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Over the 100 years that it has been part of the Ford Group, Lincoln has offered luxury models in the same way that Cadillac has done for General Motors. This year, on its 100th anniversary (it was actually founded in 1917), the company is showing how its products will look as it moves ahead in the new era of electric vehicles (EVs).

The new design language which Lincoln cars of the future will use will maintain the core tenets of beauty, human, gliding and sanctuary. “As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles. It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of sanctuary – for our clients,” said Joy Falotico, President of Lincoln, when introducing the company’s new concept car.

2022 Lincoln Star Concept BEV

The new design language is applied inside and out, with thoughtful design details, connected experiences and clever solutions to create the ultimate sanctuary for customers who travel in the Star Concept.

A study of experiences
“Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” said Anthony Lo, Chief Design Officer, Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design – and it’s just the start.”

2022 Lincoln Star Concept BEV

Relating to the evolved design language of Lincoln, the silhouette is sleek and dynamic, expanded to create a striking effect. Whether stationary or in motion, the concept uses design, light, displays, scents and sounds to create an immersive experience for the occupants. Intelligent technology that enhances comfort, productivity and entertainment is deployed throughout to bring the romance of travel back in a uniquely Lincoln way.

Using light in a modern new way
The designers worked to create harmony throughout by using light in a modern new way. Illuminated crystallines, plus backlit doors, seats and exterior features elevate the architectural space to create the ultimate sanctuary. The new Lincoln star on the fascia lights up like a jewel – greeting clients upon approach while giving new meaning to the Lincoln Embrace welcome sequence.

2022 Lincoln Star Concept BEV

Under the floor, the company’s rear and all-wheel-drive flexible BEV architecture and next-generation Lincoln Intelligence System make possible the new design thinking and connected experiences proposed in the concept. The flexible architecture means engineers and designers will be able to reimagine the additional interior space in new and exciting ways.

Lincoln Intelligence System
The new Lincoln Intelligence System takes the definition of ‘digital assistant’ to a new dimension, enabling experiences such as connected vehicle-to-vehicle and infrastructure capabilities. These would include next-generation driver-assist features such as ‘Help Me See’ and ‘Park for Me’.

2022 Lincoln Star Concept BEV

A reimagined sanctuary
Both in design and colour composition, the interior is uniquely partitioned into first and second-row areas. The entire cabin experience in both rows is premium, with extra-spacious wraparound seating, reclined lounge posture, individual lounge legrests and curated storage for devices and slippers. A luxurious glass beverage chiller is neatly integrated between the back seats.

2022 Lincoln Star Concept BEV

The feeling of spaciousness is enhanced with 3D-printed metal latticework on the A-pillar along the windshield and the D-pillar at the back window of the Lincoln Star Concept – visible from the inside out. These transparent pillars, along with a full skylight with digital shade, invites natural light in to enhance the open, airy feel of the space.

A full-width curved horizontal display creates a digital panorama in which content flows seamlessly into an integrated centre control screen, then into the second-row screen. New materials such as leather and chrome alternatives and several unique finishes work in harmony to create a modern, luxurious experience.

2022 Lincoln Star Concept BEV

Three rejuvenation moods join a new Lincoln Embrace sequence harmonizing audio, scenting and lighting throughout the cabin. A symphonic orchestration with crisp, high-resolution animations on the displays creates an immersive digital sanctuary. Whether stuck in traffic or just enjoying a few quiet moments after work, the rejuvenation moods provide a true sanctuary in a third space:

The three moods are built around the human body’s natural circadian rhythm of morning, day and evening. With the help of connected technology, the moods will offer content updates and ways for the occupants to personalize their settings into the future.

‘Boot’ at the front
The area no longer occupied by a combustion engine is converted into a front storage compartment, helping to liberate more space in the cabin. With electro-chromatic glass that changes from transparent to opaque, the front compartment is instantly recognizable, allowing light in when the car is in motion and darkening to hide stored valuables when parked. Underneath, illuminated first-row floors flow uninterrupted into the interior, creating an airy, open cabin.

