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One year after making its global debut, the Lotus Eletre has arrived in Malaysia. This is the British brand’s first hyper-SUV which also lays claims to being a world first in this category. Apart from being the first of a new breed of fully electric SUVs, the Eletre also bears several firsts for Lotus. It is the first model outside sportscar segments; the first lifestyle EV; and also said to be the most ‘connected’ Lotus ever.

Three variants will be available for the Malaysian market – Eletre, Eletre S and Eletre R – with prices ranging from RM578,000 to RM798,000. There is currently no duty imposed on fully electric vehicles and roadtax is also exempted till the end of 2025. So customers have only to pay for insurance and whatever options they want to include to personalize their Eletre.

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According to a report published in a British newspaper, old parking structures that date back to the ’60s, ’70s or ’80s could be susceptible to collapse if too many EV’s are to park in the upper levels.

This is due to the weight of the EV’s and the batteries each has to lug around in order for it to produce a decent range.

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Motoring enthusiasts often talk about driving as an emotional thing and while there are various kinds of emotions – stress, fear, anger – it is often the emotion of pleasure that is publicised. ‘Driving’ pleasure is often mentioned as what can be experienced from a new car and advertisements play it up in different ways.

Going together with driving pleasure for sportscars is also the sound of the engine and exhaust – a growl or a roar or even a crackle – and it is what gets the adrenaline flowing faster. The ultimate sound comes from racing cars which, not being restricted by regulations for vehicles used on public roads, are typically louder.

With electrically-powered cars, there is no combustion engine, no exhaust pipe – and therefore no sound. Environmentalists are happy with the prospect of roads becoming quieter in future as more electric vehicles (EVs) travel on them. But for those who have always loved driving and the pleasure it gives, the absence of engine and exhaust sound is a huge loss. The silence, as the saying goes, is ‘deafening’.

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Times are tough for everyone with prices of goods on the rise. The Malaysian government has taken initiatives to address this issue by introducing Rahmah campaigns that offer goods at discounted prices.

Proton is the first automotive brand to respond to the Government’s call to expand the Rahmah initiative to other sectors.

Today, the official launch of the 2023 Proton Rahmah Campaign took place at Jewel Sonic, a Proton 3S Platinum Flagship Outlet.

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These are tough times for many Malaysians, especially with rising costs of living which affects a broad section of the population. Besides various subsidies and price controls, the government has also initiated the PAYUNG RAHMAH programme for the lower-income group (B40) and hardcore poor.

The programme is part of his Domestic Trade and Cost of Living ministry’s short-term strategy to cushion the impact of the expected global economic situation against the B40 group. It began with Menu Rahmah and Jualan Rahmah for meals and consumer items, respectively, and now, car companies have also begun to follow the initiative with AUTO RAHMAH launched by the Ministry of Investment, Trade and Industry (MITI).

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Although the full duty exemption for electric vehicles (EVs) began last year, the sales were slow as the incentive was announced by the government only towards the end of 2021. As a lot of production planning and ordering had already been done by many carmakers, the sudden demand from Malaysia was difficult to meet right away in 2022.

However, 2023 should see acceleration in EV sales as the car companies would now have secured larger allocations and stocks are arriving constantly. An indication of this is the announcement by Sime Darby Motors that it has sold and delivered 1,000 units of the BYD ATTO 3 in 100 days.

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