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Over 3,000 Participants from Three Regions Make Their Way to SDAC’s Ford Pop-Up Store

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia welcomed over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The Ford Pop-Up store was first introduced in the Klang Valley this July. Since then, the Ford Pop-Up store has travelled up north to Penang and the east coast to Kota Bharu. Customers who attended the Ford Pop-Up store were offered the unique opportunity to be immersed in a Virtual Reality (VR) experience to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks.

Various fun-filled activities were also offered to participants with chances to walk away with exclusive Ford merchandise. “We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).

A participant from the roadshow commented that, “The Ford-Pop Up store was beyond the usual consumer roadshow, but was also a place where I was also able to meet other Ford enthusiasts. It had various activities to not only entertain adults but was also fun for my children. I liked how the immersive Virtual Reality experience was able to show me how the Ranger’s safety features can assist me in a possible collision.”

The Ford Pop-Up store is still on tour and is scheduled to make its fourth stop at Setia City Convention Centre, Setia Alam from 10 until 12 August. It is open to public from 10am to 10pm daily and sales consultants will be present to assist with all inquiries, registration and purchase processes for interested customers. The schedule of the Ford Pop-Up store is as follows:

Dates	Locations
10 – 12 August 2018	Setia City Convention Centre – Lot B Car Park, Setia Alam
23 – 25 August 2018	Sutera Mall, Johor Bahru
6 – 8 September 2018	Aman Sentral, Alor Setar, Kedah

Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of RM19,830. The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000 and will run until 31 August 2018.

For the latest updates on the Ford Pop-Up store or more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot that is now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

10 Lucky Honda Civic Type R Customers Win A Trip To Japan To Watch F1 Live! [+Video]

Honda Malaysia has announced the winners of the recently concluded ‘Sprint to the Suzuka Circuit’ campaign. The campaign was held to reward Honda customers who purchased and registered a Civic Type R during the period of April to July 2018. The 10 exclusive winners (below) were chosen based on the most creative answers to the 2 short questions. Each winner will receive two business class flight tickets, two entrance tickets to the iconic 2018 Formula 1 Japanese Grand Prix at Suzuka Circuit in October 2018, a 5 Days 4 Nights accommodation in Japan and two sets of official Honda Merchandise, all worth up to RM30,000.

Commenting about the campaign, Managing Director and Chief Executive Officer of Honda Malaysia Mr. Toichi Ishiyama said, “I would like to extend my appreciation to the Civic Type R customers for their support towards Honda Malaysia. It is our honour and great pleasure to reward the winners who are also owners of the best engineered Civic Type R. This hot hatch is truly a driver’s car with track-worthy performance yet providing great enjoyment to the driver in their daily commute. The Civic Type R is an amazing piece of engineering that provides the Joy of Driving to its owners.”

Being the most powerful Honda model ever sold in Malaysia, Honda Malaysia has received more than 100 bookings and delivered more than 80 units of the Civic Type R since its launch in November 2017. Powered by a highly advanced 2.0L VTEC Turbocharged engine, producing high outputs of 310PS and maximum torque of 400NM, the Civic Type R was engineered to deliver the most rewarding drive in the hot hatch segment. The 3-Way Driving Mode of COMFORT, SPORT and +R allows drivers to experience different dynamic performance both on the road and on the race track.

Recently, the Civic Type R completed its fifth and final planned series across Europe known as the Civic Type R Challenge 2018. The Civic Type R achieved its objectives and broke five records for a front wheel drive production car at all five iconic European race circuits, putting the Civic Type R on the top as the fastest car in its class. Living up to the “Challenging Spirit” inspired by Honda’s DNA, the Civic Type R features the iconic red H badge; a symbol of Honda’s racing legacy and an outstanding exterior symbol that defines a racing perfection body. Here’s the “CTR” in action!

The fully imported Civic Type R is priced at RM301,928 on-the-road without insurance. Customers can visit any of Honda’s 20 Sport Dealers (below) to view and place a booking for the Civic Type R. For more information on the Civic Type R, please call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my

List of 10 Exclusive Winners of “Sprint to the Suzuka Circuit” Campaign

No	Dealership	Customer Name	IC No
1	Autoworld Asia Sdn Bhd	Muhammad Aiman Esa	900604-14-XXXX
2	Ban Lee Heng Motor Sdn Bhd	Farzlina Binti Ahmad Murad	761223-08-XXXX
3	Botanic Auto Mall Sdn Bhd	Mohd Azroie Bin Zainal	870625-43-XXXX
4	Global Amity Sdn Bhd	Kueh Meng Hing	850313-13-XXXX
5	Kah Motor Co. Sdn Bhd – Selayang	Mohd Ezane Bin Aziz	700902-03-XXXX
6	Kah Motor Co. Sdn Bhd – Sg Pinang	See Kok Cheong	670905-10-XXXX
7	Peringgit Sri Motor Sdn Bhd	Ding Chee Rong	850612-13-XXXX
8	Syarikat Labuan Automobile Sdn Bhd	Datu Raja Noorfaisal Bin Datu Marsuali	831030-12-XXXX
9	Yong Ming Motor Sdn Bhd	Mohd Hafiz bin Mohd Haris Lim	861123-23-XXXX
10	Yooi Cars Sdn Bhd	Aliza Binti Kasim	890818-02-XXXX

