BMW Malaysia has officially launched the all-new 2019 BMW 3 Series earlier today at the Malaysia International Trade and Exhibition Centre (MITEC). The seventh-generation iconic sports sedan comes after more than 15 million units of the previous generations were sold around the globe. (more…)
A fleet of BMW 630i GT was handed over earlier today specifically for the Maybank Championship 2019 as BMW Malaysia was announced as the Official Automotive Partner. Entering its fourth edition of the world-level golf tournament, the event saw BMW Malaysia playing a huge role in the event co-sanctioned by the Asian Tour as well as the European Tour. (more…)
BMW Malaysia has introduced The 8, the newest member to the premium automaker’s portfolio of luxury vehicles. Developed on the race track to achieve supreme agility, precision, and poise, The 8 combines powerful engine with BMW xDrive intelligent all-wheel drive system and BMW EfficientLightweight design measures – set to introduce new benchmarks in the luxury coupe segment.
“At the BMW Group, we’ve always had our sights on the future, and the First Generation BMW 8 Series is testimony to that. First introduced in 1989, the luxurious sports coupe was bold and ahead of its time in terms of performance, innovation and luxury. It was the first BMW vehicle to introduce electronic drive-by-wire throttle, Dynamic Stability Control and Integral Active Steering with the use of multi-link rear axle technology. Three decades on, we have taken the future-looking legacy of the BMW 8 Series and we are bringing this luxurious sports coupe into the modern era to set standards for the future.” said Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia.
The 8 is introduced in the BMW M850i xDrive Coupe variant, boasting outstanding performance, emotion-stirring design, state-of-the-art luxury, exceptionally advanced equipment features when it comes to display and control technology, driver assistance and connectivity. Here’s an in-depth look at the new M850i as explained by BMW Malaysia themselves…
The exterior design of The 8 demonstrates a modern form of sporting appeal with a new styling language focusing on clarity, modernity and emotional engagement. The car’s low-slung design, an elongated silhouette with a slim window graphic and a roofline flowing elegantly into the rear with distinctive ‘double-bubble’ contouring, a long wheelbase and wide track widths are the defining visual elements of The 8’s proportions.
The latest V8 engine with incredible power delivery and acoustics also debuts in the BMW M850i xDrive Coupe, serving prodigious power delivery and an equally impressive soundtrack, which is further enhanced by the flap-controlled sports exhaust system.
A new design language for sporting appeal.
Everything about The 8’s appearance convey pure dynamism and turns the luxury coupe into a sports car brimming with passion and character. Onlookers will be greeted by the trademark hexagonal kidney grille with its elements framed by a single-piece surround. The 8 comes standard with the BMW Laserlight – the slimmest headlights of any BMW model to date.
The side view is dominated by a dramatic interplay of surfaces using sleek character lines to trace the flow of the air exiting the Air Breathers. Whilst the surfaces curve inwards of the far side of the front wheels, they flare outwards again above the rear wheels. This combines with the strikingly tapered glasshouse to create a muscular shoulder line. At the rear, the interplay of horizontal and diagonal lines emphasises the car’s width and low centre of gravity. The LED taillights add to this effect by extending deep into the flanks. Twin exhaust tailpipes with a trapezoidal contour are positioned on either side of the rear apron’s lower section.
The BMW M performance model is instantly recognisable by its exclusive exterior appointments in Cerium Grey, an M rear spoiler and illuminated door sills bearing the model name. It comes standard with an additional front spoiler to minimise the lift that occurs at the front axle at high speeds.
The 8 comes with exceptionally powerful 19” M Sport brakes along with blue painted M callipers. The standard specification for the BMW M850i xDrive coupe also includes 20” M light-alloy wheels in y-spoke style 728 M with mixed tyres. Specifically with the choice of the Sunset Orange exterior colour offering, the option for wheels in the Style 728 M in Jet Black are available.
