With the previous government having allowed full tax exemption on battery electric vehicles (BEVs) for a few years, many companies have been quickly introducing new BEV models in the market this year. A number of them are from China, which has the largest EV market in the world, so we are seeing many new brands and models which have unusual names as well.
ORA is one of those new brands and though the brand is new, the brand owner is not. It is a BEV-dedicated brand of Great Wall Motors (GWM), the leading truck and SUV manufacturer in China. GWM is not new to Malaysia as their Haval models have been on sale over the past 10 years, marketed by a local company. In order to more effectively invest and manage their business here, they have established a subsidiary company which will handle distribution and marketing.
(more…)