Sixty years ago, at the 1962 British Motor Show, Colin and Hazel Chapman presented their new Lotus model – a small sportscar called the Elan which was ultra modern, lightweight and promised to be fun to drive. It was a contrast to other sportscars that had come out around the same time, like the Jaguar E-Type, AC Cobra and Ferrari GTO.
What drew the media to Lotus – which had been only in business for just 10 years – was the fact that its racing team had already won eight F1 races and several times at Le Mans. And just as the Mini was attracting celebrities, so too did the new Elan. Culturally, it was an icon as the Swinging Sixties embraced cool new design.
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