Although it seems like every carmaker has a SUV today, that’s not really been the case. Ferrari did not jump on the SUV bandwagon like Lamborghini but even they have to offer customers such a car. And as with some other carmakers, they have tried to disassociate their new Purosangue as ‘another new SUV’ but rather, another new Ferrari.

Porsche tried that same line too when they launched the Cayenne as their first SUV, referring to it more as ‘another new Porsche’. And Rolls-Royce, perhaps feeling ‘Sport’ and ‘Utility’ are not appropriate for the brand to be associated with, chose to initially refer to their Cullinan as ‘a high-bodied car’.

But ‘SUV’ has become so embedded today, after having been in use since the `1990s’, that carmakers trying to call their SUVs something else have eventually had to call them that. Some try to use crossover which refers to a blending of SUV and passenger car, with a bit more of the latter.

Anyway, here it is – the first ever SUV in Ferrari’s 75-year history. Just as Volvo took a long time to come out with its first SUV because it had to be satisfied that the important issues of safety were fully addressed, Ferrari has also taken time to ensure that the driving dynamics and performance of allow the Purosangue to have the Prancing Horse on its bonnet.