BMW Group Malaysia Archives

BMW Group Malaysia was the leader in the premium automotive segment in 2020

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While Mercedes-Benz Malaysia declined to release their total sales numbers (for 2020), BMW Group Malaysia has done so, announcing that they delivered 11,016 vehicles from across the BMW, MINI and BMW Motorrad ranges. With this number, BMW Group Malaysia lays claim to leadership in the premium automotive segment nationwide as their products accounted for over 52% of the segment.

2020 was a challenging year for every industry and it was not just local but global. During the year, BMW Group Malaysia kept up its activities and introduced no less than 25 model variants from the BMW, MINI and BMW Motorrad brands. Over 87% of the vehicles sold were assembled locally at the plant in Kedah.

Four of those models were electrified, an area that the company claims leadership in. Over 2,200 units of electrified vehicles nationwide, mainly the hybrid variants of the BMW 5-Series and BMW 7-Series models.

Local and global success
The success of the company in Malaysia mirrored BMW Group’s performance globally with over 2,300,000 units delivered during the year. Over 190,000 were electrified vehicles from the BMW and MINI brands, an increase of over 30% in deliveries of such vehicles from the year before.

In Malaysia, the BMW brand gained 8,903 new owners in 2020, leading the overall premium segment in Malaysia by over 47%. The best-performing model was the 3-Series with over 2,500 units delivered, followed by the 5-Series with over 1,600 units delivered.

The BMW X Family of Sports Activity Vehicles contributed to over 39% of total deliveries, which numbered over 3,200 units. The X1 proved to be very popular with over 1,000 SAVs being registered.

MINI Malaysia recorded almost 1,000 sales, taking more than 5% segment share of the Malaysian premium segment. The 987 units delivered were led by the MINI Countryman model, with over 47% of the total number being the Cooper S Countryman version.

Towards greater electrification
Malaysia has a fast-evolving mindset towards electrified vehicles and BMW is in a dominat position to drive this change. In 2020, it recorded over 2,200 deliveries of electrified BMW and MINI vehicles which included the locally-assembled BMW 330e M Sport as well as the All-Electric MINI.

BMW Group Malaysia in 2020 — BMW Group Malaysia also worked with NGOs during the year to deliver food and basic essential grocery to needy families, refugees, and migrant communities in the Klang Valley during the period when movements were restricted.

In light of the travel restrictions and social distancing measures implemented in March last year (and which continue in 2021), BMW Group Malaysia quickly adapted to the changing times by also digitalising many existing touchpoints and services to enhance the premium ownership experience for customers in Malaysia. This was underlined by the introduction of the BMW Shop Online and the MINI eShop, alongside BMW Engage and BMW i-Renewal – expediting essential parts of the premium mobility experience to keep the process as seamless as possible.

BMW Group Malaysia lowers BMW and MINI prices with shorter warranty periods

BMW Group Financial Services Malaysia contributes over RM20,000 to BMW Safety 360° subsidy programme

In October last year, BMW Group Financial Services Malaysia pledged, on behalf of their customers, to donate RM100 to the BMW Safety 360° subsidy programme for every contract funded via its online financing platform (BMW Engage). The total amount raised was over RM20,000, which the company, a subsidiary of BMW Group Malaysia, contributed to the subsidy programme

“We are pleased to announce that we will be able to subsidize over 300 more child car seats for families in need, from donations raised on our platform in the last three months. We are especially grateful to our customers who have played a key role in contributing to this fundraising initiative. Although there is less travel during this period, we want to continue accelerating the adoption of child safety seats to ensure children are safe on the road when travelling is allowed again,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

First introduced in December 2019, the BMW Safety 360° subsidy programme received over 25,000 applications from parents in the B40 income group – signalling an urgency for such seats to be available in Malaysia, more so in view of the imposition of mandatory usage.

