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GOLADIES campaign offering free GoCar Garage trials for women drivers

GoCar Malaysia – an on-demand app-based platform that offers ‘mobility-as-a-service’ – is running the GOLADIES campaign which provides free GoCar Garage trials with upgrade options to encourage more women drivers to experience the benefits of its digital car service and maintenance solution.

Using the GoCar App, the first 300 women customers to apply the relevant promo codes will receive a free or upgradable pit-stop oil change service (only premium Total or Shell branded oils).

The promo codes are as follow:
“PITSTOP1” for Mineral Oil service package, totally free (normal price RM98)
“PITSTOP2” for Semi-Synthetic Oil service package for only RM30 (normal price RM128)
“PITSTOP3” for Fully-Synthetic Oil service package for only RM100 (normal price RM198)

They can also enjoy having their car serviced without needing to take time off work or leave their homes. GoCar’s GoValet door-to-door delivery service will be available for free during the campaign period. Other benefits include free 2-hour use of a GoCar vehicle, free car wash and sanitisation and a free 31-point vehicle inspection to ensure their vehicle is in tip-top condition. This would be particularly useful now that many people are keen on making long trips after over a year of restrictions.

The one-time-only promo codes must be used between October 21 and November 30, 2021, but customers will have until December 31, 2021 to make their service appointments. The GOLADIES campaign is available only within the Klang Valley area. Vehicles will be serviced at the GoCar Garage Hub in Petaling Jaya, Selangor.

“GoCar Garage is the latest offering in our increasing focus on mobility-as-a-service to harness technology to improve customer experiences. We understand that car servicing is generally not an enjoyable experience, and the prospect of unexpected costs can be unsettling. For women, there also tends to be greater concerns about being overcharged or taken advantage of, which is why our GoCar Garage solution is ideal for them,” said Wong Hoe Mun, CEO of GoCar Malaysia.

“With our seamless end-to-end platform, they can complete the entire servicing process with just their mobilephones. Furthermore, they can be assured of OEM-level service excellence as our technicians are trained to work on any make and model of passenger vehicle,” Mr. Wong added. “More importantly, we are the only third-party car service centre to provide upfront quotations for pre-approval so they can rest assured of full transparency in our pricing.”

Through the GoCar mobile app, customers can easily schedule and confirm their service appointments, select or request required services, make payments and arrange for door-to-door delivery, anytime and from anywhere. In addition to the 45-minute oil change, other services include battery inspection and replacement, tyre services, air conditioning repair and maintenance, brake repair and maintenance, engine cooling system and replacement, electrical diagnosis as well as body and paint repairs.

The mobile app tracks all requested services and generates quotations to mitigate any possibilities of unapproved mark-ups. Furthermore, these cost breakdowns will only be generated if the technicians think a procedure is required after inspection. Work will only begin after customers give their confirmation and approval.

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Nathayos Sirigaya and Team Thailand tops in 2nd TOYOTA GAZOO Racing GT Cup ASIA (w/VIDEO)

This year’s TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2021 Regional Finals saw 21 national qualifiers – from Singapore, Malaysia, Thailand, Indonesia, India, Taiwan, and South Korea – competing against each other in the popular simulator racing event. They were battling it out not only for the attractive prize money but also a chance to represent Asia and compete alongside world players in the TGR GT Global finals to be held in December.

In the second running of the e-sports competition, Chou Yi Teng (Taiwan) and Nathayos Sirigaya (Thailand) opened the regional finals with leading positions in the first race for their respective groups. In the final round where the top 15 racers competed on the circuit used for the 24-Hour Le Mans race, Yi Teng steadily held his leading position through 5 laps to land first place, with other finalists racing closely behind him including defending champion Muhammad Aleef (Singapore). Overall, Nathayos – who placed third last year – clinched the winning spot. Yi Teng came second while Aleef came in third.

“I didn’t think I had a good shot at winning when I started in the fifth position in the final race, so I am very humbled for the win,” Nathayos said after his victory. “It has been an amazing experience racing alongside the best e-Motorsport racers in Asia. I’m taking away with me important learnings and experiences that will be immensely valuable heading into the Grand Finals. I am grateful for the opportunity provided by Toyota to pursue my passion for racing in the virtual world.”

