BYD Auto Industry Co., Ltd. has taken a significant step forward in expanding its footprint in Malaysia by officially signing an Importation & Distribution Agreement for Denza, its premium electric vehicle (EV) sub-brand. The ceremony, held at Sunway Resort Hotel, saw Sime Darby Auto Imports Sdn. Bhd. appointed as the official importer, while BYD Malaysia Sdn. Bhd. was named the official distributor for Denza in Malaysia.
This partnership strengthens the relationship between BYD and Sime Darby, marking the introduction of Denza’s luxury EV lineup to the Malaysian market. The move aims to enhance Malaysia’s EV sector with innovative, premium technology and a refined driving experience tailored to the growing demand for sustainable mobility.