*One of the recipients of the subsidised child seats being advised on the proper installation and placing of the child.*

In the first phase, recipients were selected based on their qualification for the B40 income group. This is mainly determined with a monthly household income of below RM3,000. The second phase serves to work with the remaining list of registrants from the first phase, to equip as many of the eligible registrants as possible with child safety seats.

Other supporters of the programme
The programme also gained support from Shopee who came on-board as the Exclusive E-Commerce Partner; baby and children goods brands, KU.KU Duckbill and Otomo; educational toys and games distributor, Mideer; food storage sealing solutions provider, Ankou as well as car performance parts and accessories provider, Kakimotor.

Each child car seat is made available with a RM50 subsidy and a RM13 delivery subsidy, in addition to a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. As such, recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at its dedicated microsite.

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A shared responsibility
“Despite the delay on the ruling for child car seat enforcement, BMW Group Malaysia continues in our effort to promote the adoption of child car seats via the BMW Safety 360° Programme. We believe this is a shared responsibility not just amongst our partners, but the parents and the community around them as well, that can help ensure the highest level of safety on the road – even if travelling is restricted in the current climate,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, adding that registrations for the subsidy programme closed in December 2019.

“We hope more individuals, partners and companies will reach out to us to make more contributions to the programme. Only then will we be able to open registrations for a new batch of families in the B40 income group,” he said.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

BMW Group Malaysia lowers BMW and MINI prices with shorter warranty periods

Cars today are generally reliable and durable, able to last a longer period of time with no major problems. This is due to better manufacturing processes, engineering, materials, etc. so the warranty is really for peace of mind, at least during the initial years of ownership. In fact, warranties typically cover manufacturing defects and wear and tear parts are not covered.

Back in the 1970s, the typical warranty for a new car was a year, or a maximum of 20,000 kms of mileage after original registration. European manufacturers, perhaps understanding that their customers (in Europe) travelled long distances each year, generally didn’t put a mileage limit.

Longer periods as a selling point
Over the years, the warranty period and mileage limit became longer and longer, more as a selling point than anything else. The cars were more durable, but a long warranty period suggested the carmaker had a lot of confidence in its quality, and owners felt better to have the coverage for a longer period.

‘Win-win’ for both sides?
BMW Group Malaysia is now ending that escalation in warranty periods with a new approach that it says will ‘enable greater customer personalisation of their ownership experience’. It’s a win-win situation for both sides; the customer can enjoy a lower price while the company reduces its long-term exposure to warranty claims.

However, there may still be customers who like the peace of mind that a longer warranty period gives and for them, BMW Group Malaysia offers a 5-year Unlimited Mileage Warranty Package or 5-years/100,000-km Service Package as extra-cost options.

*RRP: Recommended Retail Price. Prices shown do not have sales tax exemptions.*

Available for MINI too
The new pricing approach applied to MINI vehicles as well. Customers of this brand can opt to add a 4-year Unlimited Mileage Warranty with Free Scheduled Service (Extended Warranty & Service Package) at the same cost as before. Alternatively, those who prefer to purchase their vehicle at the recommended retail price paired with either the 4-year Unlimited Mileage Warranty Package or 4-year/60,000-km Service Package can do so at a more attractive rate.

In the event that the owner decides, after a year or maximum of two years, that he or she would prefer a longer warranty period, there is still the possibility of purchasing the extended packages which range in price from RM5,900 to RM9,400 (RM2,500 to RM5,600 for MINI), depending on the model. The only thing is that the cost will have to paid as a lump sum rather than being included in the financed amount at the time of vehicle purchase.

Other ownership benefits still included
Regardless of which warranty they choose, all vehicles purchased from authorised dealerships will still come with access to the BMW or MINI Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW Privileges Card, MINI Black Card, and BMW and MINI Service Online.

BMW Group Malaysia’s move is an interesting one and it remains to be seen whether it will have an effect on the rest of the industry. It could be a smart move that customers appreciate, or it might be viewed negatively. Nevertheless, with the trade-off being a lower purchase price for the vehicle, there may be positive response at this time when many people give more serious consideration to how much they can or should spend on a new vehicle.