BMW’s trademark Hofmeister kink has also been updated to a tightly-angled version. Carried over from the concept car, The 8 features the ‘double-bubble’ which mimics the rush of air rearwards along the roof at high speeds. To reduce the aerodynamic drag of The 8’s streamlined body, it has an almost fully sealed underbody, active air flap control with adjustable kidney grille slats and Air Curtains including Air Breathers.
The modern and minimalistic exterior design language is continued inside the new BMW 8 Series Coupe, creating a relaxingly luxurious ambience. All lines point lengthways, automatically directing the gaze to the front and emphasising the focus on sporty driving. All control elements are clearly arranged. A concise surface design lets the high-quality materials really stand out. The use of trim finishers, for instance, is restricted to the sports car-style transition between the centre console and the instrument panel.
In addition to multifunction seats and the M leather steering wheel, the M Sport package include an anthracite BMW Individual headliner, M pedals, M driver’s footrest and special floor mats to inject the cabin with distinctly sporty flair.
The newly developed sports seats are upholstered as standard in Merino leather. The fulled leather trim for the door shoulders and instrument panel is also standard. Thanks to the low seating position of both rear seats, it has been possible to design the head restraints as an integral part of the backrests. The rear backrest can be split 50:50 as standard and folded down to increase the capacity of the 420-litre luggage compartment.
For the first time ever, active seat ventilation is also made available where the cooled air is sucked in from the interior then guided along the body to the seats’ built-in fans for particularly effective temperature control of the seat cushions and backrests.
Formidable power generates supreme dynamic performance.
The introduction of the BMW M850i xDrive Coupe also marks the premiere of a new V8 engine. The latest generation of the 4.4-litre eight-cylinder unit has been radically revised and optimised. Two twin-scroll turbochargers with charge air cooling located within the V-shaped space between the cylinder banks, High Precision Injection, VALVETRONIC fully variable valve control and Double-VANOS variable camshaft timing all form part of the BMW M Performance TwinPower Turbo technology which generates a top speed of 250 km/h.
The BMW M850i xDrive Coupe delivers a maximum output of 390kW/530hp which is on tap between 5,500 – 6,000 rpm. The maximum torque of 750Nm is available over a wide rev range from 1,800 to 4,600 rpm for prolonged forward thrust. It can do the century sprint in merely 3.7 seconds and posts a fuel consumption of 10.4 litres per 100 kilometres.
The V8 engine is paired with the latest-generation 8-speed Steptronic Sports Transmission whose increased ratio spread, new transmission management and optimised hydraulic control produce sportier gear shifts while also enhancing its efficiency and smoothness. Shift paddles on the steering wheel are included as standard for manual gear selection.
Likewise, the BMW xDrive intelligent all-wheel-drive system operates more efficiently than ever before. With its rapid, precise and fully variable distribution of torque between the front and rear wheels, it maximises traction and handles stability even in highly dynamic driving situations. At the same time, the rear-biased set-up guarantees a driving experience for which BMW sports cars are renowned for. The electronically controlled rear differential lock fitted as standard on the BMW M850i xDrive Coupe gives the car an even sportier edge. The locking effect generated by an electric motor limits speed compensation between the inside and outside rear wheel when cornering, making it possible to power out of bends with eye-catching dynamic verve.
Honed on the race track.
The construction principle and tuning of The 8’s chassis are designed to harness the dynamic potential of its powertrain technology, and make best use of the car’s underlying concept to achieve maximum sports performance. Optimised weight, a low centre of gravity, well-balanced axle load distribution, ideal wheelbase length and a wide track, plus a rigid body structure and favourable aerodynamic properties provide all the right ingredients to this end.
All standard light-alloy wheels are fitted with mixed-size tyres, whose traction-enhancing effect was factored into the tuning of the chassis. The suspension technology developed for The 8 consists of a double-wishbone front axle and a shear panel fitted to the five-link rear axle which optimise stiffness and the chassis components’ connection to the body. The maximised camber settings on both axles, meanwhile, increase power transfer potential at high cornering speeds.
In addition to the Adaptive M Suspension, The 8 also comes standard with Integral Active Steering which reduces the car’s turning circle when manoeuvring, increases agility at moderate speeds and optimises poise and assurance when changing lanes and cornering at high speeds.
