Stellantis, the multinational automotive conglomerate, is evaluating cost-cutting measures that could include the discontinuation of underperforming brands. This is especially relevant for Maserati, which has faced significant challenges recently. Here’s a detailed breakdown:
Current Situation
- Sales Decline: Maserati’s global sales have plummeted by 50% year-over-year, dropping from 15,300 units in the first half of 2023 to just 6,500 units in the same period of 2024.
- Financial Losses: The brand has reported an operating loss of $88.6 million for 2024. The losses are attributed to the discontinuation of key models like the Ghibli and Quattroporte sedans and the Levante SUV, along with sluggish sales of newer models like the GranTurismo and Grecale SUV.
- MC20 Supercar Sales: Only 97 units of the MC20 supercar were sold in Europe last year, highlighting ongoing issues with the brand’s high-end offerings.
