2018, has proven to be a popular variant for customers looking for a pickup that is suitable for both work and play with premium touches,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion (SDAC).
Function and convenience
Interior features that come standard are an 8-inch touchscreen display and SYNC multimedia system with a reverse camera. The Ranger XLT Plus also comes with convenience features such as keyless entry with pushstart button. The Easy Lift Tailgate that makes opening and closing the tailgate effortless. Ford MyKey is also provided to allow owners to program the key to limit certain functions of certain features if the vehicle is loaned to another person.
420 Nm turbodiesel, 10-speed transmission
Under the bonnet is a proven 2.0-litre turbocharged diesel engine (108 ps/420 Nm) mated to 10-speed automatic transmission. The transmission is the first and still only one in its class. The 4×4 drivetrain can be switched between High and Low ranges, as well as 2WD and 4WD, while on the move using a rotary knob.
The power assistance for the steering system is provided by an electric motor so that no power is drawn from the engine, helping to improve fuel efficiency. A Limited Slip Differential provides stability, grip and can help in difficult conditions.
Safety features like a passenger car
The Ranger has had a strong reputation for safety from the first generation and with the current one, there are dual airbags, ABS with Emergency Brake Assist and Electronic Brake Force Distribution, ISOFIX childseat mounts, Electronic Stability Control with Traction Control, Rollover Mitigation, Trailer Sway Control, Adaptive Load Control, Daytime running lights and even rain-sensing wipers.
Hill Descent Control and Hill Launch Assist also provide the driver with confidence on slopes and allow stable and safe movement.
The new Ranger XLT Plus, imported from Thailand, is priced from RM129,888 (on-the-road, without insurance, for Peninsular Malaysia) and comes with 5 colour options – Aluminium Metallic, Arctic White, Lightning Blue, Meteor Grey and Absolute Black.
As with the entire Ranger line-up, it is covered with a full manufacturer’s warranty of 3 years or up to 100,000 kms, whichever comes first.
Latest Ford promotion
SDAC has also announced its latest promotion which offers 4 free vehicle service and cash rebate options (terms and conditions apply) with the purchase of selected Ranger variants, The promotion, which runs until December 31, 2020, is intended to offer customers more savings and reduce cost of ownership. The free vehicle services are equivalent to 2 years of free maintenance (or up to 40,000 kms, whichever comes first). Alternatively, customers can opt for a RM2,000 cash rebate.
For selected Ranger XL variants, customers can enjoy up to RM7,000 cash rebate, while a RM7,000 cash rebate will be offered on selected Ranger XLT variants.
“We are pleased to announce greater saving options for our customers, with the choice of enjoying 4 free vehicle service or cash rebate options on our Ranger vehicles. With these saving options, we hope this would allow customers more flexibility in their spending,” said Tuan Syed Muzri.
Customers who have a purchase enquiry can WhatsApp the Ford Digital Salesperson at +6019-204 1200 (9 am – 4 pm, Monday – Friday, excluding public holidays). Through this dedicated channel, customers can be linked with an authorised Ford salesperson at a dealership located nearest to them. This will allow customers to transact at their own convenience and pay the deposit for their vehicle wherever they are.
For more information about the latest Ford promotions as well as information on the range of Ford vehicle available and location of showrooms in Malaysia, visit www.sdacford.com.my .
In 2020, virtually everyone has experienced some effects of their personal financial situation as a result of the COVID-19 pandemic. The government has done its best to help in various ways and companies, though also impacted by a business slowdown, has also tried doing its part.
Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, is helping Ford owners with money-saving initiatives and has announced its ‘Service Reward’ promotion which is on for 2 days. On September 1 and 2, 2020, 1,000 Service Reward vouchers will be on sale and these vouchers get up to 30% discount on after-warranty service costs.
Authorised Ford sales and service centre in Kota Kinabalu, Sabah
Valid for 18 months
Each Service Reward voucher costs just RM5 and is valid at all authorised Ford service centres for 18 months from the date of purchase. The Service Reward voucher can be purchased at any Ford Authorised Service Centres, while stocks last.