List of 20 Honda Sport Dealers selling the CTR

No	Region	Honda Sport Dealers
1	Central	Autoworld Asia Sdn Bhd
2	Central	Botanic Auto Mall Sdn Bhd
3	Central	Global Amity Sdn Bhd (Bangi)
4	Central	Kah Motor Co Sdn Bhd – Selayang
5	Central	Sri Utama Auto Sdn Bhd
6	Central	USJ Car Express Sdn Bhd
7	Central	MH Prestige Auto Sdn Bhd
8	Central	Peringgit Sri Motor Sdn Bhd
9	Central	Tenaga Setia Resources Sdn Bhd
10	Central	The Millenium Auto Carriage
11	East Coast	Syarikat Tan Eng Ann Sdn Bhd
12	East Malaysia	Syarikat Labuan Automobile Sdn Bhd
13	Northern	Ban Hoe Seng (Auto) Sdn Bhd
14	Northern	Formula Venture Sdn Bhd
15	Northern	Kah Motor Co Sdn Bhd – Sg Pinang
16	Northern	Lee Motor SP (Car Div) Sdn Bhd
17	Northern	Yooi Cars Sdn Bhd
18	Southern	Ban Lee Heng Motor Sdn Bhd (Seremban)
19	Southern	Syarikat Motor GS Tay Sdn Bhd
20	Southern	Yong Ming Motor Sdn Bhd

Rolls-Royce Cullinan Officially Launched In Singapore! [+Videos]

The highly anticipated new Cullinan from Rolls-Royce Motor Cars made its South East Asian regional debut today in Singapore, at a glittering reception held atop the covered swimming pool of the Ritz Carlton Millenia.

Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, “Today we present all-new Cullinan – the Rolls-Royce of SUVs. This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury.”

Adding on to Mr. Harris’ positive remarks at the reception, Renee Chua, Managing Director, Rolls-Royce Motor Cars Singapore said, “Cullinan is highly-anticipated in Singapore, an all-new model that also completes a prolific range of offerings from the marque. Singapore’s importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan’s broader appeal.”

Effortless, Everywhere

Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, Cullinan is Rolls-Royce’s first-ever SUV. The all-wheel drive high-bodied car is only the second Rolls-Royce to be underpinned by the marque’s proprietary Architecture of Luxury, and promises to redefine luxury travel as Effortless, Everywhere, without sacrificing the brand’s legendary “Magic Carpet Ride”.

Cullinan uses this new architecture in a wholly different manner to enable limitless adventure where the road ends and the trail begins, with uncompromised comfort, space, usability and cutting edge technology. Cullinan is the answer for super-luxury SUV patrons that accept no compromise; When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Further, Cullinan offers a suite of Bespoke features developed specifically for the increased variance of its intended patrons’ lifestyles, for example the Viewing Suite and the Recreation Module. The Rolls-Royce Bespoke Collective seeks challenges from Rolls-Royce patrons as they dream up new and creative uses for these spaces.

Designing Supreme Luxury

Strength and power underline Cullinan’s design for supreme luxury. Headlights and air intakes are deep set into the front face, with a prominent brow accentuated by daytime-running LEDs. A newly-designed chamfered Pantheon grille protrudes forward to denote strength, combining with defined vertical and horizontal lines create a powerful visage.

At the heart of Cullinan sits a 6.74-litre twin-turbocharged V12 engine, developed from the ground up to provide effortless torque at extremely low revs. Peak motivation at 850Nm is available from just 1,600rpm, coupled to an all-wheel drive system via an 8-speed transmission, enabling Cullinan to rise from the get-go with grace and pace.

Cullinan in Singapore

The Rolls-Royce Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior. Prices for Cullinan in Singapore start at SGD 1,268,888. Further information can be accessed via the Rolls-Royce Motor Cars Singapore website.

For the full details on the RR Cullinan, download this release: ROLLS-ROYCE CULLINAN MAKES ITS DEBUT IN SINGAPORE

LAUNCHED! 2018 Mazda CX-3 and Mazda6 ready to roll!

Bermaz Motor has officially launched their updated 2018 Mazda CX-3 together with the 2018 Mazda6. The new model launches were held in Penang in conjunction with their all-new 85^th Mazda branch and 3S Centre conveniently located in Jelutong, Penang. (more…)

Proton In 2018: Part 14 – 2018 Half Year Sales Hit 8,102 Units!

PROTON kicked-off the second half of 2018 by posting its strongest sales numbers for the last 30 months. Sales grew by 31% over the previous month as 8,102 Proton cars were sold to local car buyers and export customers. While Malaysian sales were driven by customers looking to take advantage of the zero rating for GST and before the implementation of SST in September, the resumption of export activities by the Company was what delivered a boost to the overall numbers.