2022 Lincoln Star Concept BEV

2022 Lincoln Star Concept BEV

A wing-shaped floating instrument panel, inspired by aircraft ailerons, emphasizes horizontal balance and equilibrium, while the Lincoln one-touch pedal is used for easy driving. The interior also features Lincoln Attache, a digital briefcase concept with a hidden compartment in the rear coach door that not only provides safe storage of tablets and laptops, but does double duty as a charge pad for devices and can seamlessly detect incoming wireless content. Finally, a reimagined rear cargo space features a lounge mode that transforms into a cozy, indulgent outdoor seat to bring the destination closer.

Lincoln plans to deliver three new battery electric vehicles (BEVs) which will account for more than half of its global volume, and it will add a fourth model by the end of 2026.

2022 Lincoln Star Concept BEV

Audi urbansphere concept shows what the luxury MPV of the future could be like

Besides having a works team in the Formula E World Championship for single-seater all-electric racing cars, Porsche also has a second car that sometimes leads in the races. It’s a Taycan which the sportscar maker has supplied for use as the Official Safety Car  and it’s most appropriate since it too has a fully electric powertrain.

As the Official Safety Car, the Taycan is deployed from the pitlane whenever there is an incident to manage the cars on the track. This is to allow marshals to remove a car that has had an accident or to carry out other duties in safety, and the cars must follow behind the Safety Car.

2022 Formula E Safety Car Porsche Taycan

First season for the Taycan
Porsche supplied two units of the Taycan Turbo S which began their duties at the first round of the latest season in Saudi Arabia in January. It is designed to be more than just the Formula E Safety Car and the striking paintwork flies the colours of all 11 teams competing in the championship, as well as the colours of the FIA and Formula E. The number 22 acknowledges the performance of the 22 drivers who contest the series this season.

“We’re proud that Formula E has entrusted a Porsche with this task – one that is important for the safety of its drivers,” said Thomas Laudenbach, Vice-President Porsche Motorsport. “With the Taycan Turbo S as the Official Safety Car, we’re making an important contribution to track safety and also underlining the importance of Formula E for Porsche Motorsport. The distinctive design illustrates our commitment to the successful future of this innovative racing series. Although we’re rivals out on the track, we’re spreading this message to the world together. What’s more, we hope that this also enables us to appeal to a younger target audience who are not yet motorsport fans.”

High performance necessary for Safety Car
A Safety Car must have a level of performance which enables it to lead the racing cars around at a brisk pace, and also have driving dynamics that allows it to negotiate a track at high speeds. The Taycan definitely meets this requirement with its driveability as well as its output of up to 560 kW (761 ps). With Launch Control, the flagship model of the Taycan range can go from 0 to 100 km/h in 2.8 seconds and reach a top speed of 260 km/h.

2022 Formula E Safety Car Porsche Taycan

To prepare the Taycan Turbo S for its role as a Safety Car required the installation of a roll-cage and racing bucket seats with 6-point seatbelts for the crew. Additionally, wire harnesses for the Safety Car lighting and the Marelli Logger System were needed and flashing lights were integrated into the bumpers. The new workplace of Bruno Correia, the long-standing Formula E Safety Car driver, was also equipped with a fire extinguisher and a high-tech communications system.

2022 Formula E Safety Car Porsche Taycan

Porsche team on home ground
The Porsche Taycan Safety Car will be seen at the historic Tempelhof airport in Berlin this weekend, on standby at rounds 7 and 8 of Season 8 of the Formula E World Championship. TAG Heuer Porsche Formula E Team drivers Pascal Wehrlein and Andre Lotterer will be aiming to build on the historic 1-2 achieved at round 3 in Mexico City, the first ever win for the team.

“For us as a German team, the races in Berlin are the most important of the year. I have good memories of the event and was already on the podium there,” said Lotterer. “Driving races at home and especially in front of the home fans is a very special motivation. It would be fantastic to get another win, this time on home soil,” added Wehrlein.

2022 Formula E Safety Car Porsche Taycan

In earlier years, the BMW i8 (above) was used as the Official Safety Car and more recently, the MINI Electric Pacesetter inspired by JCW (below) took on the role.

Formula E Gen3 racing car unveiled, to be used from Season 9 in 2023

When it was first introduced, the Lexus NX was positioned as the Japanese brand’s answer to the BMW X3, Range Rover Evoque and even the Volvo XC60.