“We are always looking for ways to support our customers and reward them for their loyalty. In these uncertain times, as people resume their day-to-day activities, we hope these savings will help lighten their load while keeping them safe on the roads,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
Savings when servicing
With the purchase of the ‘Service Reward’ voucher, customers can save 10% on engine oil on their first vehicle service, 20% on their second vehicle service and 30% on their third vehicle service.
During all 3 service intervals, customers will also get a 10% discount on the oil filter, air filter, fuel filter, battery and wiper blades as well as a 10% discount on labour. Only OEM (original equipment manufacturer) parts are used quality and reliability are assured.
As an extra benefit for safe motoring and peace of mind, SDAC will also provide owners with the Service Reward voucher a free 27-point vehicle inspection. This inspection will be conducted by Ford-certified technicians who will check to ensure their vehicles are in tip-top condition.
Book a service online
Ford owners can book a vehicle service appointment online by visiting www.sdacford.com.my and clicking the ‘Book a Service’ tab in the Owner section. They can specify the state they are located in and select their preferred service centre. Upon submission with their contact details and vehicle registration number, a confirmation email of the appointment will be sent.
In addition, the real-time e-Service Appointment booking is currently available at 7 Ford Authorised Service Centres in Peninsular Malaysia, Sabah and Sarawak. The locations are Ford Ara Damansara, Ford Petaling Jaya 2, Ford Juru, Ford Butterworth, Ford Kuching, Ford Kota Kinabalu and Ford Tawau. Owners can schedule a service appointment up to 1 month in advance. To make a real-time e-Service Appointment booking, visit www.sdacford.com.my/book-a-service-form.
In addition to booking a service appointment online, owners can also schedule their service appointments by calling an authorised Ford Service Centre directly.
For more information on the 2-day ‘Service Reward’ promotion or Ford services from SDAC, visit www.sdacford.com.my.
Ford and its Team Fordzilla esports team have unveiled a world-first at this year’s gamescom event which is described as ‘the ultimate virtual racing car’. Designed with collaboration between Ford designers and the gaming community, the car was developed under the codename ‘Project P1’.
It was then created with fan votes on Twitter at different design stages. Gamers decided on elements including seating position, cockpit style and drivetrain before Ford designers worked up their interpretations of the brief.
Two designs were put forward for the final poll, with the car by Ford exterior designer Arturo Arino emerging victorious, gaining 83.8% of the votes. Close to 225,000 fans let their preferences be known throughout the polling process.
Inspired by the Ford GT
With inspiration from the Ford GT, Arino’s design employs unique touches like morphing technology on the body to offer the stability of a longtail racer on the high-speed straights of Le Mans, or a shorter body for tighter circuits like Monaco. For fans wondering when they may get to drive the vehicle in-game, Ford hinted that it is in advanced discussions with a major games developer to introduce it into a popular racing game in 2021.
“Project P1 took me to the beginning of it all. The reason why I became a car designer in the first place was to design something never seen before and something that pushes the boundaries. This vehicle will be visually stunning, and while it will push the gamer to the limits of focus and reflexes, it will also be hugely rewarding to drive,” explained Arino.
Ford also announced that it will build a scale model of the Team Fordzilla P1 concept before the end of the year, something it has already started to create at its design studios in Cologne, Germany. This is part of its continuing theme of exploring the parallels between the real-world and the virtual one, with learnings from design in the digital world being applied to concepts for reality.
Fordzilla Cup
The final of the inaugural Fordzilla Cup will take place at gamescom this year. Qualifiers and heats have been taking place all week and will culminate with the first-ever champion crowned this weekend. The winner will get a professional contract with Team Fordzilla and have the chance to compete on some of the largest stages in gaming.
The launch of www.teamfordzilla.com during gamescom will provide a permanent home for Ford’s official eSports team. Fans will be able to follow live feeds of races, download vehicle graphics for use in-game and keep up-to-date with the latest news.
Team Fordzilla
Team Fordzilla is Ford’s first ever esports team, inaugurated in 2019 with individual teams in France, Germany, Italy, Spain and the UK, consisting of hand-picked racers. Each team competes in national competitions with dedicated team captains, with the best drivers representing Team Fordzilla at a European level. Currently, over 40 drivers race under the Team Fordzilla banner.
