Ford’s CEO, Jim Farley, has announced a major shift in the automaker’s strategy, aiming to leave behind the era of dull, mainstream cars like the Mondeo, Focus, and Fiesta. While these models were once popular, they failed to justify continued investment. Instead, Ford is focusing on iconic vehicles that inspire excitement, such as the Mustang GTD and various Raptor off-road models.
Farley envisions a future where Ford’s lineup is dominated by cars that enthusiasts love and mainstream vehicles that offer higher profit margins, like the Ford Puma compact crossover. With its appealing design and versatility, the Puma represents the kind of higher-priced, more profitable mainstream car Ford wants to build. The production of the Fiesta has already ceased, and the Focus will follow by 2025.