Back in 2020, at the Consumer Electronics Show, Sony displayed a concept car which was assumed to be just for the purpose of showing off its latest technologies. There was no indication the company wanted to start making cars as well and after the event, nothing more was heard. But during the 12 months until the next show – and it should be remembered the world was going through the COVID-19 pandemic – Sony actually had a running prototype and by CES 2021, it showed a short video of a car – known as Vision-S – being tested on public roads and on a test track in Austria.

At CES 2022, Sony revealed a SUV prototype as a second model and it became clear that the company, better known for its electronic devices, was moving into the mobility business. However, it sought a partner with automotive experience and that partner was Honda. The companies announced a joint-venture company called Sony Honda Mobility Inc (SHM) which would ‘engage in the joint development and sales of high value-added battery electric vehicles (BEVs) and commercialize them in conjunction with providing mobility services’.

“SHM strives to become a Mobility Tech Company that will pursue innovation in mobility by combining cutting-edge technology and passion along with people who pioneer the future with their creativity, based on our corporate purpose ‘Move people, through the pursuit of innovation with diverse inspirations’,” said Yasuhide Mizuno, CEO of Sony Honda Mobility (incidentally, Mr. Mizuno was a former Managing Director/CEO of Honda Malaysia 12 years ago).