It was perfectly proportioned for those who wanted the space and versatility the Lexus CT offered, with the ride height of the RX.

Before the introduction of the NX, the price gap between the CT and the RX was vast. Giving Lexus the perfect opportunity to plug the gap with a mid-sized SUV.

And the strategy worked. Ever since its introduction, the NX has contributed 25% of total sales for Lexus Malaysia.

The RX remains as the most popular Lexus in Malaysia.

As popular as it may have been, the first-generation NX had its flaws. It was too soft to attract a younger audience who preferred a sporting element to their cars. And the interior design was just not attractive enough to compete against the likes of the BMW X3 or the Mercedes GLC.

There was lots of room for improvement, and the all-new Lexus NX 350 has hit all the right spots.

Let’s start with the exterior design. The spindle grille is an integral part of the Lexus design language so that has been retained, though refreshed.

The positioning of the grille is now more vertical than before, and the chrome frame has been replaced with a gloss black frame for the F-Sport model, which is the model you are seeing here.

The lights too are all-new. The daytime running lights are the biggest change. Gone is the detached DRL that was previously placed at the bottom of the main headlight. It has now been integrated directly into the headlight while the 3-eye jewel like LED lights have been retained.

Lexus says the brightness of the DRL is now dependent on the speed at which the car is travelling. The slower you drive the dimmer the light and vice versa.

The are also aerodynamic elements placed right above the front lip that help to channel air towards the engine to aid cooling.

Towards the side, the wheel wells are now in the same colour as the body, which is a refreshing touch and gives the NX an elegant presence.

The body features grooves and lines that play with the light to give the car a bigger, bolder presence than before.

The door handles are among one of the most significant updates to the NX. The handles are now updated with something called e-latch. To open the door, you don’t have to pull the door handle anymore but instead just gently press on a button placed behind the door handle, and pull the door as you usually would.

You also open the door the same way from the inside as well, with a gentle push a latch that doubles as a button, and push the door outwards as usual.

The back of the car too has been totally refreshed. The biggest change is the inclusion of an LED light strip (light bar in Lexus lingo) that runs across the back of the car, very much like the one we saw with the UX and LM.

The NX is also the first car to do without the Lexus logo placed at the back of the car. The Lexus name is now spelt out across the back of the car, very much like what you see on a Porsche.

What I appreciate the most about the back of the NX is the total omission of exhaust pipes, in design at least. The pipes are definitely still there, tucked away neatly behind the bumper. But Lexus has not bothered to create any fake tail pipes like what we see with a lot of other premium brands.

Inside is the biggest change a Lexus has seen in recent years. And the most welcomed.

But before you step inside the new NX, take some time out to appreciate the seats. They are one of the best looking seats you will ever see, and also quite comfortable.

The other thing that you will notice is the mega 14-inch screen that houses everything from entertainment, navigation and every other setting for the car. It also features wireless Apple CarPlay while Android Auto users will still need to use a cable.

For me the mega screen signals the return of the glory days of Lexus because the brand has finally removed the annoying and terribly difficult to use Remote Touch Interface.

The RTI in short, was a mouse pad lookalike that helped you navigate around the entertainment system, navigation and everything else.

It sounds simple enough but imagine driving while using a mousepad, one eye on the road and the other on the screen to make sure you are clicking on the right icon. It was counter intuitive distracting and I am glad it’s time has arrived.

The overall fit and finish is typically Lexus but turned up a couple of notches. I love the way the air-conditioning dials have a tiny monitor in them that indicates the temperature. That’s a very nifty touch that feels like it belongs in more expensive cars.

Current Lexus owners will notice one thing about the interior, and that is the obvious lack of buttons everywhere. But that’s not only because everything has been neatly tucked away in the aforementioned 14-inch screen, but this is also part of the new Lexus Driving Signature that has been defined by the Tazuna Concept.

The Tazuna Concept simply draws on the relationship between a jockey and his horse. This coming together of man and beast is what Lexus draws inspiration from, especially the subtle commands the jockey gives his horse which intuitively understands what its rider wants.

This is felt in the way the car behaves when driven, but this is also particularly apparent with the obvious reduction of switchgears around the interior. As compared to the previous generation NX which has 78 buttons and dials around the interior, the new NX has just 45.

