The latest study from J.D. Power reveals that some automakers are outperforming others when it comes to integrating advanced technology into their vehicles. The 2024 Tech Experience Index (TXI) Study polled new car owners about the technology features they value most, as well as those that cause the most frustration.
Using a “problems per 100 vehicles” (PP100) scale, J.D. Power evaluated the tech features in vehicles and assigned automakers a total score out of 1,000. Genesis emerged as the top brand in the premium category, while Hyundai led among mass-market brands. Lexus and BMW followed closely behind Genesis in the premium segment, while Kia and GMC ranked second and third in the mass-market category.
According to J.D. Power’s director of user experience benchmarking and technology, “A strong advanced tech strategy is crucial for all vehicle manufacturers, and many innovative technologies are answering customer needs. At the same time, this year’s study makes it clear that owners find some technologies of little use and/or are continually annoying.”