Although cars are considered to be of greater interest to men than women, the fact remains that the number of women drivers is also high. In the USA, for example, half of the licensed motorists are female and generally, there is a trend of more women driving and owning cars themselves.

The carmakers have never taken women for granted when designing and equipping cars. Even if they do not drive the car themselves, they are often considered as being influential, especially if the purchase is made by a couple.

However, as John Gray’s book, ‘Men are from Mars and Women are from Venus’, has explained, there are differences in the way men and women think, and this extends also to how their needs and expectations when it comes to cars. They may be similar in most aspects but prioritisation may be different.