Unique innovations for comfort and safety.
The 8 is an extremely advanced model within its segment. Not only does it come with active cruise control with Stop & Go Function, it also offers Driving Assistant Professional as a standard. The driver assistance includes Lane Departure Warning, Lane Change Warning, Pedestrian Collision Warning, Crossing Traffic Warning (front and rear), Emergency Stop Assistant, steering and lane control assistant, Lane Keeping Assistant with active side collision protection and Evasion Aid which now reacts to pedestrians.
The BMW Live Cockpit Professional comes as standard in The 8. The latest-generation display and control concept consists of a high-resolution instrument cluster behind the steering wheel with a screen diagonal of 12.3” as well as a 10.25” Control Display which run on the new BMW Operating System 7.0. Further components of the BMW Live Cockpit Professional include an adaptive navigation system, a hard-drive based multimedia system with 20GB of memory, two USB ports, Bluetooth and WiFi interfaces.
Drivers can benefit from the car’s intelligent connectivity capabilities thanks to its built-in SIM card and the unlimited data volume, which allow them to use Intelligent Emergency Call to automatically summon swift assistance in an emergency and receive regular updates for the navigation system’s maps. Other services include Concierge Service and Remote Services.
Making its debut in The 8 is the perfect co-driver – BMW Intelligent Personal Assistant, an intelligent, digital character that responds to the prompt “Hey BMW”. The BMW Intelligent Personal Assistant learns routines and habits, and is subsequently able to apply them in the appropriate context. In addition to ensuring there is always a genuine BMW professional on board, capable of explaining the different functions, the assistant awaits the driver’s every command, is always there to assist them and even provides casual conversation. One unique feature over other digital assistant is that drivers can give it a name, for example, “Hey Jamie”, to lend even greater individuality and personality.
The BMW Intelligent Personal Assistant will benefit from constant technical upgrades and be able to learn more preferences and favoured settings. Based on the driver’s favourite settings, it can even activate a combination of them to enhance well-being. For instance, “Hey BMW, I feel tired” triggers a vitality programme that adjusts the lighting mood, music and temperature, among other things, in order to make the driver feel more awake.
Also for the first time, The 8 features the BMW Digital Key. The Digital Key employs Near Field Communication (NFC) technology to allow the new luxury sports car to be locked and unlocked from a smartphone. The smartphone simply has to be held up to the door handle to open the door. Once inside, the engine can be started as soon as the phone has been placed in the Wireless Charging or smartphone tray. Via the BMW Connected App, the Digital Key enables the driver to share the key with up to five people.
In terms of exterior colour offering, The 8 offers selections of Carbon Black metallic, Black Sapphire metallic, Sonic Speed Blue metallic, Barcelona Blue metallic, Sunset Orange metallic and Mineral White, matched with Black, Cognac or Ivory White BMW Individual Merino full leather trim sports seat. The 8 will be available at all authorised BMW dealerships nationwide from Friday, 15th March 2019. Alternatively, visit www.bmwbethefirst.com.my to pre-book.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the BMW M850i xDrive Coupe can be owned with monthly instalment plans starting from RM 12,418.00 (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of The 8 can also experience the complete BMW Group Malaysia Premium Ownership experience which includes:
The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Programme and BMW Tyre Warranty Programme) for The 8 is:
The BMW M850i xDrive Coupe – RM 1,088,800.00
BMW Malaysia has introduced the BMW Product Genius Programme for the first time in the country, with seven BMW Product Geniuses having been trained and deployed successfully to three dealerships in Klang Valley.
Harald Hoelzl, Managing Director for BMW Group Malaysia said: “Conventionally, stepping into a car dealership can be an intimidating experience for customers, as they may feel pressured into making purchasing decisions before being allowed to familiarise themselves fully with the products. With this in mind, our BMW Product Geniuses are on hand to provide customers with a pressure-free experience. From these highly personalised interactions, we aim for customers to derive Sheer Driving Pleasure from the very beginning of their BMW Ownership Experience.”
