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The Badminton Talent Development Programme (BTDP), a collaborative effort between the Malaysian Education Ministry (MOE) and Perodua, has reached the pinnacle of its second year with 14 young national champions. The National Finals, which took place at Arena Badminton Perak in Ipoh from October 17 – 20, saw 224 finalists from all over Malaysia fiercely compete in 11 categories over 4 days for national glory.

“Jointly launched by Perodua and MOE in February 2018, the BTDP is a 5-year nationwide human capital development programme that aims to find and cultivate future Malaysian badminton talent amongst primary schoolchildren, in the hope that they can play for our country one day,” said Perodua President and CEO, Dato’ Zainal Abidin Ahmad.

Additional categories
As in the first year, the 2019 programme kicked off in March with 140 coaches training 2,800 primary schoolchildren at 70 identified badminton development centres nationwide. However, where there were only 8 categories last year involving 9- to 11-year olds, this year introduced 12-year olds – made up of last year’s 11-year olds – in 3 additional categories: boys’ singles, girls’ singles and for the first time, mixed doubles. The student athletes progressed through competitions at centre and state/federal territory levels to get to the National Finals.

Perodua

“The great thing about the BTDP is that it doesn’t just focus on the student athletes’ capabilities on court. During training, we also try to instil in them values such as respect, discipline, determination, sportsmanship, punctuality, humility and cleanliness of self as well as surroundings. Most of all, we encourage them to live a balanced lifestyle of sports, studies and family in equal measure. We believe it’s best to start young,” Dato’ Zainal said.

“Some of these children don’t come from well-to-do families and had never even touched a badminton racquet before this. As a proudly Malaysian, People First company, Perodua is very happy to be working with the MOE to potentially change the lives of these children,” he added.

“They have been given the chance to represent their schools, states and soon, our country – like we did last year, we hope to fly our young champions to Tokyo early next year to go up against their counterparts from Japan and Indonesia at the 3 Countries Junior Badminton Competition, hosted and organised by Daihatsu Motor Company of Japan.

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Toyota owners and customers in Nilai, Negeri Sembilan Darul Khusus, now don’t have to travel far to get sales and services. Unitedstar Corporation Sdn Bhd, which has been UMW Toyota Motor’s business partner since 1995, has opened a 3S (sales, service and spare parts) facility, adding to the Toyota network nationwide.

Unitedstar Corporation Sdn Bhd started off as an authorised Toyota dealership with a sales showroom in Aman Suria, Petaling Jaya, Selangor. It has decided to increase its investment by establishing a full-fledged 3S outlet in Nilai which can provide customers the full range of services at one location.

Dealers encouraged to enhance facilities
“The automobile business has been increasingly competitive and UMW Toyota Motor has encouraged our authorized dealers to enhance their facilities and services, in order to provide the best sales and aftersales services to our customers,” said Ravindran K., President of UMW Toyota Motor.

“We are very pleased that many of our dealers have taken this initiative and Unitedstar Corporation Sdn Bhd, who has been our dealer for more than 20 years, has expanded its business to provide Toyota customers within Nilai and its surrounding area more comprehensive services. This is a timely move as Toyota customer are expanding and we have new models coming that are appealing and exciting,” he added.

“We are confident that Unitedstar Corporation Sdn Bhd will provide the professional services to Toyota customers and that the ‘Customer First’ philosophy will always be upheld,” he said.

Besides a spacious showroom for customers to view the latest Toyota models, the outlet has a service centre with 10 service bays. While waiting for their Toyota vehicles to be serviced, customers can relax in the lounge which has amenities for their comfort. Owners requiring Genuine Toyota parts can also obtain them at the service centre.

Unitedstar Corporation
Unitestar Corporation has been an authorised Toyota dealership for over 20 years with a showroom in Aman Suria, Petaling Jaya, Selangor.

The new dealership joins the network of over 90 authorised Toyota outlets nationwide which provide sales and aftersales services to the increasing number of customers nationwide.

For information on Toyota vehicles and dealership locations in Malaysia, visit toyota.com.my.

