Times are tough for everyone with prices of goods on the rise. The Malaysian government has taken initiatives to address this issue by introducing Rahmah campaigns that offer goods at discounted prices.
Proton is the first automotive brand to respond to the Government’s call to expand the Rahmah initiative to other sectors.
Today, the official launch of the 2023 Proton Rahmah Campaign took place at Jewel Sonic, a Proton 3S Platinum Flagship Outlet.
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These are tough times for many Malaysians, especially with rising costs of living which affects a broad section of the population. Besides various subsidies and price controls, the government has also initiated the PAYUNG RAHMAH programme for the lower-income group (B40) and hardcore poor.
The programme is part of his Domestic Trade and Cost of Living ministry’s short-term strategy to cushion the impact of the expected global economic situation against the B40 group. It began with Menu Rahmah and Jualan Rahmah for meals and consumer items, respectively, and now, car companies have also begun to follow the initiative with AUTO RAHMAH launched by the Ministry of Investment, Trade and Industry (MITI).
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Although the full duty exemption for electric vehicles (EVs) began last year, the sales were slow as the incentive was announced by the government only towards the end of 2021. As a lot of production planning and ordering had already been done by many carmakers, the sudden demand from Malaysia was difficult to meet right away in 2022.
However, 2023 should see acceleration in EV sales as the car companies would now have secured larger allocations and stocks are arriving constantly. An indication of this is the announcement by Sime Darby Motors that it has sold and delivered 1,000 units of the BYD ATTO 3 in 100 days.
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The start of 2023 has been great for BMW with new models being pumped out. We’ve seen quite a number of impressive models ranging from the 2 series up to the 8 series.
Even its SUVs are a blend of performance with a punch. With so many great models available, who wouldn’t want a BMW? With that being said, the global sales for BMW have skyrocketed in the first quarter of 2023.
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The Klang Valley has the largest concentration of motor vehicles in the country and obviously, also a large proportion of Mercedes-Benz vehicles. For this reason, the network of outlets – known as Autohaus – is quite extensive in the Klang Valley to serve the many customers.
In Bandar Parklands, near Klang, Hap Seng Star has a Mercedes-Benz Autohaus in the Bukti Tinggi area which was set up in view of the prominent and established township. “We want to be where our customers are, and deliver to them the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group’s Automotive Division.
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Since April 8, bookings for the upcoming Proton X90 have been accepted at all authorized Proton 3S/4S outlets (the carmaker says only selected dealers will sell the flagship model). The official prices has not been announced, all powered by a 1.5-litre TGDi 4-cylinder engine with a 48V Mild Hybrid Powertrain and 7-speed dual-clutch transmission, making it Proton’s first electrified model.
Going by the schedule of City Previews which run until the end of this month, it would seem that the launch of the new model will take place sometime in May. The City Preview sessions are by invitation only and members of the public can contact Proton 3S/4S Outlets, with walk-ins able to enjoy the ‘flea market session’ from 1 pm to 2 pm only.
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