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World-renowned tyre company, Bridgestone Corporation, has restructured its corporate social responsibility (CSR) programme which is geared toward three priority areas which are Mobility, People and the Environment. The current refined plan is the culmination of a decade’s worth of lessons learnt from it’s inital CSR programme.

The CSR’s tagline, ‘Our Way to Serve’ is said to be based on the company’s philosophy of ‘serving society with superior quality’ and its matured understanding that the most respected companies are those that not only look after the best interests of their stakeholders, but help build a better world.

“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation.

Bridgestone says that the fruits of its research and development have allowed the company to provide customers with better products and solutions. It also encourages its employees to expand their communication channels and is also doing its bit by building safer and healthier communities and improving access to education.

The company is also in the midst of improving its governance, compliance and day-to-day operations in order to adhere to its environmental and social commitments. Bridgestone conducts business in more than 150 countries and prides itself on building relationships and contributing to the sustainability of communities of where it operates. This proves, that at heart, Bridgestone does a lot more than just sell tyres.

Poor driver safety and etiquette has become a concern among big automakers, so much so that some have launched pilot programmes that aim to educate youngsters on proper driving habits. Today, Volkswagen too have jumped on the bandwagon by launching its inaugural “Polo P” project dedicated to “empowering new licensed drivers with the skills and knowledge” they need.

As the name suggest “Polo P”, the word Polo was chosen because the car of choice for this training programme is in fact a Volkswagen Polo 1.6L hatchback. It is powered by a naturally aspirated 1.6-litre engine which is mated to a 6-speed automatic (Tiptronic) transmission. And the letter P was probably used to emphasise that the programme’s main demographic here are new drivers.

VW says the project will take place at a number of college and university campuses with the first being in Universiti Tunku Abdul Rahman or UTAR, in Sg. Long. Participants who take part in this driver safety focused course, will be taught the basics on car maintenance, visual checkpoints, proper sitting and steering positions as well as more serious defensive driving stuff such as the proper methods to execute emergency braking and to complete a slalom course.

If you are interested to go and check it out for yourself, the following is the latest list of venues that have been provided by Volkswagen:

Dates and Venues
25 & 26 March at UTAR Campus, Sungai Long
8 & 9 April at Nilai University, Seremban
8 & 9 July at Taylor’s University Lakeside Campus, Subang Jaya
19 & 20 July at Sunway College, Johor Bahru

To register and get updates on future locations of the Polo P project, visit www.volkswagen.com.my or send a private message on VW’s Facebook page.

Honda customers in Kelantan should be happy with the news that the state’s first Honda 4S centre is now open for business. The 4S centre (Ban Chu Bee Honda 4S Centre), which comprises of sales, service and spare parts departments as well as a paint and body shop boasts a total build up area of 62,200 square feet.

It is said that a total of RM22 million was invested in the facility which features a slew of amenities for Honda owners or potential owners to enjoy while waiting to be attended to. Some of them include a customer lounge and an executive lounge, complimentary Wi-Fi services, kid’s corner and a surau.

There are 20 service bays available at the facility with bays for fast service (5 bays) , tyre service (1 bay), general repair (8 bays) and for air-conditioning (1 bay).

Previously, Honda was only capable of servicing 22,600 vehicles a year in Kelantan but thanks to the launching of the new facility, the ceiling has now been raised to 22,00 vehicles a year. The facility is not only the largest of its kind in Kelantan, but in the entire east coast too.

Honda has had a great start to 2017 with its BR-V receiving 10,000 bookings while the facelifted City received close to 3,000 bookings since its launch three weeks ago. The Japanese automaker isn’t done just yet, as it is currently planning to launch another two more models sometime in the coming months.

Speaking of the latest growth in customer base, Honda Malaysia’s Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “Last year, Honda Malaysia sold 91,830 units and of this total, the East Coast region contributed 8% with sales of more than 7,200 Honda vehicles. Kelantan contributed 34.6% towards this regional sales and Honda Jazz was the favourite among the customers here. In the past five years, Honda Malaysia sales in East Coast region have increased by 172%.”