BMW Product Geniuses are meticulously selected and trained within select dealerships under the close guidance of BMW Malaysia, before qualifying as BMW product and brand experts. Their role complements that of a Sales Advisor, as they are focused on acquainting customers with every aspect of the BMW vehicle portfolio, from conducting needs analyses, product presentations to facilitating test drives.
“In addition to being a friendly face, the Product Genius is equipped with the expertise to explain and demonstrate the use of each feature and function of a BMW vehicle, and offer insights on product benefits suited to a particular customer’s specific needs. Overall, BMW Product Geniuses occupy a key role as neutral customer consultants, ambassadors for the brand, and knowledge touchpoints within the dealership,” added Hoelzl.
In the pilot programme last year, the first batch of BMW Product Geniuses were successfully trained and deployed in early December to three dealerships in Klang Valley: Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie, and Ingress Auto Damansara.
BMW Authorised Dealers are now offering BMW Engine Oil Service Packages on e-commerce platform Lazada, to provide customers with easier access to Original BMW Engine Oil and Service as part of the initiative to further enhance the BMW premium ownership experience.
Harald Hoelzl, Managing Director for BMW Group Malaysia (below) said, “In our pursuit to increase the sheer pleasure of a BMW ownership experience, we are excited to be partnering with the leading e-commerce platforms in the country, to make Original BMW Engine Oil and Service more readily available to BMW owners. This marks the first offering by BMW Authorised Dealers after-sales on an e-commerce platform, which enables BMW owners to enjoy peace of mind ownership experience from wherever they are, be it on their computer, laptop, or smartphones.”
Stefan Sloboda, Head of Aftersales, BMW Malaysia added that “With the participation of participating dealers, we are able to ensure continuous optimal performance, efficiency, and protection for our customers’ engines, while delivering Sheer Driving Pleasure through BMW’s top-quality maintenance.” The Engine Oil Service Packages are offered from RM450 onwards, for specific models of the BMW 3 Series (E46 and E90) and BMW 5 Series (E60). The packages include Original BMW Engine Oil, BMW Oil Filter and labour.
For a peace of mind ownership experience, owners can utilise their BMW Engine Oil Service Packages via three easy steps:
The Packages are valid with participating BMW Authorised Dealers including (web links –>) Auto Bavaria Glenmarie, Auto Bavaria Johor Bahru, Auto Bavaria Kuala Lumpur, Auto Bavaria Penang, Auto Bavaria Sungai Besi, Ingress Auto Damansara, Lee Motors Auto Care: Alor Setar, Seong Hoe Premium Motors Melaka, Tian Siang Premium Auto: Butterworth, Tian Siang Premium Auto: Ipoh and Wearnes Autohaus Tebrau.
BMW Malaysia telah memperkenalkan Program Pakar Produk BMW (BMW Product Genius Programme) buat julung kalinya di Malaysia, dengan tujuh pakar terlatih dan ditempatkan di tiga premis pengedaran di sekitar kawasan Lembah Klang. (more…)
BMW Group Malaysia “charges” forward in the new year as the leading e-mobility provider in the country, unveiling six New BMW i Charging Facilities at Bangsar Shopping Centre.
Harald Hoelzl, Managing Director at BMW Group Malaysia (above) said, “2018 was a remarkable year for the BMW Group globally and we reflected this here with another year of record-breaking business performances for the eighth consecutive year with 14,338 vehicles delivered, a segment-leading growth of 13%. This reinforces Malaysia’s position as a key market in the region for the BMW Group and we are truly humbled with this achievement.”
Hoelzl added that BMW Malaysia’s portfolio of Visionary Mobility vehicles accounted for over 57% of deliveries last year with over 7,500 Plug-in Hybrid variants of BMW and MINI vehicles making their way to homes across Malaysia in 2018.