More information on products, services and pricings can be found at www.bmw.com.my or www.mini.my. Personalisation of a vehicle purchase can be done via BMW Shop Online or MINI Online Shop.

BMW Group Financial Services Malaysia extends services to customers

BMW Financial Services Malaysia extends BMW Engage to BMW Premium Selection

BMW Financial Services Malaysia today announced the service extension of the BMW Engage feature to the all-new BMW Premium Selection digital experience – in line with their commitment to digitalise touch points early last month.

The BMW Premium Selection digital experience offers a wide selection of pre-owned vehicles from the BMW portfolio. From now on, prospective customers in the BMW Premium Selection range will also be able to use the BMW Engage platform to initiate the financing pre-approval process.

With the BMW Engage platform, they can calculate the monthly instalment, generate a quotation, submit an application and obtain pre-approval. The fully-digitalised financing application platform enables customers to tailor the financing of their vehicle to their own needs, and to apply through a contactless process from the comfort of their own home or office.

“When BMW Engage was introduced early this year, it was a reverberation of our commitment to our loyal customers to continue delivering the Premium Ownership Experience – no matter the distance. The digital feature became a timely and necessary solution for customers during that period of physical divide at the height of the pandemic, and it continues to further enhance their purchasing journey,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

“As we enter a new normal, we are proud to extend BMW Engage to the pre-owned vehicle segment by expanding its coverage to the BMW Premium Selection portfolio. At the same time, we are also proud that through this, we are able to extend another avenue for customers to join us in our ongoing efforts to assist the B40 community in attaining the highest level of safety for their children while on the road, via the BMW Safety 360° subsidy programme,” he added.

BMW Premium Selection goes digital

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BMW Group Financial Services Malaysia extends services to customers

BMW Group Financial Services Malaysia, which has been helping Malaysians purchase BMW and MINI vehicles since 2007, has extended its services with the introduction of i-Renewal. This is a digital service for the BMW and MINI Comprehensive Motor Insurance Programme that simplifies renewal processes for BMW and MINI owners insured by the programme.

The BMW and MINI Comprehensive Motor Insurance Programme is designed to give customers complete peace of mind and total protection for their vehicle. With the i-Renewal digital service – provided in collaboration with Allianz General Insurance Company (Malaysia) Berhad, customers are now able to easily request for an instant quotation by providing some basic information, or renew their insurance policies with only a few clicks.

Tobias Eismann, MD of BMW Group Financial Services Malaysia, said: “The BMW Group is committed to innovating and further improving the premium mobility experience for all our customers while digitalising our existing touchpoints and services. By introducing the new i-Renewal digital service for the BMW and MINI Comprehensive Motor Insurance Programme, we are expediting this essential part of the premium mobility experience to keep it as hassle-free and seamless as possible.”

Complimentary service
Every owner who successfully renews their BMW and MINI Comprehensive Motor Insurance Programme online by December 31, 2020 will be entitled to a complimentary Enhanced Road Warrior coverage for one year.

In addition to providing Personal Accident Cover and other insurance benefits, the Enhanced Road Warrior service also includes a comprehensive Car Assistance Programme with a range of around-the-clock services. These include 24-Hour Emergency Towing, Minor Roadside Repair, Taxi Assistance and Arrangement for Emergency Evacuation

Owners can access the i-Renewal digital service via BMW Engage at https://www.bmwfs.my/ or through BMW Group Loyalty+ app.

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BMW Premium Selection goes digital

For those who are shopping for used cars, there are lots of places to go to. Additionally, there are also websites which have advertisements for used vehicles. However, when buying a second-hand product, there is always the question of the condition of the vehicle which is not fully known. Most used car dealers will take in vehicles, clean them up a bit and perhaps fix minor issues and then offer them for sale. Some may offer a ‘limited warranty’ with a verbal agreement that you can bring back the vehicle if problems develop.

