Proton made history today as it took its inaugural step into the electric vehicle (EV) market with the launch of the highly anticipated Proton e.MAS 7, Malaysia’s first national EV. The launch, officiated by Prime Minister YAB Dato’ Seri Anwar Ibrahim, marks a significant milestone in Malaysia’s journey towards sustainable mobility and a lower carbon footprint.
A Collaborative Effort for a Greener Malaysia
The Proton e.MAS 7 represents the culmination of over 700,000 man-hours of engineering and testing by Proton and its strategic partner, Geely. The electric SUV underwent rigorous trials, including 100,000km of testing across Malaysia’s diverse terrains and extreme weather conditions, solidifying its status as a groundbreaking vehicle.
The launch is aligned with the National Energy Transition Roadmap (NETR), which aims to transform Malaysia into a net-zero emissions nation by 2050. The e.MAS 7 underscores Proton’s commitment to contributing to this vision while also strengthening its position as a leader in the EV segment.
A Technological Marvel with Advanced Features
The Proton e.MAS 7 is offered in two variants—Prime and Premium—and is available in five distinctive colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White. The SUV is built on the Global Modular Architecture (GMA) platform and is powered by an innovative 12-in-1 intelligent electric propulsion system. It also incorporates Cell-to-Body (CTB) battery technology and features the cutting-edge Aegis Short-Blade Battery, a next-generation lithium iron phosphate (LFP) battery designed for exceptional safety, efficiency, and performance.
The e.MAS 7’s electric drive unit delivers 214hp of power and 320Nm of torque, enabling the SUV to accelerate from 0 to 100km/h in just 6.9 seconds. Its stopping power is equally impressive, with the vehicle able to brake from 100km/h to a complete stop within 35 meters. The Prime variant is equipped with a 49.52kWh battery offering a WLTP range of 345km, while the Premium variant boasts a 60.22kWh battery, extending the range to 410km. Both models support DC fast charging, allowing for a 30% to 80% charge in just 20 minutes.
Inside, the e.MAS 7 combines cutting-edge technology with comfort. Features include ventilated seats, a 15.4-inch 2.5K resolution touchscreen, 16-speaker Flyme Sound with WANOS System, and best-in-class 256-color ambient lighting. The SUV also offers practical storage solutions with 33 compartments and provides access to an integrated charging map, which covers over 1,700 charging points nationwide through partnerships with leading charge point operators.
Competitive Pricing and Special Launch Benefits
Proton has priced the e.MAS 7 competitively to ensure its accessibility. The Prime variant is priced at RM109,800, while the Premium variant is priced at RM123,800.
To celebrate the launch, Proton is offering special rebates of RM4,000 for the first 3,000 customers, bringing the prices down to RM105,800 (Prime) and RM119,800 (Premium). Additional benefits worth up to RM8,000 include a complimentary 7kW home charger, a V2L adapter, unlimited internet data for five years, and extended warranties for the vehicle and its high-voltage battery.
Future Plans and International Ambitions
Proton has ambitious plans to expand its footprint in the EV market, both locally and internationally. PRO-NET CEO Zhang Qiang shared that the company plans to export the e.MAS 7 to markets such as Singapore, Trinidad & Tobago, Mauritius, and Nepal starting next year. The company has also appointed 37 dealers nationwide, with 30 of them expected to be fully operational by the end of 2024.
With the launch of the Proton e.MAS 7, the company has set a new benchmark for innovation and sustainability in the Malaysian automotive industry, driving the nation closer to a greener, electrified future.
