Although activity in the electric vehicle (EV) market in Malaysia has increased substantially in the last year due to the government allowing duty-free importation and sale, with many brands (even new ones) introducing their EV models, we have not heard from Edaran Tan Chong Motor (ETCM) which began marketing the world first mass-produced EV – the LEAF – twelve years ago.

Using its own funding, ETCM had taken the initiative to provide information to the public about EVs and the benefit of their zero emissions to the future of the planet. However, the government then was not proactive in addressing climate change until it signed the Paris Agreement in 2015 and made the commitment to become carbon-neutral by 2050. This meant taking various actions, including promoting the use of EVs.

ETCM continued to offer the LEAF, and when it went into the second generation in mid-2019, it began importing the model for sale in Malaysia. However, without the government incentives, its price was high and interest was therefore limited.

The LEAF is still in its second generation and received improvements not so long ago, so ETCM was probably waiting for the updated and better model to be available and it is now ready for sale. With the tax exemption, it is now priced at RM168,888 which is RM20,000 lower than when it was launched in 2019. This would be as low as it can get unless it is assembled locally and would then get additional incentives.