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The Best Global Brands 2019 has just concluded and the folks from Mercedes-Benz definitely has something to shout about as they took eighth place yet again in the list of the best brands in the world. According to the list, they’re the only European car manufacturer to be included in the top 10 list and just one step behind Toyota, the only other car brand in the top 10. (more…)

Most people would go to Ferrari to collect their new cars or visit the museum and view the history of the famous Italian carmaker. Now Ferrari also offers another reason to visit the factory at Maranello in Italy: the Ferrari Classiche Academy. This is a new activity with driving courses that focuses on various classic cars that helped to create the legend of the Prancing Horse and write the history of their era.

There are different track driving modules for each course which is held over 2 days at the Fiorano Circuit. These modules give everyone, including people new to historic cars, the chance to familiarise themselves with the vehicle dynamics, the gearbox, corner management and many other aspects of driving the cars. There are also sessions which enable participants to learn the techniques used to drive cars produced before electronics and driver aids entered the automotive world.

Ferrari Classiche Academy

Four classic models
The programme typically begins with a practical introduction to the cars covered by the course (four 308 GTS and GTBi models, all with various mechanical developments from the base models, and a Mondial 3.2). The cars are raised on a lift and examined to give an idea of the components used and their technical characteristics.

The participants then go on a guided tour of the Officine Classiche Ferrari and the company’s technical archive. Here they can view technical drawings, engineers’ notebooks and race reports for GT and racing cars produced from 1947 onwards.

Ferrari Classiche Academy

The subsequent track sessions consist of a series of technical briefings by the instructors on driving techniques for cars with manual gearbox without electronic assistance, including ‘heel and toe’, ‘double de-clutching’ and others.

Once behind the wheel of a historic car, the participants (always accompanied by their instructors) perform a series of driving sessions of increasing difficulty. These take place in a wide range of conditions, including driving in the wet, counter-steering at speed and managing vehicle dynamics.

Ferrari Classiche Academy

Driving a powerful supercar like a Ferrari back in the days when there were no electronic systems to prevent you from getting into ‘trouble’ required skill and muscles since there was no power steering. And you had to learn to shift precisely without a computer doing rev-matching too. If you want to know what it was like, book a session at the Ferrari Classiche Academy.

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Mazda has announced that they’ll be introducing their very first production EV (electric vehicle) on 23 October 2019. This means that two days from now, the electrified Mazda will make its official debut at the 2019 Tokyo Motor Show and judging by the teaser photo they posted, it might just be an SUV of some sort. (more…)

Although Sabah is some distance away from Proton’s headquarters in Peninsular Malaysia, attention to its business in the state is just as much as for any other state in the country. As the customer base grows, there is a need to ensure that there are sufficient facilities to provide sales and aftersales services.

In fact, according to Proton’s CEO, sales in East Malaysia this year have seen a growth of 31%, whilst for Sabah, the increase was 39%, compared to the same period last year. “Brand perception has also shifted and this is evident from our increasing sales,” said Dr Li Chunrong, CEO of Proton, adding that the Saga remains a popular choice in the state.

Proton 3S outlet in Kota Kinabalu

In support of the need for network growth, Shirba Auto World Sdn Bhd has officially opened a new Proton 3S outlet in Kota Kinabalu, the state capital. It is the third Proton dealer outlet opened in Kota Kinabalu, joining 104 3S/4S outlets nationwide.

As a new Proton investor, Ridzuan Datuk Hj Lassim, Director of Shirba Auto World, sees a lot of opportunities in Proton. “The future business outlook for Proton is promising, especially with its range of new car models. It also gives a lot of confidence to the public that Proton is currently managed by a pool of talent with global experience. It is a company which is exciting, international, forward looking and ready to take on the market,” he said.

Proton 3S outlet in Kota Kinabalu

The outlet has a built-up area of 2,259 square metres with a showroom to view the various models and a service centre with 12 service bays. Customers can relax in the comfort of the lounge while they wait, and they have free access to wifi service.

“The initiatives that are put in place have resulted in us gaining confidence from investors and the market. Many have decided to invest in a dealership because they have witnessed the positive developments at Proton. They see Proton as a solid brand and are willing to partner with us,” Dr. Li said.

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