While pick-up trucks are popular in many markets, they have never appealed to consumers in the European markets. Their size has been one reason, given the narrow roads and tight parking spaces in many cities. For farm use, tractors would be preferred and if it comes to carrying goods, they have small vans that are more practical.

For this reason, Peugeot has never really given much attention to making pick-up trucks although it did produce one as far back as 1938. There were also a few other models over the years and one based on the 504 was quite popular – in Africa. In fact, to satisfy demand by its overseas distributors (mainly in Africa), it has provided ‘badge-engineered’ pick-up trucks, one of them being based on a model made by Dongfeng.

More recently, the French carmaker co-developed a truck with Changan, another Chinese manufacturer. Changan calls its version the Kaicene F70 while Peugeot calls it the Landtrek, and it is sold in some markets in South America and Africa. It is also now available in Malaysia, which is the first market in the Asia-Pacific region to well the Landtrek.