Many vehicle distributors and authorised dealer chains also have their own used car business and where these companies are concerned, greater attention is given to ensuring their offerings are in the best condition possible and almost as good as new. They will carry out a thorough inspection and change parts that are deemed too worn out (especially those relating to safety). And as everything is professionally done, they are willing to certify their pre-owned vehicles too, as well as providing a warranty in some cases.

Dedicated BMW/MINI website for pre-owned vehicles
BMW Group Malaysia’s Premium Selection, its pre-owned vehicle business, has introduced what is described as an industry-first initiative – a wide range of vehicles from the BMW and MINI brands will be presented on a dedicated microsite. These vehicles are offered by various authorised BMW and MINI dealerships around the country. and have
gone through a 360° vehicle check, with any necessary repairs done with Original BMW Parts.

At the time of writing, there are over 300 units available for ‘viewing’ from the comfort of home or office via the digital platform, another approach by the BMW Group in digitalising its touchpoints around the world. There is also a facility for trading in vehicles to get those from the Premium Selection, with competitive trade-in values offered.

Premium Ownership Experience as well
There are attractive, limited time and digital platform-only exclusive offers available. Those who purchase vehicles via the microsite are also entitled to enjoy BMW Group Malaysia’s Premium Ownership Experience which includes:
♦ A Minimum of 12 months BMW Premium Selection Warranty (terms and conditions apply);
♦ 360-Degree Technical and Optical Checks of the vehicle;
♦ Availability of Approved Vehicle and Service History;
♦ Exclusive Financing Offers from BMW Financial Services Malaysia; and
♦ BMW Roadside Assistance

Click here to visit the BMW Premium Selection website today.

BMW and MINI owners can now enjoy Door-to-Door Service

BMW M340i xDrive – the first ever BMW M model assembled in Malaysia

BMW M GmBh is the high-performance subsidiary of BMW AG which has its own line of models. Until now, these models were only available for the Malaysian market in CBU form, imported from Germany. This, of course, meant higher import duties payable, bumping up their price.

Now, if you want the M340i xDrive, you can get it for a lower price and it doesn’t have to be a grey import either. Thanks to BMW Group Malaysia’s decision to assemble the model locally, it is available brand new for RM402,354.13 (excluding insurance, with full Sales Tax exemption), the first time a M model has been assembled in Malaysia.

Derived from the 3-Series, the M340i xDrive has the same athletic design with sportier elements. The locally-assembled version comes with the M Aerodynamics Package and BMW Individual High-gloss Shadowline trim. A metallic Cerium Grey finish is applied on items such as air inlets in the front bumper, the kidney grille and its surround, along with the exterior mirror caps.

Most powerful 3-Series derivative
The M340i xDrive has the most powerful engine in the 3-Series range, a TwinPower Turbo 6-cylinder petrol unit producing 387 bhp/500 Nm. All that output goes through an 8-speed Steptronic Sport transmission and is then distributed intelligently by BMW’s xDrive system to all four wheels.

The all-wheel drive system, which has its origins in the 3-Series of 1985 (325iX), has a sporting rear-wheel bias, while modified power steering provides noticeably more direct feedback. The M Sport differential optimises traction and driving stability when cornering at high speeds or accelerating out of a bend, changing lanes or on different road surfaces.

With all-wheel drive transmitting the power efficiently to the road, the M340i xDrive can go from 0 to 100 km/h in a claimed 4.4 seconds and on to a top speed of 250 km/h. A combined fuel consumption figure of about 13 kms/litre is claimed although that would be when the driver is not enjoying the full performance of the car.

Maximising performance
Also contributing to maximised performance is variable sport steering and the specially-tuned 10 mm-lowered Adaptive M suspension. This can be electrically adjusted at any time to suit the road and driving conditions.