And this time, there’s also a new heads-up display which gives you essential data such as speed, gear position, GPS directions and a few more.

Powering the new Lexus NX F-Sport variant is a 2.4-litre turbocharged engine that produces 275hp and 430Nm of torque. It is mated to a new 8-speed automatic gearbox which features Artificial Intelligence shift control that works by using a camera to scan the road ahead, and then matches its shift pattern to the terrain. Talk about genius.

For the first time, the Lexus NX comes with an electronically-controlled full-time AWD system. This AWD system sends power on a 50:50 ratio between the front and back wheels when you first start driving. Then depending on the driving condition, it will split power accordingly and reduces under or over steer if needed.

But the beautiful thing about driving the Lexus NX 350 F-Sport is that it does not try to be something that it is not. It toes the line between comfort and sporting abilities but does not lean too hard in any direction.

The luxury and comfort it offers is understated. While the sporting abilities lets you have fun when the road allows you too. It does the 0-100km/h in about seven seconds, which isn’t anything to shout about, but Lexus is not saying that the NX is a mid-sized SUV with sporting abilities.

But let’s not for a second think that Lexus does not know how to make good handling cars. This is a company has made legendary sports cars like the LFA and won multiple races. And has continued to do so for decades.

We got to drive the Lexus NX 350 F-Sport for about 35 minutes around the south track of the Sepang International Circuit. And the NX felt very much at home.

We were among the last group of the day, so about 20 other members of the media had already given the NX a good spanking before we got to drive.

And yet the brakes stood up to the test with zero signs of fade. The engine still hummed smoothly along and provided power at demand with zero hint of lag or slip.

Sure there was a little body roll through the fast corners, the NX does not have adaptive suspension to keep the body in check. But owners will be thankful for not having adaptive suspension in the long run.

But in terms of driving the NX, there is one thing that it offers that just about anyone can appreciate is a good quiet interior. Lexus has achieved this by using Active Noise Cancellation technology that uses a microphone to detect unwanted noises then emits noise cancellation frequency to cancel out those unwanted noises through the speakers.

It is a simple yet ingenious technology that makes the car feel comfortable and reduces fatigue over long distances.

Making the Lexus NX 350 F-Sport even more appealing is the new colour variants. A total of eight new colours are available for the Lexus NX, including a new Sonic Chrome that Lexus says is the flagship colour for the new NX, while the F-Sport variant gets two exclusive colours.

Interior colours are limited to just black and dark rose, while the luxury variant gets a new hazel interior. F-Sport owners will get the option of a black or a flare red interior.

The Lexus NX has matured to be an impressive mid-sized SUV that will appeal to those who want a good looking SUV without the pomp and glamour of a BMW or a Mercedes.

It comes with the well-known reliability as well as the legendary after-sales service Lexus is known for.

The new Lexus NX doesn’t seem to have put a wheel wrong in any direction, but if there’s one thing that is a thorn on the side of Lexus Malaysia that would be the grey market.

If you are thinking that you could buy a new Lexus NX 350 in the grey market for cheaper, you would be right. But you would be missing out on the official after sales service and all the luxuries a Lexus centre has to offer. And that would be missing out on a huge chunk of the Lexus experience that the brand is so well known for.

Lets not forget, buying and driving a Lexus is just one half of the car, while enjoying the luxurious after sales service Lexus offers is the other half. Why miss out on the other half by buying a Lexus on the grey market?

The Lexus NX 350 F-Sport is now available for booking in Malaysia for RM389,888 for the F-Sport variant while the Luxury variant is priced at RM370,888 on the road without insurance.

When Euro NCAP was established in 1997 as an independent organisation to conduct safety performance assessments on vehicles sold in Europe, the testing was largely on passive safety. Crash tests were highlighted as they showed how good (or bad) a car was when it collided with an obstacle or was rammed from the side. The levels of protection for the occupants within the car were also assessed, including child restraint systems.

As time went by and more advanced safety systems became common, Euro NCAP began adding them to its assessments. For example, in 2011, it began to include Electronic Stability Control (ESC) in ratings and since 2014,Automatic Emergency Braking (AEB) has also been assessed.

