Carmakers work hard to maintain their relationship with customers who have bought their products. They hope that once someone has joined their ‘family’, he or she will continue choosing the brand for subsequent car purchases. To encourage this, customer retention programs are important and offer a variety of benefits for owners.
PHS Automotive Malaysia (PHSAM), which took over as the official distributor of the Audi brand in Malaysia in July last year, has been busy not just on new model plans but also looking at how they can serve existing owners. In particular, they want to give attention to owners with older Audi vehicles that are no longer under warranty.
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