Hyundai’s recent acknowledgement of the challenges with touchscreens in vehicles highlights a growing trend that some are calling the “Tesla Effect.” Following in Tesla’s footsteps, many automakers have phased out traditional physical controls for digital interfaces on touchscreens, aiming to create sleek, tech-centric cabins. However, Hyundai has found that American buyers aren’t entirely on board with the touchscreen-only setup.
According to HDNA Vice President Ha Hak-soo, Hyundai’s experience with touchscreen-based controls revealed that drivers often feel frustrated when trying to quickly adjust settings on the go, especially when physical dials or buttons could have made adjustments more straightforward. Hyundai’s internal testing with focus groups found that drivers found it stressful to control certain functions on a touchscreen when needing immediate responsiveness.