All that power needs good stopping power too and the engineers at BMW M have developed M Sport brakes for the model. Mounted behind 19-inch M wheels (with runflat tyres), these have 4-piston fixed calipers at the front and single-piston floating calipers at the rear in blue with the ‘M’ designation. The use of large-diameter discs increases the surface area available for braking.

The M environment within
Though derived from the 3-Series, the cockpit has M-specific philosophy which gives a sportier environment within. Standard equipment includes sports seats for the driver and front passenger upholstered in Leather Vernasca (Black or Cognac, with black decor stitching), an M leather steering wheel, front door sill finisher with illumination, and a BMW Individual headliner in Anthracite. M-specific pedals, M-specific floormats, and interior trim finishers in Aluminium Tetragon with highlight trim finisher in Pearl Chrome are also present.

Convenience features include automatic 3-zone air-conditioning, the Comfort Access system with contactless opening of the tailgate, while entertainment is delivered via a 16-Speaker Harman Kardon Surround Sound System.

The BMW Live Cockpit Professional has a fully digital 12.3-inch instrument panel, complemented by the BMW Navigation System Professional with a 10.25-inch touchscreen. Also standard is the Head Up Display that projects information on the windscreen and an electric glass roof.

Advanced safety systems
BMW M has made sure that the M340i xDrive’s high performance is matched with advanced safety systems. Besides powerful BMW Laser Lights with high beam assistant up front, there is the Driving Assistant which includes Lane Change Warning, Crossing Traffic Warning at the rear, Rear Collision Warning, and Speed Limit Assist.

In the event that the driver become drowsy or loses concentration, Lane Departure Warning will alert him if the car deviates out of its lane, with active steering intervention to guide it back safely. Autonomous emergency braking occurs automatically taken if a collision is about to occur and the driver has not braked or taken any appropriate action.

The M340i xDrive is available in Alpine White, Black Sapphire, Sunset Orange, and Portimao Blue. As with other new models, it comes with a 5-year unlimited mileage warranty with a Free Scheduled Service Programme, BMW Roadside Assistance and Accident Hotline, The BMW Group Loyalty+ Mobile App – BMW Privileges Card and BMW Service Online.

In showrooms from this weekend

Available at selected authorised BMW dealerships nationwide from this weekend, the M340i xDrive can also be booked at the BMW Shop Online with a transfer of RM1,000. Financing is available from BMW Group Financial Services Malaysia which has monthly instalment plans starting from RM4,468 (terms and conditions apply).

Locally-assembled BMW 218i Gran Coupe M Sport launched at RM211,367

BMW Safety 360° subsidy programme gets support from BMW Group Financial Services

BMW Group Financial Services Malaysia today committed, on behalf of their customers, to a RM100 donation to the BMW Safety 360° subsidy programme. The donation will come from every contract funded through BMW Engage, its online financing platform. By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.

25,000 applications for subsidised childseats
The BMW Safety 360° initiative subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation. For that inaugural initiative, 150 units of infant carrier carseats were made available at a subsidised price of RM100 each. The initiative drew over 25,000 registrations from parents in the B40 income group. The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kgs.

“Although the government has postponed the enforcement of the use of Child Restraint System (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance. However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

More supporters invited
Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, notes that the support from BMW Group Financial Services Malaysia’s has come at just the right time. “We are continuing to equip even more parents with child safety seats before the end of the year. Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward,” he said.

BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia which makes applying for financing for a BMW or MINI vehicle purchase easier. The process can be done from home or office, thereby supporting the government’s call to practice social distancing as much as possible so as to prevent spread of COVID-19.

It also supports the BMW Group’s overall contribution to sustainable environment by reducing the use of paper through digitised processes.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

Uniquely camouflaged BMWs to cruise streets of Kuala Lumpur

Over the next few weeks, you may come across BMW vehicles with uniquely designed artwork on their exteriors moving around the streets of Kuala Lumpur. The ‘camouflage’ is artwork designed by local businesses, volunteer groups and NGOs Komuniti Tukang Jahit, Changgih Designs, INKAA, and Kanoe who have been driving dynamic initiatives during the Covid-19 pandemic in Malaysia.

