Perodua today officially started its unique study program which involves members of the public using a Perodua Ativa Hybrid in their daily lives. The program is for the purpose of gaining insights into usage of electrified vehicles in Malaysia and the information will help Perodua in its electrification journey.
“The Perodua Ativa Hybrid would be the best vehicle for us to gain unique insights on Malaysian behaviour as a controlled group, as this data will be used to anticipate our customers’ needs when using an electric vehicle,” said Perodua President & CEO, Dato’ Sri Zainal Abidin Ahmad.
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