The smart brand is among the younger automotive brands in the world, with its original concept of a compact city car having been conceived in the early 1990s. And it wasn’t just a basic car with compact dimensions; the brainchild of Nicolas Hayek, the man who created the Swatch watch, it was to be cheap, trendy and practical for almost anyone – like the watches.
Hayek believed there was a market for such a car, especially with the congestion in cities. But he also realised that he knew a lot about making watches… but little about making cars. So he knocked on the doors of Renault and VW, but they were not interested. Little did he know then that Mercedes-Benz had noticed his idea in 1993 and it matched their idea of a city car which they had been exploring for many years.
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