“We showed again at gamescom this year that we’re serious about gaming, but what was really great is the continuing support we’re receiving from that gaming community. This really pushes us to keep innovating with projects like the Team Fordzilla P1 concept,” said Emmanuel Lubrani, Senior Manager Communications for Team Fordzilla at Ford Europe.
Visit www.sdacford.com.my to know more about Ford models you can buy and drive.
Ever since Malaysia had a Movement Control Order (MCO) which was necessitated by the COVID-19 pandemic, life has changed. With Standard Operating Procedures (SOPs) to be followed so as to prevent spread of the coronavirus, companies have had to quickly formulate new procedures for customer interaction.
At service centres, for example, appointments have to be made in advance to ensure that the number of vehicles and customers is not excessive and affect social distancing. Customers are also required to undergo temperature checks and provide contact details when they visit the facilities, as well as use contactless payments if possible.
(File picture taken before MCO)
Besides adhering to all the SOPs, Sime Darby Auto ConneXion (SDAC) has also been looking at ways to make things more convenient for its Ford customers. In another step towards delivering a seamless customer service experience, has digitised its vehicle service appointments by expanding its online booking tool to be capable of managing and confirming service appointments in real-time
Real-time e-Service appointment booking, via the SDAC-Ford website, is currently available at 7 authorised Ford Service Centres – Ford Ara Damansara, Ford Petaling Jaya 2, Ford Juru, Ford Butterworth, Ford Kuching, Ford Kota Kinabalu and Ford Tawau.
“The expansion of the implementation for the real-time e-Service appointment booking will enable customers to immediately know the available vehicle service time slots at their chosen dealership. Delivering this added convenience is yet another demonstration of our commitment to providing a more seamless and digitised experience for our customers,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
“In the months to come, we will be looking at fully establishing this real-time e-Service appointment booking for our network of over 40 dealerships nationwide,” added Tuan Syed Muzri.
Booking a service appointment online is simple. Customers just need to visit www.sdacford.com.my and click the ‘Book a Service’ tab. They then select their vehicle model, choose the state in which they are located in, and select their preferred service centre from a drop-down list.
The available date and time slots will then be shown, and customers can schedule a service appointment up to 1 month in advance. Once completed, a confirmation email of the appointment will be sent.
In addition to booking a service appointment online, customers can also schedule their service appointments by calling an authorised Ford Service Centre directly. Booking an appointment is good for both the vehicle owner, who can choose a suitable time and day, as well as SDAC which can manage its operations more efficiently.
Incidentally, if you service your vehicle this month at an authorised Ford service centre, you can save up to 20% on parts and service, plus get a free 27-point vehicle inspection. It’s one way SDAC is helping Ford owners in this difficult times.
Five years before the Suzuki Jimny and long before the Suzuki Vitara, Ford was already selling a small SUV. It was called the Bronco and appeared in the market in 1965, a time when Ford was still creating excitement with the Mustang that had been launched a year earlier. Although Americans love their vehicles big, the small (for that market) Bronco found a niche for itself and went through 5 generations until 1996 when production of the model ceased,
Today, with strong demand for smaller SUVs, Ford is getting in on the action with a new Bronco. Of course, it is a totally different vehicle from the original and where the Bronco name only referred to the model, Ford is now using it as a brand name for a family of SUVs.
“We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4×4 segment and take people further into the wild,” said Jim Farley, Ford’s Chief Operating Officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
To go on sale in early 2021, the Bronco family comes in two sizes with 2-door and 4-door variants – a larger one and a smaller compact model that differentiated with ‘Sport’ added as a suffix. But both models have all the necessary systems and engineering to give them extensive off-road capability that justifies using the G.O.A.T. – for ‘Goes Over Any Terrain’ – nickname which the original Bronco had.
However, where the earlier generations used mostly mechanical systems, the latest one has many electrical, computer-managed systems that make driving on rough terrain easier and safer. The Terrain Management System with ‘G.O.A.T. Modes’ (probably something Ford engineers learnt when Land Rover was in the Ford group) has 7 driver-selectable modes to customise traction and engine systems for optimum performance over different surface conditions, to boost acceleration or even to economise on fuel. In Rock Crawl mode, the electronic power steering system is calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed manoeuvres over rocky terrain.
