Ram is unlikely to be known to Malaysians as it is a brand presently mainly in North America. It used to be the name of a truck range in Dodge but got spun off in 2010 to become a brand on its own within the Fiat Chrysler Group. With the merger of Fiat Chrysler and the PSA Group in 2021, Ram became part of the enlarged Stellantis group.
Ram has always been a truck specialist and when it was a division in Chrysler, it focussed on delivering ‘real trucks’ and not the ‘lifestyle’ machines that have become common in recent times. It therefore has a solid niche in the market where capable trucks are sought for serious work.
At CES 2023 recently, Ram gave a preview of what it’s looking at further down the road in the age of electrification. It presented its vision in 3-dimensional form as the Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept which also gives an idea of its design direction.
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