Automatic Emergency Braking test

By giving ratings to numerous areas, Euro NCAP has provided a basis of comparison for car-buyers to make more informed decisions. At the same time, because more ‘stars’ suggested a safer car, the manufacturers also aimed to achieve the maximum 5-star rating by ensuring that their new models met the tough test requirements. In this way, Euro NCAP has been continuously pushing the industry to upgrade safety features and systems, benefitting motorists with safer cars.

As Advanced Driver Assistance Systems (ADAS) become more commonly included in new models, the organisation has added Assisted Driving systems to its list. These systems are, however, assessed outside the regular overall rating system. The findings are intended for the information of buyers, giving them a better idea of the effectiveness of the systems advertised.

The tests consist of a series of critical highway driving scenarios, such as typical cut-in and cut-out scenarios, designed to show how effectively the system is able to support the driver in avoiding a possible crash. It also evaluates how driver and system cooperate and how the system ensure that the driver remains engaged in the driving task, avoiding over-trust. Finally, the vehicle’s ability to mitigate the consequences of a crash, referred to as safety backup, is tested, in case an accident is unavoidable.

“We have been publishing Assisted Driving gradings for a couple of years now and we are seeing real improvements in system performance. Most manufacturers realise that it is important that drivers enjoy the benefits of assisted driving without believing that they can hand over control completely to the car, and that’s one of the aspects that our assessment considers,” said the Secretary-General of Euro NCAP, Michiel van Ratingen.

The most recent models tested have been the Jaguar I-PACE, Polestar 2, Volkswagen ID.5 and Nissan Qashqai. While the Jaguar (oldest car in the group) had its system is rated as ‘Entry level’, the new Qashqai stood out in this round of tests. With almost perfectly matched scores for Driver Engagement and Vehicle Assistance, the car’s ProPILOT with Navi Link system demonstrated excellent balance between helping the driver and preventing over-reliance. In the area of Safety Backup, the SUV was said to really excel, with an almost-perfect 93%.

Nissan Qashqai

The assistance technologies in the Volkswagen ID.5, one of the carmaker’s range of BEVs (batter electric vehicles), received a “Very Good” rating, and reached 4 out of 4 possible points – the highest possible score. The testers were impressed by the innovative systems of the ID.5 highlighting maximum comfort and an excellent level of assistance.

In the ID.5, Volkswagen uses innovative, fully connected assistance systems, the optional ‘Travel Assist with swarm data’ being the best example. Within the limits of the system, it can actively keep the vehicle in lane and maintain both the distance to the vehicle in front and the maximum speed set by the driver.

Volkswagen ID.5

Among other things, the system uses the Adaptive Lane Guidance function which actively keeps the vehicle in the middle of the lane. However, ‘Travel Assist with swarm data’ is able to adapt to the driving style and can also keep the vehicle on the right-or left-hand side of the lane.

Euro NCAP starts to assess Highway Assist systems

During the time a car model is on sale, it will often receive upgrades or updates to keep it ‘fresh’. These typically include cosmetic changes that may be significant or subtle and they are referred to as ‘facelifts’. Rolls-Royce, being at the pinnacle of the car market, doesn’t use such a term. Instead, it refers to such changes as ‘a new expression’, which it announces today for the Phantom Series II.

2022 Rolls-Royce Phantom Series II

Customer requests and feedback
The model, now in its fifth year, has received visual and aesthetic enhancements in line with customer requests and feedback that guided the designers and engineers. Not surprisingly, the customers ‘implored Rolls-Royce not to make any major changes to an already iconic motorcar’, the company reveals.

Thus the alterations made have only the lightest of design touches, embellishments, and adaptations. In this case, it is not about what should be changed but, in fact, what should be preserved and protected.

“The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.

2022 Rolls-Royce Phantom Series II

The subtle changes
The most obvious and important feature to be retained is the limousine’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille. This provides a new and assertive modernity, reflecting its driver-focused character.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further ‘surprise and delight’ to the Phantom’s night-time presence.

The silhouette viewed from the side preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car’s long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut ‘waft line’ creates a strong shadow, visually signalling the marque’s unequalled ‘Magic Carpet Ride’.

2022 Rolls-Royce Phantom Series II

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, a customer may choose a disc wheel with an elegant design recalling the romance of 1920s Rolls-Royce models. This wheel is produced in both polished stainless steel and black lacquer.