The Regional Finals featured 3 races run on different circuits from around the world. The fight for the championship started with a semi-final race, where the 21 entrants competed in two groups using the GR Yaris. This was along the Tokyo Expressway – obviously not a circuit that would be used in real life!

Nathayos led the race and eventually took victory in the final seconds of the last lap for Group A. Trailing right behind him was fellow teammate Thanaphat Pungphat, as both Thai drivers stuck with each other throughout the race.

“The plan was to stick together in the qualifying round and work together to get to the finals,” Nathayos mentioned. With their plan playing out perfectly, the duo saw a total of 32 points in the team standings after the first round. For Group B, Chou Yi Teng (Taiwan) earned first place.

The top 5 racers from each group in the semi-final round proceeded to the third and final race, while the remaining 11 racers competed in the second race at the Fuji International Speedway. In this consolation race, 5 racers competing in the GR Supra captured the last 5 seats in the final race, with Andika Rama Maulana (Indonesia) finishing in first place.

After the exciting first two races, the third and final races were run at the Spa-Francorchamps circuit in Belgium with the new GR 86 model, and then on the famous Circuit de la Sarthe which annually hosts the 24 Hours of Le Mans endurance race. The car used was the 1000 ps Toyota TS050 Hybrid which has won the event many times.

“We are overwhelmed by the support for GR racers in our second year of TGR GT Cup Asia. We are excited to see more countries participating, increasing the competition intensity. It was thrilling to see Nathayos and Aleef returning to battle it out for the global final entries,” said the Vice-President of Toyota Marketing Asia, David Nordstrom.

A first for the tournament, prizes were also awarded for the top 3 country teams. Team Thailand took home the winning team honour with 131 points, followed by Team Malaysia in second place with 84 points, and Team Taiwan in third place with 83 points.

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Third consecutive month of higher sales as market recovers after long shutdown

Source: Monthly reports of the Malaysian Automotive Association

The Total Industry Volume (TIV) for the month continued to rise for a third consecutive month, September being the first full month of business after the long forced suspension of activities. The TIV increased by 153% compared to August sales, translating to a volume difference of 26,775 units.

Of the 44,275 units, 38,315 were passenger vehicles (excluding pick-up trucks) while 5,960 units were commercial vehicles (including pick-up trucks). Pick-up trucks account for between 65% to 70% of commercial vehicle sales.

Compared to the same month in 2020, however, the TIV in 2021 was 23% lower. The gap for cumulative sales over 9 months was smaller at 7%; in the same period last year, 344,019 vehicles were sold whereas in 2021, the total number reached only 318,874 units.

According to the Malaysian Automotive Association, some companies are affected by the global chip shortage and are having delays in deliveries to customers. This situation affects CBU models as well as those that are locally assembled although not equally at different plants.

Production nevertheless has been climbing in the same manner as sales numbers, with most plants able to operate at full capacity. The government allows those factories with a minimum of 80% of their workforce fully vaccinated to carry out operations with full attendance.

The total production volume for September was 229% greater than the output in August, with 45,972 vehicles assembled. Of this number, 42,556 units were passenger vehicles.

Cumulative production from January to September reached 303,996 units, 4% lower than the 315,863 units that were assembled over the same period in 2020.

The MAA expects October sales to show continued increase as output of vehicles is pushed as much as possible, while the companies are doing their best to meet 2021 targets if possible. There are still a few new models that will be launched before the end of the year so customer interest will be high. And of course, towards the end of the year, there will also be promotions that will entice many to buy a new vehicle.

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Shinya Ikeda appointed new CEO of Mitsubishi Motors Malaysia

Shinya Ikeda has been appointed to the position of Chief Executive Officer of Mitsubishi Motors Malaysia (MMM), taking over from Tomoyuki Shinnishi who returns to a new role at the Mitsubishi Corporation headquarters in Japan. Prior to this new role, Mr. Ikeda was General Manager in Mitsubishi Corporation’s automotive business field since 2019. He is, however, no stranger to Malaysia as he served as its Chief Financial Officer and General Manager of MMM between 2009 and 2012.

Mr. Ikeda started his career in Japan in 1995 and joined Mitsubishi Corporation in 2008. His first assignment was to manage the automotive business investment in Malaysia. He has since held various leadership roles and has been involved in automotive and finance businesses within Mitsubishi Corporation and other markets such as Japan, Indonesia, Russia, and Germany.

