One of Britain’s most cherished automakers, Land Rover, is no more. As the custodian of the four brands Jaguar, Range Rover, Discovery, and Defender, it is currently known simply as JLR.
They are all turning electric now and a significant £15 billion (RM82.6 billion) investment in the UK automobile industry proves it.
There are likely to be many who grieve JLR’s decision to stop using the Land Rover name; it receives not a single mention in the press releases.
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