At least in name, Jaguar Land Rover’s era is officially finished. As of June, the premium car manufacturer based in the UK will be known as JLR. The origin of the three letters is undoubtedly obvious to you, but this is not merely an acronym for a famous title. Land Rover and Jaguar vehicles are now brands under a new JLR umbrella, making this a new corporate identity.
Mid-April saw the introduction of this update as an aspect of JLR’s $18.6 billion (RM85.4 billion) reimagine plan. At that cost, it’s clear that JLR is doing more than just designing a new logo. The manufacturer is preparing its production facilities for the transition to electric vehicles by renovating and expanding them. We already know that JLR will support the Range Rover EV in 2025 with its next-generation ELR platform for electric SUVs. Three new EVs, including a four-door GT that is reported to have more power than any Jaguar produced in history, will be built on a new JEA platform on the Jaguar side of the equation that year.
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