The Isuzu D-Max continues to solidify its position as one of Malaysia’s top-performing pick-up trucks in 2025, with its reputation for reliability, fuel efficiency, and robust performance driving it to unprecedented heights. In the first quarter of the year, Isuzu Malaysia captured a record 18.3 per cent share of the national pick-up truck segment, a marked increase from the 14.0 per cent achieved during the same period in 2024.
This performance has propelled the D-Max into second place overall in Malaysia’s competitive pick-up market, making it one of the most sought-after choices among both urban and rural buyers. The surge in demand comes despite growing public scepticism towards diesel vehicles, largely triggered by a recent spike in diesel fuel prices across Peninsular Malaysia.
According to Kenkichi Sogo, Chief Operating Officer of Isuzu Malaysia, the company is witnessing a significant shift in buyer perception. Consumers, he said, are increasingly recognising the D-Max’s versatility, dependability, and affordability, particularly in times of rising living costs. Sogo emphasised that the D-Max offers not just impressive capabilities for both work and leisure, but also extremely low running costs and a road tax of under RM400 annually in Peninsular Malaysia—making it a financially prudent choice.