Porsche Malaysia, represented by Sime Darby Auto Performance (Auto Performance), has joined forces with the Motorsports Association of Malaysia (MAM) to launch a nationwide road safety campaign aimed at educating young Malaysians on responsible driving habits.
The initiative, titled “Students Today. Drivers Tomorrow.”, has already reached more than 1,600 students aged 7 to 17 years old as part of a broader effort to instill critical road safety awareness from an early age. With road accidents in Malaysia exceeding 530,000 cases annually, the campaign seeks to address unsafe driving behaviors that put lives at risk.
Christopher Hunter, Chief Executive Officer of Auto Performance, stated that road safety remains a fundamental aspect of driving beyond the passion and performance of motorsports. He emphasised the importance of shaping responsible future drivers and fostering a safer driving culture by instilling safety values in students, who in turn can influence their families to adopt better driving habits.