2022 Rolls-Royce Phantom Series II

Responding to Phantom customers who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned as well. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light – or the darkest of dark appearances.

2022 Rolls-Royce Phantom Series II

The ‘base’ interior has been virtually unchanged and only very sharp-eyed observers will see that the steering wheel has been made slightly thicker. This is to provide a more connected and immediate point of contact for the owner-driver.

A new ‘Rolls-Royce Connected’ feature seamlessly links the Phantom with the marque’s private members’ Application known as ‘Whispers’. This enables the owner to send an address directly to the car from Whispers, providing seamless navigation to an event, restaurant, dealership or even the Rolls-Royce headquarters where the car was born.

2022 Rolls-Royce Phantom Series II

Phantom Platino
To mark the introduction of Phantom Series II with the new expression, and to illustrate Rolls-Royce’s Bespoke capability, a new Bespoke masterpiece has been created. This is the Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.

The Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of the Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior. Now, the Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.

2022 Rolls-Royce Phantom Series II

2022 Rolls-Royce Phantom Series II

In a unique design created especially for the Phantom Platino, the ‘stars’ of the Starlight Headliner overhead are placed to draw the eye rearwards, with whimsical shooting stars following the sweeping arc of the pattern.

“With Phantom Series II, we have retained and carefully protected everything our clients love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements. Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too,” said Mr. Muller-Otvos.

Rolls-Royce customer in Singapore personalises Phantom with country’s national flower

Last year, UMW Toyota Motor (UMWT) started the year with the aim of regaining the top position in the non-national segment and it successfully achieved that objective. The momentum has continued into 2022 as the company held the top position in the first quarter of the year. Entering the second quarter, UMWT expects to push further ahead and has started off with deliveries of 6,946 vehicles (of which 78 units were from the Lexus brand).

Cumulative sales after the first 4 months of the year have reached 29,393 units (Toyota + Lexus), an increase of 11% compared to the volume over the same period in 2021.

With a more optimistic mood brought on by the lifting of many restrictions of the pandemic period, as well as the onset of the Hari Raya Aidilfitri festivities, many people were inclined to consider a new vehicle. In conjunction with the festive period, UMWT had its ‘Bersama Lebih Makna’ Raya promotion which offers benefits worth RM4,000 to those buying a new Vios or Yaris.

Both models, assembled locally as the fairly new second assembly plant in Selangor, have seen growing popularity as they are good value for money. The image of the Vios has also become sportier with the intensive promotion of the Vios Challenge one-make series over the past few years. Each round has been broadcast live, bringing the races right to homes around Malaysia and even outside the country.

Vios Challenge one-make series, in its fifth season this year, has added a sporty image to the popular sedan.

“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value-for-money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.

‘Bersama Lebih Makna’ Raya
With Ramadan and Syawal being the prominent events of this month, UMWT presented a special film entitled ‘Kota Raya’ on various several social media platforms. Inspired by family ties and the importance of being together, the film focuses on the deep-rooted tradition of celebrating together, something which was greatly missed over the past two years due to travel restrictions.

Besides the film, UMWT also reached out to those less fortunate in a collaboration with Harian Metro through their ‘Titipan Kasih’ programme. With the aim of providing assistance to the underprivileged, this outreach by the company saw 50 children receive ‘baju raya’ worth RM150. Additionally, a ‘Kotak Rezeki’ consisting of groceries valued at RM100 was presented to 168 families. 50 children also received RM60 each as ‘duit raya’.

Volunteers from UMWT also carried out other outreach activities to assist the less fortunate during this recovery period and at the same time, establishing a relationship with the surrounding community.

“The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instill a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community,” Mr. Ravindran said.

Toyota showrooms nationwide will also have ‘Toyota Raya Open House Weekender’ events on May 21/22. This event aims to reconnect with Toyota customers, both past, present and future, while celebrating Hari Raya together. At the events, there will also be special deals and promotions and those who take test-drives will receive gifts (while stocks last) in appreciation of their interest.

Visit www.toyota.com.my to know more about Toyota products and services and the locations of showrooms.

UMW Toyota Motor expects positive sales trend to continue through second quarter of 2022

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