“COVID-19 challenges many of us to be out of our elements, but we at BMW also saw many individuals and businesses who have pivoted to thrive in such challenging times. We are inspired by them. Collaborating with emerging local businesses, we want to highlight their individual dynamic independent spirit, their sheer determination and resilience – all of which have allowed them to rise above the adversity and challenges ahead of us,” said Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia.

Komuniti Tukang Jahit is a social enterprise that empowers the B40 women community consisting of single women, single mothers, the OKU group, and stay-at- home mothers. They provide certified upskill training and job opportunities for home-based tailors to earn a sustainable income through sewing orders.

Changgih Designs was founded by Joanna Moss and Bethany Dawson, two new, passionate mothers from Sabah who wanted to create crafts for their children. They were then inspired to help mothers from villages with vocational training and job opportunities. Today, the social enterprise blends the heritage of Borneo with contemporary fashion in a collection of hand-stitched handbags, wallets, scarves, accessories, masks, and wearable art made by artisans in villages across Sabah.

INKAA is a collaborative effort with grassroots organisations and artisans in Malaysia. They create beautiful products, while promoting more understanding and communication between individuals and the people they work with. It is a brand that honours artisans and preserves heritage. INKAA sources traditional batik textiles hand-made by three artisans in Terengganu, creating unique fabric designs where no two pieces are the same.

Kanoe is a homegrown brand that sets out to promote better living throughout their design and production process, ensuring that everyone involved from the beginning to the end of the process benefits from it. Kanoe’s garments are made from natural fibre and are designed in-house. The business also works with local businesses, artisans, and communities in need to promote handmade work, a healthy working environment, and fair wage.

Look out for the BMW vehicles with the unique designs around KL and stay tuned to BMW Malaysia’s Facebook or Instagram to win exclusively designed BMW merchandise.

A new way to find out more about ‘The Boss’ with BMW Malaysia’s AR Experience

New BMW M8 Coupe and M8 Gran Coupe launched

BMW Malaysia tonight introduced the M8 Coupe (F92) and M8 Gran Coupe (F93) as the newest high-powered members of its portfolio. Priced RM1,452,960.88 and RM1,455,145.25, respectively, the new BMW models are with a choice of seven colours: Alpine White, Brands Hatch Grey, Marina Bay Blue, Motegi Red, Black Sapphire, Donington Grey and Barcelona Blue. The interiors come with Merino Leather, in either Black or Silverstone.

Optionally, BMW Individual is available for owners to personalise their cars. For those who cannot wait, one unit of the M8 Coupe in BMW Individual Frozen Bluestone exterior is available for purchase immediately (at an additional RM30,000).

Both new models are available at authorised BMW dealerships nationwide from today. If you are convinced one of these cars is for you, go straight to the BMW Online Shop at www.shop bmw.com.my where you can place your booking for RM5,000.And who knows, you might also get to win a new BMW i8 Coupe.

With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the M8 Coupe and M8 Gran Coupe can be owned with monthly instalment plans starting from RM16,578 and RM16,598, respectively (terms and conditions applicable).

New frontal design language
The two models present the newly introduced 8-Series design language with muscular sculpted surfaces and distinctive characteristics at the front. These include the new M-specific front apron, along with the BMW kidney grille featuring M-specific decorative mesh, double slats and M8 designation.

The slender BMW Laserlights with high-beam assistant are positioned slightly higher than the kidney grille, widening towards the road to emphasise the low-slung stance and low centre of gravity.

Both exterior mirrors have the characteristic M twin-stalk design and in typical fashion of BMW coupes, there are frameless side windows with BMW Individual high-gloss Shadow Line. Flared aluminium wings with M gills and M8 designation emphasise track width and wheel size.

Towards the rear, both models sport the M rear spoiler, as well as M-specific M8 rear diffuser and M-specific exhaust system with twin tailpipes and chrome trims.