“As the country’s leading provider of premium electrified vehicles, we are constantly driving initiatives for innovation, local assembly capabilities, awareness on new and clean technology for the automotive industry as well as helping develop the infrastructure for electrified premium vehicles in the country. We began working on these initiatives with the Malaysian Green Technology Corporation (GreenTech Malaysia) as early as 2015 and we have also developed projects on our own with our network of dealerships across the country.” said Hoelzl.
BMW Malaysia unveiled six New BMW i Charging Facilities at Bangsar Shopping Centre (above), marking another important step in its industry-leading efforts in fostering the country’s shift to Electro-Mobility. This follows the introduction of new BMW i Charging Facilities at Ramada Plaza by Wyndham Melaka, The Banjaran Hotsprings Retreat in Ipoh, the Iconic Hotel in Penang as well as at WEIL Hotel in Ipoh last year.
BMW Group Malaysia’s portfolio of Visionary Mobility with the BMW iPerformance vehicles are also supported by the ChargEV platform through its partnership with GreenTech Malaysia. The BMW ChargeNow Service, which is offered as part of the BMW 360° ELECTRIC programme provides straightforward access to partner charging facilities like ChargEV, where customers can enjoy 24/7 support and access to all charging locations in ChargEV’s growing network nationwide.
BMW Group Malaysia telah mengorak langkah baru bagi permulaan tahun 2019 dengan melancarkan enam Fasiliti Pengecasan BMW i di Bangsar Shopping Centre. Sebagai salah satu peneraju di dalam arena e-mobiliti di Malaysia, ini merupakan satu langkah menarik dalam Visi Mobiliti BMW Group Malaysia di dalam negara. (more…)
BMW Malaysia recently introduced the BMW 330e M Performance Edition and BMW X5 xDrive40e M Performance Edition, each equipped with BMW M Performance Accessories to offer avid BMW motorsports enthusiasts the ultimate driving pleasure. Only 300 units are offered for each of these exclusive BMW M Performance Editions.
Harald Hoelzl, Managing Director of BMW Group Malaysia (below) said, “We are constantly looking for ways to add to the exclusivity of our premium vehicles while maintaining the unparalleled driving dynamics and performance of the BMW brand. By carefully selecting two highly collectible models and offering them with our motorsports-inspired BMW M Performance parts, we are proud to have crafted a unique on-road motorsports experience for our customers. Through perfect dynamics and captivating visual features, they can now enjoy the best of both worlds and experience BMW’s motorsports DNA come to live while on the road.”
Drawing from BMW’s extensive skills and experience in motorsports, the BMW M Performance Accessories are built with the same passion and craftsmanship as with the iconic BMW M models. With the M Performance aerodynamic kit seamlessly blended into the best-selling premium Plug-in Hybrid Electric models, the BMW M Performance Editions of the BMW 330e and BMW X5 xDrive40e have been transformed with an athletic edge, combining the best of BMW driving dynamics with benchmark performance and efficiency.
The BMW 330e M Performance Edition.
The now enhanced BMW 3 Series Hybrid with eDrive Technology comes with sportier aerodynamics and aesthetics, which include M Performance side skirts, side sill foils, and front grilles in high-gloss black, as well as the lightweight M Performance Carbon mirror caps for the side mirrors. The vehicle features a front attachment in Matt Black, a rear spoiler and a rear diffuser, in addition to the aggressive M Performance dark tail lights that round up the dynamic look. The interior meanwhile features M Performance stainless steel pedals and footrests. The exterior colour offerings for the BMW 330e M Performance Edition include Sunset Orange, Black Sapphire, Estoril Blue or Alpine White; while the interior is furnished with Black Dakota Leather.
The retail price (on the road, without insurance) for the BMW 330e M Performance Edition is RM 258,800.00. With the Easy Drive Programme from BMW Group Financial Services Malaysia, the BMW 330e M Performance Edition can also be owned with monthly instalment plans starting from RM 3,278.00 (based on estimates of an 80% loan on a four-year tenure, with a mileage capped at 20,000km per year).
The BMW X5 xDrive40e M Performance Edition.