Approximately 11.7% market share as Saga and Persona continue to be the most popular models… PROTON experienced a third consecutive month of market share growth with an estimated 11.7% of Total Industry Volume (TIV) for the month. This compares to the 9.6% market share it garnered in June according to numbers published by the Malaysian Automotive Association (MAA).

The Saga and Persona continue to lead sales, with the former breaking through the 3,000 unit barrier for the first time in 2018… The Persona also achieved a new high point for the year as more than 2,221 sales were recorded, marking the first instance it breached the 2,000 unit barrier since May 2017.
The continued popularity of the Saga is attributed to its class leading affordability, spaciousness and handling as well as the ‘Best Saga deal in 10-years’ promotion where a brand new Saga could be bought for less than RM30,000 in June and July this year.

As for the Persona, its internationally recognized ASEAN NCAP 5 star rating, extensive safety feature list that includes Electronic Stability Control (ESC), Traction Control (TC) and 6 airbags as well as its spacious interior, 510L boot and long equipment list were key factors to attracting buyers.

“July was a very good month for PROTON as we had achieved our highest volume not just for 2018 but also for the last 30 months. We know that a big factor in boosting sales is the current tax holiday period with zero-rated GST prior to the implementation of SST in September but the numbers also prove that Malaysians are opening their eyes to the attractive buying proposition offered by the current range of Proton cars. We are therefore hopeful of carrying over this momentum even after SST has been introduced as we gear up for the launch of our first SUV later in the year,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar.

In other news… Exports resume for the first time since collaboration with Geely
One of the main pillars outlined for the long term growth of PROTON is export sales, which kicked off in 2018 with 517 cars shipped in July. With more shipments due before the end of the year, the Company is confident of achieving its export sales target for 2018, which will act as a springboard to selling even more cars internationally over the coming years.

Currently, the most popular export market for Proton cars is the Middle East with countries like Jordan, Iraq and Iran being the main destination. Sales in Egypt are set to resume over the final quarter of the year as the country recovers from the currency crises that had hampered their car industry over the last few years.

Scania Family Continues To Expand Up North

Scania Malaysia recently handed over vehicles to three of its key customers in the northern region – Sin Hock Soon Transport Sdn Bhd, Nurkasih Holiday & Tours Sdn Bhd and LLZ Haulage Sdn Bhd – which received 17 trucks, six buses and two trucks respectively.

The keys were presented by Scania Southeast Asia Managing Director, Marie Sjödin Enström to Sin Hock Soon Director, Mr. Tony Yew; Nurkasih Holiday & Tours, En. Hafisol; and LLZ Haulage, En. Tajnoor at the Scania Butterworth service centre. The three customers cited the performance, reliability, fuel economy and safety that Scania vehicles offer, all of which contribute to the profitability and sustainability of their businesses as well as Scania’s excellent after sales service.

Sin Hock Soon Transport and LLZ Haulage purchased the G410LA6x2MSZ trucks, 17 units and 2 units respectively. These G-series trucks promises powerful performance and increased fuel savings and are suitable to attain the best profitability during long-haul operations. Meanwhile, the six buses acquired by Nurkasih Holiday & Tours – five K360IB4x2 and one K250IB4x2 – feature a powerful engine with higher torque at lower revs and are equipped with the Scania Opticruise gear-change that promises better comfort while reducing clutch and synchromesh wear.

Facilitated by Scania Credit, these new buses and trucks come with the standard package of the two-year free Scania Maintenance; two-year free 24/7 Scania Assistance and a ten-year free Scania Fleet Management System (FMS). “We are proud to be a partner for Sin Hock Soon Transport and LLZ Haulage for their long-haul operations. We are also proud of our partnership with Nurkasih Holiday & Tours for their tour operations. We are indeed very happy that these established companies have placed their trust in Scania for the sustainability of their businesses,” said Managing Director of Scania Southeast Asia, Marie Sjödin Enström.

The event also saw Scania presenting an award to Express Seni Budaya (M) Sdn Bhd for achieving the best fuel savings for a competition for the bus category based on the Scania Fleet Management System. The FMS is a total solutions approach from Scania for its customers to achieve the best profitability and efficiency in their businesses by gathering data from the driver’s performance and vehicle.

That data is then used together with methods such as driver training and coaching to increase the productivity of the fleet, reduce fuel consumption and eventually reduce the cost of operations. The handover of vehicles was held in conjunction with the Scania Open Day, which served as an opportunity for staff and their immediate family members as well as customers to mingle, understand what Scania can offer as an employer and have a more intimate look at how the company operates.

Also on site for them to see and understand were information counters for Scania Genuine Parts and Scania Fleet Management System, a Scania Truck Simulator game console and a Scania autonomous platooning table that depicts the future of the industry which Scania is developing. “Scania’s continuing success is based on our employees and our core values. We focus on the individual and our future success depends on the achievements from our employees,” said Marie. “We are currently driving the shift towards a sustainable transport system. The Scania Open Days allow us to showcase what our solutions can do and gain feedback from customers and even families of staff. All of these for continuous improvement purposes. Only then can we make that shift”, she added.