Other highlights of the two-door M8 Coupe and four-door M8 Gran Coupe include the soft-close function for doors and carbon roof made of self-coloured carbonfibre reinforced plastic (CFRP) that saves weight and lowers the centre of gravity. 20-inch M light alloy wheels in Double-spoke style 810 M Bicolour with mixed tyres are fitted.

Most powerful BMW M engine
Both cars have the same powerplant under the long bonnet: the completely redesigned high-revving S63 V8 engine with M TwinPower Turbo technology. This 4.4-litre unit is the most powerful BMW M engine ever built for a production model, generating up to 600 bhp/750 Nm. That gives a 0 to 100 km/h capability claimed to be 3.3 seconds and a top speed beyond 250 km/h but not attainable since the maximum speed is electronically limited.

The engine’s characteristics can be personalised in one of three modes – the default EFFICIENT setting, SPORT or SPORT PLUS. Depending on the mode selected, the system will change the response to accelerator pedal pressure as well as the sound characteristics of the flap-controlled exhaust system. A Sound Control button next to the gear selector lever is available for drivers wanting to adjust the sound from the M exhaust system according to their personal preferences.

Power flows through a new 8-speed M Steptronic transmission with Drivelogic, operated sequentially via an M8-specific gear selector in S mode, or manually via paddles on the steering wheel.

Driving dynamics are enhanced with the M xDrive all-wheel drive system that has rear-wheel bias. For skilled and experienced drivers, the fully variable torque split can be adapted to personal preferences. The 4WD default setting can be switched to 4WD Sport and, with the DSC switched off, a rear-wheel-drive-only 2WD mode can be used on the track.

The models are also fitted with the M-specific integrated brake system. This innovative technology combines brake activation, brake booster and braking control functions in one compact module. The required brake pressure is established by an electric actuator, optimising braking dynamics and pedal feel as well as the precision and speed of DSC stability control interventions.

Sporty cockpit
As would be expected, the cockpit of both models has a sporty, low seating position with controls grouped into clusters according to their function. The M Sport seats, with illuminated M logo, come with many electric adjustment options including a Memory function.

The rear seats – upholstered in Merino leather as standard – are moulded to provide maximum lateral support which will be appreciated during ‘dynamic’ driving. With the rear backrests folded, the coupe has 420 litres of cargo space in the boot while the Gran Coupe has another 20 litres more.

For infotainment, there’s the BMW Live Cockpit Professional running on the BMW Operating System 7.0. This package consists of an all-digital 12.3-inch instrument cluster, a high-resolution 10.25-inch Control Display and a full-colour Head-Up Display with additional M-specific displays.

Both models can be operated via the BMW Intelligent Personal Assistant’s latest voice control system, direct menu control buttons, the intuitive iDrive Touch Controller with its rotary/push button, the touchscreen Control Display or the Gesture Control system.

The new M Mode selector on the centre console can be used to control the driver assistance systems as well as the content of the instrument cluster displays and the Head-Up Display. M Mode can be used to activate the ROAD and SPORT settings and in addition to the M Mode selector, the BMW Intelligent Personal Assistant enables drivers to use their normal, natural voice and speech pattern to interact with the vehicle.

BMW ConnectedDrive provides Connected Package Professional such as Remote Services, Teleservices, Intelligent Emergency Call, Apple CarPlay and Concierge Service. Other highlights include the Digital Key to unlock, start and lock the car using a compatible Samsung smartphone (available as part of the Comfort Access).

Limited-Time, Special Programmes
From August 15 to September 30, 2020, BMW Group Malaysia is offering special programmes and campaigns for a range of BMW M models. The Limited-Time M Town Special Support offers new owners of the M2 Competition, M4 Coupe, M5 Sedan, M850i xDrive Coupe an attractive price reduction of RM25,000, RM45,000, RM70,000 and RM75,000, respectively.

BMW and MINI owners can now enjoy Door-to-Door Service

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