Expect more from Honda soon but till then, if you plan on getting your Honda serviced at the latest 4S centre in Kelantan, contact Ban Chu Bee (Honda 4S Centre) at 09-744 3337 / 09-744 5893 which is located at Lot 1349, Jalan Pasir Mas-Salor 15100 Kota Bharu, Kelantan.

Ford and its Malaysian partner, Sime Darby Auto Connexion (SDAC) have presented two Ford vehicles to the Montfort Boys Town in Selangor as part of its Ford Conservation and Environmental Grants Programme.

Montfort Boys Town provides practical vocational training to underprivileged youth. And with the required help, its students will attain the tools and skills they need to live a product life in society. It’s school currently provides Automotive After Sales and Service training which it calls Sijil Kemahiran Malaysia (SKM). Currently, the school only offers level one (SKM 1) and two (SKM 2) of the training programme but with the newly acquired vehicles and equipment from Ford, it hopes to introduce a level three programme or SKM 3.

A Ford Kuga Mondeo were handed over Montfort Boys Town as well as training equipment to aid the students in gaining practical knowledge and skills for them to become successful automotive technicians.

“Ford is proud to support the Montfort Boys Town and help further build on the learning opportunities and practical training and experience they can provide to their students,” said Bagus Susanto, managing director, Asia Pacific Emerging Markets, Ford Motor Company.

“Ford Conservation and Environmental Grants Programme is part of our continued investment in the social and economic development of our country. We hope our contribution will help the students gain the necessary skills and knowledge to enter the workforce and propel their future careers,” added Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

Ford’s Conservation and Environmental Grants programme which was launched in 2000, showcases the company’s commitment to support local communities in the country. As part of this effort, Ford conducts a Global Caring Month annually. Last year, volunteers from Ford and SDAC visited the Lovely Bursing Centre in PJ, where they spent time with the elderly, repainted the facility and donated various supplies.

It’s finally here, BMW Group Malaysia has launched the latest generation of the 5-Series here in Malaysia. At the moment, only the 530i M Sport has been made available to order. But as a whole, the 5-Series range features a slew of tech that make it a formidable foe to the S-Class.

Now, in its seventh-generation, the new car has a comparatively different look to its predecessor. It’s kidney grille and headlights are now directly linked, a design feature that was absent on former models. The BMW adaptive full-LED headlights with LED daytime running lights (DRL) have been enhanced with roundabout lights and the high beam is now able to illuminate the path ahead up to 500 meters.

The roof’s low and sleek profile provides a coupe-like look to the car’s silhouette which will definitely be of interest to the younger car buyer. The crease below the side windows, now curve upwards which BMW claims, lends a more dynamic appearance to the the car’s look.

Following with the philosophy of form following function, there are a number of bits on the car that serve both an aesthetic and functional purpose. The air vent control in the kidney grille, air inlets and air curtains in the front apron and air breathers in the front wings have been optimized to create better airflow. As such, BMW boasts that the new 5-series offers the best drag coefficient of any sedan at a cd of 0.22.

Featuring a newly designed chassis, BMW used an increased amount of aluminium and high-strength steels in the car’s construction. And as such, the new car is about 100kg leighter than its predecessor. These weight saving measures have attributed the car with a very low centre of gravity, which should improve stability while meandering through sharp bends. Standing as it is, the 5-Series measures 4,936mm long, 1,868mm wide and 1,479mm high.

Equipped with the M-Sport package, the 530i M Sport comes with 19-inch double spoke M Light-alloy wheels wrapped in mixed sized tyres, M Sport brake with blue painted calipers adorned with the ‘M’ moniker as well as M aerodynamic components in the respective body colour, front and rear aprons, and sill overs at the sides. BMW has also equipped the car with electrically adjustable sports seats for both driver (Memory Function)and front passenger, illuminated M door sill finishers, new M specific pedals and M leather steering wheel.