*With Mitsubishi Motors having a focus on the ASEAN region, Mr. Ikeda will be guiding MMM in growing the brand’s presence further in Malaysia.*

“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brands. As announced in the Mitsubishi Motors Corporation Mid-Term Business Plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence. I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential,” said Mr. Ikeda.

Mr. Shinnishi, who joined MMM in 2016, has taken the company further during his 5-year tenure. In that time, the company introduced new models such as the new Triton and XPANDER 7-seater MPV, the latter being assembled locally in Pahang. Though its range is not large, MMM has the best-selling non-national MPV and the Mitsubishi Motors is also among the country’s top three non-national brands.

During Mr. Shinnishi’s tenure leading Mitsubishi Motors Malaysia, the company launched the new Triton (that’s him in the picture) which has been among the more popular pick-ups in the market. It also began local assembly of the XPANDER MPV (below) which is presently the bestselling non-national MPV.

To know more about Mitsubishi Motors products and services in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Triton sales surge to historic high in Malaysia

PETRONAS to end sponsorship of Mercedes-AMG F1 team after 2021 season

The PETRONAS name will be absent from the racing cars of the successful Mercedes-AMG Formula 1 team after this year’s championship ends. It has been confirmed that the team, which has won 7 world championships, will no longer have Malaysia’s national oil corporation as its title sponsor. This comes after over 10 years of association between the team and the oil company, although its involvement in F1 goes back as far as 1995. The latest development follows Petronas’ ending of their MotoGP title sponsorship at the end of this year and no longer being associated with the Yamaha SRT team.

Over the years, Petronas has used its association with Formula 1 for many marketing activities, leveraging on the development efforts in fuels and technology. More than 50 engine oils, transmission fluids and hydraulic fluids have been developed for the racing cars to use in extreme conditions. The technologies and knowledge from such developments have eventually been used to develop commercial products for sale to the public.

It would certainly have been very expensive and while Petronas products are available in around 65 countries, many may not know it is a Malaysian company (although ‘MALAYSIA’ has occasionally been put on the cars. But the same can also be said of other major sponsors like Repsol, Santander and certainly, not many of the 500 million people who watch F1 worldwide will be aware that the ORLEN which sponsors the Alfa Romeo F1 team is a Polish petroleum company. Brands like Marlboro, Rolex and even Dell would have more global presence and recognition. But Petronas believes the money has been well spent: in 2016, it estimated the value of brand exposure in F1 from 1995 was worth more than US$900 million.

Saudi Aramco to take over as title sponsor?
In place of Petronas, Mercedes-AMG is expected to have another oil company – Saudi Aramco. As the main company operating in Saudi Arabia, it has the world’s largest network of oilfields and its revenues are chart-topping. Saudi Aramco (which stands for Arabian American Company) is state-owned and was established in 1933. Described as an integrated oil and gas company, it is mainly in upstream activities and has no visible internationalpresence in consumer products, unlike most other oil companies. It does, however, have a network of fuel and service stations (in partnership with Total of France) in Saudi Arabia.

Saudi Aramco, which has been operating for 88 years, is active mainly in upstream oil and gas activities. It also has a network of fuel and service stations under the Sahel brand which is in partnership with Total of France.

The tie-up with Mercedes-AMG is the second major involvement in F1. Last year, Saudi Aramco announced a long-term global sponsorship with the sport, its first global sponsorship of a major sporting event.

“We are excited to partner with Formula 1, a strong global sports brand with millions of fans around the world. As the world’s largest energy supplier and an innovation leader, we have the ambition to find game-changing solutions for better-performing engines and cleaner energy. Partnerships like these are important to help us to deliver on our ambitions,” said Saudi Aramco’s CEO & President, Amin H. Nasser.

Involvement in F1 since 1980s
Saudi Aramco’s involvement in F1 is not Saudi Arabia’s first association with the sport. Older readers will remember that, in the 1980s, Saudia Airlines (the country’s national airline) sponsored the Williams team. Though the Saudia name was the most prominent, Frank Williams also managed to get eight other supporters from Saudi Arabia’s growing business community.