The exclusive BMW X5 xDrive40e M Performance Edition is also equipped with M Performance side skirts, side sill foils, and front grilles in high-gloss black, along with M Performance Carbon mirror caps for the side mirrors. Both ends of the vehicle are framed with a Carbon front attachment and a rear spoiler in high-gloss black and Carbon rear diffuser. The stainless steel pedals add a striking motorsports feel to the interior. The BMW X5 xDrive40e M Performance Edition comes in Carbon Black, Mineral White or Space Grey. All exterior colour offerings are paired with Black Dakota Leather, whereas Carbon Black offers an additional option of Terra Dakota Leather.
The retail price (on the road, without insurance) for the BMW X5 xDrive40e M Performance Edition is RM 390,800.00. With the Easy Drive Programme from BMW Group Financial Services Malaysia, the BMW X5 xDrive40e M Performance Edition can also be owned with monthly instalment plans starting from RM 4,878.00 (based on estimates of an 80% loan on a four-year tenure, with a mileage capped at 20,000km per year).
Complete Premium Ownership Experience.
New owners of the BMW M Performance Editions can also experience the complete BMW Group Malaysia Premium Ownership experience which includes:
Customers may view, enquire or place orders for the limited BMW M Performance Editions at any nearby BMW dealership.
CNY@BMW
Celebrate this Chinese New Year at BMW with attractive promotions, rebates and competitive financing solutions starting from 0.88% across a wide range of BMW models, at all authorised BMW dealerships. New owners of the BMW 530e, BMW 740Le and BMW X5 xDrive40e will receive a complimentary BMW i Wallbox Plus and BMW i AC Fast Charging Cable at no additional cost*, through the BMW i Wallbox Promotion.
With any purchase of BMW Plug-In Hybrid vehicles, new owners can also take advantage of the BMW ChargeNow Promotion which offers a complimentary BMW i AC Fast Charging Cable and BMW ChargeNow card. In collaboration with GreenTech Malaysia, the BMW ChargeNow card offers owners unlimited, complimentary access to the ChargeNow mobility services via the ChargEV platform for an entire year. The CNY@BMW campaign ends on 31st March 2019.
* The promotion excludes installation costs of the BMW i Wallbox.
Just in time for the New Year of the Earth Boar, BMW Malaysia also took the opportunity to announce the new pricing of the BMW 318i Luxury, the BMW 530i M Sport, the BMW 630i GT and the BMW X1 sDrive 20i Sport. The BMW X1 sDrive 20i also receives new designed wheels in the form of 18” Y Spoke Style 566 Alloy Wheels as well as a new Exterior Trim and Roof Rails in Satinated Aluminum.
The new retail price (on the road, without insurance) for the BMW vehicles are as below.
BMW 318i Luxury RM198, 800.00
BMW 530i M Sport RM 372,800.00
BMW 630i GT RM 430, 800.00
BMW X1 sDrive 20i Sport RM 220, 800.00
BMW Motorrad Malaysia today introduced two new programs – The BMW Motorrad 3-Year Warranty and Roadside Assistance Programs – setting the benchmark for the premium motorcycle ownership in the country. Harald Hoelzl, Managing Director of BMW Group Malaysia (below) said, “A complete peace of mind ownership experience is the key to the premium expression of a vehicle from the BMW Group. It is also how we differentiate ourselves in the industry to Make Life A Ride for our customers.”
The All-New BMW Motorrad 3-Year Warranty Program which is backed by BMW Group AG covers free repairs and parts replacement for any manufacture or material defect with unlimited mileage. The Roadside Assistance Program, meanwhile, entitles customers to service by a team of specialists 24 hours a day, 365 days a year to provide professional and expert support for emergency situations, including towing services, in case of a break-down.
The new programs are applicable on all BMW motorcycles registered from 1 January 2019 onwards with the exception of the BMW HP4 RACE. BMW Motorrad Malaysia has also revised its pricing for all its models. The following is the new price list for BMW Motorrad models:
For more information on the All-New 3-Year Warranty and 3-Year Roadside Assistance Programs, visit https://www.bmw-motorrad.com.my/en/service/services/warranty.html.
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