With the surge in introduction of battery electric vehicles (BEVs) as the government is providing tax exemption for a few years, we’ve been seeing a number of brands from China coming into the Malaysian market. It coincides with the increased export activity by the Chinese companies in recent years, particularly with EVs as the country has the largest market in the world.

The latest is BYD Auto which officially made its debut today with the launch of its first model, the ATTO 3 SUV. Its commencement of business has been exceptionally quick as the distributorship agreement with Sime Darby Motors (SDM) was inked only in September this year. Clearly, the two companies had already been having earlier discussions and had plans in place by the time the agreement was signed and announced.

With products from BYD Auto, now among the top 5 BEV companies in the world, SDM has another brand of electrified products to offer. From starting with just the electrified models of BMW and MINI, it now has BEVs from Porsche, Hyundai and Volvo which are sold by its various units. BYD and Hyundai are likely to provide the entry-level models in coming years while the other brands cater to customers further upmarket.