Proton achieved notable success in October 2024, with total sales of 12,799 units, reflecting a 13.6% increase from September. This brings the year-to-date (YTD) total to 125,557 units, reinforcing the brand’s goal of securing a sixth consecutive year of growth. With a projected market share of 18.1% for October and a YTD share of 18.9%, Proton stands firmly as Malaysia’s second most popular automotive brand.
The automotive industry as a whole rebounded in October, with estimated total industry volume (TIV) reaching 70,668 units, marking the fifth time this year that monthly sales have exceeded 70,000 units.
Key Model Highlights
- Proton Saga: Delivering 6,112 units in October, this model’s YTD sales reached 60,178 units, securing its spot as the third highest-selling vehicle in Malaysia. Proton aims for the Saga to surpass 70,000 units by year-end.
- Proton X50: Leading the B-segment SUV market, the X50 maintained its popularity with 2,122 units sold in October, showcasing a blend of style, performance, and advanced features.