Proton has set its sights on international market growth as a fundamental part of its long-term strategy. In 2022, the company witnessed a significant surge in volume, reaching 5,406 units and marking an impressive 79% increase compared to the previous year. Encouraged by this growth, Proton aimed to maintain a similar upward trajectory in 2023.
However, the year presented challenges due to external factors impacting global economies, affecting the company’s sales potential in several major export markets. Despite these obstacles, Proton has remained resolute in its ambition to expand its market reach beyond Malaysia. The company has been actively evaluating and exploring different countries for their market potential, while also steadily introducing products to existing markets.
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