It’s no secret that Proton has enjoyed unprecedented success with Geely, in fact it is plain to see.
The Chinese automotive giant has not only brought sellable models like the X70 to the table, but also a management overhaul and marketing know-how from its global exploits.
Sales are off the charts but that is not enough for Proton. Other than its pursuit to sell more than it ever has, Proton has also been trying to move its image upmarket to be regarded as a premium carmaker.
To do this Proton has not only introduced cars that look good with impressive craftsmanship, but it has also worked to improve the customer experience at showrooms and service centres.
Since 2018, Proton has been working with dealers to upgrade from 1S centres to full-fledged 3S and 4S centres.
Those that did not want to trade up had to be let go.
This step was taken in the name of customer experience. And there’s no doubt that ever since it took this drastic step, Proton showrooms and service centres have been at their finest in Proton’s history.
Now though Proton is set to take it a step further with the soon to be introduced Proton X90.
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