At many motorshows, there are the major carmakers who display their production and concept models and usually occupy the biggest floor spaces. And there are smaller companies which may have one model – often with a unique design – on display. Some of these small companies may have big plans and are hoping to draw interest from investors so they can commercialize their ideas, or they are hoping to get advance orders (and money) from customers so they have funding to proceed.

While many fade away, some are lucky to be able to get funding and move forward. They are the ‘start-ups’ which often have some new and innovative ideas or ‘disruptive’ strategies which they believe will ‘transform’ the market. And these days, the focus is on electric vehicles (EVs), which can use business models that differ from the traditional auto industry models.

One such company which appeared two years ago at the Los Angeles Auto Show was Alpha Motor Corporation which displayed interesting designs. The company had plans though they were vague and had a few concept models to show but no specific time-lines to provide. Their answers to media queries were also vague but that’s not unusual for start-ups which are just well, getting started. Furthermore, they would also want to keep things secret so rivals don’t know what they are really working on.