“Bronco has the toughness and smarts to help turn off-road novices into 4×4 pros,” said Hau Thai-Tang, Ford’s Chief Product Development & Purchasing Officer. “Bronco embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
Tough steel chassis for the roughest off-road driving
The 4×4 systems are available in standard set-up and advanced. The standard system utilizes a 2-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a 2-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Electronic locking differentials for improved traction over rough terrain are available if customers want them.
Other driver assistance technologies include a Trail Toolbox which ‘elevates’ the off-road experience for Bronco. Trail Control provides cruise control for low-speed trail driving (up to 33 km/h forward and about 10 km/h in reverse). Trail Turn Assist tightens off-road turning radiuses through torque vectoring. The innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
EcoBoost powertrains
Two EcoBoost engines are available with displacements of 2.3 litres and 2.7 litres. The smaller 4-cylinder engine has outputs of 270 bhp/420 Nm while the larger twin-turbo V6 generates 310 bhp/ 542 Nm. There’s a choice of a Getrag 7-speed (6 + 1 ‘crawler gear’) manual or 10-speed automatic transmission. A hybrid powertrain is in the product plan as well.
One of the EcoBoost engines available.
For the Bronco Sport, there’s a 2.0-litre EcoBoost 4-cylinder engine that produces 245 bhp/ 373 Nm and also a 1.5-litre EcoBoost unit with 181 bhp/258 Nm. Perhaps these two powertrains will be offered in export markets but at this time, Ford has not mentioned selling the Bronco outside North America and it’s uncertain if there will even be a righthand drive variant. They’ve lost interest in the Southeast Asian markets where there could be a potentially big volume, letting only the Ranger soldier on for the brand.
Every Bronco comes with an independent front suspension and at the rear, a rugged solid axle design featuring coil springs with 5 locating links. Long-travel position-sensitive Bilstein dampers with end-stop control valves at every corner are optionally available for added off-road durability and reduced harshness.
Also available is a semi-active hydraulic stabilizer bar disconnect design which provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system works by disconnecting during articulation; it can reconnect automatically under all conditions to improve steering and stability at higher speeds.
Ford claims segment-leading levels of off-road capability for the Bronco with 300 mm of ground clearance and water-crossing capability up to a depth of 850 mm. There’s a choice of tyre types and sizes up to 35 inches too.
The first design ideas for the modern Bronco started 16 years ago with the Bronco concept displayed at the 2004 North American International Auto Show. It drew inspiration from the original Bronco style with a slab-side chunky look that traditional SUVs had. In fact, Ford’s designers did a life-size digital scan of a first-generation model to understand its DNA. Incidentally, if you saw the movie Rampage in 2018, you would have seen that concept SUV being driven by Dwayne Johnson.
Ford Bronco Concept displayed in 2004.
The production Bronco adopts much of the concept model’s design with modernised retro looks that include classic round headlights on either side of an encapsulated cartridge grille. The 2-door variants come with a standard 3-section roof system incorporating a modular top with four sections that adds a removable panel over the rear seats and cargo area. The 4-door versions have 4 removable roof sections.
A cloth soft top provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. To further enable the ‘wide open’ feeling, every Bronco comes with frameless doors that are easily removed. On 4-door Broncos, all the doors can be stored onboard with protective door bags.
The modern Bronco and the original which was introduced in 1965
“Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, the SUV’s Chief Designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.”
Purpose-built cabin
The multicolour LCD instrument panel is clearly inspired by the first-generation Bronco while the colours and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged. There are washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water.
Attachment points are built into the instrument panel to mount a device rack, with 12V power connections to easily mount cameras, navigation units, phones or other devices that today’s adventurers will carry.
The American idea of a teh tarik hook.
For navigation, especially off-road, Bronco drivers can plan, navigate and share their adventures on the SYNC 4 infotainment system with a 12-inch display. The system has advanced topographic trail maps and more than 1,000 curated trail maps of the USA. The SYNC system also displays images from the 360-degree camera system to provide additional visibility in tricky exercises such as rock crawling.
A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Needless to say, there’s a full range of active and passive safety systems around the vehicle.