*Saudia Airlines was one of the Saudi Arabian companies that were sponsors for the Williams F1 team in the 1980s.*

The group included TAG (Techniques d’avant Garde), an advanced technology company which was founded by a Saudi businessman. TAG (which bought over the Heuer watchmakers) first sponsored Williams and the McLaren. Today, it also has a major share in the McLaren Group. More recently, TAG Heuer has been a major partner in the all-electric Formula E series as well, along with Saudia Airlines.

Major motorsports events in Saudi Arabia
The country’s ‘Vision 2030’ is also bringing Saudi Arabia into the 21st century and its society is changing, eg women have been allowed to drive cars since 2018. As a result, it has attracted three major motorsports events to be run in the country to boost tourism. The Dakar Rally and Extreme E Desert X-Prix, which were run in the deserts for the first time in 2020 and 2021, respectively, and later this year, the first ever F1 race in the streets of Jeddah. All are significant events which will be widely publicized, and organisers have made deals to run them over a number of years.

*The first round of the inaugural Extreme E electric off-road series was run in Saudi Arabia in April this year.*

2022 Formula 1 calendar to have 23 races, with season-opener in Bahrain

Brembo becomes technical partner for Gran Turismo with performance parts to be available in GT7 (w/VIDEO)

Today’s videogames have superior realism that they can even be used for global racing championships which thousands participate in. Even the FIA, the world motorsport governing body, has recognised simulation videogames, terming them as ‘digital motorsports’.

One of the companies that has been constantly pushing the edge of the simulation envelope further has been Polyphony Digital Inc., developer of the Gran Turismo series for Playstation (PS) consoles since 1997. The series has been constantly improved in all respects, especially realism, and will start its seventh version in March 2022 for PS4 and PS5 consoles.

Official technical partner
For Gran Turismo 7 (GT7), Polyphony Digital has chosen Brembo, a well known and leading designer and manufacturer of performance brake systems as an official technical partner. Brembo supplies brake systems to competition cars (including Formula 1) and motorcycles, as well as roadgoing cars.

In GT7, Brembo will appear in the Tuning Shop of the videogame where its UPGRADE products will be available to players. Like a real-world workshop, this virtual shop is where they can upgrade the performance of their cars.

Upgrading with different brake systems
In this environment, gamers will be able to replace their original brake discs with those from the Sport range and, as they progress through the game, to upgrade their car with different Brembo brake systems. The choice will range up to the highest performing and most distinctive products for road cars, including Carbon Ceramic brake discs and GT|BM calipers, available in 8 different colours.

Now part of Gran Turismo
“We are particularly proud to deliver the uniqueness of Brembo brake systems to the Gran Turismo series. This iconic driving simulation video game franchise has built a strong community of millions of gamers around the world since its creation almost 25 years ago,” said Daniele Schillaci, Brembo’s Chief Executive Officer. “For Brembo, this partnership represents an extraordinary opportunity to reach out to the younger generations, which is in line with our vision, ‘Turning Energy into Inspiration’. From the asphalt of the track, the performance and design of our systems have now become part of the virtual world of Gran Turismo 7. Our ambition is to further enhance the gaming experience, just as the driving experience does in reality.”

Kazunori Yamauchi, President of Polyphony Digital Inc. and Producer of the Gran Turismo series, has personal admiration for the brand. “Even before we released our first Gran Turismo, Brembo was a hero brand to me,“ he said. “As a street racer back then, I had often struggled with the brakes fading. This was because most production cars at the time, excluding a very select few, were not equipped with brakes that matched the power and weight of the car. I always found Brembo to be reliable on the circuit and, as a result, always had a connection with the brand. So it’s a pleasure to announce this partnership between Gran Turismo and Brembo, a true high performance brand.”

Brembo’s profile and values will be visible in the Gran Turismo 7 game’s Brand Central. The 60 years of the company’s history will be presented in the Brand Central Museum. In addition, Brembo will be visible with its branding on the tracks featured in the game as banners or billboards in the background.

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Latest News

GOLADIES campaign offering free GoCar Garage trials for women drivers

Nathayos Sirigaya and Team Thailand tops in 2nd TOYOTA GAZOO Racing GT Cup ASIA (w/VIDEO)

Third consecutive month of higher sales as market recovers after long shutdown

Shinya Ikeda appointed new CEO of Mitsubishi Motors Malaysia

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