Under the hood is a 2.0-litre engine that features TwinPower Turbo technology, Twin Scroll turbochargers, High Precision Direct Injection, VALVETRONIC fully variable valve control and Double-VANOS variable camshaft timing – it’s a real mouthful but is also a testament to the meticulous engineering effort that goes into new BMW engines.

This engine is mated to an eight-speed Steptronic Sport transmission and when in 530i M Sport guise, the 5-Series engine develops 252bhp and 350Nm of torque. Due to that, the 0-100km/h sprint can be dispensed with in 6.2 seconds and enables the car to reach a top speed of 250km/h.

In addition to the three driving modes – Comfort, Sport and Eco Pro, the new 5-Series features an additional mode called Adaptive. When enabled, the Dynamic Damper Control (DDC), steering responsiveness, GPS and Steptronic systems adapt to the driver’s driving style and the route ahead.
Like all BMWs, the main party-piece is the iDrive system and with the new car, it features the latest generation system which offers navigation and entertainment features. the 10.25-inch touchscreen can be accessed with the iDrive controller, voice command, gestures or by touching the display. For comfort, there is a 4-zone climate control air-con system as well as sun protecting glazing for the glass.

This time around, BMW has dumped a myriad of tech into the new 5-Series. it now comes with Active Cruise Control with Stop&Go function, which accelerates, brakes and maintains the required speed (functional up to 210km/h) as and when necessary, depending on traffic conditions. The new car is also able to detect speed limits and adjusts speeds accordingly.

As for safety, the car has Lane Departure Warning and Lane Change Warning systems that alert the driver when he veers into another lane. Approach Control Warning & Person Warning works with the City Brake function which will adjust speeds or applies the brakes when the system detects a person (for speeds up to 60km/h) and vehicles (for up to 80km/h) in the way.

Crossing-Traffic Warning Rear, is a system that warns drivers when reversing from tight spaces. Working with the rear camera, the system is able to offer an improved view for the driver and warn him when there is a potential threat of a collision. Through The Connected Mobility assistant, the car helps drivers plan their journeys depending on the their schedule.

Even the key of the new 5-Series isn’t devoid of tech. It features an LCD display and touch control panel that displays various information of the vehicle’s status and allows the available functions to be controlled from it.

The new BMW 530i M Sport can be ordered in a number of colours which are Black Sapphire, Sophisto Grey Brilliant Effect, Alpine White and Mediterranean Blue. Inside, the interior upholstery leather is of Dakota Black with contrast blue stitching or Dakota Cognac with contrast stitching. However, this isn’t available for the Mediterranean Blue body colour.

Retailing for RM398,800.00, the new car comes with a 5-year unlimited mileage warranty, free schedule service program and BMW Tyre Warranty programme.

Proton Holdings Berhad has launched a new contest aimed at attracting potential buyers with attractive petrol and cash prizes. Called the “Experience the Drive Contest”, participating in it is easy, all you have to do is test drive any Proton model, then write a short creative caption or description of the test drive in no more than 20 words to be eligible to win weekly and monthly prizes.

The contest form will be provided to participants at any Proton Showroom or Proton roadshow. The winners will be announced on a weekly basis, following the end of each contest week. Weekly winners will receive a petrol card worth RM500 and monthly ones will receive a cash prize worth RM3,000. Two weekly prizes will be given away each week and one monthly prize each month. That’s a total of RM7,000 to be won each month from the starting date of the contest which was 1 March 2017 till the end, which is 31 December 2017.

Proton, for convenience sake, has asked that participants book their test drive through the MyProton mobile app for a more pleasant test drive experience. Through this contest, Proton wants participants to feel the time and effort the automaker has put in to improve on the safety and driving dynamics of the current crop of vehicles compared with their predecessors.

The contest seems to have been well received because during the first week, the company said that it has received over 200 entries and 2 weekly winners have already been confirmed. The winners were Mohamad Darulhisham bin Mohd Rashid and Saliza binti Ahmad from Kedah and Melacca respectively.

So, if you are interested in participating, visit your nearest Proton dealership or use the MyProton app to book your test drive.

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